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Hair Towel Wrap Market

Hair Towel Wrap Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Hair Towel Wrap: Introduction

  • A hair towel wrap is a towel wrapped around the hair after hair wash to absorb extra moisture and to keep the hair secure while doing routine tasks. Hair towel wraps are made from different materials such as microfiber, silk, and polyester.
  • Rising hair fall issues, and growing awareness regarding benefits associated with hair towel wraps such as easy drying of hair without damaging the hair, and lightweight as compared to regular towels is expected to propel the growth of the hair towel wrap market during the forecast period.

Key Drivers and Opportunities of the Hair Towel Wrap Market

  • A hair towel wrap has numerous advantages - it helps in retaining moisture overnight, is lighter and more comfortable as compared to regular towels, prevents frizz, and helps in absorbing water quicker. All these factors are expected to help in the growth of the hair towel wrap market. Furthermore, increasing hair damage issues owing to factors such as improper nutrition and diet, stress, and hormonal changes, is creating awareness among customers about the benefit of using products such as hair towel wraps, which helps in minimizing breakage of hair after wash. This is expected to further boost the demand for hair towel wraps during the forecast period.
  • Manufacturers of hair towel wraps are focusing on research and development and introducing compact and delicate towel wraps using material such as microfiber, satin, and mulberry silk as per the demand of customers. These wraps lessen the chances of tangles, and keeps the hair smooth. However, hair towel wraps are more expensive than normal towels, due to which many consumers prefer to use regular towels to avoid the extra cost. Nevertheless, companies are moving toward sustainability and making bamboo hair towel wraps at an affordable rate, which also helps in drying the hair naturally, and has ultra-absorbent properties. This is likely to create an opportunity for the growth of the market during the forecast period.

North America to Hold Major Share of the Hair Towel Wrap Market

  • In terms of region, the global hair towel wrap market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America accounted for the largest clientele in the hair towel wrap market. One of the major factors driving the demand for hair towel wraps in this region is increase in adoption of hair towel wraps by various end-users such as salons & spas, beauty parlors, hair care clinics, and for personal use. In addition, the increasing use of hair towel wraps among consumers in the U.S, and Canada is expected to drive the market. Rising demand for quick and safe hair drying methods is propelling the growth of the hair towel wrap market in the region.

Key Players Operating in the Global Market

Major players operating in the global hair towel wrap market include:

  • AQUIS
  • Evolatree
  • Miniso
  • Mush
  • Silke London
  • Slip Silk Pillowcase
  • The Perfect Haircare
  • ThisIsSilk
  • Turbie Twist
  • Utopia Towels Inc.

Hair Towel Wrap Market: Research Scope

Hair Towel Wrap Market by Material Type

  • Microfiber
  • Nylon
  • Cotton
  • Polyester
  • Bamboo
  • Others (Terrycloth, Polycotton, etc.)

Hair Towel Wrap Market, by Price

  • Below US$ 10
  • US$ 10 to US$ 20
  • Above US$ 20

Hair Towel Wrap Market, by Distribution Channel

  • Online
    • E-commerce website
    • Company owned website
  • Offline
    • Hypermarkets/Supermarkets
    • Other Retail Stores

Hair Towel Wrap Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
Hair Towel Wrap Market

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