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Air Care Market

Air Care Market (Product Type: Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners, and Others; Price: Low, Medium, and High; Application: Rooms, Toilets, and Cars; and Distribution Channel: Online [E-commerce Portals and Company Owned Portals] and Offline [Hypermarket/Supermarket, Specialty Stores, and Other Independent Retailers]) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Air Care Market Outlook 2031

  • The global air care market was valued over US$ 11.5 Bn in 2020
  • It is estimated to expand at a CAGR of 3.6% from 2021 to 2031
  • The global air care market is expected to cross the value of US$ 16.7 Bn by the end of 2031

Analysts’ Viewpoint on Air Care Market Scenario

The growing presence of product manufacturers to design and develop sustainable air care products is a major factor contributing to the expansion of the air care market. Rise in pollution levels due to industrialization is a key factor driving the demand for air care products across the globe. Small- and medium-scale product manufacturing companies are taking advantage of the growing trend of eco-friendly air care products to mark their presence in the global market. The global air care market is also driven by factors such as rapid urbanization, increasing disposable income of consumers across the globe, and rising adoption of air care products in homes, cars, toilets, etc. However, the air care products made with synthetic ingredients can trigger allergies and respiratory illnesses. This factor is likely to affect the expansion of the global air care market during the forecast period.

Increase in Disposable Income of Consumers Driving Air Care Market

There is an increasing demand for air care products due to rapid urbanization, changing lifestyle of consumers, and rising disposable income across the globe. The demand for air care products is expected to increase during the forecast period, due to rising awareness about the products available across various distribution channels. Manufacturers are investing in research & development activities to design and develop an innovative range of air care products to cater the rising demand from consumers across the globe.

Manufacturers are expanding their production capacity due to the surging demand for air care products such as electric air fresheners, liquid air fresheners, etc. These products help eliminate undesirable odor from homes, toilets, and cars. Growing applications of air care products in vehicles is also contributing to the air care market growth. Increase in air pollution levels across the globe due to development of urban localities and industrial growth is driving the demand for air care products.

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Rise in Adoption of Air Care Products in Vehicles and Homes for Maintaining Hygiene

The growing presence of airborne pathogens is expected to boost the air care market during the forecast period. Rising awareness about hygiene is driving the global air care market. Market players are focusing on the increasing production of air care products to improve air quality in homes, vehicles, etc. The rapid increase in sales of cars, along with rising popularity of using air fresheners in vehicles is driving the air care market globally. In addition, rising ownership of pets is also fueling market growth, as air care products help to keep any room free from pet odor. Moreover, growth of the e-commerce industry has also created huge opportunities for manufacturers and distributors in the air care market. Key players are focusing on selling their products on various e-commerce websites across the globe in order to cater to a broad range of consumers across the world.

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Potential Opportunities for Manufacturers in Asia Pacific

The air care market in Asia Pacific is expected to account for the largest share of the global air care market during the forecast period. Some of the factors responsible for market growth are rapid urbanization, growing population, and increasing purchasing power. Technological improvements, product innovations, and easy availability of multiple products through various online and offline channels are factors expected to drive the expansion of the air care market in Asia Pacific.

Moreover, North America and Europe are also expected to account for a significant share of the global air care market. Increase in awareness of using environment-friendly air care products is the major factor responsible for the growth and advancement of air care products in the region.

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Strengthening Distribution Channels in Air Care Market

The increasing sales of air care products through various distribution channels is driving the growth of global air care market. The rising number of offline distribution channels such as hypermarkets, supermarkets, and other independent retailers, along with rapidly expanding online distribution channels such as e-commerce portals and company owned portals boost the sales of air care products. Manufacturing companies in the global air care market are focusing on fulfilling the rising demand from consumers by providing products made from natural materials. Increasing competition between local and international brands is supporting market expansion.

The growing demand for eco-friendly and plant-based air care products is creating value-grab opportunities for market players. Companies in the air care market are developing innovative products to fulfil demands of consumers. Manufacturers are increasing the availability of an innovative range of products. Various ongoing research activities to develop eco-friendly air care products are also driving the global market.

Air Care Market: Overview

  • According to Transparency Market Research’s latest research report on the global air care market for the historical period 2017, 2018, and 2019, and the forecast period 2021–2031, demand for air care products is increasing as the standard of living increases across the world
  • Sales of air care products are experiencing strong growth across key markets, coupled with the wide product availability across channels
  • Air care products help to eliminate undesirable odor from homes, toilets, and cars. This is the prime factor contributing to the growth of the air care market. Air care products are used in vehicles and toilets for a fresh and healthy environment.
  • Moreover, the presence of airborne pathogens in the environment creates an unhealthy atmosphere. Air care products also help to eradicate these pathogens.

Increased Awareness about Hygiene and Air Pollution to Offer Lucrative Opportunities in Air Care Market

  • Rapid increase in sales of cars and customer desire to use quality air fresheners are driving the air care market globally. Moreover, rising ownership of pets is also fueling the market growth as air care products help to keep any room free from pet odor.
  • Growing awareness about indoor air quality has resulted in a rise in demand for air care products around the world. Increase in disposable income and changes in lifestyle are also fueling the demand for air care products in the global market.
  • Moreover, growth of the e-commerce industry has also created huge opportunities for manufacturers and distributors in the air care market. Key players are focusing on selling their products on various e-commerce websites across the globe in order to cater to a broad range of consumers across the world.
  • Furthermore, increasing demand for eco-friendly and plant-based air care products is likely to boost the sale of air care products in the global market

Asia Pacific to Offer Lucrative Opportunities in Air Care Market

  • The market in Asia Pacific is likely to expand at a high CAGR during the forecast period. Rapid urbanization, growing population, and increase in purchasing power are the prime factors contributing to the growth of the air care market in the Asia Pacific region.
  • Europe accounts for major share in the global air care market due to mature retail infrastructure in this region. Technological developments, product innovations, and easy availability of multiple product types are expected to drive the growth of the air care market.
  • However, air care products with synthetic ingredients can often trigger allergies and asthma. This is likely to hamper the market growth.

Air Care Market: Competition Landscape

  • Detailed profiles of manufacturers of air care products have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • The air care market is fragmented due to the presence of several players. Competition is expected to intensify in the next few years due to increased product innovation and collaboration across geographies.
  • Key players operating in the global air care market are
    • Air Delights Inc.
    • Church & Dwight Co. Inc.
    • Godrej Consumer Products Ltd.
    • Henkel AG & Company KGaA
    • Newell Brands
    • Procter & Gamble Co.
    • Reckitt Benckiser Group PLC
    • Rexair LLC
    • S.C. Johnson & Son, Inc.
    • Sara Lee Corporation

Air Care Market: Key Developments

  • Key manufacturers of air care products, such as Air Delights Inc., Church & Dwight Co. Inc., Godrej Consumer Products Ltd., and Henkel AG & Company KGaA, are focusing on product innovation. Companies are emphasizing on expansion of their geographical reach to stay competitive in the market and to cater to a large customer base.
  • Furthermore, numerous manufacturers in the air care market are planning to acquire small-scale companies or work in collaboration with them to gain a competitive share in the global market. These are the key strategies followed by air care companies to increase their market share in terms of revenue.
    • Reckitt Benckiser's Air Wick has launched a host of air care products, including Air Wick Freshmatic, which releases periodic bursts of aroma. This helps the consumer to manage the intensity of the fragrance.
    • In January 2022, Newell Brands’ The Yankee Candle Company, Inc. launched a lineup of wellness-inspired fragrances. These candles are meant to transform the mood of the home and inspire renewal and rejuvenation. The candles are made with essential oils, soy wax blend, and natural fiber wicks.

Air Care Market Snapshot

Attribute

Detail

Market Size Value in 2020 (Base Year)

US$ 11,566.5 Mn

Market Forecast Value in 2031

US$ 16,786.6 Mn

Growth Rate (CAGR)

3.6%

Forecast Period

2021-2031

Quantitative Units

US$ Mn for Value & Thousand Units for Volume

Market Analysis

Global qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and consumer buying behavior analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2020
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Market Segmentation

  • Product Type
    • Electric Air Fresheners
    • Candle Air Fresheners
    • Liquid Air Fresheners
    • Gel Air Fresheners
    • Spray / Aerosol Air Fresheners
    • Others (Incense Sticks, etc.)
  • Application
    • Rooms
    • Toilets
    • Cars
  • Price
    • Low
    • Medium
    • High
  • Distribution Channel
    • Online
      • E-commerce Portals
      • Company Owned Portals
    • Offline
      • Hypermarket / Supermarket
      • Specialty Stores
      • Other Independent Retailers

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Countries Covered

  • U.S.
  • Canada
  • U.K.
  • Germany
  • France
  • Japan
  • China
  • India
  • GCC Countries
  • South Africa
  • Brazil

Companies Profiled

  • Air Delights Inc.
  • Church & Dwight Co. Inc.
  • Godrej Consumer Products Ltd.
  • Henkel AG & Company KGaA
  • Newell Brands
  • Procter & Gamble Co.
  • Reckitt Benckiser Group PLC
  • Rexair LLC
  • S.C. Johnson & Son, Inc.
  • Sara Lee Corporation

Customization Scope

Available upon Request

Pricing

Available upon Request

Air Care Market – Segmentation

TMR’s study on the global air care market includes information categorized into five sections ― product type, application, price, distribution channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the air care market are discussed in detail.

Product Type
  • Electric Air Fresheners
  • Candle Air Fresheners
  • Liquid Air Fresheners
  • Gel Air Fresheners
  • Spray / Aerosol Air Fresheners
  • Others (Incense Sticks, etc.)
Price
  • Low
  • Medium
  • High
Application
  • Rooms
  • Toilets
  • Cars
Distribution Channel
  • Online
    • E-commerce Portals
    • Company Owned Portals
  • Offline
    • Hypermarket / Supermarket
    • Specialty Stores
    • Other Independent Retailers
Region
  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Market Dynamics

        5.1.1. Drivers

        5.1.2. Restraints

        5.1.3. Opportunities

    5.2. Key Trends Analysis

        5.2.1. Demand Side Analysis

        5.2.2. Supply Side Analysis

    5.3. Key Market Indicators

    5.4. Porter’s Five Forces Analysis

    5.5. Value Chain Analysis

    5.6. Industry SWOT Analysis

    5.7. Global Air Care Market Analysis and Forecast, 2017 - 2031

        5.7.1. Market Value Projections (US$ Mn)

        5.7.2. Market Volume Projections (Thousand Units)

6. Global Air Care Market Analysis and Forecast, By Product Type

    6.1. Global Air Care Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        6.1.1. Electric Air Fresheners

        6.1.2. Candle Air Fresheners

        6.1.3. Liquid Air Fresheners

        6.1.4. Gel Air Fresheners

        6.1.5. Spray/Aerosol Air Fresheners

        6.1.6. Others (Incense Sticks, etc.)

    6.2. Incremental Opportunity, By Product Type

7. Global Air Care Market Analysis and Forecast, By Price

    7.1. Global Air Care Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        7.1.1. Low

        7.1.2. Medium

        7.1.3. High

    7.2. Incremental Opportunity, By Price

8. Global Air Care Market Analysis and Forecast, By Application

    8.1. Global Air Care Market Size (US$ Mn and Thousand Units), By Application, 2017 - 2031

        8.1.1. Rooms

        8.1.2. Toilets

        8.1.3. Cars

    8.2. Incremental Opportunity, By Application

9. Global Air Care Market Analysis and Forecast, By Distribution Channel

    9.1. Global Air Care Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        9.1.1. Online

            9.1.1.1. E-commerce Portals

            9.1.1.2. Company Owned Portals

        9.1.2. Offline

            9.1.2.1. Hypermarket/Supermarket

            9.1.2.2. Specialty Stores

            9.1.2.3. Other Independent Retailers

    9.2. Incremental Opportunity, By Distribution Channel

10. Global Air Care Market Analysis and Forecast, Region

    10.1. Global Air Care Market Size (US$ Mn and Thousand Units), By Region, 2017 - 2031

        10.1.1. North America

        10.1.2. Europe

        10.1.3. Asia Pacific

        10.1.4. Middle East & Africa

        10.1.5. South America

    10.2. Incremental Opportunity, By Region

11. North America Air Care Market Analysis and Forecast

    11.1. Regional Snapshot

    11.2. Price Trend Analysis

        11.2.1. Weighted Average Selling Price (US$)

    11.3. Brand Analysis

    11.4. Consumer Buying Behavior Analysis

    11.5. Key Trends Analysis

        11.5.1. Demand Side Analysis

        11.5.2. Supply Side Analysis

    11.6. COVID-19 Impact Analysis

    11.7. Air Care Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        11.7.1. Electric Air Fresheners

        11.7.2. Candle Air Fresheners

        11.7.3. Liquid Air Fresheners

        11.7.4. Gel Air Fresheners

        11.7.5. Spray/Aerosol Air Fresheners

        11.7.6. Others (Incense Sticks, etc.)

    11.8. Air Care Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        11.8.1. Low

        11.8.2. Medium

        11.8.3. High

    11.9. Air Care Market Size (US$ Mn and Thousand Units), By Application, 2017 - 2031

        11.9.1. Rooms

        11.9.2. Toilets

        11.9.3. Cars

    11.10. Air Care Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        11.10.1. Online

            11.10.1.1. E-commerce Portals

            11.10.1.2. Company Owned Portals

        11.10.2. Offline

            11.10.2.1. Hypermarket/Supermarket

            11.10.2.2. Specialty Stores

            11.10.2.3. Other Independent Retailers

    11.11. Air Care Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017 - 2031

        11.11.1. U.S.

        11.11.2. Canada

        11.11.3. Rest of North America

    11.12. Incremental Opportunity Analysis

12. Europe Air Care Market Analysis and Forecast

    12.1. Regional Snapshot

    12.2. Price Trend Analysis

        12.2.1. Weighted Average Selling Price (US$)

    12.3. Brand Analysis

    12.4. Consumer Buying Behavior Analysis

    12.5. Key Trends Analysis

        12.5.1. Demand Side Analysis

        12.5.2. Supply Side Analysis

    12.6. COVID-19 Impact Analysis

    12.7. Air Care Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        12.7.1. Electric Air Fresheners

        12.7.2. Candle Air Fresheners

        12.7.3. Liquid Air Fresheners

        12.7.4. Gel Air Fresheners

        12.7.5. Spray/Aerosol Air Fresheners

        12.7.6. Others (Incense Sticks, etc.)

    12.8. Air Care Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        12.8.1. Low

        12.8.2. Medium

        12.8.3. High

    12.9. Air Care Market Size (US$ Mn and Thousand Units), By Application, 2017 - 2031

        12.9.1. Rooms

        12.9.2. Toilets

        12.9.3. Cars

    12.10. Air Care Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        12.10.1. Online

            12.10.1.1. E-commerce Portals

            12.10.1.2. Company Owned Portals

        12.10.2. Offline

            12.10.2.1. Hypermarket/Supermarket

            12.10.2.2. Specialty Stores

            12.10.2.3. Other Independent Retailers

    12.11. Air Care Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017 - 2031

        12.11.1. U.K.

        12.11.2. Germany

        12.11.3. France

        12.11.4. Rest of Europe

    12.12. Incremental Opportunity Analysis

13. Asia Pacific Air Care Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Price Trend Analysis

        13.2.1. Weighted Average Selling Price (US$)

    13.3. Brand Analysis

    13.4. Consumer Buying Behavior Analysis

    13.5. Key Trends Analysis

        13.5.1. Demand Side Analysis

        13.5.2. Supply Side Analysis

    13.6. COVID-19 Impact Analysis

    13.7. Air Care Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        13.7.1. Electric Air Fresheners

        13.7.2. Candle Air Fresheners

        13.7.3. Liquid Air Fresheners

        13.7.4. Gel Air Fresheners

        13.7.5. Spray/Aerosol Air Fresheners

        13.7.6. Others (Incense Sticks, etc.)

    13.8. Air Care Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        13.8.1. Low

        13.8.2. Medium

        13.8.3. High

    13.9. Air Care Market Size (US$ Mn and Thousand Units), By Application, 2017 - 2031

        13.9.1. Rooms

        13.9.2. Toilets

        13.9.3. Cars

    13.10. Air Care Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        13.10.1. Online

            13.10.1.1. E-commerce Portals

            13.10.1.2. Company Owned Portals

        13.10.2. Offline

            13.10.2.1. Hypermarket/Supermarket

            13.10.2.2. Specialty Stores

            13.10.2.3. Other Independent Retailers

    13.11. Air Care Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017 - 2031

        13.11.1. China

        13.11.2. India

        13.11.3. Japan

        13.11.4. Rest of Asia Pacific

    13.12. Incremental Opportunity Analysis

14. Middle East & Africa Air Care Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Price Trend Analysis

        14.2.1. Weighted Average Selling Price (US$)

    14.3. Brand Analysis

    14.4. Consumer Buying Behavior Analysis

    14.5. Key Trends Analysis

        14.5.1. Demand Side Analysis

        14.5.2. Supply Side Analysis

    14.6. COVID-19 Impact Analysis

    14.7. Air Care Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        14.7.1. Electric Air Fresheners

        14.7.2. Candle Air Fresheners

        14.7.3. Liquid Air Fresheners

        14.7.4. Gel Air Fresheners

        14.7.5. Spray/Aerosol Air Fresheners

        14.7.6. Others (Incense Sticks, etc.)

    14.8. Air Care Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        14.8.1. Low

        14.8.2. Medium

        14.8.3. High

    14.9. Air Care Market Size (US$ Mn and Thousand Units), By Application, 2017 - 2031

        14.9.1. Rooms

        14.9.2. Toilets

        14.9.3. Cars

    14.10. Air Care Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        14.10.1. Online

            14.10.1.1. E-commerce Portals

            14.10.1.2. Company Owned Portals

        14.10.2. Offline

            14.10.2.1. Hypermarket/Supermarket

            14.10.2.2. Specialty Stores

            14.10.2.3. Other Independent Retailers

    14.11. Air Care Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017 - 2031

        14.11.1. GCC

        14.11.2. South Africa

        14.11.3. Rest of Middle East & Africa

    14.12. Incremental Opportunity Analysis

15. South America Air Care Market Analysis and Forecast

    15.1. Regional Snapshot

    15.2. Price Trend Analysis

        15.2.1. Weighted Average Selling Price (US$)

    15.3. Brand Analysis

    15.4. Consumer Buying Behavior Analysis

    15.5. Key Trends Analysis

        15.5.1. Demand Side Analysis

        15.5.2. Supply Side Analysis

    15.6. COVID-19 Impact Analysis

    15.7. Air Care Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        15.7.1. Electric Air Fresheners

        15.7.2. Candle Air Fresheners

        15.7.3. Liquid Air Fresheners

        15.7.4. Gel Air Fresheners

        15.7.5. Spray/Aerosol Air Fresheners

        15.7.6. Others (Incense Sticks, etc.)

    15.8. Air Care Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        15.8.1. Low

        15.8.2. Medium

        15.8.3. High

    15.9. Air Care Market Size (US$ Mn and Thousand Units), By Application, 2017 - 2031

        15.9.1. Rooms

        15.9.2. Toilets

        15.9.3. Cars

    15.10. Air Care Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        15.10.1. Online

            15.10.1.1. E-commerce Portals

            15.10.1.2. Company Owned Portals

        15.10.2. Offline

            15.10.2.1. Hypermarket/Supermarket

            15.10.2.2. Specialty Stores

            15.10.2.3. Other Independent Retailers

    15.11. Air Care Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017 - 2031

        15.11.1. Brazil

        15.11.2. Rest of South America

    15.12. Incremental Opportunity Analysis

16. Competition Landscape

    16.1. Market Player – Competition Dashboard

    16.2. Market Share Analysis (%), 2020

    16.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)

        16.3.1. Air Delights Inc.

            16.3.1.1. Company Overview

            16.3.1.2. Sales Area/Geographical Presence

            16.3.1.3. Financial/Revenue

            16.3.1.4. Strategy & Business Overview

            16.3.1.5. Sales Channel Analysis

            16.3.1.6. Size Portfolio

        16.3.2. Church & Dwight Co. Inc.

            16.3.2.1. Company Overview

            16.3.2.2. Sales Area/Geographical Presence

            16.3.2.3. Financial/Revenue

            16.3.2.4. Strategy & Business Overview

            16.3.2.5. Sales Channel Analysis

            16.3.2.6. Size Portfolio

        16.3.3. Godrej Consumer Products Ltd.

            16.3.3.1. Company Overview

            16.3.3.2. Sales Area/Geographical Presence

            16.3.3.3. Financial/Revenue

            16.3.3.4. Strategy & Business Overview

            16.3.3.5. Sales Channel Analysis

            16.3.3.6. Size Portfolio

        16.3.4. Henkel AG & Company KGaA

            16.3.4.1. Company Overview

            16.3.4.2. Sales Area/Geographical Presence

            16.3.4.3. Financial/Revenue

            16.3.4.4. Strategy & Business Overview

            16.3.4.5. Sales Channel Analysis

            16.3.4.6. Size Portfolio

        16.3.5. Newell Brands

            16.3.5.1. Company Overview

            16.3.5.2. Sales Area/Geographical Presence

            16.3.5.3. Financial/Revenue

            16.3.5.4. Strategy & Business Overview

            16.3.5.5. Sales Channel Analysis

            16.3.5.6. Size Portfolio

        16.3.6. Procter & Gamble Co.

            16.3.6.1. Company Overview

            16.3.6.2. Sales Area/Geographical Presence

            16.3.6.3. Financial/Revenue

            16.3.6.4. Strategy & Business Overview

            16.3.6.5. Sales Channel Analysis

            16.3.6.6. Size Portfolio

        16.3.7. Reckitt Benckiser Group PLC

            16.3.7.1. Company Overview

            16.3.7.2. Sales Area/Geographical Presence

            16.3.7.3. Financial/Revenue

            16.3.7.4. Strategy & Business Overview

            16.3.7.5. Sales Channel Analysis

            16.3.7.6. Size Portfolio

        16.3.8. Rexair LLC

            16.3.8.1. Company Overview

            16.3.8.2. Sales Area/Geographical Presence

            16.3.8.3. Financial/Revenue

            16.3.8.4. Strategy & Business Overview

            16.3.8.5. Sales Channel Analysis

            16.3.8.6. Size Portfolio

        16.3.9. S.C. Johnson & Son, Inc.

            16.3.9.1. Company Overview

            16.3.9.2. Sales Area/Geographical Presence

            16.3.9.3. Financial/Revenue

            16.3.9.4. Strategy & Business Overview

            16.3.9.5. Sales Channel Analysis

            16.3.9.6. Size Portfolio

        16.3.10. Sara Lee Corporation

            16.3.10.1. Company Overview

            16.3.10.2. Sales Area/Geographical Presence

            16.3.10.3. Financial/Revenue

            16.3.10.4. Strategy & Business Overview

            16.3.10.5. Sales Channel Analysis

            16.3.10.6. Size Portfolio

17. Key Takeaways

    17.1. Identification of Potential Market Spaces

        17.1.1. Product Type

        17.1.2. Price

        17.1.3. Application

        17.1.4. Distribution Channel

        17.1.5. Geography

    17.2. Understanding the Buying Process of the Customers

    17.3. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Air Care Market, by Product Type, Thousand Units 2017-2031

Table 2: Global Air Care Market, by Product Type, US$ Mn 2017-2031

Table 3: Global Air Care Market, by Price, Thousand Units 2017-2031

Table 4: Global Air Care Market, by Price, US$ Mn 2017-2031

Table 5: Global Air Care Market, by Application, Thousand Units 2017-2031

Table 6: Global Air Care Market, by Application, US$ Mn 2017-2031

Table 7: Global Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Table 8: Global Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Table 9: Global Air Care Market, by Region, Thousand Units 2017-2031

Table 10: Global Air Care Market, by Region, US$ Mn 2017-2031

Table 11: North America Air Care Market, by Product Type, Thousand Units 2017-2031

Table 12: North America Air Care Market, by Product Type, US$ Mn 2017-2031

Table 13: North America Air Care Market, by Price, Thousand Units 2017-2031

Table 14: North America Air Care Market, by Price, US$ Mn 2017-2031

Table 15: North America Air Care Market, by Application, Thousand Units 2017-2031

Table 16: North America Air Care Market, by Application, US$ Mn 2017-2031

Table 17: North America Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Table 18: North America Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Table 19: North America Air Care Market, by Country, Thousand Units 2017-2031

Table 20: North America Air Care Market, by Country, US$ Mn 2017-2031

Table 21: Europe Air Care Market, by Product Type, Thousand Units 2017-2031

Table 22: Europe Air Care Market, by Product Type, US$ Mn 2017-2031

Table 23: Europe Air Care Market, by Price, Thousand Units 2017-2031

Table 24: Europe Air Care Market, by Price, US$ Mn 2017-2031

Table 25: Europe Air Care Market, by Application, Thousand Units 2017-2031

Table 26: Europe Air Care Market, by Application, US$ Mn 2017-2031

Table 27: Europe Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Table 28: Europe Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Table 29: Europe Air Care Market, by Country, Thousand Units 2017-2031

Table 30: Europe Air Care Market, by Country, US$ Mn 2017-2031

Table 31: Asia Pacific Air Care Market, by Product Type, Thousand Units 2017-2031

Table 32: Asia Pacific Air Care Market, by Product Type, US$ Mn 2017-2031

Table 33: Asia Pacific Air Care Market, by Price, Thousand Units 2017-2031

Table 34: Asia Pacific Air Care Market, by Price, US$ Mn 2017-2031

Table 35: Asia Pacific Air Care Market, by Application, Thousand Units 2017-2031

Table 36: Asia Pacific Air Care Market, by Application, US$ Mn 2017-2031

Table 37: Asia Pacific Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Table 38: Asia Pacific Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Table 39: Asia Pacific Air Care Market, by Country, Thousand Units 2017-2031

Table 40: Asia Pacific Air Care Market, by Country, US$ Mn 2017-2031

Table 41: Middle East and Africa Air Care Market, by Product Type, Thousand Units 2017-2031

Table 42: Middle East and Africa Air Care Market, by Product Type, US$ Mn 2017-2031

Table 43: Middle East and Africa Air Care Market, by Price, Thousand Units 2017-2031

Table 44: Middle East and Africa Air Care Market, by Price, US$ Mn 2017-2031

Table 45: Middle East and Africa Air Care Market, by Application, Thousand Units 2017-2031

Table 46: Middle East and Africa Air Care Market, by Application, US$ Mn 2017-2031

Table 47: Middle East and Africa Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Table 48: Middle East and Africa Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Table 49: Middle East and Africa Air Care Market, by Country, Thousand Units 2017-2031

Table 50: Middle East and Africa Air Care Market, by Country, US$ Mn 2017-2031

Table 51: South America Air Care Market, by Product Type, Thousand Units 2017-2031

Table 52: South America Air Care Market, by Product Type, US$ Mn 2017-2031

Table 53: South America Air Care Market, by Price, Thousand Units 2017-2031

Table 54: South America Air Care Market, by Price, US$ Mn 2017-2031

Table 55: South America Air Care Market, by Application, Thousand Units 2017-2031

Table 56: South America Air Care Market, by Application, US$ Mn 2017-2031

Table 57: South America Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Table 58: South America Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Table 59: South America Air Care Market, by Country, Thousand Units 2017-2031

Table 60: South America Air Care Market, by Country, US$ Mn 2017-2031

List of Figures

Figure 1: Global Air Care Market, by Product Type, Thousand Units 2017-2031

Figure 2: Global Air Care Market, by Product Type, US$ Mn 2017-2031

Figure 3: Global Air Care Market Incremental Opportunity Analysis, by Product Type, US$ Mn 2017-2031

Figure 4: Global Air Care Market, by Price, Thousand Units 2017-2031

Figure 5: Global Air Care Market, by Price, US$ Mn 2017-2031

Figure 6: Global Air Care Market Incremental Opportunity Analysis, by Price, US$ Mn 2017-2031

Figure 7: Global Air Care Market, by Application, Thousand Units 2017-2031

Figure 8: Global Air Care Market, by Application, US$ Mn 2017-2031

Figure 9: Global Air Care Market Incremental Opportunity Analysis, by Application, US$ Mn 2017-2031

Figure 10: Global Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Figure 11: Global Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Figure 12: Global Air Care Market Incremental Opportunity Analysis, by Distribution Channel, US$ Mn 2017-2031

Figure 13: Global Air Care Market, by Region, Thousand Units 2017-2031

Figure 14: Global Air Care Market, by Region, US$ Mn 2017-2031

Figure 15: Global Air Care Market Incremental Opportunity Analysis, by Region, US$ Mn 2017-2031

Figure 16: North America Air Care Market, by Product Type, Thousand Units 2017-2031

Figure 17: North America Air Care Market, by Product Type, US$ Mn 2017-2031

Figure 18: North America Air Care Market Incremental Opportunity Analysis, by Product Type, US$ Mn 2017-2031

Figure 19: North America Air Care Market, by Price, Thousand Units 2017-2031

Figure 20: North America Air Care Market, by Price, US$ Mn 2017-2031

Figure 21: North America Air Care Market Incremental Opportunity Analysis, by Price, US$ Mn 2017-2031

Figure 22: North America Air Care Market, by Application, Thousand Units 2017-2031

Figure 23: North America Air Care Market, by Application, US$ Mn 2017-2031

Figure 24: North America Air Care Market Incremental Opportunity Analysis, by Application, US$ Mn 2017-2031

Figure 25: North America Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Figure 26: North America Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Figure 27: North America Air Care Market Incremental Opportunity Analysis, by Distribution Channel, US$ Mn 2017-2031

Figure 28: North America Air Care Market, by Country, Thousand Units 2017-2031

Figure 29: North America Air Care Market, by Country, US$ Mn 2017-2031

Figure 30: North America Air Care Market Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031

Figure 31: Europe Air Care Market, by Product Type, Thousand Units 2017-2031

Figure 32: Europe Air Care Market, by Product Type, US$ Mn 2017-2031

Figure 33: Europe Air Care Market Incremental Opportunity Analysis, by Product Type, US$ Mn 2017-2031

Figure 34: Europe Air Care Market, by Price, Thousand Units 2017-2031

Figure 35: Europe Air Care Market, by Price, US$ Mn 2017-2031

Figure 36: Europe Air Care Market Incremental Opportunity Analysis, by Price, US$ Mn 2017-2031

Figure 37: Europe Air Care Market, by Application, Thousand Units 2017-2031

Figure 38: Europe Air Care Market, by Application, US$ Mn 2017-2031

Figure 39: Europe Air Care Market Incremental Opportunity Analysis, by Application, US$ Mn 2017-2031

Figure 40: Europe Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Figure 41: Europe Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Figure 42: Europe Air Care Market Incremental Opportunity Analysis, by Distribution Channel, US$ Mn 2017-2031

Figure 43: Europe Air Care Market, by Country, Thousand Units 2017-2031

Figure 44: Europe Air Care Market, by Country, US$ Mn 2017-2031

Figure 45: Europe Air Care Market Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031

Figure 46: Asia Pacific Air Care Market, by Product Type, Thousand Units 2017-2031

Figure 47: Asia Pacific Air Care Market, by Product Type, US$ Mn 2017-2031

Figure 48: Asia Pacific Air Care Market Incremental Opportunity Analysis, by Product Type, US$ Mn 2017-2031

Figure 49: Asia Pacific Air Care Market, by Price, Thousand Units 2017-2031

Figure 50: Asia Pacific Air Care Market, by Price, US$ Mn 2017-2031

Figure 51: Asia Pacific Air Care Market Incremental Opportunity Analysis, by Price, US$ Mn 2017-2031

Figure 52: Asia Pacific Air Care Market, by Application, Thousand Units 2017-2031

Figure 53: Asia Pacific Air Care Market, by Application, US$ Mn 2017-2031

Figure 54: Asia Pacific Air Care Market Incremental Opportunity Analysis, by Application, US$ Mn 2017-2031

Figure 55: Asia Pacific Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Figure 56: Asia Pacific Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Figure 57: Asia Pacific Air Care Market Incremental Opportunity Analysis, by Distribution Channel, US$ Mn 2017-2031

Figure 58: Asia Pacific Air Care Market, by Country, Thousand Units 2017-2031

Figure 59: Asia Pacific Air Care Market, by Country, US$ Mn 2017-2031

Figure 60: Asia Pacific Air Care Market Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031

Figure 61: Middle East & Africa Air Care Market, by Product Type, Thousand Units 2017-2031

Figure 62: Middle East & Africa Air Care Market, by Product Type, US$ Mn 2017-2031

Figure 63: Middle East & Africa Air Care Market Incremental Opportunity Analysis, by Product Type, US$ Mn 2017-2031

Figure 64: Middle East & Africa Air Care Market, by Price, Thousand Units 2017-2031

Figure 65: Middle East & Africa Air Care Market, by Price, US$ Mn 2017-2031

Figure 66: Middle East & Africa Air Care Market Incremental Opportunity Analysis, by Price, US$ Mn 2017-2031

Figure 67: Middle East & Africa Air Care Market, by Application, Thousand Units 2017-2031

Figure 68: Middle East & Africa Air Care Market, by Application, US$ Mn 2017-2031

Figure 69: Middle East & Africa Air Care Market Incremental Opportunity Analysis, by Application, US$ Mn 2017-2031

Figure 70: Middle East & Africa Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Figure 71: Middle East & Africa Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Figure 72: Middle East & Africa Air Care Market Incremental Opportunity Analysis, by Distribution Channel, US$ Mn 2017-2031

Figure 73: Middle East & Africa Air Care Market, by Country, Thousand Units 2017-2031

Figure 74: Middle East & Africa Air Care Market, by Country, US$ Mn 2017-2031

Figure 75: Middle East & Africa Air Care Market Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031

Figure 76: South America Air Care Market, by Product Type, Thousand Units 2017-2031

Figure 77: South America Air Care Market, by Product Type, US$ Mn 2017-2031

Figure 78: South America Air Care Market Incremental Opportunity Analysis, by Product Type, US$ Mn 2017-2031

Figure 79: South America Air Care Market, by Price, Thousand Units 2017-2031

Figure 80: South America Air Care Market, by Price, US$ Mn 2017-2031

Figure 81: South America Air Care Market Incremental Opportunity Analysis, by Price, US$ Mn 2017-2031

Figure 82: South America Air Care Market, by Application, Thousand Units 2017-2031

Figure 83: South America Air Care Market, by Application, US$ Mn 2017-2031

Figure 84: South America Air Care Market Incremental Opportunity Analysis, by Application, US$ Mn 2017-2031

Figure 85: South America Air Care Market, by Distribution Channel, Thousand Units 2017-2031

Figure 86: South America Air Care Market, by Distribution Channel, US$ Mn 2017-2031

Figure 87: South America Air Care Market Incremental Opportunity Analysis, by Distribution Channel, US$ Mn 2017-2031

Figure 88: South America Air Care Market, by Country, Thousand Units 2017-2031

Figure 89: South America Air Care Market, by Country, US$ Mn 2017-2031

Figure 90: South America Air Care Market Incremental Opportunity Analysis, by Country, US$ Mn 2017-2031

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