Self-service helps customers in availing of services without requiring any support from direct service employees. With the help of self-service, customers can perform all the required tasks in a short period of time and at lower costs. Self-service increases customer satisfaction and delivers standardized services. It also helps employees to work remotely and makes the offering of services possible from any location worldwide. Self-service webcasting is used to make virtual events successful. Trends in webcasting, such as the adoption of self-service webcasts, enable the delivery of high-impact video events.

Self-service webcasts are browser-based and the most secure and customizable webcasting platform in the market. Self-service webcasts can be viewed on any mobile device, laptop, and computer through a single URL. They enable automated video signal acquisition from existing IP-based video conferencing units or encoders, telephone lines, and webcams.

Self-service webcasting enables users to control the process of webcasting with modified features. Users at any skill level are able to broadcast, customize, and schedule video or audio webcasts. The shift toward self-service models has made webcasting simpler to use, thus lowering costs, boosting utilization rates, and propelling the addressable market. Therefore, pricing models are developing to flat-rate, subscription-based pricing, letting users host several events.

The new generation of webcasting, driven by effective and easy-to-use self-service solutions, meets the requirements of businesses for greater agility and speed. Additionally, companies are able to leverage their present investments in other communication assets such as telephony infrastructure, audio conferencing, and video conferencing, by easily integrating them into webcasts.

Webcasting comprises a set of cloud technologies that allow the delivery of web-based content in real time. Users choose webcasting solutions over web conferences when there is a requirement for greater scalability, reliability, support, branding, and other customization capabilities. 

Advanced technologies such as remote service management and wireless communications are expected to drive demand for self-service webcasting in the near future. Self-service webcasting delivered through the cloud decreases complexity and costs and is critical to drive adoption. Social webcasting is gradually supporting the idea of driving audience interaction and engagement by allowing integration with different social media and communities. The emergence of self-service webcasting has moved the power from limited trained event professionals in an enterprise to numerous users that can now effortlessly produce high-impact, professional-quality events right from their mobile devices or desktops. Webcasting enables video signal acquisition from a range of sources, allowing flexible video capture that delivers performance tracking, greater control, and high quality. These factors are expected to boost the global self-service webcasting market in the coming years.

However, high cost of the solutions and errors in self-service webcast solutions are projected to restrain the global self-service webcasting market during the forecast period. Nevertheless, the rising popularity of and demand for self-service webcasting are anticipated to offer attractive growth opportunities to major players in the global self-service webcasting market in the next few years.

The global self-service webcasting market can be segmented based on device, operating system, and region. In terms of device, the self-service webcasting market can be categorized into desktop, laptop, and mobile. Self-service webcasting can be viewed on any desktop, laptop, or mobile device through a single URL. Based on operating system, the self-service webcasting market can be classified into iOS and Android.

In terms of region, the global self-service webcasting market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. North America is anticipated to hold a leading share of the global self-service webcasting market during the forecast period. This is attributable to the presence of global players in the region.

Some of the leading companies operating in the global self-service webcasting market are TalkPoint, West Corporation, Company Webcast, Arkadin Cloud Communications, Cisco Systems, Adobe Inc., InXpo, Inc., ReadyTalk, and ClickWebinar.

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