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Licensed Sports Merchandise Market
Analysts’ Viewpoint Licensed Sports Merchandise Market Scenario
Rise in the number of sports activities and popularity of several sports is driving the global licensed sports merchandise market size. Licensed sports products, such as jerseys, socks, tracksuits, and t-shirts featuring logos of famous sports teams, are gaining traction among enthusiastic sports fans. Increase in demand for sports apparel at a competitive price range is expected to fuel the market during the forecast period. Surge in the popularity of regional and international sports leagues such as the English Premier League, La Liga, NFL, Indian Premier League, and NBA is also anticipated to propel the global licensed sports merchandise market in the next few years. Players in the market are launching new products to enhance their revenue streams.
Licensed sports merchandises are products and goods endorsed by a sports organization or sportsperson. It includes goods such as sports equipment, sports accessories & toys, video games, clothing, and shoes. Licensing organizations pay a certain amount of royalty to sports entities for merchandise that is sold with copyrighted logos, designs, and other branding. Licensed sports apparel is popular among sports fans and video game enthusiasts. Breathable, lightweight, and waterproof sportswear and accessories are available at premium and affordable price ranges in the market. Consumers are shifting toward online platforms to buy a wide range of products.
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Commercialization of sporting events, competitions, and tournaments has led to significant investments in traditional and e-sports. Endurance sports activities such as running, swimming, and cycling are gaining an immense following, leading to the expansion in the licensed outdoor and sports apparel market. Public and private companies are investing heavily in sports events to promote sporting activities. In October 2022, Saudi Arabia won a bid to host the 2029 Asian Winter Games at a planned mountain resort in the Gulf Arab state's $500 billion flagship NEOM project. The organization of such games is fueling the winter sports equipment market.
Increase in live coverage of regional and international sports has led to rise in sports viewership through TVs and OTT platforms. Surge in consumption of digital content has also given rise to numerous sports leagues. According to a survey conducted by the Sports & Fitness Industry Association (SFIA) in 2019, sports participation in the U.S. increased by 3.2%. Emergence of the COVID-19 pandemic led to an increase in online viewership of various sports and a rise in the demand for e-sports. This, in turn, is also expected to propel the global licensed sports merchandise market during the forecast period.
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In terms of product type, the global licensed sports merchandise market has been segmented into sports apparel, sports footwear, sports accessories & toys, video games or software, and others. The sports apparel segment dominated the global market in 2021, due to rise in the number of sports leagues and growth in the fan base of sports events worldwide. Increase in the launch of trendy sports apparel and accessories is expected to augment the segment during the forecast period. Furthermore, surge in online shopping of sporting goods is projected to create prospective opportunities for the growth of the segment in the near future.
In terms of distribution channel, the global licensed sports merchandise market has been bifurcated into online and offline. The online segment is expected to dominate the future market demand for licensed sports merchandise. Rise in adoption of smartphones and penetration of the internet is boosting the demand for licensed sports merchandise through online channels. Online websites are convenient to use and compare product prices. They often offer several discounts to users. This has led to a continuing shift in consumer choice from traditional retailing channels to online platforms that offer a wide range of premium-quality products at competitive prices. E-commerce is likely to emerge as the most prominent distribution channel for licensed sports merchandise in the next few years, as several brands are offering their new range of products on e-commerce websites.
North America is estimated to dominate the global licensed sports merchandise market during the forecast period. The regional market is also estimated to register the highest CAGR by 2031. Increase in the popularity of sports such as soccer, basketball, and baseball, particularly among college and university students; active lifestyles among the populace; and rise in adoption of health and fitness activities are likely to open new growth frontiers for licensed sports merchandise market players in North America. Furthermore, the formation of major leagues by MLB, NFL, and NBA that enjoy huge popularity in merchandise sales and the expansion of retail chains are likely to fuel the market in the region.
According to the sales forecast for the licensed sports merchandise market, Asia Pacific is expected to witness fastest growth during the forecast period owing to rise in the popularity of several international sports among teenagers and increase in adoption of cross-cultural fashion trends.
Key players operating in the global licensed sports merchandise market focus on the expansion of product portfolios by offering more variety and designs. Mergers & acquisitions are prominent strategies adopted by key players. Manufacturers are providing robust services to gain a competitive advantage over others. Leading players in the licensed sports merchandise market are VF Corporation, Nike, Inc. Adidas AG, Puma SE, Under Armour, Inc., Hanesbrands Inc., DICK’S Sporting Goods Inc., Sports Direct International plc, G-III Apparel Group, Ltd., and Fanatics, Inc.
Each of these players has been profiled in the licensed sports merchandise market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.
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Attribute |
Detail |
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Market Size Value in 2021 |
US$ 30.8 Bn |
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Market Forecast Value in 2031 |
US$ 54.0 Bn |
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Growth Rate (CAGR) |
6.0% |
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Forecast Period |
2022–2031 |
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Historical Data Available for |
2017–2020 |
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Quantitative Units |
US$ Bn for Value & Thousand Units for Volume |
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Market Analysis |
It includes cross-segment analysis at the country level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key trend analysis, COVID-19 impact analysis, and SWOT analysis. |
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Competition Landscape |
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|
Format |
Electronic (PDF) + Excel |
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Market Segmentation |
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Regions Covered |
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Companies Profiled |
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|
Customization Scope |
Available upon request |
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Pricing |
Available upon request |
The licensed sports merchandise market stood at US$ 30.8 Bn in 2021
The licensed sports merchandise market is estimated to grow at a CAGR of 6.0% during 2022-2031
Rise in commercialization of sports events and increase in live coverage of regional and international sports are driving the licensed sports merchandise market
The sports apparel segment accounted for the highest share of the market in 2021
North America is likely to be the most lucrative region of the global market during the forecast period
VF Corporation, Nike, Inc. Adidas AG, Puma SE, Under Armour, Inc., Hanesbrands Inc., DICK’S Sporting Goods Inc. Sports Direct International plc, G-III Apparel Group, Ltd., and Fanatics, Inc.
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Introduction
5.2. Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
5.3. Key Trends Analysis
5.3.1. Demand Side Analysis
5.3.2. Supply Side Analysis
5.4. Key Market Indicators
5.4.1. Overall Sports Merchandise Market Overview
5.5. Porter’s Five Forces Analysis
5.6. Value Chain Analysis
5.7. Industry SWOT Analysis
5.8. COVID-19 Impact Analysis
5.9. Global Licensed Sports Merchandise Market Analysis and Forecast, 2017 - 2031
5.9.1. Market Value Projections (US$ Mn)
5.9.2. Market Volume Projections (Thousand Units)
6. Global Licensed Sports Merchandise Market Analysis and Forecast, by Product Type
6.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031
6.1.1. Sports Apparel
6.1.1.1. Top Wear
6.1.1.1.1. Jerseys
6.1.1.1.2. T-Shirts & Tops
6.1.1.1.3. Sweatshirts & Hoodies
6.1.1.1.4. Jackets
6.1.1.1.5. Others (Caps, Hats, etc.)
6.1.1.2. Bottom Wear
6.1.1.2.1. Track Pants
6.1.1.2.2. Leggings
6.1.1.2.3. Shorts
6.1.1.2.4. Skirts
6.1.1.2.5. Others (Socks, Capris, etc.)
6.1.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
6.1.2. Sports Footwear
6.1.3. Sports Accessories & Toys
6.1.3.1. Sunglasses
6.1.3.2. Backpack
6.1.3.3. Fishing Lure
6.1.3.4. Others (Mugs, etc.)
6.1.4. Video Games or Software
6.1.5. Others (Domestic and Housewares, etc.)
6.2. Incremental Opportunity, by Product Type
7. Global Licensed Sports Merchandise Market Analysis and Forecast, by Price
7.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031
7.1.1. Premium
7.1.2. Economic
7.2. Incremental Opportunity, by Price
8. Global Licensed Sports Merchandise Market Analysis and Forecast, by Distribution Channel
8.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
8.1.1. Online
8.1.1.1. E-commerce Websites
8.1.1.2. Company-owned Websites
8.1.2. Offline
8.1.2.1. Supermarkets/Hypermarkets
8.1.2.2. Specialty Stores
8.1.2.3. Other Retail Stores
8.2. Incremental Opportunity, by Distribution Channel
9. Global Licensed Sports Merchandise Market Analysis and Forecast, by Region
9.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Region, 2017 - 2031
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Middle East & Africa
9.1.5. South America
9.2. Incremental Opportunity, by Region
10. North America Licensed Sports Merchandise Market Analysis and Forecast
10.1. Regional Snapshot
10.2. Consumer Buying Behavior
10.3. Brand Analysis
10.4. Demographic Overview
10.5. Key Trend Analysis
10.5.1. Demand Side
10.5.2. Supply Side
10.6. Price Trend Analysis
10.6.1. Weighted Average Selling Price (US$)
10.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031
10.7.1. Sports Apparel
10.7.1.1. Top Wear
10.7.1.1.1. Jerseys
10.7.1.1.2. T-Shirts & Tops
10.7.1.1.3. Sweatshirts & Hoodies
10.7.1.1.4. Jackets
10.7.1.1.5. Others (Caps, Hats, etc.)
10.7.1.2. Bottom Wear
10.7.1.2.1. Track Pants
10.7.1.2.2. Leggings
10.7.1.2.3. Shorts
10.7.1.2.4. Skirts
10.7.1.2.5. Others (Socks, Capris, etc.)
10.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
10.7.2. Sports Footwear
10.7.3. Sports Accessories & Toys
10.7.3.1. Sunglasses
10.7.3.2. Backpack
10.7.3.3. Fishing Lure
10.7.3.4. Others (Mugs, etc.)
10.7.4. Video Games or Software
10.7.5. Others (Domestic and Housewares, etc.)
10.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031
10.8.1. Premium
10.8.2. Economic
10.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 - 2031
10.9.1. Online
10.9.1.1. E-commerce Websites
10.9.1.2. Company-owned Websites
10.9.2. Offline
10.9.2.1. Supermarkets/Hypermarkets
10.9.2.2. Specialty Stores
10.9.2.3. Other Retail Stores
10.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 - 2031
10.10.1. U.S.
10.10.2. Canada
10.10.3. Rest of North America
10.11. Incremental Opportunity Analysis
11. Europe Licensed Sports Merchandise Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Consumer Buying Behavior
11.3. Brand Analysis
11.4. Demographic Overview
11.5. Key Trend Analysis
11.5.1. Demand Side
11.5.2. Supply Side
11.6. Price Trend Analysis
11.6.1. Weighted Average Selling Price (US$)
11.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031
11.7.1. Sports Apparel
11.7.1.1. Top Wear
11.7.1.1.1. Jerseys
11.7.1.1.2. T-Shirts & Tops
11.7.1.1.3. Sweatshirts & Hoodies
11.7.1.1.4. Jackets
11.7.1.1.5. Others (Caps, Hats, etc.)
11.7.1.2. Bottom Wear
11.7.1.2.1. Track Pants
11.7.1.2.2. Leggings
11.7.1.2.3. Shorts
11.7.1.2.4. Skirts
11.7.1.2.5. Others (Socks, Capris, etc.)
11.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
11.7.2. Sports Footwear
11.7.3. Sports Accessories & Toys
11.7.3.1. Sunglasses
11.7.3.2. Backpack
11.7.3.3. Fishing Lure
11.7.3.4. Others (Mugs, etc.)
11.7.4. Video Games or Software
11.7.5. Others (Domestic and Housewares, etc.)
11.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031
11.8.1. Premium
11.8.2. Economic
11.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
11.9.1. Online
11.9.1.1. E-commerce Websites
11.9.1.2. Company-owned Websites
11.9.2. Offline
11.9.2.1. Supermarkets/Hypermarkets
11.9.2.2. Specialty Stores
11.9.2.3. Other Retail Stores
11.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 - 2031
11.10.1. U.K
11.10.2. Germany
11.10.3. France
11.10.4. Rest of Europe
11.11. Incremental Opportunity Analysis
12. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Consumer Buying Behavior
12.3. Brand Analysis
12.4. Demographic Overview
12.5. Key Trend Analysis
12.5.1. Demand Side
12.5.2. Supply Side
12.6. Price Trend Analysis
12.6.1. Weighted Average Selling Price (US$)
12.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031
12.7.1. Sports Apparel
12.7.1.1. Top Wear
12.7.1.1.1. Jerseys
12.7.1.1.2. T-Shirts & Tops
12.7.1.1.3. Sweatshirts & Hoodies
12.7.1.1.4. Jackets
12.7.1.1.5. Others (Caps, Hats, etc.)
12.7.1.2. Bottom Wear
12.7.1.2.1. Track Pants
12.7.1.2.2. Leggings
12.7.1.2.3. Shorts
12.7.1.2.4. Skirts
12.7.1.2.5. Others (Socks, Capris, etc.)
12.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
12.7.2. Sports Footwear
12.7.3. Sports Accessories & Toys
12.7.3.1. Sunglasses
12.7.3.2. Backpack
12.7.3.3. Fishing Lure
12.7.3.4. Others (Mugs, etc.)
12.7.4. Video Games or Software
12.7.5. Others (Domestic and Housewares, etc.)
12.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031
12.8.1. Premium
12.8.2. Economic
12.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
12.9.1. Online
12.9.1.1. E-commerce Websites
12.9.1.2. Company-owned Websites
12.9.2. Offline
12.9.2.1. Supermarkets/Hypermarkets
12.9.2.2. Specialty Stores
12.9.2.3. Other Retail Stores
12.10. Asia Pacific Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
12.10.1. China
12.10.2. India
12.10.3. Japan
12.10.4. Rest of Asia Pacific
12.11. Incremental Opportunity Analysis
13. Middle East & Africa Licensed Sports Merchandise Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Consumer Buying Behavior
13.3. Brand Analysis
13.4. Demographic Overview
13.5. Key Trend Analysis
13.5.1. Demand Side
13.5.2. Supply Side
13.6. Price Trend Analysis
13.6.1. Weighted Average Selling Price (US$)
13.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031
13.7.1. Sports Apparel
13.7.1.1. Top Wear
13.7.1.1.1. Jerseys
13.7.1.1.2. T-Shirts & Tops
13.7.1.1.3. Sweatshirts & Hoodies
13.7.1.1.4. Jackets
13.7.1.1.5. Others (Caps, Hats, etc.)
13.7.1.2. Bottom Wear
13.7.1.2.1. Track Pants
13.7.1.2.2. Leggings
13.7.1.2.3. Shorts
13.7.1.2.4. Skirts
13.7.1.2.5. Others (Socks, Capris, etc.)
13.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
13.7.2. Sports Footwear
13.7.3. Sports Accessories & Toys
13.7.3.1. Sunglasses
13.7.3.2. Backpack
13.7.3.3. Fishing Lure
13.7.3.4. Others (Mugs, etc.)
13.7.4. Video Games or Software
13.7.5. Others (Domestic and Housewares, etc.)
13.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031
13.8.1. Premium
13.8.2. Economic
13.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
13.9.1. Online
13.9.1.1. E-commerce Websites
13.9.1.2. Company-owned Websites
13.9.2. Offline
13.9.2.1. Supermarkets/Hypermarkets
13.9.2.2. Specialty Stores
13.9.2.3. Other Retail Stores
13.10. Middle East & Africa Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
13.10.1. GCC
13.10.2. South Africa
13.10.3. Rest of Middle East & Africa
13.11. Incremental Opportunity Analysis
14. South America Licensed Sports Merchandise Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Consumer Buying Behavior
14.3. Brand Analysis
14.4. Demographic Overview
14.5. Key Trend Analysis
14.5.1. Demand Side
14.5.2. Supply Side
14.6. Price Trend Analysis
14.6.1. Weighted Average Selling Price (US$)
14.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031
14.7.1. Sports Apparel
14.7.1.1. Top Wear
14.7.1.1.1. Jerseys
14.7.1.1.2. T-Shirts & Tops
14.7.1.1.3. Sweatshirts & Hoodies
14.7.1.1.4. Jackets
14.7.1.1.5. Others (Caps, Hats, etc.)
14.7.1.2. Bottom Wear
14.7.1.2.1. Track Pants
14.7.1.2.2. Leggings
14.7.1.2.3. Shorts
14.7.1.2.4. Skirts
14.7.1.2.5. Others (Socks, Capris, etc.)
14.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)
14.7.2. Sports Footwear
14.7.3. Sports Accessories & Toys
14.7.3.1. Sunglasses
14.7.3.2. Backpack
14.7.3.3. Fishing Lure
14.7.3.4. Others (Mugs, etc.)
14.7.4. Video Games or Software
14.7.5. Others (Domestic and Housewares, etc.)
14.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031
14.8.1. Premium
14.8.2. Economic
14.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031
14.9.1. Online
14.9.1.1. E-commerce Websites
14.9.1.2. Company-owned Websites
14.9.2. Offline
14.9.2.1. Supermarkets/Hypermarkets
14.9.2.2. Specialty Stores
14.9.2.3. Other Retail Stores
14.10. South America Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031
14.10.1. Brazil
14.10.2. Rest of South America
14.11. Incremental Opportunity Analysis
15. Competition Landscape
15.1. Market Player – Competition Dashboard
15.2. Market Share Analysis-2021 (%)
15.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Sales Channel Analysis, Product Portfolio & Pricing)
15.3.1. VF Corporation
15.3.1.1. Company Overview
15.3.1.2. Sales Area/Geographical Presence
15.3.1.3. Financial/Revenue (Segmental Revenue)
15.3.1.4. Strategy & Business Overview
15.3.1.5. Sales Channel Analysis
15.3.1.6. Product Portfolio & Pricing
15.3.2. Nike, Inc.
15.3.2.1. Company Overview
15.3.2.2. Sales Area/Geographical Presence
15.3.2.3. Financial/Revenue (Segmental Revenue)
15.3.2.4. Strategy & Business Overview
15.3.2.5. Sales Channel Analysis
15.3.2.6. Product Portfolio & Pricing
15.3.3. Adidas AG
15.3.3.1. Company Overview
15.3.3.2. Sales Area/Geographical Presence
15.3.3.3. Financial/Revenue (Segmental Revenue)
15.3.3.4. Strategy & Business Overview
15.3.3.5. Sales Channel Analysis
15.3.3.6. Product Portfolio & Pricing
15.3.4. Puma SE
15.3.4.1. Company Overview
15.3.4.2. Sales Area/Geographical Presence
15.3.4.3. Financial/Revenue (Segmental Revenue)
15.3.4.4. Strategy & Business Overview
15.3.4.5. Sales Channel Analysis
15.3.4.6. Product Portfolio & Pricing
15.3.5. Under Armour, Inc.
15.3.5.1. Company Overview
15.3.5.2. Sales Area/Geographical Presence
15.3.5.3. Financial/Revenue (Segmental Revenue)
15.3.5.4. Strategy & Business Overview
15.3.5.5. Sales Channel Analysis
15.3.5.6. Product Portfolio & Pricing
15.3.6. Hanesbrands Inc.
15.3.6.1. Company Overview
15.3.6.2. Sales Area/Geographical Presence
15.3.6.3. Financial/Revenue (Segmental Revenue)
15.3.6.4. Strategy & Business Overview
15.3.6.5. Sales Channel Analysis
15.3.6.6. Product Portfolio & Pricing
15.3.7. DICK’S Sporting Goods Inc.
15.3.7.1. Company Overview
15.3.7.2. Sales Area/Geographical Presence
15.3.7.3. Financial/Revenue (Segmental Revenue)
15.3.7.4. Strategy & Business Overview
15.3.7.5. Sales Channel Analysis
15.3.7.6. Product Portfolio & Pricing
15.3.8. Sports Direct International plc
15.3.8.1. Company Overview
15.3.8.2. Sales Area/Geographical Presence
15.3.8.3. Financial/Revenue (Segmental Revenue)
15.3.8.4. Strategy & Business Overview
15.3.8.5. Sales Channel Analysis
15.3.8.6. Product Portfolio & Pricing
15.3.9. G-III Apparel Group, Ltd.
15.3.9.1. Company Overview
15.3.9.2. Sales Area/Geographical Presence
15.3.9.3. Financial/Revenue (Segmental Revenue)
15.3.9.4. Strategy & Business Overview
15.3.9.5. Sales Channel Analysis
15.3.9.6. Product Portfolio & Pricing
15.3.10. Fanatics, Inc.
15.3.10.1. Company Overview
15.3.10.2. Sales Area/Geographical Presence
15.3.10.3. Financial/Revenue (Segmental Revenue)
15.3.10.4. Strategy & Business Overview
15.3.10.5. Sales Channel Analysis
15.3.10.6. Product Portfolio & Pricing
16. Key Takeaway
16.1. Identification of Potential Market Spaces
16.1.1. Product Type
16.1.2. By Price
16.1.3. Distribution Channel
16.1.4. Geography
16.2. Understanding the Buying Process of Customers
16.3. Prevailing Market Risks
16.4. Preferred Sales & Marketing Strategy
List of Table
Table 1: Global Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Table 2: Global Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Table 3: Global Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Table 4: Global Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Table 5: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Table 6: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Table 7: Global Licensed Sports Merchandise Market Projection, by Region, (Thousand Units) 2017-2031
Table 8: Global Licensed Sports Merchandise Market Projection, by Region, (US$ Mn) 2017-2031
Table 9: North America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Table 10: North America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Table 11: North America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Table 12: North America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Table 13: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Table 14: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Table 15: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Table 16: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Table 17: Europe Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Table 18: Europe Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Table 19: Europe Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Table 20: Europe Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Table 21: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Table 22: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Table 23: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Table 24: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Table 25: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Table 26: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Table 27: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Table 28: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Table 29: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Table 30: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Table 31: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Table 32: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Table 33: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Table 34: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Table 35: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Table 36: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Table 37: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Table 38: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Table 39: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Table 40: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Table 41: South America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Table 42: South America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Table 43: South America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Table 44: South America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Table 45: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Table 46: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Table 47: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Table 48: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
List of Figures
Figure 1: Global Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Figure 2: Global Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Figure 3: Global Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031
Figure 4: Global Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Figure 5: Global Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Figure 6: Global Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031
Figure 7: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Figure 8: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Figure 9: Global Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031
Figure 10: Global Licensed Sports Merchandise Market Projection, by Region, (Thousand Units) 2017-2031
Figure 11: Global Licensed Sports Merchandise Market Projection, by Region, (US$ Mn) 2017-2031
Figure 12: Global Licensed Sports Merchandise Market Incremental Opportunity by Region, (US$ Mn) 2022-2031
Figure 13: North America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Figure 14: North America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Figure 15: North America Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031
Figure 16: North America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Figure 17: North America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Figure 18: North America Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031
Figure 19: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Figure 20: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Figure 21: North America Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031
Figure 22: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Figure 23: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Figure 24: North America Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031
Figure 25: Europe Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Figure 26: Europe Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Figure 27: Europe Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031
Figure 28: Europe Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Figure 29: Europe Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Figure 30: Europe Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031
Figure 31: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Figure 32: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Figure 33: Europe Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031
Figure 34: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Figure 35: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Figure 36: Europe Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031
Figure 37: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Figure 38: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Figure 39: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031
Figure 40: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Figure 41: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Figure 42: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031
Figure 43: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Figure 44: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Figure 45: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031
Figure 46: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Figure 47: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Figure 48: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031
Figure 49: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Figure 50: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Figure 51: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031
Figure 52: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Figure 53: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Figure 54: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031
Figure 55: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Figure 56: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Figure 57: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031
Figure 58: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Figure 59: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Figure 60: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031
Figure 61: South America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031
Figure 62: South America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031
Figure 63: South America Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031
Figure 64: South America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031
Figure 65: South America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031
Figure 66: South America Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031
Figure 67: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031
Figure 68: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031
Figure 69: South America Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031
Figure 70: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031
Figure 71: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031
Figure 72: South America Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031
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*86 figures and 60 tables includes