Global Hand Dryer Market - Snapshot

Demand for cleaner restrooms is rising across the globe. Moreover, reduction in operation cost as compared to that of using traditional paper towels, is further boosting the demand for hand dryers across the globe. Among hand dryers, jet air dryers are more efficient, as compared to other types of hair dryers, and hence, the popularity of these dryers is increasing across the world. 

Presently, the penetration of hand dryers is considerably less, as compared to that of paper towels, in restrooms across the world. Increasing popularity of eco-friendly hand drying products, such as hand dryers, offers significant opportunity to manufacturers in the global market. Paper towels are the dominant product used in restrooms across the globe, as the cost of these towels is lower, as compared to that of other cleaning products, and hence, they are highly popular and extensively employed. Hand dryers are relatively new in the market and lower the operation cost to keep a restroom clean in the long run. Hand dryers also help reduce the overall carbon emission in the environment and are more eco-friendly, as compared to paper towels. All these factors offer considerable opportunity to key players operating in the hand dryer market, as the penetration of hand dryers is increasing consistently not only in developed regions, such as North America and Europe, but also in developing regions such as Asia Pacific. 

hand dryer market

Demand for jet air hand dryers is increasing in the global market. Generally, warm air dryers are slow, as compared to jet air dryers, consumer more energy, are expensive to operate and unhygienic. Generally, jet air dryers comprise a high efficiency particulate air (HEPA) filter, or other type of air purifier, which provides clean air to dry hands. Moreover, these hand dryers are more hygienic than warm air dryers. Thus, an increase in penetration of hand dryers across the world is fueling the popularity of jet air hand dryers in the global hand drying market. 

The value chain of the global hand dryer market consists of raw material suppliers, assemblers, distribution network, and post-sale customer service market players. The prominent raw materials used in the manufacturing of hand dryers include aluminum, chromium, copper, galvanized steel, glass fiber, nickel, nylon, polycarbonate, synthetic rubber, polyethylene, polypropylene, polystyrene, and polyurethane. Assemblers are major players in the hand dryer market and they eventually, sell the hand dryer under their own brands. Various end-use industries that employ hand dryers include hotels, food processing and food service industries, QSR (Quick Service Restaurants), hospitals and facilities in the public transportation stations such as railway terminals, bus terminals, air ports, etc. Aftersales service, regular repair, and maintenance are required by various end-use industries employing hand dryers. 

The report provides a decisive view of the global hand dryer market by segmenting it in terms of product type and end-user. In terms of product type, the global hand dryer market has been classified into warm air dryers (WAD) and jet air dryers (JAD). In terms of end-user, the global hand dryer market has been divided into hotels, food processing and food service, office buildings, healthcare, and others. 

The overall cost to keep a restroom clean is lowered when hand dryers are used; however, there is maintenance cost associated when using hand dryers. Hand dryers require power to operate. Locations that receive no power or experience a scarcity of power, along with rising power cost are hindering the penetration of hand dryers in these locations or regions. Furthermore, usage of hand dryer can lead to the spread of bacteria and other germs. All these factors hamper the global hand dryer market. 

The report highlights major companies operating in the global hand dryer market, which include Dyson Ltd., World Dryer, Excel Dryer Inc., American Dryer, and LLC. Mitsubishi Electric Corporation, Bradley Corporation, Electrostar GmbH, SPL Ltd., Tashan Jie Da Electrical Co.,Ltd., and Palmer Fixture.

Global Hand Dryer Market: Overview

This report on the global hand dryer market provides analysis for the period 2017 to 2027, wherein 2018 is the base year and 2019 to 2027 is the forecast period. Data for 2017 has been included as historical information. The report covers market dynamics including drivers, restraints, opportunities, and trends that are expected to influence the expansion of the global hand dryer market during the forecast period. The study provides a comprehensive analysis on market growth throughout the above forecast period, in terms of value estimates (US$ Mn) and volume estimates (‘000 Units) across different geographies. 

Global Hand Dryer Market: Drivers and Opportunities

Demand for cleaner restrooms is rising across the globe, which in turn is fueling the demand for hand dryers. In the U.S., a not-for-profit school network, ‘The Cristo Rey Network’, has installed 11 ‘ExtremeAir CPC’ brand hand dryers from U.S.-based hand dryer market player American Dryer, LLC. Similarly, the annual ‘Healthy Hand Washing Survey’ conducted by global hand dryer manufacturer, Bradley Corporation, revealed that consumers in the U.S. are ready to spend more money at a business that has clean, well-maintained restrooms. Using hand dryers against paper towels keeps restroom clean. All these factors are increasing the demand for hand dryers in the U.S. and other regions across the globe.     

Hand dryers reduce operation cost as compared to that of using paper towels. The unit cost of a hand dryer is high, as compared to that of a paper towel; however, the lifespan of a hand dryer is considerably longer than that of a single paper towel. This reduces the overall operation cost when a business house uses hand dryer instead of a paper towel. When paper towels are used in a restroom, other products such as a dispenser, waste bin and bin liners are also required, which increases the overall cost. As per studies conducted by electric Handdryer Association (eHA), hand dryers reduce carbon emission by 75.0%, as compared to that of using other drying systems. All these factors are consistently fueling the demand and penetration of hand dryers across the world.   

Global Hand Dryer Market: Key Segments

The study provides a conclusive view of the global hand dryer market by segmenting it in terms of product type and end-user. In terms of product type, the global hand dryer market has been classified into warm air dryers (WAD) and jet air dryers (JAD). In terms of end-user, the global hand dryer market has been divided into hotels, food processing and food service, office buildings, healthcare, and others.  

The analysis of the above segments is based on present and forecasted global demand for hand dryer products and the prevailing and future trends in the market. We have analyzed the present and estimated regional market size of hand dryer products across North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. The regional Hand Dryer markets are further broken down into country level markets in the following geographies: the U.S., Canada, Germany, U.K., France, China, Japan, India, GCC, South Africa, and Brazil. 

Global Hand Dryer Market: Competitive Landscape

The global hand dryer market consists of global players as well as large number of medium and small players. The report includes detailed analysis of the global hand dryer market, SWOT (Strength, Weakness, Opportunity, and Threats) analysis of the market, Porter’s five force analysis, key macroeconomic indicators influencing the market, trends and regulations. The industry analysis includes value chain analysis of the global hand dryer market.

The report highlights major companies operating in the global hand dryer market, which include Dyson Ltd., World Dryer, Excel Dryer Inc., American Dryer, and LLC. Mitsubishi Electric Corporation, Bradley Corporation, Electrostar GmbH, SPL Ltd., Tashan Jie Da Electrical Co.,Ltd., and Palmer Fixture.   

These market players have been profiled in terms of attributes such as description of the company, financials (if available), products, and key strategies to increase market share in the global hand dryer market. 

The global hand dryer market has been segmented as below:

Global Hand Dryer Market, by Product Type

  • Warm Air Dryers (WAD)
  • Jet Air Dryers (JAD) 

Global Hand Dryer Market, by End-user

  • Hotels
  • Food Processing and Food Service
  • Office Buildings
  • Healthcare
  • Others 

Global Hand Dryer Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America
.