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Offset Pole Umbrellas Market: Introduction

  • Offset pole umbrella, also known as cantilever patio umbrella or side pole umbrella, is completely different from a typical umbrella as it is suspended in the air and supported by a freestanding pole in an outdoor patio area or outdoor space. Offset pole umbrellas are highly versatile and come in several shapes, sizes, pole materials, features, and fabrics. It also includes light-emitting diode (LED) lighting. These umbrellas have tilting features which allows the canopy to move forward and backward, left and right, or even rotate 360 degrees. It is suitable for seating and dining areas.

Key Drivers of the Global Offset Pole Umbrellas Market

  • Rapid urbanization and changes in lifestyle leads to increasing adoption of luxurious living that propels the demand for offset pole umbrellas. Growing tourism industry and rising disposable income has been contributing to increasing consumer spending for modular outdoor sitting areas that leads to increasing adoption of offset pole umbrellas. Offset umbrellas can be customized as per personal taste, budget, preference, and theme of the commercial or residence location. Additionally, expansion in construction industry in emerging countries is creating opportunities for the offset pole umbrellas market.

Factor Restraining the Global Offset Pole Umbrellas Market

  • Availability of economical substitutes to offset pole umbrellas, provided by local vendors is one the factors that can hamper the growth of the offset pole umbrellas market.

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Market in Asia Pacific to Expand Rapidly

  • In terms of geography, the global offset pole umbrellas market can be divided into five regions North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the offset pole umbrellas market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the offset pole umbrellas market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America offset pole umbrellas market is segmented into Brazil, and Rest of South America.
  • North America accounted for largest share of the global offset pole umbrellas market due to the growing trend of luxury homes in the region’s markets. New York City is considered a buyer’s market with significant supply and demand for luxury homes in the city that leads to increasing demand for luxury lifestyles, subsequently boosting the growth of the offset pole umbrellas market in the North America region.
  • The offset pole umbrellas market in Asia Pacific is projected to expand rapidly during the forecast period due to growing tourism industry in the region. Asia Pacific has been the fastest growing region in terms of tourism, and tourism is one of the important revenue generating sectors in the Asia Pacific region. Increasing economic growth, aggressive tourism campaigns, disposable income, leisure time, and political stability, among other factors is fueling the growth of tourism and it propels the demand for offset pole umbrellas. Additionally, popularity of outdoor living spaces in urban residences is contributing to the growth of the offset pole umbrellas market in this region.

Key Players Operating in the Global Market

Manufacturers in the offset pole umbrellas market are analyzing the preference and demand in terms of leisure and comfort. Companies are increasing their research and development activities to diversify their product portfolio which will help in enhancing their competitive advantage in the market. Companies are expected to face competition due to the presence of several local vendors. The entry of new players, mergers & acquisitions, and pricing competition are further intensifying the level of competition among manufacturers in the industry.

A few of the key players operating in the global offset pole umbrellas market are:

  • Accent Umbrella
  • American Holtzkraft, Inc.
  • beachBUB USA
  • Dynateck America Inc.
  • East Coast Umbrella      
  • Fiberbuilt Umbrellas
  • Frankford Umbrellas
  • Poggesi USA
  • StrombergBrand Umbrellas

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Global Offset Pole Umbrellas Market: Research Scope

Global Offset Pole Umbrellas Market, by Shape

  • Oval
  • Square
  • Rectangular
  • Round
  • Others (octagon, etc.)

Global Offset Pole Umbrellas Market, by Size

  • 6 Feet
  • 6.5 – 7.5 Feet
  • 8 Feet
  • 8.5 – 10 Feet
  • 11 Feet – 13 Feet

Global Offset Pole Umbrellas Market, by Pricing

  • Low
  • Medium
  • High

Global Offset Pole Umbrellas Market, by End-use

  • Residential
  • Commercial
    • Resorts/Hotels
    • Restaurants
    • Others (Beach)

Global Offset Pole Umbrellas Market, by Distribution Channel

  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Large Format Stores
    • Specialty Stores
    • Others (Small Stores, etc.)

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Offset Pole Umbrellas Market

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