Burning mouth syndrome is a condition which induces burning sensation in the oral cavity. The most common symptoms of burning mouth syndrome are burning or scalding of the mouth, tingling of the mouth, sensation of dry mouth, and loss or change of taste. The two types of burning mouth syndrome are primary burning mouth syndrome and secondary burning mouth syndrome. Primary burning mouth syndrome is caused because of damage of nerves that control pain and taste sensation. Secondary burning mouth syndrome is induced by certain medical conditions and treatments. Burning mouth syndrome is a painful and often frustrating condition for patients. Increase in incidence of burning mouth syndrome is projected to propel the global market during the forecast period. Moreover, elderly people are more prone to burning mouth syndrome. Hence, increase in the geriatric population is another factor propelling the global burning mouth syndrome testing market. Surge in research and development investment for development of novel diagnostic techniques is expected to augment the global market from 2019 to 2027.

The global burning mouth syndrome testing market can be segmented based on product type, disease type, test type, end-user, and region. In terms of product type, the global market can be classified into kits, instruments, consumables, and disposables. The consumables and disposables segments dominated the global burning mouth syndrome testing market in 2018 due to growing trend of rental contract agreement among manufacturers. Based on disease type, the global market can be bifurcated into primary burning mouth syndrome and secondary burning mouth syndrome. The secondary mouth syndrome segment is projected to witness strong growth during the forecast period, as prevalence of certain medical conditions such as diabetes, thyroid, nutritional deficiency, allergies, and blood pressure is increasing which are major causes of burning mouth syndrome. In terms of test type, the global burning mouth syndrome testing market can be categorized into blood test, oral swab test, allergy test, salivary flow test, biopsy, and imaging test. Blood test is the most common test prescribed by health care professionals.

Based on end-user, the global burning mouth syndrome testing market can be divided into hospitals, diagnostic labs, specialty clinics, and others. The diagnostic labs segment dominated the global market in 2018 because of well-established laboratory facilities and accuracy of the result that these labs provide. The hospitals segment is expected to be driven by increase in government funding and favorable reimbursement policies. Moreover, hospitals are the more preferred settings by patients. This in turn is likely to propel the segment during the forecast period.

In terms of region, the global burning mouth syndrome testing market can be segmented into Europe, Middle East & Africa, North America, Asia Pacific, and Latin America. Europe and North America are likely to lead the market from 2019 to 2027. Major factors attributed to the growth of the market in these regions are increase in the geriatric population and availability of advanced health care facilities. Asia Pacific presents lucrative opportunities in the market due to increase in the geriatric population in Japan and large population in China and India.

Key players operating in the global burning mouth syndrome testing market include BD, Hologic, Inc., Thermo Fisher Scientific, Inc., Siemens Healthineers, Hitachi Chemical Co., Ltd., Abbott., Novartis AG, F. Hoffmann-La Roche Ltd, and Cepheid.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Burning Mouth Syndrome Testing Market

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