Global Tampon Market: Overview

A tampon is a mass of material used to block or stop a wound or an opening in the body and absorb secretions or blood. It is a form of absorbent material, mainly used as a feminine hygiene product used for absorbing blood during menstrual cycle. The growing awareness about convenience of using tampons is expected the drive the growth of the global market. Over the years, excellent product innovation has led to a higher uptake of tampons, especially amongst urban women. Transparency Market Research states that the global market is expected to reach a valuation of US$13.2 bn by the end of 2025 as it is poised to surge at a CAGR of 5.9% during the forecast period from 2017 to 2025.

There are two types of tampons such as radially wound pledget and rectangular/ square pad. Radially wound pledget type of tampon are fibrous/ band of cotton, which is rolled up like a ‘Swiss Roll’ and then flattened out to produce a tampon, which expands mainly in the radial direction or widthwise. Radially wound pledget type of tampon held the major market share in 2016. The tampons are sold by two distribution channels such as online and offline. The online distribution channel is becoming popular amongst end users for its absolute convenience. Thus, it is most likely that sale of tampons will be the highest through online shopping mediums. Unstoppable usage of smartphones and internet is also helping this channel stay ahead of others. On the other hand, offline distribution channel is sub divided into supermarket/hypermarket, independent retailers, specialty stores and drug stores. In 2016, supermarket and hypermarket held the major market share.

tampons market

Tampons with Applicators to Remain hold Greater Value during Forecast Period

There are different type of applicators for the usage of tampon. Some of these types are cardboard applicator, plastic applicator, extendable applicator and digital tampons. The tampons which are used with applicator is expected to hold the major market share in the global tampons market during the forecast period and is estimated to bring in revenues of nearly US$6.4 billion by the end of 2020. Product innovation is one of the key factors pushing the demand for feminine hygiene products at the global level. Rising demand for feminine hygiene products among the female population has led manufacturers to resort to extensive research and development to introduce new products that would cater to the growing needs and preferences of consumers. Changing lifestyle of women globally and rising health awareness amongst women are expected to drive the prospects for growth in this market in upcoming years.

North America Leads Regional Markets due to Better Awareness in the Region

According to geography, the global tampons market is segmented into five regions namely North America, Europe, Asia Pacific, Middle East and Africa and South America. North America held the largest market share of tampons market as the behavior of consumers is changing. In the coming years consumers are expected to show a rising inclination towards buying new and advanced products that offer higher comfort and better hygiene. Aggressive marketing strategies and growing awareness about feminine hygiene are likely to build stronger consumer base for tampons across the globe. The wave of urbanization and arduous efforts by governments, especially in the developing parts of the world to raise awareness about using the correct feminine hygiene products are projected to augment market growth.

Major tampon market players profiled in the report include Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation.

Global Tampons Market: Snapshot

The tampons market report provides analysis for the period 2015–2025, wherein the period from 2017 to 2025 is the forecast period and 2016 is the base year. The report covers all the major trends and technologies playing a key role in tampons market growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence market’s growth during the said period. The study provides a holistic perspective on the tampons market’s growth throughout the above mentioned forecast period in terms of revenue and volume in (US$ Mn & Mn units), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA).

The market overview section of the report demonstrates the market dynamics and trends, such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. An attractiveness analysis has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the tampons market, globally. Moreover, the report provides an overview of the various strategies of key players present in the market. Product definition and introduction chapter helps in understanding different types of tampons along with their size, material, usage type and distribution channel which are included in the report.

Global Tampons Market: Segmentation

The report segments the global tampons market based on product type, material type, usage type, size, distribution channel and geography. Based on product type, the tampon market is segmented into radially wound pledget and rectangular/ square pad; by material type the tampon market is segmented by cotton, rayon and blended. Further, the market is segmented by usage type; there are two usage type digital/ no-applicator and applicator type. The tampon market is also segmented by size; sizes are such as mini, regular and extra. The tampon market is also segmented by distribution channel such as online stores and offline stores Offline stores are sub segmented into supermarkets and hypermarkets, independent retailers, specialty stores and drug stores. Thus, the report provides in-depth cross-segment analysis of the tampons market and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels.

Global Tampons Market: Regional Outlook

Based on country, North America market is divided into The U.S., Canada and Rest of North America. Similarly, Europe market is divided into Germany U.K., France, Italy and Rest of Europe. Asia Pacific has been segmented into China, Japan, India and Rest of Asia Pacific. Middle East and Africa covers the G.C.C., South Africa and Rest of Middle East and Africa. Similarly, South American region includes Brazil, and Rest of South America. This report provides all the essential information required to understand the tampons and its components. In addition, the report provides insights related to the policies and regulations according to the various geographical regions mentioned above. These policies and regulations are directly or indirectly influencing the tampons market. Furthermore, Porter’s Five Forces analysis explains the factors, which are currently affecting the tampons market. This report also provides the value chain analysis for the tampons that explains the participants of the value chain.

Global Tampons Market: Competitive Landscape

The report also highlights the competitive landscape of the tampons market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive tampons market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the tampons market’s growth.

Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, Unicharm Corporation. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

Tampons market

By Product Type

  • Radially Wound Pledget
  • Rectangular/ Square Pad

By Material Type

  • Cotton
  • Rayon
  • Blended

By Usage Type

  • Digital/ No-Applicator
  • Applicator

By Size

  • Mini
  • Regular
  • Extra

By Distribution Channel

  • Online Stores
  • Offline Stores
    • Supermarkets and Hypermarkets
    • Independent Retailers
    • Specialty Stores
    • Drug Stores

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America