Self-service helps customers in availing of services without requiring any support from direct service employees. With the help of self-service, customers can perform all the required tasks in a short period of time and at lower costs. Self-service increases customer satisfaction and delivers standardized services. It also helps employees to work remotely and makes the offering of services possible from any location worldwide. Self-service webcasting is used to make virtual events successful. Trends in webcasting, such as the adoption of self-service webcasts, enable the delivery of high-impact video events.

Self-service webcasts are browser-based and the most secure and customizable webcasting platform in the market. Self-service webcasts can be viewed on any mobile device, laptop, and computer through a single URL. They enable automated video signal acquisition from existing IP-based video conferencing units or encoders, telephone lines, and webcams.

Self-service webcasting enables users to control the process of webcasting with modified features. Users at any skill level are able to broadcast, customize, and schedule video or audio webcasts. The shift toward self-service models has made webcasting simpler to use, thus lowering costs, boosting utilization rates, and propelling the addressable market. Therefore, pricing models are developing to flat-rate, subscription-based pricing, letting users host several events.

The new generation of webcasting, driven by effective and easy-to-use self-service solutions, meets the requirements of businesses for greater agility and speed. Additionally, companies are able to leverage their present investments in other communication assets such as telephony infrastructure, audio conferencing, and video conferencing, by easily integrating them into webcasts.

Webcasting comprises a set of cloud technologies that allow the delivery of web-based content in real time. Users choose webcasting solutions over web conferences when there is a requirement for greater scalability, reliability, support, branding, and other customization capabilities. 

Advanced technologies such as remote service management and wireless communications are expected to drive demand for self-service webcasting in the near future. Self-service webcasting delivered through the cloud decreases complexity and costs and is critical to drive adoption. Social webcasting is gradually supporting the idea of driving audience interaction and engagement by allowing integration with different social media and communities. The emergence of self-service webcasting has moved the power from limited trained event professionals in an enterprise to numerous users that can now effortlessly produce high-impact, professional-quality events right from their mobile devices or desktops. Webcasting enables video signal acquisition from a range of sources, allowing flexible video capture that delivers performance tracking, greater control, and high quality. These factors are expected to boost the global self-service webcasting market in the coming years.

However, high cost of the solutions and errors in self-service webcast solutions are projected to restrain the global self-service webcasting market during the forecast period. Nevertheless, the rising popularity of and demand for self-service webcasting are anticipated to offer attractive growth opportunities to major players in the global self-service webcasting market in the next few years.

The global self-service webcasting market can be segmented based on device, operating system, and region. In terms of device, the self-service webcasting market can be categorized into desktop, laptop, and mobile. Self-service webcasting can be viewed on any desktop, laptop, or mobile device through a single URL. Based on operating system, the self-service webcasting market can be classified into iOS and Android.

In terms of region, the global self-service webcasting market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. North America is anticipated to hold a leading share of the global self-service webcasting market during the forecast period. This is attributable to the presence of global players in the region.

Some of the leading companies operating in the global self-service webcasting market are TalkPoint, West Corporation, Company Webcast, Arkadin Cloud Communications, Cisco Systems, Adobe Inc., InXpo, Inc., ReadyTalk, and ClickWebinar.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Self Service Webcasting Market

Pre Book