Web Push Notifications Software Market - Introduction
- Web push notification software helps companies and businesses to directly interact with the end-user while browsing on any commercial website. Content distribution feature of web push notification software helps companies to flash or push their latest commercial article or any product information on the end-user’s browsing platform.
- Web push notification software also enables companies to share targeted messages to website visitors in order to increase the traffic of potential customers and conversion of the sales lead. Information is shared with the end-user’s devices through web apps or websites.
- Solution providers are offering web push notification software that are compatible with browsing platforms, such as Firefox, Google Chrome, Opera, Safari, etc., and support mobile as well as desktops systems
- Web push notification software are majorly used by bloggers, publishers, and online merchants to deliver new update-related products and new product advertising content. Increase in adoption of digital marketing tools and technologies in the commercial sectors to directly connect with end-users is expected to propel the demand for web push notifications software during the forecast period.
Key Drivers of Web Push Notifications Software Market
- Increase in investment in digital marketing tools and web-based advertisement tools is expected to drive the market. Rise in rate of adoption of web push notifications software among e-commerce companies and publishers to improve the conversion rate of customers is also estimated to fuel the market.
- Increase in rate of adoption of web push notifications software with advanced marketing features is also projected to create opportunities for solution providers during the forecast period
Lack of awareness about new digital marketing tools in small & medium companies to hinder web push notifications software market
- Low rate of adoption of advanced digital marketing tools and platforms among small & medium companies due to lack of awareness regarding the benefits of advanced marketing tools is likely to restrain the market.
- Lack of skilled professionals among advertising and publishing companies to manage different business operations based on digital marketing platforms is also expected to hamper the market
Impact of COVID-19 on Global Web Push Notifications Software Market
- Most end-users are browsing the internet for entertainment as well as for commercial purposes during lockdown conditions. This is fueling visitor traffic on a different websites, which creates opportunities for the global web push notifications software market. Advertising & marketing companies or leading agencies are adopting new business strategies for product awareness and advertising methods and services, which in turn also creates revenue opportunities during lockdown conditions.
- Demand for web push notifications software is increasing during COVID-19 and is also projected to increase during the forecast period due to increasing awareness about the benefits of digital campaigning among users with the increasing impact of COVID-19
North America to Hold Major Share of Global Web Push Notifications Software Market
- North America holds a prominent share of the global web push notifications software market due to an increase in rate of adoption of digital advertising tools and digital web-based campaign management solutions by advertising & marketing companies in order to increase their customer base in the region
- The web push notifications software market in the Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to an increase in rate of adoption of technologically advanced software platforms to manage conversion ratio, campaign operations, and market risk in the region.
Key Players Operating in Global Web Push Notifications Software Market
OneSignal was founded in 2011 and is based in San Mateo, California, U.S. The company is a leading global provider of customer messaging and engagement solutions. The company offers solution and services in web & mobile notification; SMS & email, and in-app messaging services to different industry verticals.
- Datability Solutions, Inc.
Datability Solutions, Inc. is a leading company that provides push notification software solutions for different industry verticals. The company offers web push notification, app push notification, and messenger push notification.
Other key players operating in the global web push notifications software market include Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., and Swrve Inc.
Global Web Push Notifications Software Market: Research Scope
Global Web Push Notifications Software Market, by Deployment
Global Web Push Notifications Software Market, by Enterprise Size
- Small & Medium Enterprise
- Large Enterprises
Global Web Push Notifications Software Market, by Industry
- Retail & E-commerce
- Media & Entertainments
- Travel & Tourism
Global Web Push Notifications Software Market Segmentation, by Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
- Personalized Web Push Notifications
- Customer Messaging System
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