Global Oral Care Products Market: Overview

Oral care domain includes a wide range of treatment and products that are designed to enhance oral hygiene and deliver dental care. The rising awareness regarding oral hygiene is causing a shift from traditional products to innovative appliances, formulations, and implements. The increasing consciousness regarding maintaining an aesthetically pleasing smile, oral health, and fresh breath, particularly among consumers in urban areas, is stimulating the growth of the global oral care products market. Over the past few years, the market has witnessed tremendous technological breakthroughs, which have resulted in the launch of innovative and high-performance products. The trend is likely to continue in the near future as well.

The research report is an in-depth analysis of the various critical parameters of the global oral care products market. These parameters include market dynamics, product type, geographical segmentation, and competitive landscape. The report profiles prominent players in the market along with their market shares, revenue generation, latest developments, business strategies, and contact information. It performs a SWOT analysis that reveals the potential growth trajectory of each key player in the market.

Global Oral Care Products Market: Drivers and Restraints

The increasing consumer spending power is translating into the greater uptake of advanced oral care products. The rapidly growing geriatric population is also leading to the higher demand for oral care products as aged people are more susceptible to dental problems. Moreover, the rising prevalence of caries and periodontal diseases is fuelling the market. Furthermore, the growing dental tourism and increasing demand for cosmetic dentistry are augmenting the market.

On the other hand, the high cost of oral care products is limiting their widespread adoption. This is further compounded by the lack of reimbursement policies for dental care in several countries. However, consumers in emerging countries are trading up to products such as automated toothbrushes and vibrators, which in turn is unfolding significant growth opportunities for the market.

Global Oral Care Products Market: Geographical Segmentation

The key regional markets meticulously examined in the report are Europe, Asia Pacific, North America, and Rest of the World. North America and Europe, collectively, account for a large share in the market. The growth of these regions is fuelled by the growing geriatric population and increasing demand for advanced dental procedures. Rising government expenditure on oral healthcare is also backing the growth of these regions. In Europe, the presence of favorable reimbursement policies, the booming trend of premiumisation, and the high penetration rate of dental implants are providing a fillip to the market.

Asia Pacific is expected to register a noteworthy CAGR during the forecast period. The rising prevalence of dental diseases, continuous technological advancements, and growing medical tourism in countries such as China, India, and South Korea are contributing to the growth of the region. The market in the region is also benefitting from the increasing disposable incomes, which is resulting in increased expenditure on oral healthcare.

Global Oral Care Products Market: Competitive Landscape

With the increasing consumer scrutiny for credibility and function, players in the global oral care products market are focusing towards new and innovative product development. The majority of players are putting notable efforts in expanding their product portfolio, which in turn is also exposing them to high pricing pressure. Some of the key players operating in the global oral care products market are Colgate–Palmolive, Church & Dwight, Dr. Fresh Inc., Dentaid, Henkel AG & Co. KGaA, GlaxoSmithKline, Jordan AS, Johnson & Johnson, Lion Corp, Kao Corp, Oral-B Laboratories, Procter & Gamble, Unilever NV, and Sunstar.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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