The baby diapers market is expected to undergo several changes such as a result of increasing awareness about hygiene among consumers. In recent times, the healthcare facilities have improved considerably in the developing countries. Due to this factor, the infant mortality rate has reduced considerably. Apart from this, increasing environmental awareness among the consumers is also expected to boost the demand for biodegradable diapers. Besides, the manufacturers are focusing on product differentiation in terms of price and style variations in order to strengthen their customer base. By product type, the baby diapers market has been segmented into cloth diapers, disposable diapers training nappies and swim pants.
The baby diapers market is primarily driven by factors such as high birth rate and decreasing infant mortality rate. Moreover, rapid urbanization coupled with increasing disposable income has also fuelled the growth of baby diapers market. Apart from this, increasing awareness about hygiene and sanitation is also expected to drive the demand for baby diapers.
Asia pacific held the largest market share of baby diapers market in terms of both revenue and volume in 2014 and is expected to continue its dominance throughout the forecast period. The region’s large population and the growth of disposable income are major factors boosting the demand for baby diapers in this region. The Asia Pacific market is expected to be followed by Latin America in terms of both revenue and volume throughout the forecast period.
The disposable diapers segment held the largest share of the baby diapers market in Asia Pacific, Latin America, the Middle East and South Africa in 2014. Rapid industrialization and increasing disposable income are some of the factors boosting the demand for disposable diapers.
The baby diapers market on the basis of product type is categorized into cloth diapers, disposable diapers, training diapers and swim pants. Factors such as high birth rate coupled with decreasing infant mortality rate have fuelled the growth of the baby diapers market. Moreover, rising population and growing hygiene concerns have increased the demand for baby diapers significantly. Furthermore, increasing disposable income has also led to an increasing acceptance of baby diapers among different consumer groups. There is greater awareness among the urban population regarding the need for diapers as a part of its hygiene and sanitation requirements which in turn has resulted in high demand for the baby diapers market.
Recent trends have shown that despite the baby diapers market being saturated in the developed countries of North America and Europe, region like Asia Pacific, Middle East and Latin America had shown healthy signs of growth. Moreover, the presence of a large number of untapped markets possesses a huge area of opportunity for the manufacturers of baby diapers. There is a significant presence of untapped markets for baby diapers, especially in Africa, due to the lower disposable income factor. However, the disposable income is expected to increase in the next few years with rising industrialization and urbanization. The perception that diapers, especially the disposable ones, are unhealthy for babies leads to rising demand for hygienic products. Due to the changing demand, the diaper manufacturers are now more involved introducing baby diapers that have better breathability and are softer, thereby causing fewer rashes on the baby skin.
However, one of the major concerns regarding cloth diapers is its lower absorption capability as compared to other product types. Due to this, the cloth diapers have a problem of leakage, which needs covering with the help of diaper covers, pants, or doublers. Moreover, there are some disadvantages associated with the use of disposable diapers. A major concern regarding the disposable diapers relates to baby health issues. The customer perception regarding disposable diapers is that they have superior absorption capability. Due to this, the parents have a tendency to change the diapers of their babies only after a long gap, which leads to extreme saturation and rashes. Another factor which restraints the growth of the baby diapers market is the perception that diapers (especially disposable diapers) cause infertility.
The market for disposable diapers was the largest among all the diapers in terms of revenue in 2014 and is expected to remain so throughout the forecast period. Rapid urbanization and increasing disposable income are the major factors driving the demand for disposable diapers.
The report also provides an understanding of the value (USD billion) of the baby diapers market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The report also provides an understanding of company shares of baby diapers in North Asia Pacific, Middle East and Latin America.
By Geography, the market has been segmented into Asia Pacific, Middle East, South Africa and Latin America. The countries included in the Asia Pacific region are India, Indonesia and Rest of Asia Pacific. Saudi Arabia, U.A.E., Iran and Rest of Middle East countries are included in the Middle East region. Brazil and Rest of Latin America countries have been included in Latin America. The report also covers the region of South Africa.
The report also provides the company market share analysis of key players operating in the baby diapers domain. The key players operating in global baby diapers market are Indevco Group, Kao Corporation, Bumkins Finer Baby Products, Inc., Hengan International Group Company Limited, Johnson & Johnson, Unicharm Corporation, SCA Hygiene, Kimberly-Clark Corporation, Procter & Gamble Company and Wipro Consumer Care and Lighting Ltd.
Baby Diapers Market: By Geography
- Asia Pacific
- Rest of Asia Pacific
- Middle East
- Saudi Arabia
- Rest of Middle East
- Latin America
- Rest of Latin America
- South Africa
Baby Diapers Market: By Product Type
- Cloth Diapers
- Disposable Diapers
- Training Diapers
- Swim Diapers