The global oral care products market is anticipated to witness moderate growth during the forecast period between 2021 and 2031.
The oral care products have evolved significantly in the last few decades and could witness further improvements, with design and quality upgrades, that have made the products user-friendly and long-lasting.
The oral care products market was adversely affected by the COVID-19 pandemic, particularly with regard to product supply.
The COVID-19 pandemic also caused a shift in customers' purchasing patterns, who preferred to opt for online shopping owing to lockdowns and social distancing protocols, which affected the sales of oral care products at supermarkets and departmental stores.
As a result, established players in the oral care products market also built on their online presence, during this phase.
Factors such as rising awareness about dental hygiene and a growing prevalence of dental cavity cases are expected to be the key growth drivers for the oral care products market. An increase in demand for dental cosmetic treatments is also anticipated to fuel the growth in the oral care products market, in the coming years.
Easy accessibility to an extensive range of oral care products could propel the overall oral care products market, in future. Mouthwash is anticipated to witness the maximum demand owing to a rise in maintaining a healthy lifestyle, among customers.
The launch of advanced oral care products with improved design could fuel the growth in the oral care products market, in the upcoming year. The demand for oral care products is anticipated to expand with estimated rise in the geriatric population worldwide.
There has also been a shift in the distribution channel trends for oral care products, in the last few years. Online retailers are gaining preference over traditional distributors since they offer an extensive range of oral products at discounted prices.
The oral care product market has several well-established players that are engaging in different growth strategies, such as new product launches in a bid to remain competitive in the overall market.
Prominent players could also consider to collaborate with smaller players to try and expand their market presence and improve their revenue share.
It is anticipated that leading market players could hold a significant share in the global oral care products market, in the coming years.
Technological innovations to existing oral care products could also fuel product demand in future and help grow the oral care products market.
Some of the leading players in the oral care products market include Proctor&Gamble, Unilever, Colgate-Palmolive, Johnson & Johnson, Oral-B Laboratories, and Jordan AS.
The global oral care products market is divided into North America, Asia Pacific, Middle East and Africa, and South America.
North America is anticipated to be the leader in the global oral care products market, in future. The U.S is expected to be the greatest contributor, in terms of revenue, to the growth of the oral care products market in this region. Also the presence of the leading players in North America could have a positive influence on the oral care products market.
Asia Pacific is expected to stand second behind North America. Countries such as India and China are expected to be the key growth contributors to the oral care products market, in this region.
Other regions such as South America and Middle East and Africa is anticipated to witness moderate growth in the oral care products market, in the coming years owing to the presence of fewer established players in these regions.
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