Upper respiratory tract infection (URTI) is a medical condition caused by acute infection that involves parts of the upper respiratory tract such as larynx or pharynx, sinuses, and nose. Pharyngitis, sinusitis, laryngitis, tonsillitis, common cold, and otitis media are some of the most common upper respiratory tract disorders. Upper respiratory tract disorders are caused due to the direct invasion of the mucus membrane by bacteria or viruses. Sneezing, rhinorrhea, nasal congestion, sore throat, nasal discharge, cough, fever, malaise, and odynophagia are some of the most common symptoms observed in patients diagnosed with upper respiratory tract disorders. Some other symptoms of the disease are headaches, hyposmia, foul breath, sinus pain, shortness of breath, vomiting, diarrhea, nausea, conjunctivitis, and body ache.

Upper respiratory tract disorders can be treated with antibiotics and decongestants. Acetaminophen, diphenhydramine, ibuprofen, dextromethorphan, guaifenesin, codeine, dexamethasone, and prednisone are some of the antibiotics that are prescribed to patients suffering from upper respiratory tract disorders. Phenylephrine, oxymetazoline, and pseudoephedrine are some of the most commonly prescribed decongestants for the treatment of upper respiratory tract disorders. Antibiotics are rarely used as a treatment option for upper respiratory tract disorders as they are associated with many side effects and also can initiate secondary infections and bacterial resistance.

 The global upper respiratory tract infection treatment market is expected to expand substantially, due to an increase in the incidence of respiratory disorders across the globe. Additionally, constantly changing climatic conditions due to global warming and pollution have further accentuated the risk for developing upper respiratory tract disorders. Moreover, changing lifestyle of people and increase in medical insurance coverage are expected to boost demand for upper respiratory tract infection treatment market. Increase in awareness among people about their health and rise in expenditure on personal hygiene are likely to augment the global upper respiratory tract infection treatment market. Favorable reimbursement scenario and advanced medical infrastructure in developed countries are responsible for the robust growth of the upper respiratory tract infection treatment market. However, side effects of NSAIDs are expected to impact the growth of this market. Moreover, rise in the incidence of allergy after topical treatment of drugs is also estimated to hinder the upper respiratory tract infection treatment market.

The global upper respiratory tract infection treatment market can be segmented based on treatment, distribution channel, and region. Based on treatment, the market can be classified into topical treatment and drug treatment. Topical treatment segment can be further sub-segmented into cough suppressant, nasal decongestant, and others. The drug treatment segment can be further divided into antibiotics, NSAID, and others. In terms of distribution channel, the market can be categorized into hospital pharmacies, retail pharmacies, and online sales.

Based on region, the global upper respiratory tract infection treatment market can be categorized into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. The market in each geography is sub-divided into specific countries such as the U.S., Canada, Germany, the U.K., Brazil, China, India, Japan, and GCC countries. North America dominated the global upper respiratory tract infection treatment market in 2017 because of high incidence of infections in the U.S. According to a study conducted in the U.S., 25% people are suffering from upper respiratory tract infections. The infections are the most common reasons for doctor visits. The market in developing regions such as Asia Pacific is expected to expand at a high growth rate as compared to that in developed regions due to an increase in the geriatric population in the region.

Some of the major players in the upper respiratory tract infection treatment market are Merck & Co., Inc., Alcon, Inc., Collegium Pharmaceutical, Inc., Verona Pharma Plc, GlaxoSmithKline plc, Teva Pharmaceuticals, Pfizer Inc., Hospira,Inc.,  and Sandoz, Inc.. In order to gain a competitive advantage in the industry, major players are actively involved in various growth strategies. Collaborations, partnerships, agreements, and new product launches are some of the important strategies that are applied by market players.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Upper Respiratory Tract Infection Treatment Market

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