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Licensed Sports Merchandise Market

Licensed Sports Merchandise Market (Product Type: Sports Apparel, Sports Footwear, Sports Accessories & Toys, Video Games or Software, and Others; and Price: Premium and Economic) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Licensed Sports Merchandise Market Outlook 2031

  • The global licensed sports merchandise market was valued at US$ 30.8 Bn in 2021
  • It is estimated to grow at a CAGR of 6.0% from 2022 to 2031
  • The global licensed sports merchandise market is expected to reach US$ 54.0 Bn by the end of 2031

Analysts’ Viewpoint Licensed Sports Merchandise Market Scenario

Rise in the number of sports activities and popularity of several sports is driving the global licensed sports merchandise market size. Licensed sports products, such as jerseys, socks, tracksuits, and t-shirts featuring logos of famous sports teams, are gaining traction among enthusiastic sports fans. Increase in demand for sports apparel at a competitive price range is expected to fuel the market during the forecast period. Surge in the popularity of regional and international sports leagues such as the English Premier League, La Liga, NFL, Indian Premier League, and NBA is also anticipated to propel the global licensed sports merchandise market in the next few years. Players in the market are launching new products to enhance their revenue streams.

Licensed Sports Merchandise Market

Licensed Sports Merchandise Market Introduction

Licensed sports merchandises are products and goods endorsed by a sports organization or sportsperson. It includes goods such as sports equipment, sports accessories & toys, video games, clothing, and shoes. Licensing organizations pay a certain amount of royalty to sports entities for merchandise that is sold with copyrighted logos, designs, and other branding. Licensed sports apparel is popular among sports fans and video game enthusiasts. Breathable, lightweight, and waterproof sportswear and accessories are available at premium and affordable price ranges in the market. Consumers are shifting toward online platforms to buy a wide range of products.

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Rise in Commercialization of Sports Events Augmenting Global Licensed Sports Merchandise Market

Commercialization of sporting events, competitions, and tournaments has led to significant investments in traditional and e-sports. Endurance sports activities such as running, swimming, and cycling are gaining an immense following, leading to the expansion in the licensed outdoor and sports apparel market. Public and private companies are investing heavily in sports events to promote sporting activities. In October 2022, Saudi Arabia won a bid to host the 2029 Asian Winter Games at a planned mountain resort in the Gulf Arab state's $500 billion flagship NEOM project. The organization of such games is fueling the winter sports equipment market.

Surge in Live Coverage and Viewership of Regional and International Sports

Increase in live coverage of regional and international sports has led to rise in sports viewership through TVs and OTT platforms. Surge in consumption of digital content has also given rise to numerous sports leagues. According to a survey conducted by the Sports & Fitness Industry Association (SFIA) in 2019, sports participation in the U.S. increased by 3.2%. Emergence of the COVID-19 pandemic led to an increase in online viewership of various sports and a rise in the demand for e-sports. This, in turn, is also expected to propel the global licensed sports merchandise market during the forecast period.

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Continuous Innovation in Sports Apparel Driving Sports Apparel Segment

In terms of product type, the global licensed sports merchandise market has been segmented into sports apparel, sports footwear, sports accessories & toys, video games or software, and others. The sports apparel segment dominated the global market in 2021, due to rise in the number of sports leagues and growth in the fan base of sports events worldwide. Increase in the launch of trendy sports apparel and accessories is expected to augment the segment during the forecast period. Furthermore, surge in online shopping of sporting goods is projected to create prospective opportunities for the growth of the segment in the near future.

Increase in Online Sales of Licensed Sports Merchandise

In terms of distribution channel, the global licensed sports merchandise market has been bifurcated into online and offline. The online segment is expected to dominate the future market demand for licensed sports merchandise. Rise in adoption of smartphones and penetration of the internet is boosting the demand for licensed sports merchandise through online channels. Online websites are convenient to use and compare product prices. They often offer several discounts to users. This has led to a continuing shift in consumer choice from traditional retailing channels to online platforms that offer a wide range of premium-quality products at competitive prices. E-commerce is likely to emerge as the most prominent distribution channel for licensed sports merchandise in the next few years, as several brands are offering their new range of products on e-commerce websites.

Regional Outlook of Global Licensed Sports Merchandise Market

North America is estimated to dominate the global licensed sports merchandise market during the forecast period. The regional market is also estimated to register the highest CAGR by 2031. Increase in the popularity of sports such as soccer, basketball, and baseball, particularly among college and university students; active lifestyles among the populace; and rise in adoption of health and fitness activities are likely to open new growth frontiers for licensed sports merchandise market players in North America. Furthermore, the formation of major leagues by MLB, NFL, and NBA that enjoy huge popularity in merchandise sales and the expansion of retail chains are likely to fuel the market in the region.

According to the sales forecast for the licensed sports merchandise market, Asia Pacific is expected to witness fastest growth during the forecast period owing to rise in the popularity of several international sports among teenagers and increase in adoption of cross-cultural fashion trends.

Analysis of Key Players in Global Licensed Sports Merchandise Market

Key players operating in the global licensed sports merchandise market focus on the expansion of product portfolios by offering more variety and designs. Mergers & acquisitions are prominent strategies adopted by key players. Manufacturers are providing robust services to gain a competitive advantage over others. Leading players in the licensed sports merchandise market are VF Corporation, Nike, Inc. Adidas AG, Puma SE, Under Armour, Inc., Hanesbrands Inc., DICK’S Sporting Goods Inc., Sports Direct International plc, G-III Apparel Group, Ltd., and Fanatics, Inc.

Key Developments in Global Licensed Sports Merchandise Market

  • In September 2022, Nike. Inc. launched LeBron’s XX shoe in sports footwear, which features a lower profile, zoom air in the forefoot and the heel, and a carbon fiber midfoot shank. The shoe is inspired by LeBron James’ 20th year with Nike and his 20th year in the NBA.
  • In September 2022, Nike Inc. launched Men’s National Team Collections. The new product innovation helps the company expand its product portfolio and cater to more football fans worldwide.
  • In September 2022, Puma SE launched its Fandom Collection of sports footwear. The new product development strategy helps the company to influence the new generation of football fans.

Each of these players has been profiled in the licensed sports merchandise market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Global Licensed Sports Merchandise Market Snapshot

Attribute

Detail

Market Size Value in 2021

US$ 30.8 Bn

Market Forecast Value in 2031

US$ 54.0 Bn

Growth Rate

(CAGR)

6.0%

Forecast Period

2022–2031

Historical Data Available for

2017–2020

Quantitative Units

US$ Bn for Value & Thousand Units for Volume

Market Analysis

It includes cross-segment analysis at the country level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key trend analysis, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market share analysis by the company (2021)
  • Company profiles section includes an overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Format

Electronic (PDF) + Excel

Market Segmentation

  • By Product Type
    • Sports Apparel
      • Top Wear
        • Jerseys
        • T-Shirts & Tops
        • Sweatshirts & Hoodies
        • Jackets
        • Others (Caps, Hats, etc.)
      • Bottom Wear
        • Track Pants
        • Leggings
        • Shorts
        • Skirts
        • Others (Socks, Capris, etc.)
      • Others (Sleepwear, Baby Suits & Swimsuits, etc.)
    • Sports Footwear
    • Sports Accessories & Toys
      • Sunglasses
      • Backpack
      • Fishing Lure
      • Others (Mugs, etc.)
    • Video Games or Software
    • Others (Domestic and Housewares, etc.)
  • By Price
    • Premium
    • Economic
  • By Distribution Channel
    • Online
      • Company website
      • Ecommerce website
    • Offline
      • Supermarkets/Hypermarkets
      • Specialty Stores
      • Other Retail Stores

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Companies Profiled

  • VF Corporation
  • Nike, Inc.
  • Adidas AG
  • Puma SE
  • Under Armour, Inc.
  • Hanesbrands Inc.
  • DICK’S Sporting Goods Inc.
  • Sports Direct International plc
  • G-III Apparel Group, Ltd.
  • Fanatics, Inc.

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How big was the licensed sports merchandise market in 2021?

The licensed sports merchandise market stood at US$ 30.8 Bn in 2021

What would be the CAGR during 2022-2031?

The licensed sports merchandise market is estimated to grow at a CAGR of 6.0% during 2022-2031

What are the prominent drivers in the licensed sports merchandise market?

Rise in commercialization of sports events and increase in live coverage of regional and international sports are driving the licensed sports merchandise market

How is the product type segment performing in the licensed sports merchandise market?

The sports apparel segment accounted for the highest share of the market in 2021

How promising is North America in the licensed sports merchandise market?

North America is likely to be the most lucrative region of the global market during the forecast period

Who are the prominent players in the licensed sports merchandise market?

VF Corporation, Nike, Inc. Adidas AG, Puma SE, Under Armour, Inc., Hanesbrands Inc., DICK’S Sporting Goods Inc. Sports Direct International plc, G-III Apparel Group, Ltd., and Fanatics, Inc.

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Key Trends Analysis

            5.3.1. Demand Side Analysis

            5.3.2. Supply Side Analysis

        5.4. Key Market Indicators

            5.4.1. Overall Sports Merchandise Market Overview

        5.5. Porter’s Five Forces Analysis

        5.6. Value Chain Analysis

        5.7. Industry SWOT Analysis

        5.8. COVID-19 Impact Analysis

        5.9. Global Licensed Sports Merchandise Market Analysis and Forecast, 2017 - 2031

            5.9.1. Market Value Projections (US$ Mn)

            5.9.2. Market Volume Projections (Thousand Units)

    6. Global Licensed Sports Merchandise Market Analysis and Forecast, by Product Type

        6.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031

            6.1.1. Sports Apparel

                6.1.1.1. Top Wear

                    6.1.1.1.1. Jerseys

                    6.1.1.1.2. T-Shirts & Tops

                    6.1.1.1.3. Sweatshirts & Hoodies

                    6.1.1.1.4. Jackets

                    6.1.1.1.5. Others (Caps, Hats, etc.)

                6.1.1.2. Bottom Wear

                    6.1.1.2.1. Track Pants

                    6.1.1.2.2. Leggings

                    6.1.1.2.3. Shorts

                    6.1.1.2.4. Skirts

                    6.1.1.2.5. Others (Socks, Capris, etc.)

                6.1.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

            6.1.2. Sports Footwear

            6.1.3. Sports Accessories & Toys

                6.1.3.1. Sunglasses

                6.1.3.2. Backpack

                6.1.3.3. Fishing Lure

                6.1.3.4. Others (Mugs, etc.)

            6.1.4. Video Games or Software

            6.1.5. Others (Domestic and Housewares, etc.)

        6.2. Incremental Opportunity, by Product Type

    7. Global Licensed Sports Merchandise Market Analysis and Forecast, by Price

        7.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031

            7.1.1. Premium

            7.1.2. Economic

        7.2. Incremental Opportunity, by Price

    8. Global Licensed Sports Merchandise Market Analysis and Forecast, by Distribution Channel

        8.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

            8.1.1. Online

                8.1.1.1. E-commerce Websites

                8.1.1.2. Company-owned Websites

            8.1.2. Offline

                8.1.2.1. Supermarkets/Hypermarkets

                8.1.2.2. Specialty Stores

                8.1.2.3. Other Retail Stores

        8.2. Incremental Opportunity, by Distribution Channel

    9. Global Licensed Sports Merchandise Market Analysis and Forecast, by Region

        9.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Region, 2017 - 2031

            9.1.1. North America

            9.1.2. Europe

            9.1.3. Asia Pacific

            9.1.4. Middle East & Africa

            9.1.5. South America

        9.2. Incremental Opportunity, by Region

    10. North America Licensed Sports Merchandise Market Analysis and Forecast

        10.1. Regional Snapshot

        10.2. Consumer Buying Behavior

        10.3. Brand Analysis

        10.4. Demographic Overview

        10.5. Key Trend Analysis

            10.5.1. Demand Side

            10.5.2. Supply Side

        10.6. Price Trend Analysis

            10.6.1. Weighted Average Selling Price (US$)

        10.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

            10.7.1. Sports Apparel

                10.7.1.1. Top Wear

                    10.7.1.1.1. Jerseys

                    10.7.1.1.2. T-Shirts & Tops

                    10.7.1.1.3. Sweatshirts & Hoodies

                    10.7.1.1.4. Jackets

                    10.7.1.1.5. Others (Caps, Hats, etc.)

                10.7.1.2. Bottom Wear

                    10.7.1.2.1. Track Pants

                    10.7.1.2.2. Leggings

                    10.7.1.2.3. Shorts

                    10.7.1.2.4. Skirts

                    10.7.1.2.5. Others (Socks, Capris, etc.)

                10.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

            10.7.2. Sports Footwear

            10.7.3. Sports Accessories & Toys

                10.7.3.1. Sunglasses

                10.7.3.2. Backpack

                10.7.3.3. Fishing Lure

                10.7.3.4. Others (Mugs, etc.)

            10.7.4. Video Games or Software

            10.7.5. Others (Domestic and Housewares, etc.)

        10.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

            10.8.1. Premium

            10.8.2. Economic

        10.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 - 2031

            10.9.1. Online

                10.9.1.1. E-commerce Websites

                10.9.1.2. Company-owned Websites

            10.9.2. Offline

                10.9.2.1. Supermarkets/Hypermarkets

                10.9.2.2. Specialty Stores

                10.9.2.3. Other Retail Stores

        10.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 - 2031

            10.10.1. U.S.

            10.10.2. Canada

            10.10.3. Rest of North America

        10.11. Incremental Opportunity Analysis

    11. Europe Licensed Sports Merchandise Market Analysis and Forecast

        11.1. Regional Snapshot

        11.2. Consumer Buying Behavior

        11.3. Brand Analysis

        11.4. Demographic Overview

        11.5. Key Trend Analysis

            11.5.1. Demand Side

            11.5.2. Supply Side

        11.6. Price Trend Analysis

            11.6.1. Weighted Average Selling Price (US$)

        11.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

            11.7.1. Sports Apparel

                11.7.1.1. Top Wear

                    11.7.1.1.1. Jerseys

                    11.7.1.1.2. T-Shirts & Tops

                    11.7.1.1.3. Sweatshirts & Hoodies

                    11.7.1.1.4. Jackets

                    11.7.1.1.5. Others (Caps, Hats, etc.)

                11.7.1.2. Bottom Wear

                    11.7.1.2.1. Track Pants

                    11.7.1.2.2. Leggings

                    11.7.1.2.3. Shorts

                    11.7.1.2.4. Skirts

                    11.7.1.2.5. Others (Socks, Capris, etc.)

                11.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

            11.7.2. Sports Footwear

            11.7.3. Sports Accessories & Toys

                11.7.3.1. Sunglasses

                11.7.3.2. Backpack

                11.7.3.3. Fishing Lure

                11.7.3.4. Others (Mugs, etc.)

            11.7.4. Video Games or Software

            11.7.5. Others (Domestic and Housewares, etc.)

        11.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

            11.8.1. Premium

            11.8.2. Economic

        11.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

            11.9.1. Online

                11.9.1.1. E-commerce Websites

                11.9.1.2. Company-owned Websites

            11.9.2. Offline

                11.9.2.1. Supermarkets/Hypermarkets

                11.9.2.2. Specialty Stores

                11.9.2.3. Other Retail Stores

        11.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 - 2031

            11.10.1. U.K

            11.10.2. Germany

            11.10.3. France

            11.10.4. Rest of Europe

        11.11. Incremental Opportunity Analysis

    12. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Consumer Buying Behavior

        12.3. Brand Analysis

        12.4. Demographic Overview

        12.5. Key Trend Analysis

            12.5.1. Demand Side

            12.5.2. Supply Side

        12.6. Price Trend Analysis

            12.6.1. Weighted Average Selling Price (US$)

        12.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

            12.7.1. Sports Apparel

                12.7.1.1. Top Wear

                    12.7.1.1.1. Jerseys

                    12.7.1.1.2. T-Shirts & Tops

                    12.7.1.1.3. Sweatshirts & Hoodies

                    12.7.1.1.4. Jackets

                    12.7.1.1.5. Others (Caps, Hats, etc.)

                12.7.1.2. Bottom Wear

                    12.7.1.2.1. Track Pants

                    12.7.1.2.2. Leggings

                    12.7.1.2.3. Shorts

                    12.7.1.2.4. Skirts

                    12.7.1.2.5. Others (Socks, Capris, etc.)

                12.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

            12.7.2. Sports Footwear

            12.7.3. Sports Accessories & Toys

                12.7.3.1. Sunglasses

                12.7.3.2. Backpack

                12.7.3.3. Fishing Lure

                12.7.3.4. Others (Mugs, etc.)

            12.7.4. Video Games or Software

            12.7.5. Others (Domestic and Housewares, etc.)

        12.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

            12.8.1. Premium

            12.8.2. Economic

        12.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

            12.9.1. Online

                12.9.1.1. E-commerce Websites

                12.9.1.2. Company-owned Websites

            12.9.2. Offline

                12.9.2.1. Supermarkets/Hypermarkets

                12.9.2.2. Specialty Stores

                12.9.2.3. Other Retail Stores

        12.10. Asia Pacific Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031

            12.10.1. China

            12.10.2. India

            12.10.3. Japan

            12.10.4. Rest of Asia Pacific

        12.11. Incremental Opportunity Analysis

    13. Middle East & Africa Licensed Sports Merchandise Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Consumer Buying Behavior

        13.3. Brand Analysis

        13.4. Demographic Overview

        13.5. Key Trend Analysis

            13.5.1. Demand Side

            13.5.2. Supply Side

        13.6. Price Trend Analysis

            13.6.1. Weighted Average Selling Price (US$)

        13.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

            13.7.1. Sports Apparel

                13.7.1.1. Top Wear

                    13.7.1.1.1. Jerseys

                    13.7.1.1.2. T-Shirts & Tops

                    13.7.1.1.3. Sweatshirts & Hoodies

                    13.7.1.1.4. Jackets

                    13.7.1.1.5. Others (Caps, Hats, etc.)

                13.7.1.2. Bottom Wear

                    13.7.1.2.1. Track Pants

                    13.7.1.2.2. Leggings

                    13.7.1.2.3. Shorts

                    13.7.1.2.4. Skirts

                    13.7.1.2.5. Others (Socks, Capris, etc.)

                13.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

            13.7.2. Sports Footwear

            13.7.3. Sports Accessories & Toys

                13.7.3.1. Sunglasses

                13.7.3.2. Backpack

                13.7.3.3. Fishing Lure

                13.7.3.4. Others (Mugs, etc.)

            13.7.4. Video Games or Software

            13.7.5. Others (Domestic and Housewares, etc.)

        13.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

            13.8.1. Premium

            13.8.2. Economic

        13.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

            13.9.1. Online

                13.9.1.1. E-commerce Websites

                13.9.1.2. Company-owned Websites

            13.9.2. Offline

                13.9.2.1. Supermarkets/Hypermarkets

                13.9.2.2. Specialty Stores

                13.9.2.3. Other Retail Stores

        13.10. Middle East & Africa Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031

            13.10.1. GCC

            13.10.2. South Africa

            13.10.3. Rest of Middle East & Africa

        13.11. Incremental Opportunity Analysis

    14. South America Licensed Sports Merchandise Market Analysis and Forecast

        14.1. Regional Snapshot

        14.2. Consumer Buying Behavior

        14.3. Brand Analysis

        14.4. Demographic Overview

        14.5. Key Trend Analysis

            14.5.1. Demand Side

            14.5.2. Supply Side

        14.6. Price Trend Analysis

            14.6.1. Weighted Average Selling Price (US$)

        14.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

            14.7.1. Sports Apparel

                14.7.1.1. Top Wear

                    14.7.1.1.1. Jerseys

                    14.7.1.1.2. T-Shirts & Tops

                    14.7.1.1.3. Sweatshirts & Hoodies

                    14.7.1.1.4. Jackets

                    14.7.1.1.5. Others (Caps, Hats, etc.)

                14.7.1.2. Bottom Wear

                    14.7.1.2.1. Track Pants

                    14.7.1.2.2. Leggings

                    14.7.1.2.3. Shorts

                    14.7.1.2.4. Skirts

                    14.7.1.2.5. Others (Socks, Capris, etc.)

                14.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

            14.7.2. Sports Footwear

            14.7.3. Sports Accessories & Toys

                14.7.3.1. Sunglasses

                14.7.3.2. Backpack

                14.7.3.3. Fishing Lure

                14.7.3.4. Others (Mugs, etc.)

            14.7.4. Video Games or Software

            14.7.5. Others (Domestic and Housewares, etc.)

        14.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

            14.8.1. Premium

            14.8.2. Economic

        14.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

            14.9.1. Online

                14.9.1.1. E-commerce Websites

                14.9.1.2. Company-owned Websites

            14.9.2. Offline

                14.9.2.1. Supermarkets/Hypermarkets

                14.9.2.2. Specialty Stores

                14.9.2.3. Other Retail Stores

        14.10. South America Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031

            14.10.1. Brazil

            14.10.2. Rest of South America

        14.11. Incremental Opportunity Analysis

    15. Competition Landscape

        15.1. Market Player – Competition Dashboard

        15.2. Market Share Analysis-2021 (%)

        15.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Sales Channel Analysis, Product  Portfolio & Pricing)

            15.3.1. VF Corporation

                15.3.1.1. Company Overview

                15.3.1.2. Sales Area/Geographical Presence

                15.3.1.3. Financial/Revenue (Segmental Revenue)

                15.3.1.4. Strategy & Business Overview

                15.3.1.5. Sales Channel Analysis

                15.3.1.6. Product Portfolio & Pricing

            15.3.2. Nike, Inc.

                15.3.2.1. Company Overview

                15.3.2.2. Sales Area/Geographical Presence

                15.3.2.3. Financial/Revenue (Segmental Revenue)

                15.3.2.4. Strategy & Business Overview

                15.3.2.5. Sales Channel Analysis

                15.3.2.6. Product Portfolio & Pricing

            15.3.3. Adidas AG

                15.3.3.1. Company Overview

                15.3.3.2. Sales Area/Geographical Presence

                15.3.3.3. Financial/Revenue (Segmental Revenue)

                15.3.3.4. Strategy & Business Overview

                15.3.3.5. Sales Channel Analysis

                15.3.3.6. Product Portfolio & Pricing

            15.3.4. Puma SE

                15.3.4.1. Company Overview

                15.3.4.2. Sales Area/Geographical Presence

                15.3.4.3. Financial/Revenue (Segmental Revenue)

                15.3.4.4. Strategy & Business Overview

                15.3.4.5. Sales Channel Analysis

                15.3.4.6. Product Portfolio & Pricing

            15.3.5. Under Armour, Inc.

                15.3.5.1. Company Overview

                15.3.5.2. Sales Area/Geographical Presence

                15.3.5.3. Financial/Revenue (Segmental Revenue)

                15.3.5.4. Strategy & Business Overview

                15.3.5.5. Sales Channel Analysis

                15.3.5.6. Product Portfolio & Pricing

            15.3.6. Hanesbrands Inc.

                15.3.6.1. Company Overview

                15.3.6.2. Sales Area/Geographical Presence

                15.3.6.3. Financial/Revenue (Segmental Revenue)

                15.3.6.4. Strategy & Business Overview

                15.3.6.5. Sales Channel Analysis

                15.3.6.6. Product Portfolio & Pricing

            15.3.7. DICK’S Sporting Goods Inc.

                15.3.7.1. Company Overview

                15.3.7.2. Sales Area/Geographical Presence

                15.3.7.3. Financial/Revenue (Segmental Revenue)

                15.3.7.4. Strategy & Business Overview

                15.3.7.5. Sales Channel Analysis

                15.3.7.6. Product Portfolio & Pricing

            15.3.8. Sports Direct International plc

                15.3.8.1. Company Overview

                15.3.8.2. Sales Area/Geographical Presence

                15.3.8.3. Financial/Revenue (Segmental Revenue)

                15.3.8.4. Strategy & Business Overview

                15.3.8.5. Sales Channel Analysis

                15.3.8.6. Product Portfolio & Pricing

            15.3.9. G-III Apparel Group, Ltd.

                15.3.9.1. Company Overview

                15.3.9.2. Sales Area/Geographical Presence

                15.3.9.3. Financial/Revenue (Segmental Revenue)

                15.3.9.4. Strategy & Business Overview

                15.3.9.5. Sales Channel Analysis

                15.3.9.6. Product Portfolio & Pricing

            15.3.10. Fanatics, Inc.

                15.3.10.1. Company Overview

                15.3.10.2. Sales Area/Geographical Presence

                15.3.10.3. Financial/Revenue (Segmental Revenue)

                15.3.10.4. Strategy & Business Overview

                15.3.10.5. Sales Channel Analysis

                15.3.10.6. Product Portfolio & Pricing

    16. Key Takeaway

        16.1. Identification of Potential Market Spaces

            16.1.1. Product Type

            16.1.2. By Price

            16.1.3. Distribution Channel

            16.1.4. Geography

        16.2. Understanding the Buying Process of Customers

        16.3. Prevailing Market Risks

        16.4. Preferred Sales & Marketing Strategy

    List of Table

    Table 1: Global Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Table 2: Global Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Table 3: Global Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Table 4: Global Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Table 5: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Table 6: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Table 7: Global Licensed Sports Merchandise Market Projection, by Region, (Thousand Units) 2017-2031

    Table 8: Global Licensed Sports Merchandise Market Projection, by Region, (US$ Mn) 2017-2031

    Table 9: North America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Table 10: North America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Table 11: North America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Table 12: North America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Table 13: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Table 14: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Table 15: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Table 16: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Table 17: Europe Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Table 18: Europe Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Table 19: Europe Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Table 20: Europe Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Table 21: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Table 22: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Table 23: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Table 24: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Table 25: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Table 26: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Table 27: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Table 28: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Table 29: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Table 30: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Table 31: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Table 32: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Table 33: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Table 34: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Table 35: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Table 36: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Table 37: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Table 38: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Table 39: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Table 40: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Table 41: South America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Table 42: South America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Table 43: South America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Table 44: South America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Table 45: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Table 46: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Table 47: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Table 48: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    List of Figures

    Figure 1: Global Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Figure 2: Global Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Figure 3: Global Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

    Figure 4: Global Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Figure 5: Global Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Figure 6: Global Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

    Figure 7: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Figure 8: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Figure 9: Global Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

    Figure 10: Global Licensed Sports Merchandise Market Projection, by Region, (Thousand Units) 2017-2031

    Figure 11: Global Licensed Sports Merchandise Market Projection, by Region, (US$ Mn) 2017-2031

    Figure 12: Global Licensed Sports Merchandise Market Incremental Opportunity by Region, (US$ Mn) 2022-2031

    Figure 13: North America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Figure 14: North America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Figure 15: North America Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

    Figure 16: North America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Figure 17: North America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Figure 18: North America Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

    Figure 19: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Figure 20: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Figure 21: North America Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

    Figure 22: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Figure 23: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Figure 24: North America Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

    Figure 25: Europe Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Figure 26: Europe Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Figure 27: Europe Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

    Figure 28: Europe Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Figure 29: Europe Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Figure 30: Europe Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

    Figure 31: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Figure 32: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Figure 33: Europe Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

    Figure 34: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Figure 35: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Figure 36: Europe Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

    Figure 37: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Figure 38: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Figure 39: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

    Figure 40: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Figure 41: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Figure 42: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

    Figure 43: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Figure 44: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Figure 45: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

    Figure 46: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Figure 47: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Figure 48: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

    Figure 49: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Figure 50: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Figure 51: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

    Figure 52: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Figure 53: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Figure 54: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

    Figure 55: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Figure 56: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Figure 57: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

    Figure 58: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Figure 59: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Figure 60: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

    Figure 61: South America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

    Figure 62: South America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

    Figure 63: South America Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

    Figure 64: South America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

    Figure 65: South America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

    Figure 66: South America Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

    Figure 67: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

    Figure 68: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

    Figure 69: South America Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

    Figure 70: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

    Figure 71: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

    Figure 72: South America Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

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