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I AgreeGlobal licensed sports merchandise market is expected to grow with a CAGR of 6.5% from 2019 to 2027. Organized retailing and marketing coupled with effective branding by major vendors is expected to open new market opportunities for the licensed sports merchandise market globally. The market is primarily dominated by professional sports leagues. In addition to this, increasing demand and fascination of consumers toward licensed sports goods as well as the increase in popularity of leagues across the U.S. helps to increase in adoption of licensed sports apparel for their favorite sports team and team player.
In terms of geography, the licensed sports merchandise market is segmented into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. Regionally, North America accounted for the largest market share in 2018 and is anticipated to grow steadily due to increasing popularity of sporting leagues and their increasing fan base. Asia Pacific is estimated to grow at a higher pace in coming years. Rising number of sports league in developing economies is driving the market growth. Large multinational companies invest significantly in marketing and product distribution in Asia Pacific.
Online sales or e-commerce is expected to play a crucial role in the sales of licensed sports merchandise across the globe. E-commerce is likely to emerge as the most prominent distribution channel of licensed sports merchandise over the coming years. The swift growth of the number of internet connections and the rising acceptance of e-commerce as a safe and feasible alternative to traditional retailing channels, has triggered growth in the industry. Consumers are more attracted towards online shopping and e-retailing. Another reason for the success of online sales channel is the brand name that attract consumers to visit their sites. Licensed sports equipment is one of the most demanded consumer goods sold through e-commerce. Thus, the rise in the number of e-commerce and fashion websites is set to create potential opportunity for the growth of this market in the near future.
Video games or software is expected to record a stronger value performance over the forecast period as compared to the review period. Licensing for traditional games driven by popular movie franchises and the shift towards video gaming supported by a growing consumer base is projected to be the key drivers for the growth of the market. In addition to this, rising disposable income has led to increased consumer spending on leisure and entertainment goods including sporting goods and video games. Sales of video games also increasing at a higher rate as compared to sporting accessories and toys, largely driven by the strong performance of mobile games.
Global Licensed Sports Merchandise Market – Segmentation
The report on the global Licensed Sports Merchandise market provides information on the basis of product, distribution channel, and region.
Product |
Sports Apparel Sports Footwear Sports Accessories and toys Video games or software Domestic and Housewares Others |
Distribution Channel |
E-Commerce or online stores Offline Stores Department Stores Specialty Stores Others |
Region |
North America Europe Asia Pacific Middle East & Africa Latin America |
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Licensed Sports Merchandise Market is projected to reach Stronger Growth US$ 58 Bn by 2027
VF Corporation, Nike Inc., Fanatics, Inc., Adidas AG, Puma SE, G-III Apparel Group, Ltd.,are a few of the key vendors in the Licensed Sports Merchandise Market.
The Licensed Sports Merchandise Market is expected to grow at a CAGR of 6.5% during 2019-2027
TMR has segmented the Licensed Sports Merchandise Market by application, Sports Apparel, Sports Footwear, Sports Accessories and toys, Video games or software, Domestic and Housewares, Others
North America Takes Lead in the Licensed Sports Merchandise Market
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary: Global Licensed Sports Merchandise Market Size
4. Market Overview
4.1. Market Definition
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunity
4.3. Regulation and Policies
4.4. Key Trend Analysis
4.5. Key Market Indicator
4.6. Licensed Sports Merchandise Market Analysis and Forecasts, 2019 – 2027
4.6.1. Market Revenue Projections, 2019 – 2027 (US$ Mn)
4.6.2. Market Volume Projections, 2019 – 2027 (Mn Units)
4.7. Porter’s Five Forces Analysis
4.8. Industry SWOT Analysis
4.9. Value Chain Analysis
4.10. Market Outlook
5. Global Licensed Sports merchandise Market Analysis and Forecasts, by Product Type
5.1. Overview and Definitions
5.2. Global Licensed Sports merchandise Market Size (US$ Mn and Mn Units) Forecast, by Product Type, 2019 – 2027
5.2.1. Sports Apparel
5.2.2. Sports Footwear
5.2.3. Sports Accessories and Toys
5.2.4. Video Games
5.2.5. Domestic and Housewares
5.2.6. Others
5.3. Product Type Comparison Matrix
5.4. Market Attractiveness, by Product Type
6. Global Licensed Sports Merchandise Market Analysis and Forecasts, by Distribution Channel
6.1. Definition
6.2. Market Trends
6.3. Global Licensed Sports merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
6.3.1. Online Distribution Channel
6.3.2. Offline Distribution Channel
6.3.2.1. Department Stores
6.3.2.2. Specialty Stores
6.3.2.3. Others
6.4. Distribution Channel Comparison Matrix
6.5. Market Attractiveness, by Distribution Channel
7. Global Licensed Sports Merchandise Market Analysis and Forecasts, by Region
7.1. Key Findings
7.2. Global Licensed Sports merchandise Market Size (US$ Mn and Mn Units) Forecast, by Region, 2019 – 2027
7.2.1. North America
7.2.2. Europe
7.2.3. Asia Pacific
7.2.4. Middle East & Africa
7.2.5. South America
7.3. Market Attractiveness, by Region
8. North America Licensed Sports Merchandise Market Analysis and Forecasts, 2019 – 2027
8.1. Key Findings
8.2. Key Trends
8.3. Price Trend Analysis
8.4. Licensed Sports merchandise Market Size (US$ Mn and Mn Units) Forecast, by Product Type, 2019 – 2027
8.4.1. Sports Apparel
8.4.2. Sports Footwear
8.4.3. Sports Accessories and Toys
8.4.4. Video Games
8.4.5. Domestic and Housewares
8.4.6. Others
8.5. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
8.5.1. Online Distribution Channel
8.5.2. Offline Distribution Channel
8.5.2.1. Department Stores
8.5.2.2. Specialty Stores
8.5.2.3. Others
8.6. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Country, 2019 – 2027
8.6.1. The U.S.
8.6.2. Canada
8.6.3. Rest of North America
8.7. Market Attractiveness Analysis
8.7.1. By Product Type
8.7.2. By Distribution Channel
8.7.3. By Country
9. Europe Licensed Sports Merchandise Market Analysis and Forecasts, 2019 – 2027
9.1. Key Findings
9.2. Key Trends
9.3. Price Trend Analysis
9.4. Licensed Sports merchandise Market Size (US$ Mn and Mn Units) Forecast, by Product Type, 2019 – 2027
9.4.1. Sports Apparel
9.4.2. Sports Footwear
9.4.3. Sports Accessories and Toys
9.4.4. Video Games
9.4.5. Domestic and Housewares
9.4.6. Others
9.5. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
9.5.1. Online Distribution Channel
9.5.2. Offline Distribution Channel
9.5.2.1. Department Stores
9.5.2.2. Specialty Stores
9.5.2.3. Others
9.6. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Country, 2019 – 2027
9.6.1. UK
9.6.2. Germany
9.6.3. France
9.6.4. Italy
9.6.5. Rest of Europe
9.7. Market Attractiveness Analysis
9.7.1. By Product Type
9.7.2. By Distribution Channel
9.7.3. By Country
10. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecasts, 2019 – 2027
10.1. Key Findings
10.2. Key Trends
10.3. Price Trend Analysis
10.4. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Product Type, 2019 – 2027
10.4.1. Sports Apparel
10.4.2. Sports Footwear
10.4.3. Sports Accessories and Toys
10.4.4. Video Games
10.4.5. Domestic and Housewares
10.4.6. Others
10.5. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
10.5.1. Online Distribution Channel
10.5.2. Offline Distribution Channel
10.5.2.1. Department Stores
10.5.2.2. Specialty Stores
10.5.2.3. Others
10.6. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Country, 2019 – 2027
10.6.1. China
10.6.2. India
10.6.3. Japan
10.6.4. Australia
10.6.5. Rest of Asia Pacific
10.7. Market Attractiveness Analysis
10.7.1. By Product Type
10.7.2. By Distribution Channel
10.7.3. By Country
11. Middle East and Africa Licensed Sports Merchandise Market Analysis and Forecasts, 2019 – 2027
11.1. Key Findings
11.2. Key Trends
11.3. Price Trend Analysis
11.4. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Product Type, 2019 – 2027
11.4.1. Sports Apparel
11.4.2. Sports Footwear
11.4.3. Sports Accessories and Toys
11.4.4. Video Games
11.4.5. Domestic and Housewares
11.4.6. Others
11.5. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
11.5.1. Online Distribution Channel
11.5.2. Offline Distribution Channel
11.5.2.1. Department Stores
11.5.2.2. Specialty Stores
11.5.2.3. Others
11.6. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Country, 2019 – 2027
11.6.1. GCC Countries
11.6.2. South Africa
11.6.3. Rest of Middle East & Africa
11.7. Market Attractiveness Analysis
11.7.1. By Product Type
11.7.2. By Distribution Channel
11.7.3. By Country
12. South America Licensed Sports Merchandise Market Analysis and Forecasts, 2019 – 2027
12.1. Key Findings
12.2. Key Trends
12.3. Price Trend Analysis
12.4. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Product Type, 2019 – 2027
12.4.1. Sports Apparel
12.4.2. Sports Footwear
12.4.3. Sports Accessories and Toys
12.4.4. Video Games
12.4.5. Domestic and Housewares
12.4.6. Others
12.5. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
12.5.1. Online Distribution Channel
12.5.2. Offline Distribution Channel
12.5.2.1. Department Stores
12.5.2.2. Specialty Stores
12.5.2.3. Others
12.6. Licensed Sports Merchandise Market Size (US$ Mn and Mn Units) Forecast, by Distribution Channel, 2019 – 2027
12.6.1. Brazil
12.6.2. Rest of South America
12.7. Market Attractiveness Analysis
12.7.1. By Product Type
12.7.2. By Distribution Channel
12.7.3. By Country
13. Competition Landscape
13.1. Market Player – Competition matrix (By Tier and Size of companies)
13.2. Market Share Analysis, by Company (2018)
13.3. Company Profiles (Details – Overview, Financials, Key Development/Strategy)
13.3.1. Nike Inc.
13.3.1.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.1.2. Company Description
13.3.1.3. Strategic Overview
13.3.2. Prada Group
13.3.2.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.2.2. Company Description
13.3.2.3. Strategic Overview
13.3.3. Puma SE
13.3.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.3.2. Company Description
13.3.3.3. Strategic Overview
13.3.4. Sports Direct International Plc
13.3.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.3.2. Company Description
13.3.3.3. Strategic Overview
13.3.5. VF Corporation
13.3.5.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.5.2. Company Description
13.3.5.3. Strategic Overview
13.3.6 Ralph Lauren
13.3.6.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.6.2. Company Description
13.3.6.3. Strategic Overview
13.3.7. Quick Silver Inc.
13.3.7.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.7.2. Company Description
13.3.7.3. Strategic Overview
13.3.8. Newell Brands Inc.
13.3.8.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.8.2. Company Description
13.3.8.3. Strategic Overview
13.3.9. Li Ning Company Limitd
13.3.9.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.9.2. Company Description
13.3.9.3. Strategic Overview
13.3.10. eBay Enterprise Inc.
13.3.10.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.10.2. Company Description
13.3.10.3. Strategic Overview
13.3.11. Everlast Worldwide Inc
13.3.11.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.11.2. Company Description
13.3.11.3. Strategic Overview
13.3.12. Knights Apparel
13.3.12.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.12.2. Company Description
13.3.12.3. Strategic Overview
14. Key Takeaways
List of Tables
Table 1: Global Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2016-2026
Table 2: Global Licensed Sports Merchandise Market Volume (Mn Units), by Product Type, 2016-2026
Table 3: Global Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2016-2026
Table 4: Global Licensed Sports Merchandise Market Volume (Mn Units), by Distribution Channel, 2016-2026
Table 5: Global Licensed Sports Merchandise Market Value (US$ Mn), by Region, 2016-2026
Table 6: Global Licensed Sports Merchandise Market Volume (Mn Units), by Region, 2016-2026
Table 7: North America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2016-2026
Table 8: North America Licensed Sports Merchandise Market Volume (Mn Units), by Product Type, 2016-2026
Table 9: North America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2016-2026
Table 10: North America Licensed Sports Merchandise Market Volume (Mn Units), by Distribution Channel, 2016-2026
Table 11: North America Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2016-2026
Table 12: North America Licensed Sports Merchandise Market Volume (Mn Units), by Country, 2016-2026
Table 13: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2016-2026
Table 14: Europe Licensed Sports Merchandise Market Volume (Mn Units), by Product Type, 2016-2026
Table 15: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2016-2026
Table 16: Europe Licensed Sports Merchandise Market Volume (Mn Units), by Distribution Channel, 2016-2026
Table 17: Europe Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2016-2026
Table 18: Europe Licensed Sports Merchandise Market Volume (Mn Units), by Country, 2016-2026
Table 19: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2016-2026
Table 20: Asia Pacific Licensed Sports Merchandise Market Volume (Mn Units), by Product Type, 2016-2026
Table 21: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2016-2026
Table 22: Asia Pacific Licensed Sports Merchandise Market Volume (Mn Units), by Distribution Channel, 2016-2026
Table 23: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2016-2026
Table 24: Asia Pacific Licensed Sports Merchandise Market Volume (Mn Units), by Country, 2016-2026
Table 25: Middle East and Africa Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2016-2026
Table 26: Middle East and Africa Licensed Sports Merchandise Market Volume (Mn Units), by Product Type, 2016-2026
Table 27: Middle East and Africa Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2016-2026
Table 28: Middle East and Africa Licensed Sports Merchandise Market Volume (Mn Units), by Distribution Channel, 2016-2026
Table 29: Middle East and Africa Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2016-2026
Table 30: Middle East and Africa Licensed Sports Merchandise Market Volume (Mn Units), by Country, 2016-2026
Table 31: South America Licensed Sports Merchandise Market Value (US$ Mn), by Product Type, 2016-2026
Table 32: South America Licensed Sports Merchandise Market Volume (Mn Units), by Product Type, 2016-2026
Table 33: South America Licensed Sports Merchandise Market Value (US$ Mn), by Distribution Channel, 2016-2026
Table 34: South America Licensed Sports Merchandise Market Volume (Mn Units), by Distribution Channel, 2016-2026
Table 35: South America Licensed Sports Merchandise Market Value (US$ Mn), by Country, 2016-2026
Table 36: South America Licensed Sports Merchandise Market Volume (Mn Units), by Country, 2016-2016
List of Figures
Figure1: Executive Summary
Figure 2: Europe Accounts for Majority of the Market in 2017
Figure 3: North America Regional Dynamics
Figure 4: Europe Regional Dynamics
Figure 5: Asia Pacific Regional Dynamics
Figure 6: Middle East and Africa Regional Dynamics
Figure 7: South America Regional Dynamics
Figure 8: Global Licensed Sports Merchandise Market, Revenue (US$ Mn) Forecast, 2016 – 2026
Figure 9: Global Licensed Sports Merchandise Market, Volume (Mn Units) Forecast, 2016 – 2026
Figure 10: Market Value Share (Value, %), by Product Type (2017)
Figure 11: Market Value Share (Value, %), by Distribution Channel (2017)
Figure 12: Market Value Share (Value, %), by Region (2017)
Figure 13: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2017
Figure 14: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2026
Figure 15: Licensed Sports Merchandise Market Attractiveness Analysis, by Product Type (2017)
Figure 16: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2017
Figure 17: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2026
Figure 18: Licensed Sports Merchandise Market Attractiveness Analysis, by Distribution Channel (2017)
Figure 19: Licensed Sports Merchandise Market Value Share Analysis, by Region, 2017
Figure 20: Licensed Sports Merchandise Market Value Share Analysis, by Region, 2026
Figure 21: Licensed Sports Merchandise Market Attractiveness Analysis, by Region (2017)
Figure 22: Price Trend Analysis
Figure 23: North America Licensed Sports Merchandise Market Value (US$ Mn) and Volume (Mn Units), 2016–2026
Figure 24: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2017
Figure 25: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2026
Figure 26: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2017
Figure 27: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2026
Figure 28: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2017
Figure 29: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2026
Figure 30: Licensed Sports Merchandise Market Attractiveness Analysis, by Product (2017)
Figure 31: Licensed Sports Merchandise Market Attractiveness Analysis, by Distribution Channel (2017)
Figure 32: Licensed Sports Merchandise Market Attractiveness Analysis, by Country (2017)
Figure 33: Price Trend Analysis
Figure 34: Europe Licensed Sports Merchandise Market Value (US$ Mn) and Volume (Mn Units), 2016–2026
Figure 35: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2017
Figure 36: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2026
Figure 37: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2017
Figure 38: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2026
Figure 39: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2017
Figure 40: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2026
Figure 41: Licensed Sports Merchandise Market Attractiveness Analysis, by Product (2017)
Figure 42: Licensed Sports Merchandise Market Attractiveness Analysis, by Distribution Channel (2017)
Figure 43: Licensed Sports Merchandise Market Attractiveness Analysis, by Country (2017)
Figure 44: Price Trend Analysis
Figure 45: Asia Pacific Licensed Sports Merchandise Market Value (US$ Mn) and Volume (Mn Units), 2016–2026
Figure 46: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2017
Figure 47: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2026
Figure 48: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2017
Figure 49: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2026
Figure 50: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2017
Figure 51: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2026
Figure 52: Licensed Sports Merchandise Market Attractiveness Analysis, by Product (2017)
Figure 53: Licensed Sports Merchandise Market Attractiveness Analysis, by Distribution Channel (2017)
Figure 54: Licensed Sports Merchandise Market Attractiveness Analysis, by Country (2017)
Figure 55: Price Trend Analysis
Figure 56: Middle East and Africa Licensed Sports Merchandise Market Value (US$ Mn) and Volume (Mn Units), 2016–2026
Figure 57: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2017
Figure 58: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2026
Figure 59: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2017
Figure 60: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2026
Figure 61: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2017
Figure 62: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2026
Figure 63: Licensed Sports Merchandise Market Attractiveness Analysis, by Product (2017)
Figure 64: Licensed Sports Merchandise Market Attractiveness Analysis, by Distribution Channel (2017)
Figure 65: Licensed Sports Merchandise Market Attractiveness Analysis, by Country (2017)
Figure 67: Price Trend Analysis
Figure 68: South America Licensed Sports Merchandise Market Value (US$ Mn) and Volume (Mn Units), 2016–2026
Figure 69: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2017
Figure 70: Licensed Sports Merchandise Market Value Share Analysis, by Product Type, 2026
Figure 71: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2017
Figure 72: Licensed Sports Merchandise Market Value Share Analysis, by Distribution Channel, 2026
Figure 73: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2017
Figure 74: Licensed Sports Merchandise Market Value Share Analysis, by Country, 2026
Figure 75: Licensed Sports Merchandise Market Attractiveness Analysis, by Product (2017)
Figure 76: Licensed Sports Merchandise Market Attractiveness Analysis, by Distribution Channel (2017)
Figure 77: Licensed Sports Merchandise Market Attractiveness Analysis, by Country (2017)
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