Global Wipes Market: Snapshot

Wipes are papers, tissues or non-woven materials used for lightweight scrubbing or friction, so as to get rid of dirt or liquid from the surface. Wipes are used in eliminating dust particles, liquid, and help to clean the surroundings. The rising adoption of wipes in consumer and industrial applications, collectively with modernization and enlarged customer awareness are all projected to result in a promising rise of demand for wipes across the globe. Wipes prominently find demand owing to the convenience they offer across a number of application areas. For instance, in household cleaning, the use of wipes makes for a much faster and easier option than dispensing a liquid cleaning with the use of wiping products such as mops, thus reducing manual efforts and time required to complete the task.

TMR analysts suggest that the global wipes market, which valued at US$30,438.4 mn in 2015, will rise at a healthy CAGR of 4.1% from 2017 to 2025. If the numbers hold true, the market could rise to a valuation of US$44,580.7 mn by 2025.


wipes market


Disposable Wipes to Continue to Remain Highly Popular

The report segments the global wipes market on the basis of criteria such as product type, application, material, and cleaning tool. On the basis of product type, the market has been segmented into disposable wipes and non-disposable wipes. The segment of disposable wipes presently accounts for the dominant share in the market and are also expected to remain the most popular product variety over the report’s forecast period, exhibiting a promising 6.1% CAGR.

Despite being the most popular segment, the usage of non-biodegradable materials for the manufacture of disposable wipes has come under the radar of environmentalists and countries with strict environment protection norms are increasingly demanding bio-based products. To remain strong in such regional markets, companies are innovating their products with the use of recycled fibers, natural ingredients, and biodegradable materials. Of the key applications of wipes, the household sector accounted for the highest market share in 2015 due to increase in number of users of wipes and other cleaning products for household cleaning and sanitation purposes.

Asia Pacific to Continue to Take Top Spot

From a geographical standpoint, the report examines the market for wipes in regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Markets in North America and Europe are highly established, lucrative, and have several leading vendors in the wipes market. In 2015, these regional markets cumulatively accounted for over half of the market despite representing only a small share of the global population. The market in Asia Pacific held the dominant share in terms of revenue and valued at US$ 9314.1 mn in the same year. Factors such as the massive rise in urban settings, rapid pace of development of the industrial sector, and rising disposable incomes are expected to keep the demand for wipes steady in Asia Pacific in the next few years as well, helping the regional market retain its top spot.

Some of the leading companies operating in the global wipes market profiled in the report are Procter & Gamble, S. C. Johnson & Son, E.I. du Pont de Nemours and Company, Kimberly-Clark Corporation, Reckitt Benckiser Group plc., Rockline Industries, Clorox Company, PT. Asia Pacific Fortuna Sari, Contec Inc., Nice-Pak, Embuer, and Robinson Healthcare Limited.

Global Wipes Market: Snapshot

The usage of wipes in industrial as well as consumer applications is having a positive influence on the growth of the global wipes market. Other factors responsible for this rise are innovation, modernization and growing customer awareness. Use of wipes makes cleaning very efficient and easier, and also helps in decreasing efforts needed for cleaning processes. Owing to these factors, the global wipes market is projected to have a decent growth due to the convenience provided as well as rise in demand for cleaning agents and associated products.

The global wipes market is divided into several segments on the basis of five criteria which are: product type, material, application, cleaning tool, and region. On the basis of product type, the market is divided into two segments, i.e. disposable wipes and non-disposable wipes. By material, the global wipes industry is segmented into woven and non-woven. With respect to cleaning tool, the market is categorized as brooms and mops, scrubbers and sponges, sourcing pads and cleaning brushes. Based on application, the global wipes market is segmented into food industry, transportation, healthcare, household sector, and others, which are explained in detail in the report.

The report for the global wipes market has been compiled using primary as well as secondary research data. Competitive landscapes, newest trends and future opportunities, geographical dominance, and several other aspects have been covered in-depth in the report. Future market estimates and expected trends are explained in this report to provide a valuable insight to market players, so that they can properly set up their market strategies.

Global Wipes Market: Trends and Opportunities

The increasing demand for cleaning and disinfecting various surfaces has caused a substantial improvement in the global wipes market. This rising trend is seen all over the globe. There are several other factors that fuel the market such as saving time, reducing efforts for cleaning without hampering quality, maintaining hygiene and convenience, and ensuring good cleaning performance. All these aspects are covered under the use of wipes, thus being significant drivers of this market.

Global Wipes Market: Regional Outlook

From a regional perspective, North America, Europe, Asia-Pacific, the Middle East and Africa and Latin America are regions that mainly have a significant presence in the global wipes market. From these regions, North America and Europe hold the top spots as they are established markets with the presence several vendors in these regions. In contrast to these regions, the Asia-Pacific region is expected to improve in the global wipes market, and might even capture the leading regional segment spot in the next few years.

Global Wipes Market: Competitive Landscape

A significantly high competition exists in the vendor landscape of the global wipes market. . On account of its extensive product portfolio and geographical outreach, Procter and Gamble held the top market share in 2016. But, as there are many other players in the market, Procter and Gamble faced significant competition. There are numerous other companies in this market such Johnson and Son, the Kimberly-Clark Corporation, Reckitt Benckiser Group, amongst many more. Most of the companies are focusing on gaining by means of product development and introduction of superior products. Most of the competitors aim to grow by leveraging new opportunities in emerging economies.

The global LED video walls market is segmented as below:

by Type

  • Disposable wipes
  • Non-Disposable wipes

by Material

  • Woven
  • Non-Woven

by Other Cleaning Tools

  • Sourcing Pads
  • Scrubbers and Sponges
  • Brooms and Mops
  • Cleaning Brushes

by Application

  • Household Sector
  • Industrial Sector
    • Manufacturing Sector
    • Automotive Sector
    • Transportation
    • Food Industry
    • Education Sector
    • Health Care
    • Others

by Geography

  • North America
    • The U.S.
    • Rest of North America
  • Europe
    • EU5
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • China
    • Japan
    • Australia
    • Indonesia
    • Rest of APAC
  • Middle East and Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Mexico
    • Rest of South America

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Wipes Market

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