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Global Smart Mat Market: Snapshot

Growing awareness about the importance of healthy lifestyle is projected to drive demand opportunities in the global smart mat market during the assessment period of 2020 to 2030. Smart mat is gaining traction in major worldwide population owing to various advanced features it offers. This product is called as a responsive yoga mat that holds an ability to connect with smart devices including smart phones. With the assistance of in-mat sensors in the smart mat, a user can get real-time feedback in order to get right pose, alignment, and balance during exercise practice.

An upcoming research report by Transparency Market Research on the smart mat market delivers comprehensive data and analysis of key elements shaping the growth of this market for the assessment period 2020–2030. Thus, the study includes analysis of growth opportunities, restraints, challenges, and drivers of the market for smart mat. Moving forward, the assessment covers dependable data on key regions and competitive landscape of the market for smart mat.

Type and region are two important parameters used for the study of the global smart mat market. Based on type, the market for smart mat is classified into smart yoga mat, smart foot mat, and others.

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Global Smart Mat Market: Growth Dynamics

In recent few years, major populace across the globe is inclined toward the acceptance of healthy lifestyle. As a result, they are growing focus toward exercising on regular basis. This factor is generating promising sales opportunities for vendors working in the global smart mat market. In addition to this, the market for smart mat is foreseen to gain promising expansion opportunities on the back of growing trend of digitalization in fitness industry across the globe.

The global smart mat market is foreseen to gather promising demand opportunities in the years ahead. One of the key factors supporting this expansion is increased number of gyms and health clubs across the globe. In addition to this, the market is likely to gain the advantage of rising popularity of yoga among fitness enthusiasts.

Global Smart Mat Market: Competitive Analysis

Presence of many active players denotes that the competitive landscape of the global smart mat market quite fierce. Many players working in the global market for smart mat are increasing focus on advancing the quality of their products. Apart from this, several enterprises are focused on the development of products using recyclable raw material including natural rubber, cotton, and jute. This strategy is helping vendors to attract environmental-conscious customer base. To increase sales number, enterprises working in the smart mat market should focus on offering their products at reasonable rates.

The research report profiles following important players working in the global smart mat market:

  1. Artis LLC
  2. Klymit
  3. SmartMat
  4.  Indiegogo, Inc.
  5. Sensing Tex S.L.
  6. Gaiam Inc.
  7. Barefoot Yoga Co.
  8. Manduka

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Global Smart Mat Market: Regional Assessment

On regional front, the smart mat market shows existence in many regions including North America, Japan, Eastern Europe, Western Europe, Latin America, Asia Pacific excluding Japan, and the Middle East and Africa. Of all regions, North America is one of the largest regions in the market for smart mat. Some of the key factors fueling the North America smart mat market expansion are growing number of in health clubs and gyms and increased inclination among major population in the region toward use of mats.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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