Sailing Jackets Market: Introduction
A sailing jacket is used to keep warm and dry while sailing. These jackets are water resistant, breathable, and lightweight. They are made specifically to sustain in harsh atmospheric conditions. While sailing, weather conditions can change drastically. Therefore, sailing jackets are crucial to keep safe and waterproof. Manufacturers are launching diversified sailing jackets that are durable, cost-effective, and fashionable to meet changing requirements of consumers. Furthermore, these jackets are available in a variety of sizes for men, women, and children. Sailing jackets are an essential protective layer for sailors which protects them from the sun and wind while they board their sailboat.
Key Drivers of the Sailing Jackets Market
Rise in number of sailing events organized by various organizations is one of the main drivers of the market. Increased participation in small sailboat racing, yacht cruising, yacht racing, power boating, motor boating, or cruising and other such activities is expected to further raise the market capacity of sailing jackets. According to the Outdoor Industry Association, the usage of sailing jackets has gained importance among recreationists. An increasing number of sailing events organized by various organizations is one of the major market drivers.
Mergers & acquisitions creating opportunities in the sailing jackets market
In 2019, Slam, a provider of sailing jackets, partnered with HISWA te water, the largest in-water boat show in Northern Europe, in which it showcased its latest collections to exhibitors and visitors. In the same year, Gill Marine partnered with Jaguar Vector Racing in which Gill supplied apparel for 2019/2020 seasons. Gill produced an exclusive and bespoke collection of technical and lifestyle apparel for Jaguar Vector Racing. In 2019, Gill Marine signed a partnership agreement with Great Britain to offer its latest range of clothing. Under the partnership, Gill Marine designs a bespoke line of Great Britain SailGP Team merchandise. In May of 2018, Canadian Tire acquired Helly Hansen, a Norway-based sportswear company. Helly Hansen is engaged in producing textiles and gear for sports. The acquisition provides a tremendous opportunity to Canadian Tire to expand its business in producing various types of clothes for outdoor gear and active living.
Less Buoyancy a Restraint of the Sailing Jackets Market
Sailing jackets usually provide less buoyancy than inflatables. This feature restricts the growth of the sailing jackets market at the global level. Most sailing and race organizations push on higher levels of buoyancy for this reason alone. This factor acts as a restraint of the sailing jackets market.
North America the dominant market
North America leads with a share of more than 40% of the global sailing jackets market. Recreational yachting is one of the most popular leisure activities in the U.S. Rising participation in marine sports activities have strengthened the industry in the region. Furthermore, the moderate regulations have encouraged the adoption of yachting as a sport. As a result, demand for yachting equipment and clothing including jackets saw significant growth in recent years. In addition, the presence of a large number of water sports associations has encouraged the sale of sailing jackets in the region. Europe held a significantly high share of the market in 2018. Croatia, Italy, Greece, Turkey, France, and Spain are the most popular yachting destinations in Europe.
Key Players Operating in the Global Market
Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the sailing jackets market are:
- Canadian Tire Corporation
- Helly Hansen
- Gill Marine
- Henri-Lloyd International Ltd.
Sailing Jackets Market: Research Scope
Sailing Jackets Market, by End-user
Sailing Jackets Market, by Distribution Channel
Sailing Jackets Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
The report on the sailing jackets market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.