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Licensed Sports Merchandise Market

Licensed Sports Merchandise Market (Product Type: Sports Apparel, Sports Footwear, Sports Accessories & Toys, Video Games or Software, and Others; and Price: Premium and Economic) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Licensed Sports Merchandise Market Outlook 2031

  • The global licensed sports merchandise market was valued at US$ 30.8 Bn in 2021
  • It is estimated to grow at a CAGR of 6.0% from 2022 to 2031
  • The global licensed sports merchandise market is expected to reach US$ 54.0 Bn by the end of 2031

Analysts’ Viewpoint Licensed Sports Merchandise Market Scenario

Rise in the number of sports activities and popularity of several sports is driving the global licensed sports merchandise market size. Licensed sports products, such as jerseys, socks, tracksuits, and t-shirts featuring logos of famous sports teams, are gaining traction among enthusiastic sports fans. Increase in demand for sports apparel at a competitive price range is expected to fuel the market during the forecast period. Surge in the popularity of regional and international sports leagues such as the English Premier League, La Liga, NFL, Indian Premier League, and NBA is also anticipated to propel the global licensed sports merchandise market in the next few years. Players in the market are launching new products to enhance their revenue streams.

Licensed Sports Merchandise Market

Licensed Sports Merchandise Market Introduction

Licensed sports merchandises are products and goods endorsed by a sports organization or sportsperson. It includes goods such as sports equipment, sports accessories & toys, video games, clothing, and shoes. Licensing organizations pay a certain amount of royalty to sports entities for merchandise that is sold with copyrighted logos, designs, and other branding. Licensed sports apparel is popular among sports fans and video game enthusiasts. Breathable, lightweight, and waterproof sportswear and accessories are available at premium and affordable price ranges in the market. Consumers are shifting toward online platforms to buy a wide range of products.

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Rise in Commercialization of Sports Events Augmenting Global Licensed Sports Merchandise Market

Commercialization of sporting events, competitions, and tournaments has led to significant investments in traditional and e-sports. Endurance sports activities such as running, swimming, and cycling are gaining an immense following, leading to the expansion in the licensed outdoor and sports apparel market. Public and private companies are investing heavily in sports events to promote sporting activities. In October 2022, Saudi Arabia won a bid to host the 2029 Asian Winter Games at a planned mountain resort in the Gulf Arab state's $500 billion flagship NEOM project. The organization of such games is fueling the winter sports equipment market.

Surge in Live Coverage and Viewership of Regional and International Sports

Increase in live coverage of regional and international sports has led to rise in sports viewership through TVs and OTT platforms. Surge in consumption of digital content has also given rise to numerous sports leagues. According to a survey conducted by the Sports & Fitness Industry Association (SFIA) in 2019, sports participation in the U.S. increased by 3.2%. Emergence of the COVID-19 pandemic led to an increase in online viewership of various sports and a rise in the demand for e-sports. This, in turn, is also expected to propel the global licensed sports merchandise market during the forecast period.

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Continuous Innovation in Sports Apparel Driving Sports Apparel Segment

In terms of product type, the global licensed sports merchandise market has been segmented into sports apparel, sports footwear, sports accessories & toys, video games or software, and others. The sports apparel segment dominated the global market in 2021, due to rise in the number of sports leagues and growth in the fan base of sports events worldwide. Increase in the launch of trendy sports apparel and accessories is expected to augment the segment during the forecast period. Furthermore, surge in online shopping of sporting goods is projected to create prospective opportunities for the growth of the segment in the near future.

Increase in Online Sales of Licensed Sports Merchandise

In terms of distribution channel, the global licensed sports merchandise market has been bifurcated into online and offline. The online segment is expected to dominate the future market demand for licensed sports merchandise. Rise in adoption of smartphones and penetration of the internet is boosting the demand for licensed sports merchandise through online channels. Online websites are convenient to use and compare product prices. They often offer several discounts to users. This has led to a continuing shift in consumer choice from traditional retailing channels to online platforms that offer a wide range of premium-quality products at competitive prices. E-commerce is likely to emerge as the most prominent distribution channel for licensed sports merchandise in the next few years, as several brands are offering their new range of products on e-commerce websites.

Regional Outlook of Global Licensed Sports Merchandise Market

North America is estimated to dominate the global licensed sports merchandise market during the forecast period. The regional market is also estimated to register the highest CAGR by 2031. Increase in the popularity of sports such as soccer, basketball, and baseball, particularly among college and university students; active lifestyles among the populace; and rise in adoption of health and fitness activities are likely to open new growth frontiers for licensed sports merchandise market players in North America. Furthermore, the formation of major leagues by MLB, NFL, and NBA that enjoy huge popularity in merchandise sales and the expansion of retail chains are likely to fuel the market in the region.

According to the sales forecast for the licensed sports merchandise market, Asia Pacific is expected to witness fastest growth during the forecast period owing to rise in the popularity of several international sports among teenagers and increase in adoption of cross-cultural fashion trends.

Analysis of Key Players in Global Licensed Sports Merchandise Market

Key players operating in the global licensed sports merchandise market focus on the expansion of product portfolios by offering more variety and designs. Mergers & acquisitions are prominent strategies adopted by key players. Manufacturers are providing robust services to gain a competitive advantage over others. Leading players in the licensed sports merchandise market are VF Corporation, Nike, Inc. Adidas AG, Puma SE, Under Armour, Inc., Hanesbrands Inc., DICK’S Sporting Goods Inc., Sports Direct International plc, G-III Apparel Group, Ltd., and Fanatics, Inc.

Key Developments in Global Licensed Sports Merchandise Market

  • In September 2022, Nike. Inc. launched LeBron’s XX shoe in sports footwear, which features a lower profile, zoom air in the forefoot and the heel, and a carbon fiber midfoot shank. The shoe is inspired by LeBron James’ 20th year with Nike and his 20th year in the NBA.
  • In September 2022, Nike Inc. launched Men’s National Team Collections. The new product innovation helps the company expand its product portfolio and cater to more football fans worldwide.
  • In September 2022, Puma SE launched its Fandom Collection of sports footwear. The new product development strategy helps the company to influence the new generation of football fans.

Each of these players has been profiled in the licensed sports merchandise market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Global Licensed Sports Merchandise Market Snapshot

Attribute

Detail

Market Size Value in 2021

US$ 30.8 Bn

Market Forecast Value in 2031

US$ 54.0 Bn

Growth Rate

(CAGR)

6.0%

Forecast Period

2022–2031

Historical Data Available for

2017–2020

Quantitative Units

US$ Bn for Value & Thousand Units for Volume

Market Analysis

It includes cross-segment analysis at the country level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key trend analysis, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market share analysis by the company (2021)
  • Company profiles section includes an overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Format

Electronic (PDF) + Excel

Market Segmentation

  • By Product Type
    • Sports Apparel
      • Top Wear
        • Jerseys
        • T-Shirts & Tops
        • Sweatshirts & Hoodies
        • Jackets
        • Others (Caps, Hats, etc.)
      • Bottom Wear
        • Track Pants
        • Leggings
        • Shorts
        • Skirts
        • Others (Socks, Capris, etc.)
      • Others (Sleepwear, Baby Suits & Swimsuits, etc.)
    • Sports Footwear
    • Sports Accessories & Toys
      • Sunglasses
      • Backpack
      • Fishing Lure
      • Others (Mugs, etc.)
    • Video Games or Software
    • Others (Domestic and Housewares, etc.)
  • By Price
    • Premium
    • Economic
  • By Distribution Channel
    • Online
      • Company website
      • Ecommerce website
    • Offline
      • Supermarkets/Hypermarkets
      • Specialty Stores
      • Other Retail Stores

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Companies Profiled

  • VF Corporation
  • Nike, Inc.
  • Adidas AG
  • Puma SE
  • Under Armour, Inc.
  • Hanesbrands Inc.
  • DICK’S Sporting Goods Inc.
  • Sports Direct International plc
  • G-III Apparel Group, Ltd.
  • Fanatics, Inc.

Customization Scope

Available upon request

Pricing

Available upon request

Licensed Sports Merchandise Market

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Frequently Asked Questions

How big was the licensed sports merchandise market in 2021?

The licensed sports merchandise market stood at US$ 30.8 Bn in 2021

What would be the CAGR during 2022-2031?

The licensed sports merchandise market is estimated to grow at a CAGR of 6.0% during 2022-2031

What are the prominent drivers in the licensed sports merchandise market?

Rise in commercialization of sports events and increase in live coverage of regional and international sports are driving the licensed sports merchandise market

How is the product type segment performing in the licensed sports merchandise market?

The sports apparel segment accounted for the highest share of the market in 2021

How promising is North America in the licensed sports merchandise market?

North America is likely to be the most lucrative region of the global market during the forecast period

Who are the prominent players in the licensed sports merchandise market?

VF Corporation, Nike, Inc. Adidas AG, Puma SE, Under Armour, Inc., Hanesbrands Inc., DICK’S Sporting Goods Inc. Sports Direct International plc, G-III Apparel Group, Ltd., and Fanatics, Inc.

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Introduction

    5.2. Market Dynamics

        5.2.1. Drivers

        5.2.2. Restraints

        5.2.3. Opportunities

    5.3. Key Trends Analysis

        5.3.1. Demand Side Analysis

        5.3.2. Supply Side Analysis

    5.4. Key Market Indicators

        5.4.1. Overall Sports Merchandise Market Overview

    5.5. Porter’s Five Forces Analysis

    5.6. Value Chain Analysis

    5.7. Industry SWOT Analysis

    5.8. COVID-19 Impact Analysis

    5.9. Global Licensed Sports Merchandise Market Analysis and Forecast, 2017 - 2031

        5.9.1. Market Value Projections (US$ Mn)

        5.9.2. Market Volume Projections (Thousand Units)

6. Global Licensed Sports Merchandise Market Analysis and Forecast, by Product Type

    6.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 – 2031

        6.1.1. Sports Apparel

            6.1.1.1. Top Wear

                6.1.1.1.1. Jerseys

                6.1.1.1.2. T-Shirts & Tops

                6.1.1.1.3. Sweatshirts & Hoodies

                6.1.1.1.4. Jackets

                6.1.1.1.5. Others (Caps, Hats, etc.)

            6.1.1.2. Bottom Wear

                6.1.1.2.1. Track Pants

                6.1.1.2.2. Leggings

                6.1.1.2.3. Shorts

                6.1.1.2.4. Skirts

                6.1.1.2.5. Others (Socks, Capris, etc.)

            6.1.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

        6.1.2. Sports Footwear

        6.1.3. Sports Accessories & Toys

            6.1.3.1. Sunglasses

            6.1.3.2. Backpack

            6.1.3.3. Fishing Lure

            6.1.3.4. Others (Mugs, etc.)

        6.1.4. Video Games or Software

        6.1.5. Others (Domestic and Housewares, etc.)

    6.2. Incremental Opportunity, by Product Type

7. Global Licensed Sports Merchandise Market Analysis and Forecast, by Price

    7.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 – 2031

        7.1.1. Premium

        7.1.2. Economic

    7.2. Incremental Opportunity, by Price

8. Global Licensed Sports Merchandise Market Analysis and Forecast, by Distribution Channel

    8.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

        8.1.1. Online

            8.1.1.1. E-commerce Websites

            8.1.1.2. Company-owned Websites

        8.1.2. Offline

            8.1.2.1. Supermarkets/Hypermarkets

            8.1.2.2. Specialty Stores

            8.1.2.3. Other Retail Stores

    8.2. Incremental Opportunity, by Distribution Channel

9. Global Licensed Sports Merchandise Market Analysis and Forecast, by Region

    9.1. Global Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Region, 2017 - 2031

        9.1.1. North America

        9.1.2. Europe

        9.1.3. Asia Pacific

        9.1.4. Middle East & Africa

        9.1.5. South America

    9.2. Incremental Opportunity, by Region

10. North America Licensed Sports Merchandise Market Analysis and Forecast

    10.1. Regional Snapshot

    10.2. Consumer Buying Behavior

    10.3. Brand Analysis

    10.4. Demographic Overview

    10.5. Key Trend Analysis

        10.5.1. Demand Side

        10.5.2. Supply Side

    10.6. Price Trend Analysis

        10.6.1. Weighted Average Selling Price (US$)

    10.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

        10.7.1. Sports Apparel

            10.7.1.1. Top Wear

                10.7.1.1.1. Jerseys

                10.7.1.1.2. T-Shirts & Tops

                10.7.1.1.3. Sweatshirts & Hoodies

                10.7.1.1.4. Jackets

                10.7.1.1.5. Others (Caps, Hats, etc.)

            10.7.1.2. Bottom Wear

                10.7.1.2.1. Track Pants

                10.7.1.2.2. Leggings

                10.7.1.2.3. Shorts

                10.7.1.2.4. Skirts

                10.7.1.2.5. Others (Socks, Capris, etc.)

            10.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

        10.7.2. Sports Footwear

        10.7.3. Sports Accessories & Toys

            10.7.3.1. Sunglasses

            10.7.3.2. Backpack

            10.7.3.3. Fishing Lure

            10.7.3.4. Others (Mugs, etc.)

        10.7.4. Video Games or Software

        10.7.5. Others (Domestic and Housewares, etc.)

    10.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

        10.8.1. Premium

        10.8.2. Economic

    10.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 - 2031

        10.9.1. Online

            10.9.1.1. E-commerce Websites

            10.9.1.2. Company-owned Websites

        10.9.2. Offline

            10.9.2.1. Supermarkets/Hypermarkets

            10.9.2.2. Specialty Stores

            10.9.2.3. Other Retail Stores

    10.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 - 2031

        10.10.1. U.S.

        10.10.2. Canada

        10.10.3. Rest of North America

    10.11. Incremental Opportunity Analysis

11. Europe Licensed Sports Merchandise Market Analysis and Forecast

    11.1. Regional Snapshot

    11.2. Consumer Buying Behavior

    11.3. Brand Analysis

    11.4. Demographic Overview

    11.5. Key Trend Analysis

        11.5.1. Demand Side

        11.5.2. Supply Side

    11.6. Price Trend Analysis

        11.6.1. Weighted Average Selling Price (US$)

    11.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

        11.7.1. Sports Apparel

            11.7.1.1. Top Wear

                11.7.1.1.1. Jerseys

                11.7.1.1.2. T-Shirts & Tops

                11.7.1.1.3. Sweatshirts & Hoodies

                11.7.1.1.4. Jackets

                11.7.1.1.5. Others (Caps, Hats, etc.)

            11.7.1.2. Bottom Wear

                11.7.1.2.1. Track Pants

                11.7.1.2.2. Leggings

                11.7.1.2.3. Shorts

                11.7.1.2.4. Skirts

                11.7.1.2.5. Others (Socks, Capris, etc.)

            11.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

        11.7.2. Sports Footwear

        11.7.3. Sports Accessories & Toys

            11.7.3.1. Sunglasses

            11.7.3.2. Backpack

            11.7.3.3. Fishing Lure

            11.7.3.4. Others (Mugs, etc.)

        11.7.4. Video Games or Software

        11.7.5. Others (Domestic and Housewares, etc.)

    11.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

        11.8.1. Premium

        11.8.2. Economic

    11.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

        11.9.1. Online

            11.9.1.1. E-commerce Websites

            11.9.1.2. Company-owned Websites

        11.9.2. Offline

            11.9.2.1. Supermarkets/Hypermarkets

            11.9.2.2. Specialty Stores

            11.9.2.3. Other Retail Stores

    11.10. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 - 2031

        11.10.1. U.K

        11.10.2. Germany

        11.10.3. France

        11.10.4. Rest of Europe

    11.11. Incremental Opportunity Analysis

12. Asia Pacific Licensed Sports Merchandise Market Analysis and Forecast

    12.1. Regional Snapshot

    12.2. Consumer Buying Behavior

    12.3. Brand Analysis

    12.4. Demographic Overview

    12.5. Key Trend Analysis

        12.5.1. Demand Side

        12.5.2. Supply Side

    12.6. Price Trend Analysis

        12.6.1. Weighted Average Selling Price (US$)

    12.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

        12.7.1. Sports Apparel

            12.7.1.1. Top Wear

                12.7.1.1.1. Jerseys

                12.7.1.1.2. T-Shirts & Tops

                12.7.1.1.3. Sweatshirts & Hoodies

                12.7.1.1.4. Jackets

                12.7.1.1.5. Others (Caps, Hats, etc.)

            12.7.1.2. Bottom Wear

                12.7.1.2.1. Track Pants

                12.7.1.2.2. Leggings

                12.7.1.2.3. Shorts

                12.7.1.2.4. Skirts

                12.7.1.2.5. Others (Socks, Capris, etc.)

            12.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

        12.7.2. Sports Footwear

        12.7.3. Sports Accessories & Toys

            12.7.3.1. Sunglasses

            12.7.3.2. Backpack

            12.7.3.3. Fishing Lure

            12.7.3.4. Others (Mugs, etc.)

        12.7.4. Video Games or Software

        12.7.5. Others (Domestic and Housewares, etc.)

    12.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

        12.8.1. Premium

        12.8.2. Economic

    12.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

        12.9.1. Online

            12.9.1.1. E-commerce Websites

            12.9.1.2. Company-owned Websites

        12.9.2. Offline

            12.9.2.1. Supermarkets/Hypermarkets

            12.9.2.2. Specialty Stores

            12.9.2.3. Other Retail Stores

    12.10. Asia Pacific Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031

        12.10.1. China

        12.10.2. India

        12.10.3. Japan

        12.10.4. Rest of Asia Pacific

    12.11. Incremental Opportunity Analysis

13. Middle East & Africa Licensed Sports Merchandise Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Consumer Buying Behavior

    13.3. Brand Analysis

    13.4. Demographic Overview

    13.5. Key Trend Analysis

        13.5.1. Demand Side

        13.5.2. Supply Side

    13.6. Price Trend Analysis

        13.6.1. Weighted Average Selling Price (US$)

    13.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

        13.7.1. Sports Apparel

            13.7.1.1. Top Wear

                13.7.1.1.1. Jerseys

                13.7.1.1.2. T-Shirts & Tops

                13.7.1.1.3. Sweatshirts & Hoodies

                13.7.1.1.4. Jackets

                13.7.1.1.5. Others (Caps, Hats, etc.)

            13.7.1.2. Bottom Wear

                13.7.1.2.1. Track Pants

                13.7.1.2.2. Leggings

                13.7.1.2.3. Shorts

                13.7.1.2.4. Skirts

                13.7.1.2.5. Others (Socks, Capris, etc.)

            13.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

        13.7.2. Sports Footwear

        13.7.3. Sports Accessories & Toys

            13.7.3.1. Sunglasses

            13.7.3.2. Backpack

            13.7.3.3. Fishing Lure

            13.7.3.4. Others (Mugs, etc.)

        13.7.4. Video Games or Software

        13.7.5. Others (Domestic and Housewares, etc.)

    13.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

        13.8.1. Premium

        13.8.2. Economic

    13.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

        13.9.1. Online

            13.9.1.1. E-commerce Websites

            13.9.1.2. Company-owned Websites

        13.9.2. Offline

            13.9.2.1. Supermarkets/Hypermarkets

            13.9.2.2. Specialty Stores

            13.9.2.3. Other Retail Stores

    13.10. Middle East & Africa Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031

        13.10.1. GCC

        13.10.2. South Africa

        13.10.3. Rest of Middle East & Africa

    13.11. Incremental Opportunity Analysis

14. South America Licensed Sports Merchandise Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Consumer Buying Behavior

    14.3. Brand Analysis

    14.4. Demographic Overview

    14.5. Key Trend Analysis

        14.5.1. Demand Side

        14.5.2. Supply Side

    14.6. Price Trend Analysis

        14.6.1. Weighted Average Selling Price (US$)

    14.7. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Product Type, 2017 - 2031

        14.7.1. Sports Apparel

            14.7.1.1. Top Wear

                14.7.1.1.1. Jerseys

                14.7.1.1.2. T-Shirts & Tops

                14.7.1.1.3. Sweatshirts & Hoodies

                14.7.1.1.4. Jackets

                14.7.1.1.5. Others (Caps, Hats, etc.)

            14.7.1.2. Bottom Wear

                14.7.1.2.1. Track Pants

                14.7.1.2.2. Leggings

                14.7.1.2.3. Shorts

                14.7.1.2.4. Skirts

                14.7.1.2.5. Others (Socks, Capris, etc.)

            14.7.1.3. Others (Sleepwear, Baby Suits & Swimsuits, etc.)

        14.7.2. Sports Footwear

        14.7.3. Sports Accessories & Toys

            14.7.3.1. Sunglasses

            14.7.3.2. Backpack

            14.7.3.3. Fishing Lure

            14.7.3.4. Others (Mugs, etc.)

        14.7.4. Video Games or Software

        14.7.5. Others (Domestic and Housewares, etc.)

    14.8. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Price, 2017 - 2031

        14.8.1. Premium

        14.8.2. Economic

    14.9. Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Distribution Channel, 2017 – 2031

        14.9.1. Online

            14.9.1.1. E-commerce Websites

            14.9.1.2. Company-owned Websites

        14.9.2. Offline

            14.9.2.1. Supermarkets/Hypermarkets

            14.9.2.2. Specialty Stores

            14.9.2.3. Other Retail Stores

    14.10. South America Licensed Sports Merchandise Market Size (US$ Mn and Thousand Units) Forecast, by Country/Sub-region, 2017 – 2031

        14.10.1. Brazil

        14.10.2. Rest of South America

    14.11. Incremental Opportunity Analysis

15. Competition Landscape

    15.1. Market Player – Competition Dashboard

    15.2. Market Share Analysis-2021 (%)

    15.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue (Segmental Revenue), Strategy & Business Overview, Sales Channel Analysis, Product  Portfolio & Pricing)

        15.3.1. VF Corporation

            15.3.1.1. Company Overview

            15.3.1.2. Sales Area/Geographical Presence

            15.3.1.3. Financial/Revenue (Segmental Revenue)

            15.3.1.4. Strategy & Business Overview

            15.3.1.5. Sales Channel Analysis

            15.3.1.6. Product Portfolio & Pricing

        15.3.2. Nike, Inc.

            15.3.2.1. Company Overview

            15.3.2.2. Sales Area/Geographical Presence

            15.3.2.3. Financial/Revenue (Segmental Revenue)

            15.3.2.4. Strategy & Business Overview

            15.3.2.5. Sales Channel Analysis

            15.3.2.6. Product Portfolio & Pricing

        15.3.3. Adidas AG

            15.3.3.1. Company Overview

            15.3.3.2. Sales Area/Geographical Presence

            15.3.3.3. Financial/Revenue (Segmental Revenue)

            15.3.3.4. Strategy & Business Overview

            15.3.3.5. Sales Channel Analysis

            15.3.3.6. Product Portfolio & Pricing

        15.3.4. Puma SE

            15.3.4.1. Company Overview

            15.3.4.2. Sales Area/Geographical Presence

            15.3.4.3. Financial/Revenue (Segmental Revenue)

            15.3.4.4. Strategy & Business Overview

            15.3.4.5. Sales Channel Analysis

            15.3.4.6. Product Portfolio & Pricing

        15.3.5. Under Armour, Inc.

            15.3.5.1. Company Overview

            15.3.5.2. Sales Area/Geographical Presence

            15.3.5.3. Financial/Revenue (Segmental Revenue)

            15.3.5.4. Strategy & Business Overview

            15.3.5.5. Sales Channel Analysis

            15.3.5.6. Product Portfolio & Pricing

        15.3.6. Hanesbrands Inc.

            15.3.6.1. Company Overview

            15.3.6.2. Sales Area/Geographical Presence

            15.3.6.3. Financial/Revenue (Segmental Revenue)

            15.3.6.4. Strategy & Business Overview

            15.3.6.5. Sales Channel Analysis

            15.3.6.6. Product Portfolio & Pricing

        15.3.7. DICK’S Sporting Goods Inc.

            15.3.7.1. Company Overview

            15.3.7.2. Sales Area/Geographical Presence

            15.3.7.3. Financial/Revenue (Segmental Revenue)

            15.3.7.4. Strategy & Business Overview

            15.3.7.5. Sales Channel Analysis

            15.3.7.6. Product Portfolio & Pricing

        15.3.8. Sports Direct International plc

            15.3.8.1. Company Overview

            15.3.8.2. Sales Area/Geographical Presence

            15.3.8.3. Financial/Revenue (Segmental Revenue)

            15.3.8.4. Strategy & Business Overview

            15.3.8.5. Sales Channel Analysis

            15.3.8.6. Product Portfolio & Pricing

        15.3.9. G-III Apparel Group, Ltd.

            15.3.9.1. Company Overview

            15.3.9.2. Sales Area/Geographical Presence

            15.3.9.3. Financial/Revenue (Segmental Revenue)

            15.3.9.4. Strategy & Business Overview

            15.3.9.5. Sales Channel Analysis

            15.3.9.6. Product Portfolio & Pricing

        15.3.10. Fanatics, Inc.

            15.3.10.1. Company Overview

            15.3.10.2. Sales Area/Geographical Presence

            15.3.10.3. Financial/Revenue (Segmental Revenue)

            15.3.10.4. Strategy & Business Overview

            15.3.10.5. Sales Channel Analysis

            15.3.10.6. Product Portfolio & Pricing

16. Key Takeaway

    16.1. Identification of Potential Market Spaces

        16.1.1. Product Type

        16.1.2. By Price

        16.1.3. Distribution Channel

        16.1.4. Geography

    16.2. Understanding the Buying Process of Customers

    16.3. Prevailing Market Risks

    16.4. Preferred Sales & Marketing Strategy

List of Table

Table 1: Global Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Table 2: Global Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Table 3: Global Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Table 4: Global Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Table 5: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Table 6: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Table 7: Global Licensed Sports Merchandise Market Projection, by Region, (Thousand Units) 2017-2031

Table 8: Global Licensed Sports Merchandise Market Projection, by Region, (US$ Mn) 2017-2031

Table 9: North America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Table 10: North America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Table 11: North America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Table 12: North America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Table 13: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Table 14: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Table 15: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Table 16: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Table 17: Europe Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Table 18: Europe Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Table 19: Europe Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Table 20: Europe Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Table 21: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Table 22: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Table 23: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Table 24: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Table 25: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Table 26: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Table 27: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Table 28: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Table 29: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Table 30: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Table 31: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Table 32: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Table 33: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Table 34: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Table 35: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Table 36: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Table 37: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Table 38: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Table 39: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Table 40: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Table 41: South America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Table 42: South America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Table 43: South America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Table 44: South America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Table 45: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Table 46: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Table 47: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Table 48: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

List of Figures

Figure 1: Global Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Figure 2: Global Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Figure 3: Global Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

Figure 4: Global Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Figure 5: Global Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Figure 6: Global Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

Figure 7: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Figure 8: Global Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Figure 9: Global Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

Figure 10: Global Licensed Sports Merchandise Market Projection, by Region, (Thousand Units) 2017-2031

Figure 11: Global Licensed Sports Merchandise Market Projection, by Region, (US$ Mn) 2017-2031

Figure 12: Global Licensed Sports Merchandise Market Incremental Opportunity by Region, (US$ Mn) 2022-2031

Figure 13: North America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Figure 14: North America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Figure 15: North America Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

Figure 16: North America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Figure 17: North America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Figure 18: North America Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

Figure 19: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Figure 20: North America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Figure 21: North America Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

Figure 22: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Figure 23: North America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Figure 24: North America Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

Figure 25: Europe Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Figure 26: Europe Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Figure 27: Europe Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

Figure 28: Europe Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Figure 29: Europe Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Figure 30: Europe Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

Figure 31: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Figure 32: Europe Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Figure 33: Europe Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

Figure 34: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Figure 35: Europe Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Figure 36: Europe Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

Figure 37: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Figure 38: Asia Pacific Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Figure 39: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

Figure 40: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Figure 41: Asia Pacific Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Figure 42: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

Figure 43: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Figure 44: Asia Pacific Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Figure 45: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

Figure 46: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Figure 47: Asia Pacific Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Figure 48: Asia Pacific Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

Figure 49: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Figure 50: Middle East & Africa Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Figure 51: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

Figure 52: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Figure 53: Middle East & Africa Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Figure 54: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

Figure 55: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Figure 56: Middle East & Africa Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Figure 57: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

Figure 58: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Figure 59: Middle East & Africa Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Figure 60: Middle East & Africa Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

Figure 61: South America Licensed Sports Merchandise Market Projection, by Product Type, (Thousand Units) 2017-2031

Figure 62: South America Licensed Sports Merchandise Market Projection, by Product Type, (US$ Mn) 2017-2031

Figure 63: South America Licensed Sports Merchandise Market Incremental Opportunity by Product Type, (US$ Mn) 2022-2031

Figure 64: South America Licensed Sports Merchandise Market Projection, by Price, (Thousand Units) 2017-2031

Figure 65: South America Licensed Sports Merchandise Market Projection, by Price, (US$ Mn) 2017-2031

Figure 66: South America Licensed Sports Merchandise Market Incremental Opportunity by Price, (US$ Mn) 2022-2031

Figure 67: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (Thousand Units) 2017-2031

Figure 68: South America Licensed Sports Merchandise Market Projection, by Distribution Channel, (US$ Mn) 2017-2031

Figure 69: South America Licensed Sports Merchandise Market Incremental Opportunity by Distribution Channel, (US$ Mn) 2022-2031

Figure 70: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (Thousand Units) 2017-2031

Figure 71: South America Licensed Sports Merchandise Market Projection, by Country/Sub-region, (US$ Mn) 2017-2031

Figure 72: South America Licensed Sports Merchandise Market Incremental Opportunity by Country/Sub-region, (US$ Mn) 2022-2031

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