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Indian Parents Switch from Disposables to Cloth Diapers during COVID-19 Lockdown

The COVID-19 crisis has altered consumer behavior and changed how the global society functions. This is evident in the disposable and sustainable baby diaper market since frequent lockdown measures have compelled consumers to switch from disposable diapers to cloth diapers. This trend is prominent in India, keeping the child’s comfort in mind, owing to changing weather conditions. Manufacturers should capitalize on this opportunity to launch new cloth diapers that are sustainable and in order to keep economies running during the pandemic.

Since most parents are concerned about hygiene, manufacturers in the disposable and sustainable baby diaper market are taking advantage of the demand for one-time use diapers. As such, sales in this market are facing fewer disruptions compared to other end markets.

disposable and sustainable baby diaper market infographic

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Are Sustainable Bamboo Diapers Consumer-friendly?

The disposable and sustainable baby diaper market is projected to cross the output of 1,929.5 million units by 2031. However, sustainable diapers are being met with various challenges, since these diapers are not readily available for purchase. Moreover, the issue of staining is concerning many parents. Such challenges have led to the popularity of Heyday sustainable bamboo diapers that are being made available through online subscriptions and can be disposed to avoid hassle of cleaning stains. Bamboo diapers are being known for their naturally antimicrobial and antibacterial properties that help to eliminate odor-causing bacteria.

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Eco-conscious, Fashion-savvy Cloth Diapers Help Avoid Wastefulness

Though the shift toward sustainable diapers is relatively gradual, the growing awareness about environmental damage caused by disposable diapers is translating into revenue opportunities for manufacturers in the disposable and sustainable baby diaper market. The brand Esembly is being highly publicized for its line of reusable, stylish, and organic cloth diapers that appeal to eco-conscious and fashion-savvy parents.

Brands in the disposable and sustainable baby diaper market are increasing the availability of cloth diapers that are better equipped to handle leaks and major messes. It has been found that in many cases, disposable diapers are notorious for leaks and blowouts. The accompanying costs and wastefulness associated with disposable diapers is leading to the inclination of parents toward cloth diapers.

Wheat Starch Processing Grabbing Attention for Sustainable Diapers

Wheat gluten is emerging as a new material for innovating in sustainable diapers. Companies in the disposable and sustainable baby diaper market are taking cues from Antonio Capezza, a researcher at the KTH Royal Institute of Technology and SLU Swedish University of Agricultural Sciences. The researcher suggests that wheat gluten proteins from wheat starch processing are capable of swelling in water and saline solutions.

The disposable and sustainable baby diaper market is expected to cross the revenue of US$ 53.43 Bn by 2031. Manufacturers are capitalizing on this opportunity to innovate in renewable materials in diapers to meet the growing demand for health and hygiene products.

disposable and sustainable baby diaper market segmentation

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Analysts’ Viewpoint

Since an increasing number of parents is becoming cost and environmental conscious, the coronavirus crisis has broadened the scope for sustainable diaper adoption among parents. The disposable and sustainable baby diaper market is anticipated to clock a CAGR of 5.1% during the forecast period. Sustainable diapers can be potentially expensive and are not readily available. Hence, manufacturers are increasing their production capabilities in bamboo diapers and creating awareness about advantages of these diapers such as high absorbency to offset its high price. They are offering subscription-based home delivery of bamboo and other sustainable diapers to ensure parents maintain regular stock of diapers.

Disposable and Sustainable Baby Diaper Market: Overview

  • According to Transparency Market Research’s latest research report on the global disposable and sustainable baby diaper market for the historical period of 20172019 and the forecast period of 20212031, high demand for biodegradable baby diapers is providing lucrative opportunities for the global disposable and sustainable baby diaper market. A popular alternative to conventional single-use diapers is single-use biodegradable or compostable diapers. The global disposable and sustainable baby diaper market is witnessing major innovations to enhance performance and efficiency of end products. These factors are anticipated to drive the disposable and sustainable baby diaper market in the near future.
  • In terms of revenue, the global disposable and sustainable baby diaper market is expected to exceed the valuation of US$ 53.43 Bn by 2031, expanding at a CAGR of 5.1% during the forecast period

Increasing Birth Rate, Awareness about Hygiene & Sanitation in Developing Countries to Drive Disposable and Sustainable Baby Diaper Market

  • Increase in birth rates in developing countries such as India, Brazil, and African countries is expected to drive the growth of the global disposable and sustainable baby diaper market over the forecast period
  • During the last century, baby care was dominated by cloth diapers until the concept of disposable diapers came into existence. These days, diapers are becoming more comfortable, thinner, and environment-friendly. Rise in usage of sustainable diapers will surge the sale of disposable and sustainable baby diapers. Increase in awareness about hygiene and sanitation in China, India, and various other Southeast Asian countries has led to consumers utilizing more sanitation products. Rise in awareness about hygiene and sanitation is thus anticipated to drive the disposable and sustainable baby diaper market.

High Demand for Biodegradable Baby Diapers Anticipated to Generate Lucrative Opportunities for Manufacturers

  • A popular alternative to conventional single-use diapers is single-use biodegradable or compostable diapers. The global disposable and sustainable baby diaper baby market is witnessing major innovations to enhance performance and efficiency of end products. Leading manufacturers of disposable and sustainable baby diapers are focusing intently on ensuring bio-degradability in order to ensure products are recyclable. As a result, companies are increasing investments on R&D to ensure impact of products on the environment is zero to minimal.
  • Diaper companies are also producing disposable biodegradable diapers that contain materials that are less harmful to the environment. In some cases, companies are combining both cloth and eco-friendly disposable components to make hybrid baby diapers. This is anticipated to generate immense opportunities for manufacturers of disposable and sustainable baby diapers in the near future.

Disposable and Sustainable Baby Diaper Market: Competition Landscape

  • Detailed profiles of manufacturers of disposable and sustainable baby diapers have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global disposable and sustainable baby diaper market are
    • Unicharm Corporation
    • Kimberly-Clark Corporation
    • Procter & Gamble Co.
    • Essity Aktiebolag
    • Ontex BV
    • Bambo Nature USA (ABENA)
    • Earth’s Best (The Hain Celestial Group, Inc.)
    • Seventh Generation, Inc.
    • The Honest Company, Inc.

Disposable and Sustainable Baby Diaper Market: Key Developments

  • Key players operating in the disposable and sustainable baby diaper market such as Unicharm Corporation, Kimberly-Clark Corporation, Kao Corporation, and Bambo Nature USA are focusing on research & development and expansion of product portfolio to attract more customers. Some other key developments in the global disposable and sustainable baby diaper market are highlighted below:
    • In May 2021, Pampers created Pampers Pure Protection Hybrid Diapers, its first diapering system that is part reusable, part disposable. The Pure Protection Hybrid Diaper uses trusted Pampers technology and provides superior dryness and leak protection from a diaper that uses 25% less disposable materials.
    • In March 2021, Kimberly-Clark Corporation notified its customers in the U.S. and Canada of plans to increase net selling prices across a majority of its North America consumer products business. The price rise will be effective from late June 2021.
    • In February 2021, Bambo Nature introduced compostable paper bags for its eco-friendly baby diapers. The new innovation of plant-based paper bags supports the mission of being innovative, thinking outside the box, and acting sustainable every step of the way.
    • In January 2021, Kao Corporation and Kyoto University started verification testing for a used disposable diaper carbonization recycling system in collaboration with Saijo City, Ehime Prefecture, Japan. This testing contributes toward easing the burden on the environment by reducing CO2 emissions through the conversion of used disposable diapers into carbon material.
    • In November 2020, Unicharm Corporation announced its plan to launch recycled diapers by 2022. Unicharm also plans to operate 10 recycling facilities by 2030.
  • In the global disposable and sustainable baby diaper market report, we have discussed individual strategies, followed by prominent players operating in the global disposable and sustainable baby diaper market. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global disposable and sustainable baby diaper market.

Disposable and Sustainable Baby Diaper Market – Scope of Report

A new study on the global disposable and sustainable baby diaper market has been published by Transparency Market Research (TMR). It presents a wealth of information on key market dynamics, including drivers, market trends, and challenges, as well as the structure of the global disposable and sustainable baby diaper market across the globe. TMR’s study offers valuable information about the global disposable and sustainable baby diaper market to illustrate how the market would grow during the forecast period, 2021–2031.

Key indicators of market growth, which include value chain as well as supply chain analyses, and Compound Annual Growth Rate (CAGR), are elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the global disposable and sustainable baby diaper market during the forecast period.

An extensive analysis of business strategies of leading market players is also featured in TMR’s study on the global disposable and sustainable baby diaper market. This can help readers understand principal factors to foresee growth in the global disposable and sustainable baby diaper market. In this study, readers can also find specific data on the qualitative and quantitative growth avenues for the global disposable and sustainable baby diaper market, which is expected to guide market players in making apt decisions in the future.

Key Questions Answered in TMR’s Disposable and Sustainable Baby Diaper Market Study

  • What are the key factors influencing the disposable and sustainable baby diaper market in each region?
  • What will be the CAGR of the global disposable and sustainable baby diaper market between 2021 and 2031?
  • What is the future scope and current trends in terms of product type and age group of the global disposable and sustainable baby diaper market?
  • What is the revenue of the global disposable and sustainable baby diaper market based on the respective segments?
  • Which are the key strategies used by top players of the global disposable and sustainable baby diaper market?
  • Which are the leading companies in the global disposable and sustainable baby diaper market?

Research Methodology – Disposable and Sustainable Baby Diaper Market

A unique research methodology has been utilized by TMR to conduct comprehensive research on the growth of the global disposable and sustainable baby diaper market and arrive at conclusions on the future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the drawn conclusions.

Secondary sources referred to by analysts during the production of the global disposable and sustainable baby diaper market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the disposable and sustainable baby diaper market as a primary source.

These primary and secondary sources provided exclusive information during interviews, which serves as a validation from disposable and sustainable baby diaper industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the global disposable and sustainable baby diaper market with accuracy. The study also uses the top-down approach to assess the numbers for each segment and the bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on the future prospects of the global disposable and sustainable baby diaper market more reliable and accurate.

Disposable and Sustainable Baby Diaper Market – Segmentation

TMR’s study on the global disposable and sustainable baby diaper market includes information categorized into four sections - product type, age group, distribution channel, and region. Increasing birth rate and awareness about hygiene & sanitation in developing countries across geographies, and other crucial market dynamics associated with these sections of the disposable and sustainable baby diaper market are discussed in detail.

Product Type
  • Disposable Diapers
    • Sustainable Diapers
      • Standard
      • Premium
    • Non-sustainable Diapers
      • Standard
      • Premium
  • Reusable or Washable Diapers
  • Diaper Inserts
Age Group
  • 0 to 8 Months
  • 9 to 16 Months
  • 17 to 24 Months
  • 25 to 36 Months
  • 37 to 48 Months
  • Older than 4 Years
Distribution Channel
  • Online
    • eCommerce
    • Company-owned Website
  • Offline
    • Hypermarkets & Supermarkets
    • Drug Stores
    • Other Retail Stores
  • Direct to Consumer
Region
  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • Belgium
    • Netherlands
    • Luxembourg
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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