Concerns related to efficiently disposing paper towel waste have compelled organizations to explore technologically advanced alternatives. Prospects for the global hand dryers market thus seem thriving, as people around the world increasingly demand for better washroom hygiene. A majority of the leading producers are capitalizing on rapid technological advancements to introduce more efficient and eco-friendly hand dryers. These latest improvements in hand drying techniques have also helped producers in achieving reduced noise levels in hand dryers. The consumption of power by hand dryers is minimal and the maintenance cost incurred on them is also insignificant, which constitute the key factors boosting their sales globally.
As per Transparency Market Research (TMR) analysis, the global hand dryers market is projected to surge at a 12.3% CAGR between 2015 and 2023. However, the recent economic slowdown has put both corporate and individual sellers of hand dryers under pressure. Nevertheless, the subsequent cost-cutting has translated into increased installation of hand dryers in rest rooms. As organizations globally start realizing that hand dryers prove more economical than paper towels in the long run, sales of the former will surge exponentially in response.
TMR has pegged the overall value of the global hand dryers market at US$497.4 mn in 2014. It forecasts the market to reach US$1385.7 mn by the end of 2023. Producers are likely to gain further from the proliferation of smart washrooms trends.
Demand for Eco-friendly and Hassle-free Devices augmenting Europe Hand Dryers Market
Regionally, hand dryers sales in Europe have been the highest in 2014. The region held 37.1% of the global hand dryers market in the year. The increasing demand for cost-effective, eco-friendly and hassle free devices across public and private institutions will augment the market in the region. North America in the same year emerged as the second-largest regional market. Enterprises are also expected to witness robust prospects in Asia Pacific and Rest of the World.
In Europe, France, Italy, Germany, Spain and the U.K. are identified to demonstrate the most attractive opportunities for the sale of hand dryers. As per TMR, the hand dryers market in Europe is expected to reach US$500 mn by 2023, from US$184.4 mn in 2014. The regional market is therefore expected to report a CAGR of 11.9% during the time.
Food Processing and Food Services Segment Emerges as Major End User of Hand Dryers
By application, the food processing and food services segment emerged dominant in the market in 2014. TMR expects the application of hand dryers in the segment to grow rapidly during the forecast period. With the increasing number of restaurants, coupled with the growing awareness about hygiene, the demand for hand dryers from the food processing and food services segment is poised to surge in the forthcoming years. Hotels worldwide constituted the second-largest segment in the market in 2014.
Broadly classified as hot air dryers and jet air dryers, the market has been witnessing rising demand for the latter. As per TMR analysis, the jet air dryers segment accounted for a dominant share of 59.4% in the global market. People are most likely to come across jet hand dryers when visiting airports, five start hotels, and fancy restaurants. Jet hand dryers have a more advanced design, which allowed them to overcome the defects common in conventional hand dryers. Contemporary design and the adoption of the latest in technology have helped jet hand dryers to gain a competitive share in the market. Since hot air dryers take longer to dry hands than jet air dryers they are mostly installed across schools, colleges, and malls.
Emerging economies such as India, Brazil, China, and South Africa in Asia Pacific and Rest of the World, exhibit the most attractive opportunities for sale of hand dryers. The rising number of hotels and office buildings in these regions makes them most lucrative for hand dryers’ installation.
Some of the leading companies operating in the market include Dyson Ltd., World Dryer Corporation, Excel Dryer, Inc., American Dryer, Inc., TOTO Ltd., and Mitsubishi Electric Corporation among others
Hand dryers play an important role in washroom hygiene. It is an electrical device, generally installed in public washrooms for the purpose of drying hands. Hand dryers either operate automatically by using sensors or manually by using a push button. The major end users of hand dryers include food processing and food service, hotels, office buildings, and healthcare among others. Food processing and food service which includes restaurants and fast food joints is the largest end user segment of the hand dryers market. In addition, rise in installation of hand dryers in school, colleges, railway stations, and malls among others is expected to drive the market growth during the forecast period. In the next few years, hand dryers are most likely to be installed in homes which are further expected to influence the market positively. Moreover, global hand dryers market is expanding rapidly during the forecast period attributed to increasing demand for high end appliances which help in saving nature and power as well.
Economic slowdown has put corporate and individuals under pressure for cutting down operation expenses. This has led to installation of hand dryers in washrooms which proves to be economical in comparison to paper towels. Although initial investment for installation of hand dryer is high, it can substantially reduce the cost of operations compared to paper towels. In addition, washrooms in hotels, airports, and offices are equipped with appliances that not only look stylish but also use minimum power and offer maximum advantage. Moreover, demand for faster and hygienic hand drying is leading to increasing incorporation of hand dryers in public washrooms. Demand for eco friendly appliances is increasing due to global warming and rise in awareness about ecology and sustenance. Paper towels are produced by cutting down trees, which is having a detrimental effect on the environment. Hand dryers help in saving power as well as paper, reducing solid waste generated by used paper towels. All these factors are positively contributing to the market growth throughout the forecast period.
However, high noise level of hand dryers is a major concern especially in areas such as offices, educational institutes, or hotel rooms among others. This factor is negatively impacting the installation of hand dryers, which in turn is restraining the market growth. Moreover, requirement of high initial investment upfront is further hampering the market growth during the forecast period. Major opportunities for key players in the market lies in technological advancements focusing on overcoming challenges of high noise level and preventing growth of microbial contaminates in washrooms.
The competitive profiling of the key industry participants in the global hand dryers market across four broad geographic regions is included in the study. The key players have also been profiled on the basis of company overview, financial overview, business strategies, and the recent developments in the field of hand drying. Also, the market attractive analysis of the major end user areas has been provided in the report, in order to offer a deep insight of global hand dryers market.
A comprehensive analysis of the market dynamics that is inclusive of market drivers, restraints and opportunities is included in the purview of the report. Market dynamics are the distinctive factors which impact the market growth, thereby helping to understand the ongoing trends of the global hand dryer market. Therefore, the report provides the forecast of the global market for the period from 2015 to 2023, along with offering an inclusive study of the hand dryers market.
Some of the major players in the hand dryers market are: American Dryer, Inc. (U.S.), Bradley Corporation (U.S.), Dyson Ltd. (U.K.), Electrostar Gmbh (Germany), Excel Dryer, Inc. (U.S.), Mitsubishi Electric Corporation (Japan), and World Dryer Corporation (U.S.) among others.
The global Hand Dryers market has been segmented into:
Global Hand Dryers Market, By Types
- Jet Air Hand Dryers
- Hot Air Hand Dryers
Global Hand Dryers Market, By End-Users
- Food Processing and Food Service
- Office Buildings
Global Hand Dryers Market, By Geography: The market is broadly segmented on the basis of geography into:
- North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Rest of the World
- Latin America
- Middle East