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Global Air Care Market: Snapshot

Developing economies are showing a rapidly improving consumerist environment due to greater focus by globally successful consumer product brands and increasing disposable incomes of shoppers. This applies especially to the air care products market, as it caters to consumers who are concerned with cleaner air or fragrant air and have the disposable income to support this. Emerging economies such as Brazil, China, and India are therefore the key regions that air care products manufacturers need to focus on. 

A driver that is boosting the need for air care products is the growing level of air pollution around the world. Regions such as Egypt and China with higher than average levels of air pollution in the form of smoke and dust are key targets for air care products sales and distribution.

The market is still, however, hindered by an overall lack of awareness regarding the modern air care products that can cater to a much wider demand and need across various regions. This factor is expected to maintain a medium level of impact on the air care product sales over the coming years. The market is also hindered by the presence of a large variety of substitute products, especially in emerging economies where the concept of air care is still new.

As a result of all the above factors, the global market for air care products is expected to progress at a CAGR of 2.6% from 2015 to 2021 in terms of revenue. The market is expected to reach US$10.29 bn by the end of 2016 and US$11.71 bn by the end of 2021.

Europe to be Topped by APAC in Air Care Product Market Value

By the end of 2021, 31.7% of the market value for air care products is expected to be taken up by Asia Pacific, from a regional perspective. This is expected to be more than the share obtained by Europe, which is currently the leading region for revenue generation in air care products. The demand for air care products is exceptionally high in Germany, France, and the U.K., allowing many players to gather significant sales numbers in these countries.

However Asia Pacific, with a growth in demand fueled by a high population, rising disposable incomes, and growing product awareness, is expected to lead the consumption of air care products by 2021. Japan is expected to be the leading APAC country to demand air care products till 2021.

Aerosol/Spray Air Fresheners Expected to Retain Market Dominance

By the end of 2021, 33.6% of the market value is expected to be held by the product segment of spray/aerosol air fresheners. This is close to its current market share and is mainly attributed to the ease of use of spray air fresheners and the increasing disposable incomes in emerging economies. Aerosol air care products are also the base of a high level of product innovation, such as the efficient use of antibacterial air sprays. These are expected to be in high demand given the growing amount of air pollution in the world.

At the same time, the demand for candles is expected to be the most till 2021, owing to aesthetic appeal of candles in homes. Candles are also considered far more eco-friendly than aerosol air fresheners, which is shifting consumer focus from the latter to the former.

The key manufacturers of air care products globally include Henkel Group, Procter & Gamble Co., Church & Dwight Co. Inc., Reckitt Benckiser Inc., WD-40 Co., SC Johnson & Son Inc., Chesapeake Bay Candle, Car Freshener Corporation, Candle-lite, Inc., and American Covers, Inc.


The market size in terms of revenue of the global air care market is forecast during 2014 to 2021 at each sub-segment level. Air care market is segmented by product type into: electric air fresheners, candle air fresheners, liquid air fresheners, gel air fresheners, spray/aerosol air fresheners and others. Amongst various product types, spray/aerosol air fresheners held the largest market share followed by electric air fresheners in 2014. Based on distribution channel types, air care market is segmented into retail and business to business. High level of pollution and increasing in population are the major drivers for spray/aerosol air fresheners in Europe and Asia Pacific.

Expansion of new variety of air care products is the major factor driving the expansion of air care market globally. In addition, odor eliminators and introduction of new fragrances in air care market are others factors stimulating the demand for air care products. Moreover, natural air care products are more popular among consumers in comparison to artificial air care products. Consumers prefer air care products that provide clean and fresh fragrance rather than artificial fragrance.

One of the major factors restraining growth of the air care market is the lack of awareness among consumers in different countries about the different types of products available in the market. Air care has benefited a large amount of people on large scale whereas the large numbers of peoples are less educated about the benefits from air care products. In addition, the major restraint for the air care market is lack of new products in air care in Asia Pacific and Latin America.

Environmental awareness and the use of natural fragrance serve as an opportunity for the air care market. In addition, natural air fresheners are providing clean and hygiene environment. Moreover, natural air care products such as candle air fresheners among others are more eco-friendly than sprays/aerosols and electric devices. The market offers immense scope to develop an array of new air care products especially if these fragrances come from natural ingredients rather than being chemically derived. Moreover, the consumer preferences towards natural fragrances influencing them to have fresh and clean smells rather than covering artificial fragrances.

Based on distribution channel types, air care market is segmented into retail and business to business. Amongst various distribution channels, retail segment held the largest market share followed by business to business segment in 2014 and would be the same during the forecast period of 2015 – 2021. Due to the increasing demand for air care products, the retail segment is expected to witness huge growth during the forecast period from 2015 to 2021. Europe held the largest revenue for the retail segment in 2014. However, Asia Pacific will be the highest market share for the retail segment in 2021. The factor driving the growth of the market is the increasing demand for air care products in emerging countries. In addition, increasing standard of living is the other factor contributing towards the market growth.

Based on geography, the global air care market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, Europe holds the largest market share in the air care market followed by North America, Asia Pacific and Rest of the World (RoW). However, in 2021 Asia Pacific will be the largest market for air care market followed by Europe. The demand for air care in Europe is due to high level of dust and pollution.

The key participants in the air care market are Henkel Group, Procter & Gamble Co., Church & Dwight Co. Inc., Reckitt Benckiser Inc., WD-40 Co., SC Johnson & Son Inc., Car Freshener Corporation, Chesapeake Bay Candle, Candle-lite, Inc. and American Covers, Inc.

The report also provides an understanding of value (USD million) of air care market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The market attractiveness analysis is also covered in the report along with qualitative data relating to the drivers, restraints and opportunities governing the global air care market.

The report segments the Air Care market as:

Global Air Care Market: By Product Type

  • Spray/Aerosol Air Fresheners
  • Electric Air Fresheners
  • Car Air Fresheners
  • Gel Air Fresheners
  • Candle Air Fresheners
  • Liquid Air Fresheners
  • Others Air Fresheners

Global Air Care Market: By Distribution Channel

  • Retail
  • Business to Business

Global Air Care Market: By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • France
    • Germany
    • Russia
  • Rest of Europe
    • Asia Pacific
    • India
    • China
    • Japan
  • Rest of Asia Pacific
    • Rest of the World
    • Latin America
    • Middle East
    • Rest of Rest of the World