Power Bank Market - Snapshot

Power banks are the portable charging devices through which batteries are charged by transferring energy. These products are small and easy to carry in the pocket and small bags. Power banks are widely used to charge electrical devices such as smartphones, tablets/laptops, and cameras. Change in lifestyle of consumers has led to the usage of electronic gadgets, and constant requirement for frequent charging has resulted in the rise in demand for power banks. Rise in tourism and fast lifestyle is also a major factor responsible for the increase in demand for the product. Many consumers tend to travel for longer durations, which is why the need to charge electronic devices becomes important. Generation “X” and millennial population tend to work more on laptops and use smartphones extensively.

global power bank market

The power bank market has been segmented on the basis of product type into phone charging cases, portable power banks, and solar power banks. Portable power banks dominated the market due to convenience in carrying the portable power bank and charging multiple devices at the same time. Furthermore, portable power banks are readily available in the market and hence have a greater market. Based on capacity, the market has been segmented into up to 5,000 mAh, 5,001 mAh to 12,000 mAh, 12,001 mAh to 20,000 mAh, and above 20,000 mAh. In terms of battery type, the power bank market has been segmented into lithium ion and lithium polymer. Based on port type, the market has been segmented into Standard, Type C, and DC power jack. In terms of application, the market has been segmented into smartphone, tablet/laptops, PCs, camera, and others. By charging source, the market is segmented as electric, solar, and hybrid. Electric segment dominated the market in 2018 due to wide availability of electric power banks compared to other types of power banks. According to distribution channel, the power bank market is segmented into offline distribution channel and online distribution channel. Offline distribution channel can further be classified into supermarkets and hypermarkets, exclusive stores, multi-brand retail stores, and others.

Growth in disposable income of the young generation has resulted in purchase of several gadgets and devices and an interest in music, internet, games, and videos. Developments in the product and emergence of new technology have helped to charge the power banks rapidly.

Geographically, the power bank market is bifurcated into Europe, North America, Middle East & Africa (MEA), Asia Pacific, and South America. Asia Pacific in 2018 acquired majority share of the global power bank market due to increasing usage of electronic devices. Furthermore the region is the manufacturing hub of electronic devices that adds greater market share for power banks. The market in the region is also expected to witness the fastest growth during the forecast period. 

Some of the key players in the power bank market include Anker Technology Co. Limited, Braven LC – INCIPIO Technologies, Inc., Apacer Technologies, Inc., EasyAcc.com, Inc., GP Batteries International Ltd, Goal Zero Corporation, LLC, Maxell Holdings, IEC Technology, Ltd., MiPow Limited, Panasonic Corporation, Mophie, Inc., RavPower, Sony Corporation, Samsung Electronics Co., Ltd., and Xtorm. Key players operating in the power bank market implement various policies to survive in the market. Product development and acquisition and partnership are some of the main strategies adopted by key players to gain a competitive edge.

Power Bank Market - Overview

The power bank market report provides analysis for the period 2016–2027, wherein 2019 to 2026 is the forecast period and 2018 is the base year. The report covers all the major driving factors and key trending topics impacting the growth of the power bank market over the forecast period. It also highlights the restraints and opportunities expected to influence the market during the aforesaid period. The study provides a comprehensive outlook on the growth of the power bank market throughout the forecast period across different geographies, including North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. 

The report covers the entire overview of the market including the market dynamics such as drivers, restraints, opportunities, and trends that are predicted to leverage the existing nature and prospective status of this market. The competitive position of the power bank market is studied through the Porter’s Five Forces analysis. Additionally, current indicators of diverse macro-economic factors are contextualized under key market indicators. 

The power bank market has been analyzed in (US$ Mn) in terms of revenue, in (Million Units) in terms of volume, and the CAGR (%) for the forecast period 2019 to 2027 has been provided. The power bank market is a global report studied on the basis of product type, capacity, battery type, port type, application, charging source, distribution channel, and region. 

The report also highlights the competitive landscape of the power bank market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive power bank market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. Apart from that, market share analysis has been included under the competitive landscape to understand the top players’ contribution in the power bank market. Each company is studied on the basis of basic information, financial highlights, revenue highlights of regional contribution and segment contribution, and product portfolio. Additionally, the company strategy and recent developments if any are also incorporated under each company profile section. 

Some of the key players in this market include Anker Technology Co. Limited, Apacer Technologies, Inc., Braven LC – INCIPIO Technologies, Inc., EasyAcc.com, Inc., Goal Zero Corporation, GP Batteries International Ltd, IEC Technology, LLC, Maxell Holdings, Ltd., MiPow Limited, Mophie, Inc., Panasonic Corporation, RavPower, Samsung Electronics Co., Ltd., Sony Corporation, and Xtorm. The key players operating in the power bank market adopt numerous strategies to sustain in the market. 

Power Bank Market:-

Product Type

  • Portable Power Banks
  • Phone Charging Cases
  • Solar Power Banks

Capacity

  • Up to 5,000 mAh
  • 5,001 mAh – 12,000 mAh
  • 12,001 mAh – 20,000 mAh
  • Above 20,000 mAh

Battery Type

  • Lithium Polymer
  • Lithium Ion 

Port Type

  • Standard
  • Type C
  • DC Power Jack

Application

  • Smartphone
  • Tablet/Laptops
  • PCs
  • Camera
  • Others(Bluetooth Speakers, Kindle etc.) 

Charging Source

  • Electric
  • Solar
  • Hybrid 

Distribution Channel

  • Online Distribution Channel
  • Offline Distribution Channel
    • Supermarkets & Hypermarkets
    • Exclusive Stores
    • Multiband Retail Stores
    • Others

 Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
  • GCC
  • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America