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Europeans Beginning to Prefer Insect Repellent Creams and Oils over Mats and Coils

Posted on May 03, 2016

For reasons as many as there may be, the number of cases of insect-borne diseases in Europe is on the rise. The easiest way to tackle this problem for the majority of citizens is to use insect repellents. The situation is made clearer by the CDC, which had stated earlier that the climate changes are causing a growth in insect numbers across the world. This applies especially to the tiger mosquitoes of Northern Europe as this place will get wetter as the temperature rises. To combat the rise in mosquito numbers, consumers are left with no choice but to increase the number of insect-repellents they purchase.

The Europe insect repellent market is expected to progress at a CAGR of 3.0% between 2015 and 2023. This market was recorded at US$1.4 bn in 2014 and owing to the factors mentioned above, can grow to US$1.82 bn before the end of 2023. The key players expected to benefit significantly from this growth phase include Omega Pharma, BASF S.E., E.I. DuPont de Nemours and Company, 3M Corporation, S.C. Johnson & Son, Inc., and Avon Products Inc.

Europe Insect Repellent Market Boosted by Rising Awareness and Growing Prevalence of Related Diseases
A key driver of the Europe insect repellent market is the existence of a strong and wide distribution channel for most top players in the market, coupled with a growing rate of alarm and precaution against insect-borne diseases. More consumers are turning towards insect-repellent products amidst a steadily growing rate of mosquito-borne or -transmitted illnesses and weather changes. This market could, however, be slightly hindered by the increasingly stringent government regulations regarding the use of several chemicals in insect repellent products.

Consumers in Europe Buying All Types of Insect Repellents
In terms of types, the Europe insect repellent market is segmented into body worn and non-body worn repellents. Of these, the market has mostly been dominated by non-body worn insect repellents. This is attributed to several factors, including immediate care from major insect-borne diseases such as malaria, Lyme disease, and dengue; lower overall costs as compared to body worn repellants; and easier usage. Most non-body worn repellants can just be ignited or heated up through a device that comes with the repellant. 

However, these repellants only provide protection within a small area, stepping out of which subjects the consumer to insect-related threats once again. In comparison, body worn insect repellants can form a shield around the user wherever they go, allowing them to be mobile and still be protected. At the same time, body worn insect repellants are becoming more appealing by making use of natural ingredients such as eucalyptus and citronella oils. Most of these ingredients are completely natural and have little to no side-effects on users, including children. As a result, consumers are beginning to prefer body worn insect repellants more, especially for use on people who spend more time outdoors, such as children.

Nearly 96% of the Europe insect repellent market was occupied by non-body worn insect repellants in 2014. While this almost absolute lead is expected to keep this segment ahead in the market for a while longer, a larger percentage of consumers are looking towards body worn repellants in addition to non-body worn ones to ensure complete protection.

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