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Global Air Fryer Market - Snapshot

Air fryers are kitchen appliances that fries food by circulating hot air using the convection mechanism. It is available both in digital and manual forms. Manual air fryer is a type of analog air fryer which usually has two dials, for time and temperature, and indicator lights to indicate when the unit is on and preheated. Digital air fryer is an automatic air fryer which has a digital control panel that includes a LCD screen and a touch pad. Digital model offers programmable timers without having to reset the timer. The global air fryers market is estimated to reach US$ 1,110.8 Mn by 2026.

The global air fryers market is primarily driven by increase in the number of health conscious people opting for oil free food, in order to restrict cholesterol levels. In addition, increase in disposable income of consumers, research & development, and technology innovations in the industry are key factors fueling growth of the air fryer market. Air fryers are the upgraded versions of electric fryers.  Availability of a vast range of technologically advanced air fryer products is resulting in a rising consumer base and this is anticipated to boost the market in the coming years.


The major challenge impacting the growth of the air fryers market is slower cooking time. Air fryers take more than double the time than in conventional frying. An air fryer takes a minimum of 15-25 minutes, while conventional frying takes approximately 8-10 minutes. Just like a conventional frying pan, an air fryer also needs to be warmed up for several minutes before using it. Slower cooking time of an air fryer is a retraining factor for the growth of the air fryer market. In addition, air fryers consume more electricity when compared to other types of fryers. Longer cooking time is also a reason for consuming more energy. More energy consumption is one the factors hindering the market growth.

However, the large working population and the large number of people in the middle class bracket are preferring healthier food options. An air fryer is a most modern method of preparing less oily food. Majority of demand for small consumer appliances originates from people who prefer latest and technologically advanced products. Furthermore, greater availability of products and higher awareness regarding small appliances with smart features drives the demand.

In the current scenario, a surge is seen in demand for smart air fryers in the global market, giving tech savvy customers a new reason to buy this product. Though smart air fryers are sold at high prices, manufacturers are viewing this segment as an opportunity to create a foothold in the near future. However, there are a few well established players with strong distribution network across different regions. Companies are strengthening their position by continuously investing in research and development (R&D) to come up with solutions to cater to customer requirements.

Leading global players are focusing on strategic partnerships to improve their products and services. In addition, companies are focusing on increasing their client base to strengthen market position and to enhance product & service offerings. Major air fryer market players profiled in the report are Koninklijke Philips N.V., Tatung Company of America, Inc., De'Longhi America Inc., Ming’s Mark Inc., Groupe SEB, Avalon Bay, Bajaj Electricals Limited, American Micronic Instruments, Mayer, and Gorenje. Rivalry among existing players in the market is high as major players are engaged in acquiring smaller players to gain market share.

Global Air Fryer Market: Overview

This report on the global air fryer market provides analysis for the period 2016–2026, wherein 2017 is the base year and 2018 to 2026 is the forecast period. Data for 2016 has been included as historical information. The report covers market dynamics including drivers, restraints, opportunities, trends, and policy and regulations which are expected to influence the growth of the air fryer market during the said period. The study provides a comprehensive analysis of market growth throughout the above forecast period in terms of value and volume estimates (US$ Mn and Thousand Units) across different geographies.

Global Air Fryer Market: Trends and Opportunities

This report on the air fryer market cover all the products, categorized based on application and distribution channel. Increase in number of households is seen as a key driver of the air fryer market across the globe. Increasing demand from commercial kitchens is expected to offer significant growth opportunities to the air fryer market in the coming years. Increasing number of health conscious people is anticipated to boost the air fryer market. End-users across the globe are preferring oil free food as it is cholesterol free, which is also driving the air fryer market.

Global Air Fryer Market: Key Segments

The air fryer market has been segmented based on product type, application, distribution channel, and geography. The market has been segmented on the basis of product type into digital and manual. Based on application, the market is segmented into residential and commercial. Commercial segment is further sub-segmented into hotels, cafes, and quick service restaurants. Based on distribution channel, the market has been segmented into online and offline. Further, online is sub-segmented into e-commerce retailers and company’s own website and offline is sub-segmented into hypermarkets, supermarkets, malls, specialty stores, and multi-brand retailers.

Geographically, the report classifies the market into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America; the regions are analyzed in terms of value in the air fryer market. Furthermore, region wise prominent countries covered in the report include the U.S, Canada, Germany, U.K., France, China, India, Japan, GCC, South Africa, and Brazil. 

Global Air Fryer Market: Scope of the Study

The report highlights key developments in the air fryer market. Porter’s Five Force Analysis which identifies bargaining power of suppliers, bargaining power of buyers, threat from new entrants, threat from substitutes, and degree of competition is also included in the report. Value chain analysis that shows work flow in the air fryer market and identifies raw material providers and distribution channels of this industry is also covered in the report. Segment trends and regional trends have been added in the report. It also covers segment wise incremental opportunity analysis and country wise econometric analysis which shows a country’s economic information, which includes population, GDP, consumer spending per capita, disposable income per capita, and  purchasing power parity. Furthermore, the report also covers competition matrix of key players in the scope of study.

Incremental opportunity analysis identifies and compares a segment’s attractiveness on the basis of CAGR and market share index across North America, Europe, Asia Pacific, Middle East & Africa, and South America. The same has also been provided for each segment in terms of product type, application, and distribution channel.

Global Air Fryer Market: Competitive Landscape

The report includes competition landscape which covers competition matrix, market share analysis of major players in the global air fryer based on their 2017 revenues, and profiles of major players. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings, and R&D focus are attributed to a company’s capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities, and future outlook are attributed to a company’s potential to grow. This section also identifies and includes various recent developments of leading players in the air fryer market.

Company profiling includes company overview, major business strategies adopted, and key developments. Companies profiled in the global air fryer market include Koninklijke Philips N.V., Tatung Company of America, Inc., De'Longhi America Inc., Ming’s Mark Inc., Groupe SEB, Avalon Bay, Bajaj Electricals Limited, American Micronic Instruments, Mayer, and Gorenje.

The global air fryer market has been segmented as follows

Product Type

  • Digital
  • Manual


  • Residential
  • Commercial (Hotels, Cafes, and Quick Service Restaurants)

Distribution Channel

  • Online (E-commerce Retailers and Company's Own Website)
  • Offline (Hypermarkets/Supermarkets/ Malls, Specialty Stores, and Multi-brand Retailers)


  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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Air Fryer Market

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