Licensed Sports Merchandise Market - Snapshot

Licensed sports merchandise products are widely accepted by consumers due to the rising adoption of apparel and footwear by consumers over the years. The licensed sports merchandise market report would help licensed sports goods manufacturers, suppliers, and distributers to estimate and analyze the demand for such products across different regions.  Under the scope of the report, based on product category type, the licensed sports merchandise market is segmented into sports apparel, sports footwear, sports accessories, toys and videogames or software, domestic and housewares among others. Others licensed sports merchandise type includes souvenirs, gifts or novelties, consumer electronics, and food and beverages. Increasing popularity of sporting leagues and their increasing fan base is creating a positive impact on the demand for licensed sports products across all age groups. Based on distribution channel type, the licensed sports merchandise market is further bifurcated into e-commerce or online stores and offline stores. Offline stores are further segmented into departmental stores, specialty stores and others. Others offline stores segment includes mass stores, supermarkets, discount stores etc. Among all these distribution channel type for licensed sports goods, the offline stores sector is the ideal choice for sports lovers who are looking for licensed sports goods.

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Geographically, the licensed sports merchandise market is bifurcated into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. Regionally, North America accounted for the largest market share in 2017 and is anticipated to grow steadily due to increasing popularity of sporting leagues and their increasing fan base. However, Asia Pacific is expected to be one of the most potential markets for licensed sports goods owing to rising disposable income, high population density, and rising number of sports loving people who are ready to pay considerable amounts for licensed sports goods in this emerging economy. It is anticipated to be the most swiftly developing region due to increasing demand for licensed sporting goods in the developing economies of China and India. Large multinational companies invest significantly in marketing and product distribution. These companies adopt extensive marketing and branding strategies to improve their market presence and thus strengthen their consumer base.

Sports apparel constituted majority share in terms of revenue in the North America licensed sports merchandise market in 2017 and this trend is expected to continue during the forecast period. Europe held the second largest market share in 2017. Sports brands are targeting female customers due to the increasing popularity of female sports. Furthermore, expansion of distribution channels is one of the major factors driving the licensed sports merchandise market in the region. Manufacturers are focusing on creating wider distribution channels in order to cope with rising competition and increasing consumer demand for licensed sports goods across Europe. In terms of revenue, Asia Pacific is expected to be the fastest growing regional market for licensed sports goods. This region is expected to witness highest growth on account of high population density, changing standard of living, and rising disposable income in the developing economies of China and India.

Emerging economies of South America and Middle East & Africa (MEA) are expected to take the lead in the adoption of different types of licensed sports goods over the forecast period from 2018 to 2026. Factors such as economic stability and high purchasing power are mainly responsible for the growth of the licensed sports merchandise market in South America and the Middle East. In addition, increase in number of sportswear brands and rising number of retail specialists coupled with opening of new shopping malls, particularly across GCC countries in 2017 is propelling market growth in this region.

Some of the key players in the licensed sports merchandise market include VF Corporation, Nike Inc., Fanatics, Inc., Adidas AG, Puma SE, G-III Apparel Group, Ltd., Sports Direct International plc, Hanesbrands Inc., Under Armour, Inc. and DICK’S Sporting Goods Inc.

Licensed Sports Merchandise Market - Overview

The licensed sports merchandise report provides analysis for the period 2016–2026, wherein the period from 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and key drivers playing a major role in the growth of licensed sports merchandise products over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence market growth during the said period. The study provides a holistic perspective on the licensed sports merchandise market growth throughout the forecast period in terms of value (in US$ Mn), and volume (Million Units) across different geographies, including North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The market overview section of the report demonstrates the market dynamics and trends that influence the current nature and future status of this market. An attractiveness analysis has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the licensed sports merchandise market. Moreover, the report provides an overview of the various strategies adopted by key players of licensed sports merchandise present in the market. Product definition and introduction chapter helps in understanding different types of licensed sports merchandise products popular across all the regions.

The global licensed sports merchandise market has been segmented on the basis of product type and distribution channel. Based on product type, the market has been segmented into sports apparel, sports footwear, sports accessories and toys, video games, domestic and housewares, and others. In terms of the distribution channel, the market has been segmented into online distribution channel and offline distribution channel. Thus, the report provides in-depth cross-segment analysis of licensed sports merchandise and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels. Moreover, the report also provides an in-depth study of the licensed sports merchandise product type and distribution channel. The report highlights the competitive landscape of the licensed sports merchandise market, thereby positioning all the major players according to their geographic presence and recent key developments. In the competitive landscape, the report also provides a comprehensive analysis of top players of the licensed sports merchandise market. The broad licensed sports merchandise market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews.

Based on country, the North America licensed sports merchandise market is divided into the U.S., Canada, and Rest of North America. Similarly, the Europe market is divided into Germany, U.K., France, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India, Australia, and Rest of Asia Pacific. Middle East & Africa covers the G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and Rest of South America. This report provides all the essential information required to understand the licensed sports merchandise market product type. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the market.

Some of the key players in this market include Nike Inc., Prada Group, Puma SE, Sports Direct International Plc., VF Corporation, Ralph Lauren, Quiksilver, Inc., Newell Brands, Inc., Li Ning Company Limited, eBay Enterprise, Inc., and Everlast Worldwide, Inc.

Licensed Sports merchandise Market

Global Licensed Sports Merchandise Market, Product Analysis

  • Sports Apparel
  • Sports Footwear
  • Sports Accessories and toys
  • Video games
  • Domestic and Housewares
  • Others

Global Licensed Sports Merchandise Market, Distribution Channel Analysis

  • E-Commerce or online stores
  • Offline Stores
    • Department Stores
    • Specialty Stores
    • Others

In addition, the report provides cross-sectional analysis of all the above segments with respect to the following geographical markets:

Global Licensed Sports Merchandise Market, by Geography

  • North America
    • U.S
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • Italy
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America