The rising prevalence of insect borne diseases across developing nations has led to a considerable increase in the demand for body worn insect repellents. These products have seen strong demand from the agricultural sector and oil and mining industries. A substantial share of revenue earned by the global body worn insect repellent market comes from applications across these industries.
Transparency Market Research (TMR) forecasts that the global body worn insect repellent market will expand at a CAGR of 7.4% between 2015 and 2021. The market stood at US$230 mn in 2014 and is expected to reach US$378.3 mn by the end of 2021.
Despite witnessing favorable growth opportunities in developing nations, stringent regulations limit body worn insect repellent sales in developed countries. Nevertheless, with demand for insect repellents rising across several countries and their increasing distribution through online channels, opportunities for sales of body worn insect repellents are expected to augment in the forthcoming years.
Oils and Creams to Remain Dominant Product Segment
Based on product, body worn insect repellents are available in three types, oils and creams, stickers and patches, and apparels. Of these, accounting for over 67.2% of the market, oils and creams emerged as a key segment in 2014. Product innovation is the primary strategy adopted by players in the oil and creams segment to strengthen their presence.
Over the last few years, the market has been witnessing rising demand for plant-based oils and creams. The demand for natural body worn insect repellent is thus considered as an area of growth for manufacturers. As consumers perceive natural products to be safer, the demand for plant based body worn insect repellent is expected to increase at a higher pace than synthetic oil and creams.
Besides this, the stickers and patches segment is also expected to report considerable growth over the forecast period. Stickers and patches are very popular among kids, which is a key factor driving demand from the segment. Furthermore, demand for insect repellent apparels such as shirts, trousers, head nets, and jackets is also expected to rise significantly over the forecast period.
Rising Prevalence of Insect-borne Diseases to Fuel Demand for Body Worn Insect Repellent in Asia Pacific
North America currently dominates the global body worn insect repellent market, trailed by Asia Pacific. In 2014, North America market was valued at US$80.5 mn. Enterprises in the region have been continuously engaged in the research and development of body worn insect repellents over the last few years. This is a key factor driving the global body worn insect repellent market in North America. However, stringent regulations and safety standards implemented by various governments in the region pose a challenge to the body worn insect repellent market in North America.
While Europe is likely to remain a lucrative market for body worn insect repellents, it is Asia Pacific where manufacturers are expected to witness strong growth opportunities. The increasing prevalence of insect borne diseases will augment demand for body worn insect repellent in Asia Pacific. The most populated countries in the region such as India and China are expected to demonstrate attractive growth prospects for body worn insect repellent manufacturers. The rising awareness about the availability of such products will be the key factor fuelling demand for insect repellents from Asia Pacific.
Some of the prominent companies operating in the global body worn insect repellent market are Avon Products Inc., Sawyer Products Inc., Reckitt Benckiser Group plc, E.I. du Pont de Nemours and Company, S. C. Johnson & Son, Inc., Mountain Warehouse Ltd., The Orvis Company Inc., BASF SE, ExOfficio LLC, and Insect Shield LLC.
The market size in terms of revenue of the global body worn insect repellent market is forecast during 2014 to 2021 at each sub-segment level. Body Worn Insect Repellent market is segmented by product type into: oils and creams, apparel and stickers and patches. Amongst various product types, oils and creams held the largest market share followed by stickers and patches in 2014. Based on oils and creams types, body worn insect repellent market are segmented into plant based and synthetic. Increasing health awareness is the major drivers for body worn insect repellent market globally. Apparel is further sub segment into trousers, shirts, jackets, head nets and others. Amongst various apparel segments, head nets held the largest market share in 2014 and expected to be the same during the forecast period of 2015 – 2021.
Increasing geographical arena for body worn insect repellent products is the major factor driving the expansion of market globally. In addition, body worn insect repellent is sold through different distribution channels such as supermarkets, online stores, and convenience stores. Manufacturers also sell body worn insect repellent products through their websites. Availability of the product is one of the key drivers for the body worn insect repellent market and is expected to fuel demand for this market in developing countries such as India and Brazil. The relief from irritation and discomfort caused by insect bites that is provided by body worn insect repellent is another major factor driving its use. In addition, body worn insect repellent products act as a shield from protecting people from insect bites working in agriculture, oils and mining among others. It does not have any substitute products.
Stringent government regulations across different countries such as France, Canada and U.S. among others restrain the growth of the global body worn insect repellent market Different organizations such as FDA and the U.S. Environmental Protection Agency (EPA) have set different rules in order to maintain consumer’s safety. The law mandates that the safety of body worn insect repellent products and its ingredients be substantiated before being made available in the market. Also, these products should not contain any prohibited ingredients.
Many countries across the globe are expected to serve as attractive markets for body worn insect repellent products. For instance, the demand for body worn insect repellent products has increased in the countries of Asia Pacific. Moreover, growing demand for body worn insect repellent products in the countries of RoW such as Brazil, Argentina, and South Africa among others is expected to open up new avenues for this market over the next few years.
Based on geography, the global body worn insect repellent market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, North America held the maximum market share of this market, followed by Asia Pacific. Among the different countries globally, the U.S body worn insect repellent market is expected to hold the maximum share during the forecast period. Increasing health awareness is the major factor that is driving the growth of the body worn insect repellent market in North America. North America is expected to be the largest regional market with 34.1% market share in 2021, followed by Asia Pacific, which is expected to occupy 30.3% share of the global market in 2021.
The report includes profiles of major participants operating in the global market. Major players include Avon Products Inc., S. C. Johnson & Son, Inc., E.I. du Pont de Nemours and Company, BASF SE, Reckitt Benckiser Group plc, Sawyer Products Inc., The Orvis Company Inc., Mountain Warehouse Ltd., ExOfficio LLC and Insect Shield LLC among others.
The report also provides an understanding of value (USD million) of Body Worn Insect Repellent market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The market attractiveness analysis is also covered in the report along with qualitative data relating to the drivers, restraints and opportunities governing the global Body Worn Insect Repellent market.
The segments covered in the Body Worn Insect Repellent market are as follows:
Global Body Worn Insect Repellent Market: By Product Type
- Oils and Creams
- Plant based
- Head Nets
- Stickers and Patches
Global Body Worn Insect Repellent Market: By Geography
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacfic
- Rest of the World (RoW)
- Middle East
- Latin America