Telephony application server is used to transmit voice and data services by using an Internet connection instead of a traditional phone line. This technology helps add more scalability to companies so as to augment more channels over their existing trunks. It works on VoIP phone systems (Voice over Internet Protocol) and Public Switched Telephone Networks (PSTNs). Telephony application server does not need a physical connection to a telephone company; it operates virtually.
The global telephony application server market is primarily driven by migration of telecom companies from traditional networks to IP networks, which is due to return on investment (ROI) benefits and control capabilities associated with the telephony application server service. In addition, telephony application server has evolved as a cost-effective alternative to traditional telephony systems, including PSTN and ISDN. The cost of installing multiple lines for traditional telephone and Internet services is reduced as both voice and data can be transferred through a single Internet line. Furthermore, increasing competition in the telephony application server market has compelled vendors to offer competitive pricing and complimentary features with their services to attract customers. Also, telephony application server enables business organizations to add further channels to their existing trunks. It also offers flexibility to customers by providing local contact numbers irrespective of their geographical location. This helps organizations create their virtual presence in different regions. Furthermore, it enables organizations to add new users to the existing infrastructure. However, interoperability and security concerns are some of the major issues faced by telephony application servers. Data breach has become a matter a serious concern for organizations due to the increasing number of cyber-attacks during recent years. As voice data is transmitted over Internet lines, telephony application server encounters security threats and is vulnerable to cyber-attacks.
The global telephony application server market can be segmented based on component, connectivity type, organization size, end-user vertical, and region. Based on component, the global telephony application server market can be classified into software and services. The services segment can be sub-segmented into professional services and managed services. SMEs and large enterprises are included under the organization size segment of the telephony application server market. In terms of end-user vertical, the telephony application server market can be segregated into education, banking, financial services and insurance (BFSI), manufacturing, healthcare, defense, retail & e-commerce, media & entertainment, IT & telecom, oil & gas, and others.
The report covers the analysis of these segments across North America, Europe, Asia Pacific, Middle East & Africa, and South America, along with qualitative analysis for market estimates supplementing the growth of telephony application server market during the forecast period. North America is anticipated to be a dominant market for telephony application servers in 2018, accounting for more than half of the global market revenue share. The region is expected to continue with its leading position throughout the forecast period. This can be ascribed to the presence of tech-savvy gadget user base and rise in demand for advanced communication services in the region. Asia Pacific is anticipated to be a lucrative telephony application server market due to transition of large enterprises based in the region toward telephony application server solutions. Moreover, the introduction of low-cost mobile phones and tablets is expected to increase the demand for telephony application servers in the region. However, different regulatory compliances and limited availability of efficient Internet connectivity are anticipated to hamper the growth of the telephony application server market in Asia Pacific. The telephony application server in Europe is expected to grow rapidly during the forecast period.
Key players profiled in the telephony application server market include IBM, Microsoft, Apache, Cisco, RedHat, SAP, Adobe Systems, Oracle, Attachmate, NEC, Software AG, and Fujitsu. Other prominent market participants and competitors include BonitaSoft, CA Technologies, Hewlett Packard, HostBridge, Nastel Technologies, Compuware, Java, Linux, and Web analytics.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.
TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.
Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.