Oral Care Products Market

Oral Care Products Market (Type: Toothpaste, Toothbrush, Denture Products, Mouthwash, Interdental Cleaning, and Dental Accessories) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Global Oral Care Products Market Outlook 2031

  • The global industry was valued at US$ 54.3 Bn in 2022
  • It is estimated to grow at a CAGR of 6.5% from 2022 to 2031 and reach US$ 94.1 Bn by the end of 2031

Analysts’ Viewpoint

Increase in demand for oral care products such as toothpastes, toothbrushes, and mouthwashes is expected to fuel the global oral care products market size during the forecast period. Rise in usage of electric toothbrushes, charcoal-based toothbrushes, and teeth-whitening products is also anticipated to spur market expansion.

Insufficient exposure to fluoride (in water sources and oral hygiene products), consumption of foods high in sugar, and poor access to oral care services are leading to an increase in prevalence of oral diseases, thus augmenting market dynamics. Growth in tobacco and alcohol consumption are also contributing to the rise in oral and other non-communicable diseases, thus driving oral care products outlook. Oral care start-ups such as Twice, Quip, and Candid are launching low-cost oral hygiene products to expand their product portfolio.

Oral Care Products Market

Market Introduction

Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene can lead to tooth decay and gum diseases. It is also linked to heart diseases, cancers, and diabetes.

Oral care products are used to maintain good oral hygiene. Oral rinse, mouth cleaner, teeth cleaning products, tooth polish, and mouth moisturizer dental care products are the different oral care products that are available based on their special clinical indications.

High Prevalence of Oral Health Diseases Fueling Oral Care Products Market Development

Increase in incidence of dental diseases due to the growth in aging population is a key factor driving global oral care products industry demand. Unhealthy eating habits and insufficient oral hygiene result in tooth decay.

According to the American College of Prosthodontists, 36 million people in the U.S. are edentulous and 120 million are missing at least one tooth. Of the edentulous population, 15% of people use dentures annually. This is leading to an increase in sale of oral care products, thus boosting the oral care products market share.

Innovation by key players and significant investments in marketing and promotional activities are other prominent factors boosting the oral care products market. Additionally, rise in consumer awareness about technological innovations are impacting market progress. People in Western countries such as the U.S., Germany, and the U.K. increasingly prefer electronic toothbrushes, mouthwashes, and dental floss. This is expected to drive the oral care products market growth.

The adverse effects of oral disease are more intense in financially deprived populations. The most common diseases that affect oral health are cavities, gum disease (periodontal disease), and oral cancer.

The U.S. spends more than US$ 124.0 Bn annually on dental care-related costs. On an average, more than 34 million school hours and over US$ 45 Bn in productivity are lost each year due to dental emergencies that require unscheduled care. Thus, rise in dental issues that affect all age groups is augmenting the demand for oral hygiene products in pharmaceutics, thus driving oral care products market demand.

Rise in Sugar Consumption and Unhealthy Food Habits

Dietary sugar triggers tooth decay and is an important risk factor for obesity and other chronic, non-communicable diseases such as diabetes and cardiovascular diseases. Consumption of sugar far exceeds the levels recommended by health organizations such as the WHO.

The confectionery industry is increasingly targeting new markets in low- and middle-income countries, where consumption of sugar is growing. This is resulting in serious implications on oral and general health.

Oral diseases are also associated with the usage of tobacco and consumption of sugary beverages. Increase in awareness about the ill-effects of high intake of sugar and rise in focus on dental hygiene are augmenting oral care products business growth.

High Demand for Toothpastes Driving Oral Care Products Market

Based on type, the toothpaste segment is expected to account for the largest market share during the forecast period, as toothpastes are commonly used oral care products and considered necessity among people of all income groups.

Various types of whitening toothpastes are available in the market. Colgate-Palmolive is the leader in the global toothpaste market, with large portfolio of whitening toothpastes. A large number of local players operate in developing countries such as India and China. For instance, Dabur, Himalaya, and Patanjali are active in India. Preference for local brands in less developed countries is creating lucrative opportunities for regional oral care products companies.

Regional Analysis

According to the oral care products market forecast, people in Asian countries such as China, India, and Japan are well aware of oral health practices. Demand for oral care products is high in these countries.

As per GlaxoSmithKline, awareness about oral health is high among the Japanese population. High focus on oral care is driving the oral care products market in the country. According to a survey conducted by the Japan Dental Association in 2021, about 21% of respondents suffered from misaligned teeth, 15.9% had swollen/bleeding gums, and 20% suffered from tartar.

The market in North America and Europe is also expected to expand at a significant pace during the forecast period.

Analysis of Key Players in Oral Care Products Industry Research Report

Detailed profiles of oral care products manufacturing companies have been provided in the report to evaluate their financials, key product offerings, market development, and strategies.

Prominent players operating in the global market include Koninklijke Philips N.V, Procter & Gamble, Unilever plc, Johnson & Johnson Consumer, Inc., Colgate-Palmolive, GlaxoSmithKline, Church & Dwight Co., Inc., Lion Corporation, Danaher Corporation, and Henkel AG & Co. KGaA.

Key Developments

  • In August 2022, Colgate-Palmolive developed a smart device in the shape of a mouth guard. It is designed to measure oral health characteristics using multispectral sensors that determine a number of characteristics of oral health in users, including tooth decay and plaque detection and functional blood mapping. The device uses a light source and multi-spectral matrix array sensor to capture spectral images of the oral cavity in the mouth, with the results then processed using Artificial Intelligence (AI) and machine learning technology and communicated directly to the user via the app.
  • In January 2022, Proctor & Gamble's Oral-B brand launched its new line of Oral-B iO toothbrushes. The iO4 and iO5 electric toothbrushes are designed for deep cleaning with a linear magnetic drive, a bimodal innovative pressure sensor, and a redesigned brush head.

Global Oral Care Products Market Snapshot

Attribute Detail
Market Size Value in 2022 (Base Year) US$ 54.3 Bn
Market Forecast in 2031 US$ 94.1 Bn
Growth Rate (CAGR) 6.5%
Forecast Period 2023-2031
Quantitative Units US$ Bn for Value, Million Units for Volume
Market Analysis Global qualitative analysis includes drivers, restraints, opportunities, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, technology analysis, regulatory analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis.
Competition Landscape
  • Market Player - Competition Dashboard and Revenue Share Analysis 2022
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America
Market Segmentation
  • Type
    • Toothpaste
      • Fluoride Toothpaste
      • Tartar Control Toothpaste
      • Sensitivity Toothpaste
      • Whitening Toothpaste
    • Toothbrush
      • Manual
      • Battery Powered
      • Disposable
    • Denture Products
      • Cleaners
      • Fixatives
      • Other Products
    • Mouthwash
      • Medicated
      • Non-medicated
    • Interdental Cleaning
      • Interdental Brush
        • Angled
        • Straight
      • Toothpicks
        • Dental Floss
        • Dental Tape
        • Dental Sticks
    • Dental Accessories
      • Cosmetic Whitening Products
      • Fresh Breath Dental Chewing Gum
      • Tongue Scrapers
      • Fresh Breath Strips
      • Others (Brushes, etc.)
  • Category
    • Prescription Products
    • Non-prescription Products
  • End-user
    • Individual
    • Commercial
      • Clinics
      • Hospitals
      • Hotels & Resorts
  • Distribution Channel
    • Online
      • E-commerce Websites
      • Company-owned Websites
    • Offline
      • Supermarket & Hypermarket
      • Specialty Stores
      • Others (Multi-brand stores, etc.)
Companies Profiled
Customization Scope Available upon Request
Pricing Available upon Request

Frequently Asked Questions

How big was the oral care products market in 2022?

It was valued at US$ 54.3 Bn in 2022.

How is the industry expected to grow during the forecast period?

It is estimated to grow at a CAGR of 6.5% from 2023 to 2031.

How big will it be in 2031?

It is projected to reach US$ 94.1 Bn by 2031.

What are the major drivers?

Rise in sugar consumption and inclination toward unhealthy food habits.

How promising is the Asia Pacific region?

Asia Pacific is likely to be a highly lucrative region in the next few years.

Who are the prominent players in the sector?

Koninklijke Philips N.V, Procter & Gamble, Unilever plc, Johnson & Johnson Consumer, Inc., Colgate-Palmolive, GlaxoSmithKline, Church & Dwight Co., Inc., Lion Corporation, Danaher Corporation, and Henkel AG & Co. KGaA.

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Key Trends Analysis

            5.3.1. Demand Side Analysis

            5.3.2. Supply Side Analysis

        5.4. Key Market Indicators

            5.4.1. Overall Healthcare Industry Overview

        5.5. Industry SWOT Analysis

        5.6. Raw Material Analysis

        5.7. Porters Five Forces Analysis

        5.8. Value Chain Analysis

        5.9. Covid - 19 Impact Analysis

        5.10. Regulatory Framework

        5.11. Global Oral Care Products Market Analysis and Forecast, 2017-2031

            5.11.1. Market Revenue Projections (US$ Mn)

            5.11.2. Market Volume Projections (Million Units)

    6. Global Oral Care Products Market Analysis and Forecast, By Type

        6.1. Global Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Type, 2017-2031

            6.1.1. Toothpaste

                6.1.1.1. Fluoride Toothpaste

                6.1.1.2. Tartar Control Toothpaste

                6.1.1.3. Sensitivity Toothpaste

                6.1.1.4. Whitening Toothpaste

            6.1.2. Toothbrush

                6.1.2.1. Manual

                6.1.2.2. Battery Powered

                6.1.2.3. Disposable

            6.1.3. Denture Products

                6.1.3.1. Cleaners

                6.1.3.2. Fixatives

                6.1.3.3. Other Products

            6.1.4. Mouthwash

                6.1.4.1. Medicated

                6.1.4.2. Non-medicated

            6.1.5. Interdental Cleaning

                6.1.5.1. Interdental Brush

                    6.1.5.1.1. Angled

                    6.1.5.1.2. Straight

                6.1.5.2. Toothpicks

                6.1.5.3. Dental Floss

                6.1.5.4. Dental Tape

                6.1.5.5. Dental Sticks

            6.1.6. Dental Accessories

                6.1.6.1. Cosmetic Whitening Products

                6.1.6.2. Fresh Breath Dental Chewing Gum

                6.1.6.3. Tongue Scrapers

                6.1.6.4. Fresh Breath Strips

                6.1.6.5. Others

        6.2. Incremental Opportunity, By Product Type

    7. Global Oral Care Products Market Analysis and Forecast, By Category

        7.1. Global Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Category, 2017-2031

            7.1.1. Prescription Products

            7.1.2. Non-prescription Products

        7.2. Incremental Opportunity, By Category

    8. Global Oral Care Products Market Analysis and Forecast, By End-user

        8.1. Global Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By End-user, 2017-2031

            8.1.1. Individual

            8.1.2. Commercial

                8.1.2.1. Clinics

                8.1.2.2. Hospitals

                8.1.2.3. Hotels & Resorts

        8.2. Incremental Opportunity, By End-user

    9. Global Oral Care Products Market Analysis and Forecast, By Distribution Channel

        9.1. Global Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Distribution Channel, 2017-2031

            9.1.1. Online

                9.1.1.1. E-commerce Websites

                9.1.1.2. Company-owned Websites

            9.1.2. Offline

                9.1.2.1. Supermarket & Hypermarket

                9.1.2.2. Specialty Stores

                9.1.2.3. Others

        9.2. Incremental Opportunity, By Distribution Channel

    10. Global Oral Care Products Market Analysis and Forecast, by Region

        10.1. Global Oral Care Products Market Size (US$ Mn & Million Units), by Region, 2017-2031

            10.1.1. North America

            10.1.2. Europe

            10.1.3. Asia Pacific

            10.1.4. Middle East & Africa

            10.1.5. South America

        10.2. Global Incremental Opportunity, by Region

    11. North America Oral Care Products Market Analysis and Forecast

        11.1. Regional Snapshot

        11.2. Key Trend Analysis

        11.3. Key Suppliers Analysis

        11.4. Band Analysis

        11.5. Price Trend Analysis

            11.5.1. Weighted Average Selling Price ($)

        11.6. Consumer Buying Behavior Analysis

        11.7. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Type, 2017-2031

            11.7.1. Toothpaste

                11.7.1.1. Fluoride Toothpaste

                11.7.1.2. Tartar Control Toothpaste

                11.7.1.3. Sensitivity Toothpaste

                11.7.1.4. Whitening Toothpaste

            11.7.2. Toothbrush

                11.7.2.1. Manual

                11.7.2.2. Battery Powered

                11.7.2.3. Disposable

            11.7.3. Denture Products

                11.7.3.1. Cleaners

                11.7.3.2. Fixatives

                11.7.3.3. Others Products

            11.7.4. Mouthwash

                11.7.4.1. Medicated

                11.7.4.2. Non-medicated

            11.7.5. Interdental Cleaning

                11.7.5.1. Interdental Brush

                    11.7.5.1.1. Angled

                    11.7.5.1.2. Straight

                11.7.5.2. Toothpicks

                11.7.5.3. Dental Floss

                11.7.5.4. Dental Tape

                11.7.5.5. Dental Sticks

            11.7.6. Dental Accessories

                11.7.6.1. Cosmetic Whitening Products

                11.7.6.2. Fresh Breath Dental Chewing Gum

                11.7.6.3. Tongue Scrapers

                11.7.6.4. Fresh Breath Strips

                11.7.6.5. Others

        11.8. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Category, 2017-2031

            11.8.1. Prescription Products

            11.8.2. Non-prescription Products

        11.9. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By End-user, 2017-2031

            11.9.1. Individual

            11.9.2. Commercial

                11.9.2.1. Clinics

                11.9.2.2. Hospitals

                11.9.2.3. Hotels & Resorts

        11.10. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Distribution Channel, 2017-2031

            11.10.1. Online

                11.10.1.1. E-commerce Websites

                11.10.1.2. Company-owned Websites

            11.10.2. Offline

                11.10.2.1. Supermarket & Hypermarket

                11.10.2.2. Specialty Stores

                11.10.2.3. Others

        11.11. Oral Care Products Market Size (US$ Mn & Million Units), by Country/Sub-region, 2017-2031

            11.11.1. U.S.

            11.11.2. Canada

            11.11.3. Rest of North America

        11.12. Incremental Opportunity Analysis

    12. Europe Oral Care Products Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Key Trend Analysis

        12.3. Key Suppliers Analysis

        12.4. Band Analysis

        12.5. Price Trend Analysis

            12.5.1. Weighted Average Selling Price ($)

        12.6. Consumer Buying Behavior Analysis

        12.7. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Type, 2017-2031

            12.7.1. Toothpaste

                12.7.1.1. Fluoride Toothpaste

                12.7.1.2. Tartar Control Toothpaste

                12.7.1.3. Sensitivity Toothpaste

                12.7.1.4. Whitening Toothpaste

            12.7.2. Toothbrush

                12.7.2.1. Manual

                12.7.2.2. Battery Powered

                12.7.2.3. Disposable

            12.7.3. Denture Products

                12.7.3.1. Cleaners

                12.7.3.2. Fixatives

                12.7.3.3. Others Products

            12.7.4. Mouthwash

                12.7.4.1. Medicated

                12.7.4.2. Non-medicated

            12.7.5. Interdental Cleaning

                12.7.5.1. Interdental Brush

                    12.7.5.1.1. Angled

                    12.7.5.1.2. Straight

                12.7.5.2. Toothpicks

                12.7.5.3. Dental Floss

                12.7.5.4. Dental Tape

                12.7.5.5. Dental Sticks

            12.7.6. Dental Accessories

                12.7.6.1. Cosmetic Whitening Products

                12.7.6.2. Fresh Breath Dental Chewing Gum

                12.7.6.3. Tongue Scrapers

                12.7.6.4. Fresh Breath Strips

                12.7.6.5. Others

        12.8. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Category, 2017-2031

            12.8.1. Prescription Products

            12.8.2. Non-prescription Products

        12.9. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By End-user, 2017-2031

            12.9.1. Individual

            12.9.2. Commercial

                12.9.2.1. Clinics

                12.9.2.2. Hospitals

                12.9.2.3. Hotels & Resorts

        12.10. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Distribution Channel, 2017-2031

            12.10.1. Online

                12.10.1.1. E-commerce Websites

                12.10.1.2. Company-owned Websites

            12.10.2. Offline

                12.10.2.1. Supermarket & Hypermarket

                12.10.2.2. Specialty Stores

                12.10.2.3. Others

        12.11. Oral Care Products Market Size (US$ Mn & Million Units), by Country/Sub-region, 2017-2031

            12.11.1. UK

            12.11.2. Germany

            12.11.3. France

            12.11.4. Rest of Europe

        12.12. Incremental Opportunity Analysis

    13. Asia Pacific Oral Care Products Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Key Trend Analysis

        13.3. Key Suppliers Analysis

        13.4. Band Analysis

        13.5. Price Trend Analysis

            13.5.1. Weighted Average Selling Price ($)

        13.6. Consumer Buying Behavior Analysis

        13.7. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Type, 2017-2031

            13.7.1. Toothpaste

                13.7.1.1. Fluoride Toothpaste

                13.7.1.2. Tartar Control Toothpaste

                13.7.1.3. Sensitivity Toothpaste

                13.7.1.4. Whitening Toothpaste

            13.7.2. Toothbrush

                13.7.2.1. Manual

                13.7.2.2. Battery Powered

                13.7.2.3. Disposable

            13.7.3. Denture Products

                13.7.3.1. Cleaners

                13.7.3.2. Fixatives

                13.7.3.3. Others Products

            13.7.4. Mouthwash

                13.7.4.1. Medicated

                13.7.4.2. Non-medicated

            13.7.5. Interdental Cleaning

                13.7.5.1. Interdental Brush

                    13.7.5.1.1. Angled

                    13.7.5.1.2. Straight

                13.7.5.2. Toothpicks

                13.7.5.3. Dental Floss

                13.7.5.4. Dental Tape

                13.7.5.5. Dental Sticks

            13.7.6. Dental Accessories

                13.7.6.1. Cosmetic Whitening Products

                13.7.6.2. Fresh Breath Dental Chewing Gum

                13.7.6.3. Tongue Scrapers

                13.7.6.4. Fresh Breath Strips

                13.7.6.5. Others

        13.8. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Category, 2017-2031

            13.8.1. Prescription Products

            13.8.2. Non-prescription Products

        13.9. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By End-user, 2017-2031

            13.9.1. Individual

            13.9.2. Commercial

                13.9.2.1. Clinics

                13.9.2.2. Hospitals

                13.9.2.3. Hotels & Resorts

        13.10. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Distribution Channel, 2017-2031

            13.10.1. Online

                13.10.1.1. E-commerce Websites

                13.10.1.2. Company-owned Websites

            13.10.2. Offline

                13.10.2.1. Supermarket & Hypermarket

                13.10.2.2. Specialty Stores

                13.10.2.3. Others

        13.11. Oral Care Products Market Size (US$ Mn & Million Units), by Country/Sub-region, 2017-2031

            13.11.1. China

            13.11.2. India

            13.11.3. Japan

            13.11.4. Rest of Asia Pacific

        13.12. Incremental Opportunity Analysis

    14. Middle Africa & Africa Oral Care Products Market Analysis and Forecast

        14.1. Regional Snapshot

        14.2. Key Trend Analysis

        14.3. Key Suppliers Analysis

        14.4. Band Analysis

        14.5. Price Trend Analysis

            14.5.1. Weighted Average Selling Price ($)

        14.6. Consumer Buying Behavior Analysis

        14.7. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Type, 2017-2031

            14.7.1. Toothpaste

                14.7.1.1. Fluoride Toothpaste

                14.7.1.2. Tartar Control Toothpaste

                14.7.1.3. Sensitivity Toothpaste

                14.7.1.4. Whitening Toothpaste

            14.7.2. Toothbrush

                14.7.2.1. Manual

                14.7.2.2. Battery Powered

                14.7.2.3. Disposable

            14.7.3. Denture Products

                14.7.3.1. Cleaners

                14.7.3.2. Fixatives

                14.7.3.3. Others Products

            14.7.4. Mouthwash

                14.7.4.1. Medicated

                14.7.4.2. Non-medicated

            14.7.5. Interdental Cleaning

                14.7.5.1. Interdental Brush

                    14.7.5.1.1. Angled

                    14.7.5.1.2. Straight

                14.7.5.2. Toothpicks

                14.7.5.3. Dental Floss

                14.7.5.4. Dental Tape

                14.7.5.5. Dental Sticks

            14.7.6. Dental Accessories

                14.7.6.1. Cosmetic Whitening Products

                14.7.6.2. Fresh Breath Dental Chewing Gum

                14.7.6.3. Tongue Scrapers

                14.7.6.4. Fresh Breath Strips

                14.7.6.5. Others

        14.8. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Category, 2017-2031

            14.8.1. Prescription Products

            14.8.2. Non-Prescription Products

        14.9. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By End-user, 2017-2031

            14.9.1. Individual

            14.9.2. Commercial

                14.9.2.1. Clinics

                14.9.2.2. Hospitals

                14.9.2.3. Hotels & Resorts

        14.10. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Distribution Channel, 2017-2031

            14.10.1. Online

                14.10.1.1. E-commerce Websites

                14.10.1.2. Company-owned Websites

            14.10.2. Offline

                14.10.2.1. Supermarket & Hypermarket

                14.10.2.2. Specialty Stores

                14.10.2.3. Others

        14.11. Oral Care Products Market Size (US$ Mn & Million Units), by Country/Sub-region, 2017-2031

            14.11.1. GCC

            14.11.2. South Africa

            14.11.3. Rest of Middle East & Africa

        14.12. Incremental Opportunity Analysis

    15. South America Oral Care Products Market Analysis and Forecast

        15.1. Regional Snapshot

        15.2. Key Trend Analysis

        15.3. Key Suppliers Analysis

        15.4. Band Analysis

        15.5. Price Trend Analysis

            15.5.1. Weighted Average Selling Price ($)

        15.6. Consumer Buying Behavior Analysis

        15.7. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Type, 2017-2031

            15.7.1. Toothpaste

                15.7.1.1. Fluoride Toothpaste

                15.7.1.2. Tartar Control Toothpaste

                15.7.1.3. Sensitivity Toothpaste

                15.7.1.4. Whitening Toothpaste

            15.7.2. Toothbrush

                15.7.2.1. Manual

                15.7.2.2. Battery Powered

                15.7.2.3. Disposable

            15.7.3. Denture Products

                15.7.3.1. Cleaners

                15.7.3.2. Fixatives

                15.7.3.3. Others Products

            15.7.4. Mouthwash

                15.7.4.1. Medicated

                15.7.4.2. Non-medicated

            15.7.5. Interdental Cleaning

                15.7.5.1. Interdental Brush

                    15.7.5.1.1. Angled

                    15.7.5.1.2. Straight

                15.7.5.2. Toothpicks

                15.7.5.3. Dental Floss

                15.7.5.4. Dental Tape

                15.7.5.5. Dental Sticks

            15.7.6. Dental Accessories

                15.7.6.1. Cosmetic Whitening Products

                15.7.6.2. Fresh Breath Dental Chewing Gum

                15.7.6.3. Tongue Scrapers

                15.7.6.4. Fresh Breath Strips

                15.7.6.5. Others

        15.8. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Category, 2017-2031

            15.8.1. Prescription Products

            15.8.2. Non-Prescription Products

        15.9. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By End-user, 2017-2031

            15.9.1. Individual

            15.9.2. Commercial

                15.9.2.1. Clinics

                15.9.2.2. Hospitals

                15.9.2.3. Hotels & Resorts

        15.10. Oral Care Products Market Size (US$ Mn & Million Units) Forecast, By Distribution Channel, 2017-2031

            15.10.1. Online

                15.10.1.1. E-commerce Websites

                15.10.1.2. Company-owned Websites

            15.10.2. Offline

                15.10.2.1. Supermarket & Hypermarket

                15.10.2.2. Specialty Stores

                15.10.2.3. Others

        15.11. Oral Care Products Market Size (US$ Mn & Million Units), by Country/Sub-region, 2017-2031

            15.11.1. Brazil

            15.11.2. Rest of South America

        15.12. Incremental Opportunity Analysis

    16. Competition Landscape

        16.1. Market Player - Competition Dashboard

        16.2. COVID-19 Response,” “Workforce Challenge,” “Supply Chain Solution,” “Potential Partnership,” “Business Expansion,” “New Product & Services”

        16.3. Company Profiles (Details - Company Overview, Geographical Presence, Revenue, Strategy & Business Overview)

            16.3.1. Koninklijke Philips N.V

                16.3.1.1. Company Overview

                16.3.1.2. Geographical Presence

                16.3.1.3. Revenue

                16.3.1.4. Strategy & Business Overview

            16.3.2. Procter & Gamble

                16.3.2.1. Company Overview

                16.3.2.2. Geographical Presence

                16.3.2.3. Revenue

                16.3.2.4. Strategy & Business Overview

            16.3.3. Unilever plc

                16.3.3.1. Company Overview

                16.3.3.2. Geographical Presence

                16.3.3.3. Revenue

                16.3.3.4. Strategy & Business Overview

            16.3.4. Johnson & Johnson Consumer, Inc.

                16.3.4.1. Company Overview

                16.3.4.2. Geographical Presence

                16.3.4.3. Revenue

                16.3.4.4. Strategy & Business Overview

            16.3.5. Colgate-Palmolive

                16.3.5.1. Company Overview

                16.3.5.2. Geographical Presence

                16.3.5.3. Revenue

                16.3.5.4. Strategy & Business Overview

            16.3.6. GlaxoSmithKline

                16.3.6.1. Company Overview

                16.3.6.2. Geographical Presence

                16.3.6.3. Revenue

                16.3.6.4. Strategy & Business Overview

            16.3.7. Church & Dwight Co., Inc.

                16.3.7.1. Company Overview

                16.3.7.2. Geographical Presence

                16.3.7.3. Revenue

                16.3.7.4. Strategy & Business Overview

            16.3.8. Lion Corporation

                16.3.8.1. Company Overview

                16.3.8.2. Geographical Presence

                16.3.8.3. Revenue

                16.3.8.4. Strategy & Business Overview

            16.3.9. Danaher Corporation

                16.3.9.1. Company Overview

                16.3.9.2. Geographical Presence

                16.3.9.3. Revenue

                16.3.9.4. Strategy & Business Overview

            16.3.10. Henkel AG & Co. KGaA

                16.3.10.1. Company Overview

                16.3.10.2. Geographical Presence

                16.3.10.3. Revenue

                16.3.10.4. Strategy & Business Overview

    17. Key Takeaways

        17.1. Identification of Potential Market Spaces

            17.1.1. By Type

            17.1.2. By Category

            17.1.3. By End-user

            17.1.4. By Distribution Channel

            17.1.5. By Region

        17.2. Prevailing Market Risks

        17.3. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Table 2: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Table 3: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Table 4: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Table 5: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Table 6: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Table 7: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Table 8: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Table 9: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Region

    Table 10: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Region

    Table 11: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Table 12: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Table 13: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Table 14: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Table 15: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Table 16: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Table 17: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Table 18: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Table 19: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Table 20: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Table 21: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Table 22: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Table 23: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Table 24: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Table 25: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Table 26: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Table 27: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Table 28: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Table 29: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Table 30: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Table 31: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Table 32: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Table 33: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Table 34: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Table 35: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Table 36: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Table 37: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Table 38: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Table 39: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Table 40: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Table 41: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Table 42: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Table 43: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Table 44: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Table 45: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Table 46: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Table 47: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Table 48: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Table 49: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Table 50: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Table 51: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Table 52: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Table 53: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Table 54: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Table 55: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Table 56: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Table 57: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Table 58: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Table 59: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Table 60: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    List of Figures

    Figure 1: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Figure 2: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Figure 3: Global Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Product Type

    Figure 4: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Figure 5: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Figure 6: Global Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Category

    Figure 7: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Figure 8: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Figure 9: Global Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by End-user

    Figure 10: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Figure 11: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Figure 12: Global Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Distribution Channel

    Figure 13: Global Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Region

    Figure 14: Global Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Region

    Figure 15: Global Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Region

    Figure 16: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Figure 17: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Figure 18: North America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Product Type

    Figure 19: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Figure 20: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Figure 21: North America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Category

    Figure 22: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Figure 23: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Figure 24: North America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by End-user

    Figure 25: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Figure 26: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Figure 27: North America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Distribution Channel

    Figure 28: North America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Figure 29: North America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Figure 30: North America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Country

    Figure 31: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Figure 32: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Figure 33: Europe Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Product Type

    Figure 34: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Figure 35: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Figure 36: Europe Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Category

    Figure 37: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Figure 38: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Figure 39: Europe Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by End-user

    Figure 40: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Figure 41: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Figure 42: Europe Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Distribution Channel

    Figure 43: Europe Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Figure 44: Europe Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Figure 45: Europe Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Country

    Figure 46: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Figure 47: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Figure 48: Asia Pacific Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Product Type

    Figure 49: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Figure 50: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Figure 51: Asia Pacific Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Category

    Figure 52: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Figure 53: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Figure 54: Asia Pacific Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by End-user

    Figure 55: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Figure 56: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Figure 57: Asia Pacific Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Distribution Channel

    Figure 58: Asia Pacific Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Figure 59: Asia Pacific Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Figure 60: Asia Pacific Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Country

    Figure 61: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Figure 62: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Figure 63: Middle East & Africa Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Product Type

    Figure 64: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Figure 65: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Figure 66: Middle East & Africa Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Category

    Figure 67: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Figure 68: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Figure 69: Middle East & Africa Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by End-user

    Figure 70: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Figure 71: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Figure 72: Middle East & Africa Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Distribution Channel

    Figure 73: Middle East & Africa Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Figure 74: Middle East & Africa Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Figure 75: Middle East & Africa Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Country

    Figure 76: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Product Type

    Figure 77: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Product Type

    Figure 78: South America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Product Type

    Figure 79: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by Category

    Figure 80: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by Category

    Figure 81: South America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by Category

    Figure 82: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, by End-user

    Figure 83: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, by End-user

    Figure 84: South America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, by End-user

    Figure 85: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Distribution Channel

    Figure 86: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Distribution Channel

    Figure 87: South America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Distribution Channel

    Figure 88: South America Oral Care Products Market Value (US$ Mn) Forecast, 2017-2031, By Country

    Figure 89: South America Oral Care Products Market Volume (Million Units) Forecast, 2017-2031, By Country

    Figure 90: South America Oral Care Products Market, Incremental Opportunity Forecast, 2017-2031, By Country

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