Global A2P SMS Market: Snapshot
Massive proliferation of application-to-person (A2P) messages in areas such as mobile banking, mobile payments, and mobile health services has led to significant expansion of the global A2P SMS market in the past few years. SMSs are extensively used as effective tools for customer engagement, customer service, activation and authentication, and as service delivery functions by enterprises and organizations. A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing to the provision of a secure and reliable operator channel and improvement in end-user experience, A2P SMSs are being widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare.
A2P SMSs are preferred over other content delivery mediums as they offer multiple advantages. An SMS can reach any network globally and is centrally invoiced. SMSs are one of the easiest and most attractive forms of mobile communication as most users are familiar with them. Furthermore, SMSs are supported by all mobile handsets across all mobile networks and operating systems.
TMR analysts suggest that the global A2P SMS market, with a valuation of US$62.01 bn in 2017, will exhibit a healthy 4.2% CAGR from 2017 and 2025 and rise to a valuation of US$86.53 bn by 2025.E-commerce and BFSI Industries to Remain Most Lucrative
On the basis of end-use Industry, the market has been classified into banking, financial services and Insurance (BFSI), retail, travel and transport, healthcare and hospitality, and media and entertainment (gaming). In industries such as transportation and hospitality, A2P SMSs are used for various ticketing applications such as airlines for delivering boarding passes, and payments for transportation services. Many financial services companies use A2P SMSs for services such as making payments, requesting account information and account transfers. Mobile network operators provide security for these companies by authorizing the financial service companies to identify their customers using mobile numbers.
Over the report’s forecast period, the segment of BFSI is expected to emerge as one of the most promising revenue opportunity for the global A2P SMS market. The increased consumer preference to online banking services is expected to emerge as the key factor pushing this possibility towards reality.
Consumer Relationship Management Services, Asia Pacific to Showcase Promising Growth Opportunities
On the basis of application, the global A2P SMS market is categorized into interactive services, pushed content services, promotional campaigns, inquiry related services, and customer relationship management (CRM) services. Of these, the segment of CRM services is expected to emerge as one of the key consumers of A2P SMSs owing to increased demand for billing and transactional services across the E-commerce and BFSI industries.
Geographically, the markets in Asia Pacific and North America, respectively, held the two leading spots in the global market in 2015. The leading position of the Asia Pacific market is chiefly attributed to the region’s large population base and the continuous increase in the number of mobile subscriptions. The thriving BFSI and E-commerce industries in developing economies in the region have also contributed to the increased demand for A2P SMS services.
Some of the leading companies operating in the global A2P SMS market profiled in the report are Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., CLX Communications AB, Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Cybercomm, Infobip Ltd, Route Mobile Limited, Angkor Data Communication Group Co., Ltd., tyntec, nexmo, and DIMOCO.
Global Application-to-Person (A2P) SMS Market: Overview
The A2P SMS market report provides an in-depth analysis of the global A2P SMS market for the period 2017-2025, wherein 2017 is the base year and the years from 2017 to 2025 is the forecast period. Data for 2016 has been included as historical information. The report covers all the prevalent trends playing a major role in the growth of the A2P SMS market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during the forecast period. The study provides a holistic perspective on market growth in terms of revenue estimates (in US$ Bn) and volume estimates (Bn SMSs), across different geographies, which includes North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America. The report provides cross-sectional analysis of the global A2P SMS market in terms of market estimates and projections for all the segments across different geographic regions. The report also covers profiles of major players, their growth strategies, their market positioning, and the various recent developments, and includes market positioning analysis of key players operating in the A2P SMS market.
Global Application-to-Person (A2P) SMS Market: Scope of the Report
This research study on the global A2P SMS market provides a detailed analysis of various applications and end-use Industries of A2P SMS available in the market. Based on the application, the market is divided into pushed content services, customer relationship management (CRM) services, promotional campaigns, interactive services, and inquiry related services. Among the various types of End-use Industries the global A2P SMS market has been segmented into retail, BFSI, travel and transport, healthcare and hospitality, entertainment (gaming) and media and others. The report includes a comprehensive coverage of the underlying economic development factors under the key trend analysis section.
Global Application-to-Person (A2P) SMS Market:Segmentation
The report aims to provide in-depth analysis of the global A2P SMS market across geographical regions, which are further segmented to cover in-depth country level analysis. Country wise cross sectional analysis for all segmentations of the report has also been included in the report. North America region is segmented into the U.S., Canada and Rest of North America. Similarly, under Europe, analysis for UK, Germany, France and Rest of Europe A2P SMS market has been provided. Asia Pacific section includes analysis of the China, India and Rest of APAC A2P SMS market. Analysis of A2P SMS market for South Africa, Nigeria and Rest of Middle East and Africa has been provided under MEA region, whereas under South America, A2P SMS markets across Argentina, Brazil and Rest of South America have been analyzed. The revenue and volume estimates for these regions and countries is also included in the report. The report also provides key trend analysis for all the regions and different policies and regulations implemented in countries across these regions.
Global Application-to-Person (A2P) SMS Market: Competitive Dynamics
The report also highlights the competition matrix of the A2P SMS market, positioning all the major players according to their geographic presence, market position, key recent developments, and segment growth. The report also provides recommendations for various new entrants, small and medium and large market players in the global A2P SMS market.
Under the company profiles section, the report provides an overview of the players operating in the market, the strategies deployed by them to gain competitive advantage, the annual revenue generated by them in the historical years, and their relevant business segment revenue. The key players profiled in this report include, Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., CLX Communications AB, Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Cybercomm, Infobip Ltd, Route Mobile Limited, Angkor Data Communication Group Co., Ltd., tyntec, nexmo and DIMOCO.
The Global A2P SMS market has been segmented as follows:
A2P SMS Market: By Application
- Pushed Content Services
- Customer Relationship Management Services
- Promotional campaigns
- Interactive Services
- Inquiry Related Services
A2P SMS Market: By End-use Industry
- Travel and Transport
- Healthcare and Hospitality
- Entertainment (Gaming) and Media
A2P SMS Market: By Region
- North America
- The U.S.
- Rest of North America
- Rest of Europe
- Asia Pacific (APAC)
- Rest of APAC
- Middle East and Africa (MEA)
- South Africa
- Rest of MEA
- South America (SA)
- Rest of SA