Video magnifier is an electronic device which provides electronic magnification of the printed material, using a video camera that projects the image of what the camera is focused on, on a display screen. Video magnifiers, also called closed circuit televisions (CCTV), are mostly used by people with low vision and wherein conventional magnifying glasses are not efficient. Hand-held video magnifiers are portable and small magnifiers to read anything including, labels of products and medicine bottles, newspapers, maps, etc. Video magnifiers, traditionally used for near viewing, also possess distance viewing capabilities. These devices are available in different screen sizes and magnification levels. Hand-held video magnifiers offer several features, such as contrast modes, TV/monitor connection, freeze frame and image capture, adjustable magnification, HD screen, etc. Speech output options are also offered by these devices for assisting people with low vision.
Hand-held video magnifiers are primarily employed in spot use. Different models of hand-held video magnifiers have different magnification ranges. Certain models of hand-held video magnifiers provide black and white display, mainly used for reading newspapers, or full color displays. Most of the hand-held video magnifiers in the market offer a reverse video feature, i.e., black letters on white background or white letters on black background. However, hand-held video magnifiers are suitable only for specific applications and cannot be used for activities such as knitting. Online channel has become the largest platform for hand-held video magnifiers, driving their demand across geographies. Vendors are presently offering a tablet operating system and touchscreen as part of the video magnifier’s interface. Software video magnifiers running on iPhone and android are emerging in the hand-held video magnifiers market to avoid high cost associated with hardware video magnifiers. Video magnifiers require power, either via mains electricity or from a battery. Thus, high power requirement and high price are anticipated to restrain the growth of the hand-held video magnifier market during the forecast period.
The global hand-held video magnifier market can be segmented based on screen size, end-user, price range, and region. In terms of screen size, the hand-held video magnifier market can be classified into 3 to 5 inch and more than 5 inch. Based on end-user, the hand-held video magnifier market can be divided into individual and enterprise. The enterprise segment includes retail stores and education institutes. In the enterprise segment, increasing demand of hand-held video magnifiers for viewing product labels at grocery stores drives the market growth. Individuals use hand-held video magnifier for applications such as reading newspaper, viewing tables, etc. Users with low vision or who are partially blind drive the growth of the individual end-user segment. Based on price range, the global hand-held video magnifier market can be split into less than US$ 500, US$ 500 to US$ 1000, and more than US$ 1000.
In terms of region, the global hand-held video magnifier market can be categorized into North America, Asia Pacific, Middle East & Africa, South America, and Europe. The hand-held video magnifier market in Asia Pacific is expected to grow rapidly during the forecast period due to increase in demand for the product across end-users. In the region, China and India are anticipated to be the largest markets for hand-held video magnifiers over the forecast period.
Key players operating in the global hand-held video magnifier market include Irie-AT, VisionAid Technologies Ltd., Enhanced Vision, ZOOMAX Technology Co., Limited, MaxiAids.com, CECITECH Inc., Optelec, Freedom Scientific Inc., ViSee Magnifiers, Koolertron (Shenzhen Kuletong Technology Co. Limited), and Humanware Australia Pty Ltd. Companies in the hand-held video magnifier market are focusing on partnering with resellers and distributors to generate sales and expand their customer base. Vendors are focusing on offering configurable hand-held video magnifier based on user’s application.
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