Power Banks Market - Snapshot

Power banks are products that are used to place energy into rechargeable batteries or secondary cells through electric current or solar energy. Such products are portable in nature and can provide charge to electric devices without a power socket. Growing usage of gadgets and constant demand for frequent charging options has resulted in the rise in demand for power banks over the years. Power banks are generally used outdoors specially while travelling; hence quick and fast recharge of devices is one of the prime requirements of consumers. Additionally, some consumers travel for longer durations and need to charge their devices multiple times or have multiple devices, resulting in the rise in demand for power banks in recent years. Younger population are inclined toward using laptops rather than desktops and using cell phones for various other purposes, thus resulting in higher demand for convenient charging solutions. A strong distribution network also plays an important role in the global power banks market.

The power banks market has been segmented on the basis of product type into portable power banks, solar power banks, and phone charging cases. Portable power banks dominated the market owing to the rise in adoption of power banks over the years. However, solar power banks are expected to witness the fastest growth rate during the forecast period. Based on power rating, the market has been segmented into different power ratings such as up to 3,000 mAh, 3001 mAh to 8000 mAh, 8001 mAh to 20,000 mAh, and above 20,000 mAh. The market has been further segmented in terms of different port types, application, and distribution channels. On the basis of different port types, the market has been segmented into two and more than two. Based on application, the market has been segmented into industrial and consumer electronics. By distribution channel the market has been segmented into online distribution channel and offline distribution channel. Offline distribution channel has been further segmented into supermarkets and hypermarkets, exclusive stores, multi-brand retail stores and others.

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The increase in use of portable devices and gadgets among the population has resulted in the rise in demand for power banks. Younger adults are inclined toward purchase of several gadgets and devices for a variety of functions such as internet, music video, and games; this is triggering the growth of the power banks market. With the advent of new technology and penetration of internet services, there is significant rise in demand for gadgets and devices, thus boosting the power bank market.

Geographically, the power banks market is bifurcated into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Asia Pacific held majority share of the global power banks market. Asia Pacific dominated the market in 2017 owing to the rising usage of smart phones among the population. The region is also expected to witness the fastest growth during the forecast period. This is mainly due to the continuous product innovation among manufacturers which includes higher battery capacity and products with multiple ports.

Some of the key players in this market include Anker Technology Co. Limited, Apacer Technologies, Inc., Braven LC – INCIPIO Technologies, Inc., EasyAcc.com, Inc., Goal Zero Corporation, GP Batteries International Ltd, IEC Technology, LLC, Maxell Holdings, Ltd., MiPow Limited, Mophie, Inc, Panasonic Corporation, RavPower, Samsung Electronics Co., Ltd., Sony Corporation, and Xtorm. Key players operating in the power bank market adopt numerous strategies to sustain in the market. Product development and acquisitions and partnerships are some of the key strategies adopted by key players to gain competitive advantage over their competitors.

Power Banks Market - Overview

The power banks report provides analysis for the period 2016–2026, wherein the period from 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and key drivers playing a major role in the growth of power banks over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence market growth during the said period. The study provides a holistic perspective on the growth of the power banks market throughout the above mentioned forecast period in terms of value (in US$ Mn), and volume (Million Units) across different geographies, including North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The market overview section of the report demonstrates the market dynamics and trends that influence the current nature and future status of this market. An attractiveness analysis has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the power banks market. Moreover, the report provides an overview of the various strategies adopted by key players of the power banks market. Product definition and introduction chapter helps in understanding different types of power banks used across all the regions.

The global power banks market has been segmented on the basis of different product types and distribution channels. In terms of product type, the market has been segmented into portable power banks, solar power banks, and phone charging cases. Portable power banks dominated the market due to the rise in adoption of power banks over the years. However, solar power banks are expected to witness the fastest growth rate during the forecast period. On the basis of power rating, the market has been segmented into different power ratings such as up to 3,000 mAh, 3001 mAh to 8000 mAh, 8001 mAh to 20,000 mAh, and above 20,000 mAh. The market has been further segmented on the basis of different port types, applications, and distribution channels. In terms of different port types, the market has been segmented into two and more than two. Based on application, the market has been segmented into industrial and consumer electronics. By distribution channel, the market has been segmented into online distribution channel and offline distribution channel. Offline distribution channel has been further segmented into supermarkets and hypermarkets, exclusive stores, multi-brand retail stores and others.

Based on country, the North America market is divided into the U.S., Canada, and Rest of North America. Similarly, the Europe market is divided into Germany, the U.K., France, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India, Australia, and Rest of Asia Pacific. Middle East & Africa covers the G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, the market in South America includes Brazil and Rest of South America.

Some of the key players in the power banks market include Anker Technology Co. Limited, Apacer Technologies, Inc., Braven LC – INCIPIO Technologies, Inc., EasyAcc.com, Inc., Goal Zero Corporation, GP Batteries International Ltd, IEC Technology, LLC, Maxell Holdings, Ltd., MiPow Limited, Mophie, Inc, Panasonic Corporation, RavPower, Samsung Electronics Co., Ltd., Sony Corporation, and Xtorm. The key players operating in the power bank market adopt numerous strategies to sustain in the market.

Power Banks Market

Global Power Banks, Product Category Analysis

  • Portable Power Banks
  • Phone Charging Cases
  • Solar Power Banks

Global Power Banks, Power Rating

  • Upto 3,000 mAh
  • 3,0001 mAh-8000 mAh
  • 8,001 mAh-20,000 mAh
  • Above 20,000 mAh

Global Power Banks, Battery Type

  • Lithium Ion
  • Lithium Polymer

Global Power Banks, Port Type

  • Two
  • More Than Two

Global Power Banks, Application

  • Industrial/B2B
  • Consumer Electronics

Global Power Banks, Distribution Channel

  • Online Distribution Channel
  • Offline Distribution Channel
    • Supermarkets & Hypermarkets
    • Exclusive Stores
    • Multi-brand Retail Stores
    • Others

Global Power Banks Market, by Geography

  • North America
    • U.S
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • Italy
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America
.