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Adult Diaper Market

Adult Diaper Market (Product: Reusable Diapers, Disposable Diapers, Swim Diapers, and Others; Style: Pad Style, Flat Style) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Global Adult Diaper Market Outlook 2031

  • The global adult diaper market was valued at US$ 10.9 Bn in 2021
  • It is estimated to grow at a CAGR of 6.1% from 2022 to 2031
  • The global adult diaper market is expected to reach value of US$ 19.0 Bn by the end of 2031

Analysts’ Viewpoint on Global Adult Diaper Market

The adult diaper market is anticipated to grow in the near future due to rising older population and increasing rate of pregnancies. According to the National Library of Medicine, 16% of women younger than 30 years of age suffer from incontinence. Considering these factors, manufacturers across the globe are focusing on adult diapers for women, as they are more than twice as likely as men to experience bladder weakness. Furthermore, the COVID-19 pandemic also increased awareness among consumers and had a favorable impact on the market for adult diapers. The demand for disposable diaper is rising in many emerging economies in Asia and beyond due to growing income levels, focus on personal hygiene, and feminine care.

adult diaper market

Adult Diaper Market Introduction

Adult diapers are typically worn by elderly who suffer from a variety of conditions, such as incontinence or dementia. The popularity of adult diapers is increasing post-COVID-19, due to increasing personal care and medical awareness. Adult diapers are of various types, such as reusable and disposable, are available in different styles, and considered under hygiene products.

Disposable diapers require minimal care and are majorly preferred by consumers. Disposable diapers made from cotton and non-woven fabric are widely used, as they have high absorption capacities.

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Focus on Comfort and Demand for Biodegradable Diapers Key Trends in Global Adult Diaper Market

Adult diaper manufacturers are introducing in the market more comfortable diapers to attract consumers. For instance, reusable adult cloth diapers are a great alternative to disposable ones, and their primary benefit is that they can be washed and used repeatedly. The availability of adult diapers in different brands and at cost-effective prices is driving their demand in the market. Therefore, key companies are collaborating with e-commerce and online channels such as Amazon and Flipkart to increase their revenue. Several manufacturers are now producing biodegradable diapers due to increasing environmental concerns.

Prevalence of Urinary Incontinence in Adults Boosts Demand for Adult Diapers

The demand for adult diapers has increased as a result of customers' increasing hygiene awareness. The growth of the adult diaper market can be attributed to rising awareness and easy access to the products.

Adult diapers are designed to mainly support adult incontinence, and worn by customers suffering from abnormal health conditions such as diarrhea, incontinence, mobility impairment, or dementia. Increase in the rate of urbanization, rise in elderly population with urinary incontinence, and rapid developments in the healthcare sector are some of the key factors that drive the global adult diaper market in terms of value sales.

Today, astronauts depend on adult diapers for every launch and re-entry they make. This is a major driver of the adult diaper market. Moreover, in today's society, urinary incontinence affects millions of people worldwide. A number of those who are impacted employ a variety of strategies, such as physical activity, self-hydration, and the use of adult diapers. Men and women who are at the risk of incontinence concerns due to a variety of medical conditions frequently use adult diapers.

Recent innovations include the launch of hybrid reusable adult diapers made of fashionable pants, which can be reused. The adoption of this new technology is fueling the growth of the market.

Harmful Chemicals in Adult Diapers and Lack of Awareness Limit Global Adult Diaper Market Growth

The use of harmful chemicals in diapers can cause the skin to become red, sore, tender, and irritated. This represents one of the key factors that may restrain the market growth. Several people who live in rural areas are not aware of adult diapers. Thus, lack of awareness could hamper market growth.

High Share of Disposable Diapers and Popularity of Reusable Diapers to Drive Global Market

In 2021, disposable diapers held the largest share of the global adult diaper market. The demand for disposable adult diapers is expected to grow rapidly in the near future, as manufacturers are focusing on biodegradable adult diapers that are preferred by many consumers. The reusable diaper segment held the second-largest share of the adult diaper market, and it accounted for a leading share of the market. This segment is projected to grow at a significant rate in the near future, as they are comparatively cheaper. Reusable diapers are more user-friendly, as they are made of cotton fabric and are comfortable to wear.

In terms of style, the flat style segment accounted for a key share of the global market in 2021. It is estimated to maintain its dominant position during the forecast period.

Based on distribution channel, the online segment is estimated to grow at a rapid pace during the forecast period, as manufacturers are globally growing their businesses online, and people are making increased purchases through online channels.

Regional Outlook of Global Adult Diaper Market

Asia Pacific dominated the adult diaper market due to rise in population in India, China, and Japan, and increase in health awareness. Japan has a stronghold on the adult diaper market. Asia Pacific is likely to witness an increase in demand for disposable diapers, feminine care products, and personal hygiene items as a result of high disposable income. The demand for adult diapers is expected to rise due to aging population in developed economies and in several Asian countries.

North America is one of the world's top markets for adult diapers due to its increasing population and growing consumer knowledge of the benefits of adult diapers. For instance, in 2019, the U.S. market leader Kimberly-Clark gave its 35-year-old ‘Depend’ brand a makeover by introducing thinner, softer, and more fitted diapers that can be worn discreetly. This highlights the significant potential of the adult diaper market.

The adult diaper market in Middle East & Africa and South America is witnessing slow growth as players entering the adult diaper market are looking to grow in Asia Pacific and North American regions.

Analysis of Key Players in Global Adult Diaper Market

Detailed profiles of providers of adult diaper products have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies. The majority of firms are spending significant amounts on comprehensive research and development, primarily to develop innovative products. Diversification of product portfolios and mergers & acquisitions are the key strategies adopted by prominent players.

Key players operating in the global adult diaper market are Procter & Gamble, Kimberly-Clark, Ontex, Hengan International Group Co. Limited, First Quality Enterprises Inc., Daio Paper Corporation, Nippon Paper Industries Co., Ltd., Medline Industries Inc., Unicharm Corporation, and Essity.

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Key Developments in Global Adult Diaper Market

Some key developments and strategies adopted by manufacturers in the global adult diaper market are highlighted below:

  • In May 2022, Ontax supported Woosch, a Belgium start-up company that aims to recycle diapers. This will help the company to expand its footprints in Belgium and all over Europe.
  • In January 2020, Unicharm Corporation announced plans to launch recycled diapers in 2022. This will assist the company in meeting the demand for diapers while reducing diaper waste.

Global Adult Diaper Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

US$ 10.9 Bn

Market Forecast Value in 2031

US$ 19.0 Bn

Growth Rate (CAGR)

6.1%

Forecast Period

2022-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

Global qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, technology analysis, regulatory analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2021
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • MEA
  • South America

Market Segmentation

  • Product Type
    • Reusable
    • Disposable Adult Diapers
    • Swim Diapers
    • Others (Incontinence Products, etc.)
  • Style
    • Pad Style
    • Flat Style
    • Pant Style
  • By Consumer Group
    • Men
    • Women
  • By Price
    • Low (Below US$ 5)
    • Medium (US$ 5 – US$ 10)
    • High (Above US$ 10)
  • By End-user
    • Individual
    • Commercial
      • Hospitals
      • Old Age Homes.
  • Distribution Channel
    • Online
      • E-commerce Sites
      • Company Websites
    • Offline
      • Supermarkets/ Hypermarkets
      • Departmental Store
      • Specialty Stores

Companies Profiled

  • Procter & Gamble
  • Kimberly-Clark
  • Ontex
  • Hengan International Group Co. Limited
  • First Quality Enterprises Inc.
  • Daio Paper Corporation
  • Nippon Paper Industries Co., Ltd.
  • Medline Industries Inc.
  • Unicharm Corporation
  • Essity

Customization Scope

Available upon Request

Pricing

Available upon Request

Adult Diaper Market

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Frequently Asked Questions

How big was the adult diaper market in 2021?

The market size of adult diaper stood at US$ 10.9 Bn.

How big is the adult diaper market expected to be by 2031?

The market size of adult diapers is likely to reach US$ 19.0 Bn.

How much growth is the adult diaper market expecting in terms of CAGR?

The adult diaper market is estimated to grow at a CAGR of 6.1% during the forecast period.

What are the key factors driving the adult diaper market?

Increasing awareness about adult diapers and changing consumer attitude toward adult diapers are projected to drive global market.

What is the product type segment of the adult diaper market that holds largest share?

The disposable adult diaper segment contributed approximately 41% share of the adult diaper market in 2021.

Which region is more attractive for vendors in the adult diaper market?

Asia Pacific is a more attractive region for vendors in the adult diaper market.

Who are the prominent players in the adult diaper market?

Procter & Gamble, Kimberly-Clark, Ontex, and Hengan International Group Co. Limited, First Quality Enterprises, Inc., Daio Paper Corporation, Nippon Paper Industries Co., Ltd., Medline Industries Inc., Unicharm Corporation, and Essity Aktiebolag.

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Introduction

    5.2. Market Dynamics

        5.2.1. Drivers

        5.2.2. Restraints

        5.2.3. Opportunities

    5.3. Key Trends Analysis

        5.3.1. Demand Side Analysis

        5.3.2. Supply Side Analysis

    5.4. Key Market Indicators

        5.4.1. Overall Adult Incontinence Products Market Overview

    5.5. Price Trend Analysis

    5.6. Raw Material Analysis

    5.7. Technology Analysis

        5.7.1. Absorbency level

    5.8. Macroeconomic Indicators

    5.9. Value Chain Analysis

    5.10. Industry SWOT Analysis

    5.11. COVID-19 Impact Analysis

    5.12. Trade Analysis (HS Code 6211.42. 0081)

        5.12.1. Top 10 Export Countries

        5.12.2. Top 10 Import Countries

    5.13. Regulatory Framework

    5.14. Porter’s Five Forces Analysis

    5.15. Adult Diaper Market Analysis and Forecast, 2017 - 2031

        5.15.1. Market Revenue Projections (US$ Bn)

        5.15.2. Market Revenue Projections (Thousand Units)

6. Adult Diaper Market Analysis and Forecast, By Product Type

    6.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Product Type, 2017 - 2031

        6.1.1. Reusable Adult Diapers

        6.1.2. Disposable Adult Diapers

        6.1.3. Swim Diapers

        6.1.4. Others

    6.2. Incremental Opportunity, By Product Type

7. Adult Diaper Market Analysis and Forecast, By Style

    7.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Style, 2017 - 2031

        7.1.1. Pad Style

        7.1.2. Flat Style

        7.1.3. Pant Style

    7.2. Incremental Opportunity, By Style

8. Adult Diaper Market Analysis and Forecast, By Consumer Group

    8.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Consumer Group, 2017 - 2031

        8.1.1. Men

        8.1.2. Women

    8.2. Incremental Opportunity, By Consumer Group

9. Adult Diaper Market Analysis and Forecast, By Price

    9.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Price, 2017 - 2031

        9.1.1. Low (Below US$ 5)

        9.1.2. Medium (US$ 5 – US$ 10)

        9.1.3. High (Above US$ 10)

    9.2. Incremental Opportunity, By Price

10. Adult Diaper Market Analysis and Forecast, By End-user

    10.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By End-user, 2017 - 2031

        10.1.1. Individuals

        10.1.2. Commercial

            10.1.2.1. Hospitals

            10.1.2.2. Old Age Homes

    10.2. Incremental Opportunity, By End-user

11. Adult Diaper Market Analysis and Forecast, By Distribution Channel

    11.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

        11.1.1. Online

            11.1.1.1. E-commerce

            11.1.1.2. Company website

        11.1.2. Offline

            11.1.2.1. Supermarkets/ Hypermarkets

            11.1.2.2. Departmental Stores

            11.1.2.3. Specialty Stores

    11.2. Incremental Opportunity, By Distribution Channel

12. Adult Diaper Market Analysis and Forecast, By Region

    12.1. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Region, 2017 - 2031

        12.1.1. North America

        12.1.2. Europe

        12.1.3. Asia Pacific

        12.1.4. Middle East & Africa

        12.1.5. South America

    12.2. Incremental Opportunity, By Region

13. North America Adult Diaper Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Key Trend Analysis

        13.2.1. Demand Side

        13.2.2. Supply Side

    13.3. Price Trend Analysis

        13.3.1. Weighted Average Selling Price ($)

    13.4. Brand Analysis

    13.5. Consumer Buying Behavior Analysis

    13.6. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Product Type, 2017 - 2031

        13.6.1. Reusable Adult Diapers

        13.6.2. Disposable Adult Diapers

        13.6.3. Swim Diapers

        13.6.4. Others

    13.7. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Style, 2017 - 2031

        13.7.1. Pad Style

        13.7.2. Flat Style

        13.7.3. Pant Style

    13.8. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Consumer Group, 2017 - 2031

        13.8.1. Men

        13.8.2. Women

    13.9. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Price , 2017 - 2031

        13.9.1. Low (Below US$ 5)

        13.9.2. Medium (US$ 5 – US$ 10)

        13.9.3. High (Above US$ 10)

    13.10. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By End-User , 2017 - 2031

        13.10.1. Individuals

        13.10.2. Commercial

            13.10.2.1. Hospitals

            13.10.2.2. Old Age Homes

    13.11. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

        13.11.1. Online

            13.11.1.1. E-commerce

            13.11.1.2. Company website

        13.11.2. Offline

            13.11.2.1. Supermarkets/ Hypermarkets

            13.11.2.2. Departmental Stores

            13.11.2.3. Specialty Stores

    13.12. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Country & Sub-region, 2017 - 2031

        13.12.1. U.S.

        13.12.2. Canada

        13.12.3. Rest of North America

    13.13. Incremental Opportunity Analysis

14. Europe Adult Diaper Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Key Trend Analysis

        14.2.1. Demand Side

        14.2.2. Supply Side

    14.3. Price Trend Analysis

        14.3.1. Weighted Average Selling Price ($)

    14.4. Brand Analysis

    14.5. Consumer Buying Behavior Analysis

    14.6. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Product Type, 2017 - 2031

        14.6.1. Reusable Adult Diapers

        14.6.2. Disposable Adult Diapers

        14.6.3. Swim Diapers

        14.6.4. Others

    14.7. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Style, 2017 - 2031

        14.7.1. Pad Style

        14.7.2. Flat Style

        14.7.3. Pant Style

    14.8. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Consumer Group, 2017 - 2031

        14.8.1. Men

        14.8.2. Women

    14.9. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Price , 2017 - 2031

        14.9.1. Low (Below US$ 5)

        14.9.2. Medium (US$ 5 – US$ 10)

        14.9.3. High (Above US$ 10)

    14.10. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By End-user , 2017 - 2031

        14.10.1. Individuals

        14.10.2. Commercial

            14.10.2.1. Hospitals

            14.10.2.2. Old Age Homes

    14.11. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

        14.11.1. Online

            14.11.1.1. E-commerce

            14.11.1.2. Company website

        14.11.2. Offline

            14.11.2.1. Supermarkets/ Hypermarkets

            14.11.2.2. Departmental Stores

            14.11.2.3. Specialty Stores

    14.12. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Country & Sub-region, 2017 - 2031

        14.12.1. U.K.

        14.12.2. Germany

        14.12.3. France

        14.12.4. Rest of Europe

    14.13. Incremental Opportunity Analysis

15. Asia Pacific Adult Diaper Market Analysis and Forecast

    15.1. Regional Snapshot

    15.2. Key Trend Analysis

        15.2.1. Demand Side

        15.2.2. Supply Side

    15.3. Price Trend Analysis

        15.3.1. Weighted Average Selling Price ($)

    15.4. Brand Analysis

    15.5. Consumer Buying Behavior Analysis

    15.6. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Product Type, 2017 - 2031

        15.6.1. Reusable Adult Diapers

        15.6.2. Disposable Adult Diapers

        15.6.3. Swim Diapers

        15.6.4. Pad and pants

        15.6.5. Others

    15.7. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Style, 2017 - 2031

        15.7.1. Pad Style

        15.7.2. Flat Style

        15.7.3. Pant Style

    15.8. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Consumer Group, 2017 - 2031

        15.8.1. Men

        15.8.2. Women

    15.9. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Price , 2017 - 2031

        15.9.1. Low (Below US$ 5)

        15.9.2. Medium (US$ 5 – US$ 10)

        15.9.3. High (Above US$ 10)

    15.10. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By End-User , 2017 - 2031

        15.10.1. Individuals

        15.10.2. Commercial

            15.10.2.1. Hospitals

            15.10.2.2. Old Age Homes

    15.11. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

        15.11.1. Online

            15.11.1.1. E-commerce

            15.11.1.2. Company website

        15.11.2. Offline

            15.11.2.1. Supermarkets/ Hypermarkets

            15.11.2.2. Departmental Stores

            15.11.2.3. Specialty Stores

    15.12. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Country & Sub-region, 2017 - 2031

        15.12.1. China

        15.12.2. Japan

        15.12.3. India

        15.12.4. Rest of Asia Pacific

    15.13. Incremental Opportunity Analysis

16. Middle East & Africa Adult Diaper Market Analysis and Forecast

    16.1. Regional Snapshot

    16.2. Key Trend Analysis

        16.2.1. Demand Side

        16.2.2. Supply Side

    16.3. Price Trend Analysis

        16.3.1. Weighted Average Selling Price ($)

    16.4. Brand Analysis

    16.5. Consumer Buying Behavior Analysis

    16.6. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Product Type, 2017 - 2031

        16.6.1. Reusable Adult Diapers

        16.6.2. Disposable Adult Diapers

        16.6.3. Swim Diapers

        16.6.4. Others

    16.7. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Style, 2017 - 2031

        16.7.1. Pad Style

        16.7.2. Flat Style

        16.7.3. Pant Style

    16.8. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Consumer Group, 2017 - 2031

        16.8.1. Men

        16.8.2. Women

    16.9. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Price , 2017 - 2031

        16.9.1. Low (Below US$ 5)

        16.9.2. Medium (US$ 5 – US$ 10)

        16.9.3. High (Above US$ 10)

    16.10. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By End-User , 2017 - 2031

        16.10.1. Individuals

        16.10.2. Commercial

            16.10.2.1. Hospitals

            16.10.2.2. Old Age Homes

    16.11. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

        16.11.1. Online

            16.11.1.1. E-commerce

            16.11.1.2. Company website

        16.11.2. Offline

            16.11.2.1. Supermarkets/ Hypermarkets

            16.11.2.2. Departmental Stores

            16.11.2.3. Specialty Stores

    16.12. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Country & Sub-region, 2017 - 2031

        16.12.1. GCC

        16.12.2. South Africa

        16.12.3. Rest of Middle East

    16.13. Incremental Opportunity Analysis

17. South America Adult Diaper Market Analysis and Forecast

    17.1. Regional Snapshot

    17.2. Key Trend Analysis

        17.2.1. Demand Side

        17.2.2. Supply Side

    17.3. Price Trend Analysis

        17.3.1. Weighted Average Selling Price ($)

    17.4. Brand Analysis

    17.5. Consumer Buying Behavior Analysis

    17.6. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Product Type, 2017 - 2031

        17.6.1. Reusable Adult Diapers

        17.6.2. Disposable Adult Diapers

        17.6.3. Swim Diapers

        17.6.4. Others

    17.7. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Style, 2017 - 2031

        17.7.1. Pad Style

        17.7.2. Flat Style

        17.7.3. Pant Style

    17.8. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Consumer Group, 2017 - 2031

        17.8.1. Men

        17.8.2. Women

    17.9. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Price , 2017 - 2031

        17.9.1. Low (Below US$ 5)

        17.9.2. Medium (US$ 5 – US$ 10)

        17.9.3. High (Above US$ 10)

    17.10. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By End-User , 2017 - 2031

        17.10.1. Individuals

        17.10.2. Commercial

            17.10.2.1. Hospitals

            17.10.2.2. Old Age Homes

    17.11. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Distribution Channel, 2017 - 2031

        17.11.1. Online

            17.11.1.1. E-commerce

            17.11.1.2. Company website

        17.11.2. Offline

            17.11.2.1. Supermarkets/ Hypermarkets

            17.11.2.2. Departmental Stores

            17.11.2.3. Specialty Stores

    17.12. Adult Diaper Market Size (US$ Bn) & (Thousand Units) Forecast, By Country & Sub-region, 2017 - 2031

        17.12.1. Brazil

        17.12.2. Rest of South America

    17.13. Incremental Opportunity Analysis

18. Competition Landscape

    18.1. Market Player – Competition Dashboard

    18.2. Market Share Analysis (%), 2021

    18.3. Company Profiles (Details – Company Overview, Sales Material Type/Geographical Presence, Revenue, Strategy & Business Overview) 

        18.3.1. Procter & Gamble

            18.3.1.1. Company Overview

            18.3.1.2. Sales Material Type/Geographical Presence

            18.3.1.3. Revenue

            18.3.1.4. Strategy & Business Overview

        18.3.2. Kimberly-Clark

            18.3.2.1. Company Overview

            18.3.2.2. Sales Material Type/Geographical Presence

            18.3.2.3. Revenue

            18.3.2.4. Strategy & Business Overview

        18.3.3. Ontex

            18.3.3.1. Company Overview

            18.3.3.2. Sales Material Type/Geographical Presence

            18.3.3.3. Revenue

            18.3.3.4. Strategy & Business Overview

        18.3.4. Hengan International Group Co. Limited

            18.3.4.1. Company Overview

            18.3.4.2. Sales Material Type/Geographical Presence

            18.3.4.3. Revenue

            18.3.4.4. Strategy & Business Overview

        18.3.5. First Quality Enterprises, Inc.

            18.3.5.1. Company Overview

            18.3.5.2. Sales Material Type/Geographical Presence

            18.3.5.3. Revenue

            18.3.5.4. Strategy & Business Overview

        18.3.6. Daio Paper Corporation

            18.3.6.1. Company Overview

            18.3.6.2. Sales Material Type/Geographical Presence

            18.3.6.3. Revenue

            18.3.6.4. Strategy & Business Overview

        18.3.7. Nippon Paper Industries Co., Ltd.

            18.3.7.1. Company Overview

            18.3.7.2. Sales Material Type/Geographical Presence

            18.3.7.3. Revenue

            18.3.7.4. Strategy & Business Overview

        18.3.8. Medline Industries Inc.,

            18.3.8.1. Company Overview

            18.3.8.2. Sales Material Type/Geographical Presence

            18.3.8.3. Revenue

            18.3.8.4. Strategy & Business Overview

        18.3.9. Unicharm Corporation

            18.3.9.1. Company Overview

            18.3.9.2. Sales Material Type/Geographical Presence

            18.3.9.3. Revenue

            18.3.9.4. Strategy & Business Overview

        18.3.10. Essity Aktiebolag..

            18.3.10.1. Company Overview

            18.3.10.2. Sales Material Type/Geographical Presence

            18.3.10.3. Revenue

            18.3.10.4. Strategy & Business Overview

19. Key Takeaways

    19.1. Identification of Potential Market Spaces

        19.1.1. Type

        19.1.2. Style

        19.1.3. Consumer Group

        19.1.4. Price

        19.1.5. End Use

        19.1.6. By Distribution Channel

        19.1.7. Region

    19.2. Understanding the Buying Process of Customers

        19.2.1. Preferred Type

        19.2.2. Preferred Pricing

        19.2.3. Target Audience

    19.3. Prevailing Market Risks

    19.4. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Table 2: Global Adult Diaper Market Volume, by Product Type, Thousand Units,2017-2031

Table 3: Global Adult Diaper Market Value, by Application, US$ Bn, 2017-2031

Table 4: Global Adult Diaper Market Volume, by Application, Thousand Units,2017-2031

Table 5: Global Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Table 6: Global Adult Diaper Market Volume, by Consumer Group, Thousand Units,2017-2031

Table 7: Global Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Table 8: Global Adult Diaper Market Volume, by Price, Thousand Units,2017-2031

Table 9: Global Adult Diaper Market Value, by End User, US$ Bn, 2017-2031

Table 10: Global Adult Diaper Market Volume, by End User, Thousand Units,2017-2031

Table 11: Global Adult Diaper Market Value, by Distribution Channel, US$ Bn, 2017-2031

Table 12: Global Adult Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

Table 13: Global Adult Diaper Market Value, by Region, US$ Bn, 2017-2031

Table 14: Global Adult Diaper Market Volume, by Region, Thousand Units,2017-2031

Table 15: North America Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Table 16: North America Adult Diaper Market Volume, by Product Type, Thousand Units,2017-2031

Table 17: North America Adult Diaper Market Value, by Application, US$ Bn, 2017-2031

Table 18: North America Adult Diaper Market Volume, by Application, Thousand Units,2017-2031

Table 19: North America Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Table 20: North America Adult Diaper Market Volume, by Consumer Group, Thousand Units,2017-2031

Table 21: North America Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Table 22: North America Adult Diaper Market Volume, by Price, Thousand Units,2017-2031

Table 23: North America Adult Diaper Market Value, by End User, US$ Bn, 2017-2031

Table 24: North America Adult Diaper Market Volume, by End User, Thousand Units,2017-2031

Table 25: North America Adult Diaper Market Value, by Distribution Channel, US$ Bn, 2017-2031

Table 26: North America Adult Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

Table 27: North America Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Table 28: North America Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

Table 29: Europe Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Table 30: Europe Adult Diaper Market Volume, by Product Type, Thousand Units,2017-2031

Table 31: Europe Adult Diaper Market Value, by Application, US$ Bn, 2017-2031

Table 32: Europe Adult Diaper Market Volume, by Application, Thousand Units,2017-2031

Table 33: Europe Adult Diaper Market Value, by Form, US$ Bn, 2017-2031

Table 34: Europe Adult Diaper Market Volume, by Form, Thousand Units,2017-2031

Table 35: Europe Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Table 36: Europe Adult Diaper Market Volume, by Price, Thousand Units,2017-2031

Table 37: Europe Adult Diaper Market Value, by End User, US$ Bn, 2017-2031

Table 38: Europe Adult Diaper Market Volume, by End User, Thousand Units,2017-2031

Table 39: Europe Adult Diaper Market Value, by Distribution Channel, US$ Bn, 2017-2031

Table 40: Europe Adult Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

Table 41: Europe Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Table 42: Europe Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

Table 43: Asia Pacific Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Table 44: Asia Pacific Adult Diaper Market Volume, by Product Type, Thousand Units,2017-2031

Table 45: Asia Pacific Adult Diaper Market Value, by Application, US$ Bn, 2017-2031

Table 46: Asia Pacific Adult Diaper Market Volume, by Application, Thousand Units,2017-2031

Table 47: Asia Pacific Adult Diaper Market Value, by Form, US$ Bn, 2017-2031

Table 48: Asia Pacific Adult Diaper Market Volume, by Form, Thousand Units,2017-2031

Table 49: Asia Pacific Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Table 50: Asia Pacific Adult Diaper Market Volume, by Price, Thousand Units,2017-2031

Table 51: Asia Pacific Adult Diaper Market Value, by End User, US$ Bn, 2017-2031

Table 52: Asia Pacific Adult Diaper Market Volume, by End User, Thousand Units,2017-2031

Table 53: Asia Pacific Adult Diaper Market Value, by Distribution Channel, US$ Bn, 2017-2031

Table 54: Asia Pacific Adult Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

Table 55: Asia Pacific Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Table 56: Asia Pacific Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

Table 57: MEA Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Table 58: MEA Adult Diaper Market Volume, by Product Type, Thousand Units,2017-2031

Table 59: MEA Adult Diaper Market Value, by Application, US$ Bn, 2017-2031

Table 60: MEA Adult Diaper Market Volume, by Application, Thousand Units,2017-2031

Table 61: MEA Adult Diaper Market Value, by Form, US$ Bn, 2017-2031

Table 62: MEA Adult Diaper Market Volume, by Form, Thousand Units,2017-2031

Table 63: MEA Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Table 64: MEA Adult Diaper Market Volume, by Price, Thousand Units,2017-2031

Table 65: MEA Adult Diaper Market Value, by End User, US$ Bn, 2017-2031

Table 66: MEA Adult Diaper Market Volume, by End User, Thousand Units,2017-2031

Table 67: MEA Adult Diaper Market Value, by Distribution Channel, US$ Bn, 2017-2031

Table 68: MEA Adult Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

Table 69: MEA Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Table 70: MEA Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

Table 71: South America Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Table 72: South America Adult Diaper Market Volume, by Product Type, Thousand Units,2017-2031

Table 73: South America Adult Diaper Market Value, by Application, US$ Bn, 2017-2031

Table 74: South America Adult Diaper Market Volume, by Application, Thousand Units,2017-2031

Table 75: South America Adult Diaper Market Value, by Form, US$ Bn, 2017-2031

Table 76: South America Adult Diaper Market Volume, by Form, Thousand Units,2017-2031

Table 77: South America Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Table 78: South America Adult Diaper Market Volume, by Price, Thousand Units,2017-2031

Table 79: South America Adult Diaper Market Value, by End User, US$ Bn, 2017-2031

Table 80: South America Adult Diaper Market Volume, by End User, Thousand Units,2017-2031

Table 81: South America Adult Diaper Market Value, by Distribution Channel, US$ Bn, 2017-2031

Table 82: South America Adult Diaper Market Volume, by Distribution Channel, Thousand Units,2017-2031

Table 83: South America Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Table 84: South America Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units,2017-2031

List of Figures

Figure 1: Global Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Figure 2: Global Adult Diaper Market Volume, by Product Type, Thousand Units, 2017-2031

Figure 3: Global Adult Diaper Market Incremental Opportunity Analysis, by Product Type, 2022 - 2031

Figure 4: Global Adult Diaper Market Value, by Style, US$ Bn, 2017-2031

Figure 5: Global Adult Diaper Market Volume, by Style, Thousand Units, 2017-2031

Figure 6: Global Adult Diaper Market Incremental Opportunity Analysis, by Style, 2022 - 2031

Figure 7: Global Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Figure 8: Global Adult Diaper Market Volume, by Consumer Group, Thousand Units, 2017-2031

Figure 9: Global Adult Diaper Market Incremental Opportunity Analysis, by Consumer Group, 2022 - 2031

Figure 10: Global Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 11: Global Adult Diaper Market Volume, by Price, Thousand Units, 2017-2031

Figure 12: Global Adult Diaper Market Incremental Opportunity Analysis, by Price, 2022 - 2031

Figure 13: Global Adult Diaper Market Value, by End-User, US$ Bn, 2017-2031

Figure 14: Global Adult Diaper Market Volume, by End-User, Thousand Units, 2017-2031

Figure 15: Global Adult Diaper Market Incremental Opportunity Analysis, by End-User, 2022 - 2031

Figure 16: Global Adult Diaper Market Value, by Distribution channel US$ Bn, 2017-2031

Figure 17: Global Adult Diaper Market Volume, by Distribution Channel Thousand Units, 2017-2031

Figure 18: Global Adult Diaper Market Incremental Opportunity Analysis, by Distribution Channel2022 - 2031

Figure 19: Global Adult Diaper Market Value, by Region, US$ Bn, 2017-2031

Figure 20: Global Adult Diaper Market Volume, by Region, Thousand Units, 2017-2031

Figure 21: Global Adult Diaper Market Incremental Opportunity Analysis, by Region, 2022 - 2031

Figure 22: North America Adult Diaper Market Value, by Product, US$ Bn, 2017-2031

Figure 23: North America Adult Diaper Market Volume, by Product, Thousand Units, 2017-2031

Figure 24: North America Adult Diaper Market Incremental Opportunity Analysis, by Product, 2022 - 2031

Figure 25: North America Adult Diaper Market Value, by Filter, US$ Bn, 2017-2031

Figure 26: North America Adult Diaper Market Volume, by Filter, Thousand Units, 2017-2031

Figure 27: North America Adult Diaper Market Incremental Opportunity Analysis, by Filter, 2022 - 2031

Figure 28: North America Adult Diaper Market Value, by Type, US$ Bn, 2017-2031

Figure 29: North America Adult Diaper Market Volume, by Type, Thousand Units, 2017-2031

Figure 30: North America Adult Diaper Market Incremental Opportunity Analysis, by Type, 2022 - 2031

Figure 31: North America Adult Diaper Market Value, by Pricing, US$ Bn, 2017-2031

Figure 32: North America Adult Diaper Market Volume, by Pricing, Thousand Units, 2017-2031

Figure 33: North America Adult Diaper Market Incremental Opportunity Analysis, by Pricing, 2022 - 2031

Figure 34: North America Adult Diaper Market Value, by Distribution channel US$ Bn, 2017-2031

Figure 35: North America Adult Diaper Market Volume, by Distribution Channel Thousand Units, 2017-2031

Figure 36: North America Adult Diaper Market Incremental Opportunity Analysis, by Distribution Channel2022 - 2031

Figure 37: North America Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Figure 38: North America Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units, 2017-2031

Figure 39: North America Adult Diaper Market Incremental Opportunity Analysis, by Country/Sub-Region, 2022 - 2031

Figure 40: Europe Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Figure 41: Europe Adult Diaper Market Volume, by Product Type, Thousand Units, 2017-2031

Figure 42: Europe Adult Diaper Market Incremental Opportunity Analysis, by Product Type, 2022 - 2031

Figure 43: Europe Adult Diaper Market Value, by Style, US$ Bn, 2017-2031

Figure 44: Europe Adult Diaper Market Volume, by Style, Thousand Units, 2017-2031

Figure 45: Europe Adult Diaper Market Incremental Opportunity Analysis, by Style, 2022 - 2031

Figure 46: Europe Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Figure 47: Europe Adult Diaper Market Volume, by Consumer Group, Thousand Units, 2017-2031

Figure 48: Europe Adult Diaper Market Incremental Opportunity Analysis, by Consumer Group, 2022 - 2031

Figure 49: Europe Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 50: Europe Adult Diaper Market Volume, by Price, Thousand Units, 2017-2031

Figure 51: Europe Adult Diaper Market Incremental Opportunity Analysis, by Price, 2022 - 2031

Figure 52: Europe Adult Diaper Market Value, by End-User, US$ Bn, 2017-2031

Figure 53: Europe Adult Diaper Market Volume, by End-User, Thousand Units, 2017-2031

Figure 54: Europe Adult Diaper Market Incremental Opportunity Analysis, by End-User, 2022 - 2031

Figure 55: Europe Adult Diaper Market Value, by Distribution Channel US$ Bn, 2017-2031

Figure 56: Europe Adult Diaper Market Volume, by Distribution Channel Thousand Units, 2017-2031

Figure 57: Europe Adult Diaper Market Incremental Opportunity Analysis, by Distribution Channel2022 - 2031

Figure 58: Europe Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Figure 59: Europe Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units, 2017-2031

Figure 60: Europe Adult Diaper Market Incremental Opportunity Analysis, by Country/Sub-Region, 2022 - 2031

Figure 61: Asia Pacific Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Figure 62: Asia Pacific Adult Diaper Market Volume, by Product Type, Thousand Units, 2017-2031

Figure 63: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by Product Type, 2022 - 2031

Figure 64: Asia Pacific Adult Diaper Market Value, by Style, US$ Bn, 2017-2031

Figure 65: Asia Pacific Adult Diaper Market Volume, by Style, Thousand Units, 2017-2031

Figure 66: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by Style, 2022 - 2031

Figure 67: Asia Pacific Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Figure 68: Asia Pacific Adult Diaper Market Volume, by Consumer Group, Thousand Units, 2017-2031

Figure 69: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by Consumer Group, 2022 - 2031

Figure 70: Asia Pacific Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 71: Asia Pacific Adult Diaper Market Volume, by Price, Thousand Units, 2017-2031

Figure 72: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by Price, 2022 - 2031

Figure 73: Asia Pacific Adult Diaper Market Value, by End-User, US$ Bn, 2017-2031

Figure 74: Asia Pacific Adult Diaper Market Volume, by End-User, Thousand Units, 2017-2031

Figure 75: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by End-User, 2022 - 2031

Figure 76: Asia Pacific Adult Diaper Market Value, by Distribution channel US$ Bn, 2017-2031

Figure 77: Asia Pacific Adult Diaper Market Volume, by Distribution Channel Thousand Units, 2017-2031

Figure 78: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by Distribution Channel2022 - 2031

Figure 79: Asia Pacific Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Figure 80: Asia Pacific Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units, 2017-2031

Figure 81: Asia Pacific Adult Diaper Market Incremental Opportunity Analysis, by Country/Sub-Region, 2022 - 2031

Figure 82: MEA Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Figure 83: MEA Adult Diaper Market Volume, by Product Type, Thousand Units, 2017-2031

Figure 84: MEA Adult Diaper Market Incremental Opportunity Analysis, by Product Type, 2022 - 2031

Figure 85: MEA Adult Diaper Market Value, by Style, US$ Bn, 2017-2031

Figure 86: MEA Adult Diaper Market Volume, by Style, Thousand Units, and 2017-2031

Figure 87: MEA Adult Diaper Market Incremental Opportunity Analysis, by Style, 2022 - 2031

Figure 88: MEA Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Figure 89: MEA Adult Diaper Market Volume, by Consumer Group, Thousand Units, 2017-2031

Figure 90: MEA Adult Diaper Market Incremental Opportunity Analysis, by Consumer Group, 2022 - 2031

Figure 91: MEA Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 92: MEA Adult Diaper Market Volume, by Price, Thousand Units, 2017-2031

Figure 93: MEA Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 94: MEA Adult Diaper Market Volume, by End-User, Thousand Units, 2017-2031

Figure 95: MEA Adult Diaper Market Incremental Opportunity Analysis, by End-User, 2022 - 2031

Figure 96: MEA Adult Diaper Market Incremental Opportunity Analysis, by End-User, US$ Bn, 2022 - 2031

Figure 97: MEA Adult Diaper Market Value, by Distribution Channel Thousand Units, 2017-2031

Figure 98: MEA Adult Diaper Market Volume, by Distribution Channel Thousand Units, 2017-2031

Figure 99: MEA Adult Diaper Market Incremental Opportunity Analysis, by Distribution Channel2022 - 2031

Figure 100: MEA Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Figure 101: MEA Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units, 2017-2031

Figure 102: MEA Adult Diaper Market Incremental Opportunity Analysis, by Country/Sub-Region, 2022 - 2031

Figure 103: South America Adult Diaper Market Value, by Product Type, US$ Bn, 2017-2031

Figure 104: South America Adult Diaper Market Volume, by Product Type, Thousand Units, 2017-2031

Figure 105: South America Adult Diaper Market Incremental Opportunity Analysis, by Product Type, 2022 - 2031

Figure 106: South America Adult Diaper Market Value, by Style, US$ Bn, 2017-2031

Figure 107: South America Adult Diaper Market Volume, by Style, Thousand Units, 2017-2031

Figure 108: South America Adult Diaper Market Incremental Opportunity Analysis, by Style, 2022 - 2031

Figure 109: South America Adult Diaper Market Value, by Consumer Group, US$ Bn, 2017-2031

Figure 110: South America Adult Diaper Market Volume, by Consumer Group, Thousand Units, 2017-2031

Figure 111: South America Adult Diaper Market Incremental Opportunity Analysis, by Consumer Group, 2022 - 2031

Figure 112: South America Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 113: South America Adult Diaper Market Volume, by Price, Thousand Units, 2017-2031

Figure 114: South America Adult Diaper Market Value, by Price, US$ Bn, 2017-2031

Figure 115: South America Adult Diaper Market Volume, by End-User, Thousand Units, 2017-2031

Figure 116: South America Adult Diaper Market Incremental Opportunity Analysis, by End-User, 2022 - 2031

Figure 117: South America Adult Diaper Market Incremental Opportunity Analysis, by End-User, 2022 - 2031

Figure 118: South America Adult Diaper Market Value, by Distribution channel US$ Bn, 2017-2031

Figure 119: South America Adult Diaper Market Volume, by Distribution Channel Thousand Units, 2017-2031

Figure 120: South America Adult Diaper Market Incremental Opportunity Analysis, by Distribution Channel2022 - 2031

Figure 121: South America Adult Diaper Market Value, by Country/Sub-Region, US$ Bn, 2017-2031

Figure 122: South America Adult Diaper Market Volume, by Country/Sub-Region, Thousand Units, 2017-2031

Figure 123: South America Adult Diaper Market Incremental Opportunity Analysis, by Country/Sub-Region, 2022 - 2031

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