Eyelash Serum Market: Introduction
Eyelash serum has a repairing effect, offering eyelashes moisture and elasticity that makes eyelashes thick and shiny, which in turn promotes the growth of eyelashes, maintaining their dense and beautiful state, and preventing eyelashes from breaking and falling. Lash serums are growth boosting ingredients that enable lash growth. Serums work on improving the health of the natural hair follicles. They are packed with conditioning peptides and fatty acids to help and promote lash growth. When applied regularly, the lash serum extends the telogen phase of growth, enlarging the lash growth cycle. This keep lashes stronger and thicker for longer.
Key Drivers of the Eyelash Serum Market
Eyelash serum are most popular in the entertainment industry and in hostess jobs. A growing demand for eyelash serum is seen due to growth in the entertainment industry, theatres, shows etc. Also, eyelash serum has huge scope in events such as weddings, big parties, seminars, meetings etc., to look attractive. Increasing awareness about the natural ingredients present in the serum is enhancing the growth of the product. These factors act as drivers & augments the demand for eyelash serum at the global level.
Improved products creating opportunities in the eyelash serum market
Manufacturers/ retailers keep innovating a variety of products so as to meet consumer needs. In 2019, Cosmetic Alchemy, a manufacturer of leading eyelash and eyebrow treatment serums LiLash and LiBrow, announced the launch of a rebranded website that is focused on enhancing consumer experiences, highlighting user results and sharing testimonials. In 2020, Loreta, an eyelash serum company, launched Lash Wizard Eyelash Serum. The serum is said to enhance the formation of keratin to condition and strengthen lashes. In 2021, Obagi Medical, a global skin care brand, launched Nu-Cil Eyelash Enhancing Serum. This unique formula offers a blend of efficacious ingredients that support the appearance of fuller, denser, and more voluminous lashes with results that continue to build day after day. These factors create new opportunities for the product in the market.
Side-affects a restraint of the eyelash serum market
Various risks associated with lash boosting products, such as allergic reaction to ingredients, unwanted hair growth on spots apart from the lash line where serum has made contact, and also dry, itchy, and/or red eyes are restraints of the eyelash serum market.
North America the dominant market
North America accounts for dominant share in the eyelash serum market in terms of revenue contribution as compared to markets in other regions due to increased adoption of eyelash serum by various end-users such as make-up artists, those working in theatres and shows, personal use, etc. In addition, the increasing application of eyelash serum among consumers in the U.S, and Canada is expected to trigger demand for eyelash serum. Rapidly growing demand for thicker eyelashes is increasing the growth of the commercial eyelash serum market in this region.
Key players operating in the global market
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.
Some of the major companies identified in the eyelash serum market are:
- Peter Thomas Roth
- Rodan and Fields
Eyelash Serum Market: Research Scope
Eyelash Serum Market, by Type
- Lash Primer Type
- Prostaglandins Type
- Peptides Type
Eyelash Serum Market, by Ingredients
- Natural Ingredients
- Synthetic Ingredients
Eyelash Serum Market, by Distribution Channel
Eyelash Serum Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
The report on the eyelash serum market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.