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Global Baby Diapers Market – An Overview

Baby diapers are seeing an increase in demand and over the forecast period of 2019 to 2027. The steady compound annual growth rate is set to be a product of an increasingly complex set to of needs of parents for their children. As advancement is seen in technology and fabric used, demand for diapers is increasing. The more baby friendly and parent friendly the diaper, the higher is the demand in the market.

Additionally, concerns regarding use of plastic and the deterioration in environment it causes are also leading to development of biodegradable disposable diapers. This again is creating demand in a niche consumer base that is woke and ready to pay a premium for eco-friendly products. Players would therefore do well to focus on manufacturing such products that fit the bill of the millennial consumer well.

  • One of the most significant factors behind growth in the global baby diaper market is increasing participation of women in workforce. As women deal work across job roles and industry verticals at all levels from blue collar to white collar, their purchasing power is improving tremendously. This is leading to women being independent and enjoying a higher disposable income so they can allocate a sizeable chunk towards their convenience and their baby’s. This is contributing significant to the growth of baby diaper market, creating an upward trajectory for demand of these products.
  • Increase in dual income families in nuclear set-ups is also a significant growth booster in the global diaper market. As more and more parents now work hectic and stressful lives, they look for convenience every step of the way and this is reflected well in their choices even in baby care. This is a major factor of growth in demand for baby diapers.

A baby diaper is an underwear with a folded cloth drawn up between the legs, fastened at the waist; which is worn by infants to catch excrement. Baby diapers are witnessing rise in the demand due to increase in population, especially in developing countries. Parents are also looking for premium products to offer better protection and safety to babies. Compared to various types of diapers, disposable diapers are likely to be most preferred in the near future, owing to their ease of use, efficiency, and convenience. Companies are offering lightweight and multilayer-sheet disposable diapers to provide additional protection and, at the same time, convenience. The global baby diaper market is projected to reach value of US$ 84.1 Bn by 2027, at an average annual growth rate of 6.4% during the forecast period.

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The global baby diaper market is anticipated to be driven by factors such as rise in the disposable income, rapid urbanization, and convenience in use. Rise in the disposable income is fueling the demand for baby diapers. Sanitation has been a key issue leading to increased use of disposable products. The personal hygiene industry is considered one of the most stable, non-cyclical industries. The baby diaper market was dominated by the cloth diapers segment until the notion of disposable diapers came into being. In recent times, baby diapers are becoming thin, comfortable, easy to use, and eco-friendly. Increased awareness about hygiene and sanitation in developing countries has led to consumers in these countries utilizing sanitation products more than before.

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North America dominates the global baby diaper market, with the U.S. leading the market in the region. This growth is attributable to increased awareness among parents about baby hygiene. Furthermore, the disposable diapers segment has witnessed significant growth over the last few years, owing to higher comfort offered by disposable diapers than cloth diapers.

The baby diaper market in Asia Pacific is witnessing significant growth and it is expected to expand at a CAGR of 6.6% during the forecast period. Asia Pacific is one of the most lucrative markets for baby diapers. Growth of the Asia Pacific market can be attributed to high birth rate and wide availability of raw materials in the region. Moreover, rise in urbanization, availability of labor force, and surge in awareness about hygiene among consumers have significantly contributed to the baby diaper market in Asia Pacific.

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The global baby diaper market is witnessing significant innovations made to enhance the performance and efficiency of products. Leading manufacturers of baby diapers are focusing on the development of products that are recyclable. As a result, companies are increasing investments in R&D to ensure that the impact of their products on the environment is zero to minimal. Moreover, latest technological developments have promoted growth of the market to a great extent. Major players are conducting R&D activities to develop biodegradable diapers. This, in turn, is expected to boost the global baby diaper market from 2019 to 2027. Manufacturers are also adopting various other strategies, such as partnerships and M&A activities, to develop technologically advanced products in order to remain competitive in the market.

Some of the key players operating in the global baby diaper market are

  • Bumkins
  • Fujian Shuangheng Group Co., Ltd.
  • Hengan International
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Ontex International N.V
  • Procter & Gamble Co.
  • SCA Hygiene Products
  • Unicharm Corporation.

Global Baby Diaper Market: Overview

This report on the global baby diaper market provides analysis for the period from 2016 to 2027, wherein 2018 is the base year and 2019–2027 is the forecast period. Data for 2016 and 2017 has been included as historical information. The report covers market dynamics including drivers, restraints, opportunities, and trends expected to influence the global baby diaper market during the forecast period. The study provides comprehensive analysis of the market throughout the forecast period, in terms of value (US$ Mn) and volume (million units) across different geographies.

Global Baby Diaper Market: Trends and Opportunities

Rise in birth rate is one of the major factors driving the baby diaper market, primarily in developing countries. Product development led by introduction of advanced technologies is also driving the market. Countries such as India and China are expected to dominate the global baby diaper market during the forecast period, due to rising population and increasing disposable income in these countries. Moreover, the advent of high-quality and biodegradable products is estimated to boost the market during the forecast period.

Global Baby Diaper Market: Key Segments

The baby diaper market has been segmented based on product, absorption level, style, channel, and geography. Based on product, the market has been classified into cloth diapers (flat cloth diapers, fitted cloth diapers, pre-fold cloth diapers, and others); disposable diapers (regular disposable diapers, ultra-absorbent disposable diapers, and biodegradable disposable diapers); training nappies; and swim pants. In terms of absorption level, the baby diaper market has been classified into low and high. In terms of style, the market can be divided into tape style and pant style. Based on channel, the market has been classified into online, offline (supermarkets & hypermarkets, convenience stores, and medical stores), and others. In terms of geography, the global baby diaper market has been categorized into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America.

Global Baby Diaper Market: Scope of Study

The report highlights key developments in the global baby diaper market. Porter’s five forces analysis, which identifies bargaining power of suppliers, bargaining power of buyers, threat from new entrants, threat from substitutes, and degree of competition, has been included in the report. Value chain analysis, which shows workflow in the baby diaper market and identifies raw material service providers and distribution channels, has been covered in the report. Segment trends and regional trends are part of the report. It also covers segment-wise comparison matrix, incremental opportunity analysis, and market positioning of key players operating in all regions covered in the scope of study.

Incremental opportunity analysis identifies and compares attractiveness of the market across North America, Europe, Asia Pacific, Middle East & Africa, and South America along with all countries in these regions, based on CAGR and market share index. The same has also been provided for product segments.

Global Baby Diaper Market: Competition Landscape

The report includes competition landscape that covers competition matrix and market share analysis of major players operating in the global baby diaper market based on their 2018 revenues and profiles of these players. Competition matrix benchmarks leading players based on their capabilities and growth potential. Factors including market position, offerings, and R&D focus are responsible for a company’s capabilities. Top line growth, market share, segment growth, infrastructure facilities, and future outlook are responsible for a company’s growth potential. This section also identifies and includes various recent developments carried out by leading players operating in the global baby diaper market.

Company profiling includes company overview, major business strategies adopted, and key developments. Companies operating in the global baby diaper market and profiled in the report include Bumkins, Fujian Shuangheng Group Co., Ltd., Hengan International, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex International N.V, Procter & Gamble Co., SCA Hygiene Products, and Unicharm Corporation.

The global baby diaper market has been segmented as below:

Global Baby Diaper Market, by Product

  • Cloth Diapers
    • Flat Cloth Diapers
    • Fitted Cloth Diapers
    • Pre-fold Cloth Diapers
    • Others
  • Disposable Diapers
    • Regular Disposable Diapers
    • Ultra-absorbent Disposable Diapers
    • Biodegradable Disposable Diapers
  • Training Nappies
  • Swim Pants

Global Baby Diaper Market, by Absorption Level

  • Low Absorption
  • High Absorption

Global Baby Diaper Market, by Style

  • Tape Style
  • Pant Style

Global Baby Diaper Market, by Channel

  • Online
  • Offline
    • Hypermarkets & Supermarkets
    • Convenience Stores
    • Medical Stores
    • Others

Global Baby Diaper Market, by Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Baby Diapers Market

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