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Hair Towel Wrap Market: Introduction

A hair towel is a soft, supple cloth (much smaller than a bath towel) that wraps around one’s hair. Hair towel wraps are a relatively new inclusion to the hair-care and beauty market; they are fast replacing the heavy, bulky bath towels people use to wrap around their heads after a shower. Hair towel wraps are mostly made from ultra-absorbent materials. A quick-dry hair towel is perfect for all hair types — curly hair, delicate hair, straight hair — or for anyone who wants to protect their hair from damage. Hair towel wraps are simple, affordable beauty tools that can make a big difference in one’s beauty routine and to one’s hair health.

Key drivers of the Hair Towel Wrap Market

Hair towel wraps are most popular among women for personal use. Rise in number of spas & salons, beauty parlors, hair care clinics etc. is leading to a growing requirement for hair towel wraps. Also, hair towel wraps have a huge scope in events such as weddings, big parties, seminars, and meetings. Increasing awareness about the various types of hair towel wraps is enhancing the growth of the market. These factors act as drivers and propels the demand for hair towel wraps at the global level.

Microfiber towels creating opportunities in the Hair Towel Wrap Market

The latest innovation is the advanced microfiber feature in hair towels. It is a large towel that absorbs 10 times its weight in water and reduces hair-drying time to a large extent. The towel is prepared from soft microfiber that is gentle on hair but is also highly absorbent. The towel is a large rectangle, measuring 39.4 inches x 23.5 inches, and accommodates most head sizes and hair lengths. The hair needs to be wrapped into it and the end is tucked into the stretchy loop in the back. These factors create new opportunities in the hair towel wrap market.

Regular hair towels a restraint for the Hair Towel Wrap Market

The coarse texture and dryness of a cotton or terry cloth towel can cause harm to hair follicles. This can further lead to split ends and result in small craters along the hair shaft, thus weakening the hair. These factors restrain the hair towel wrap market.

North America the dominant market

The North America market accounts for highest share in the hair towel wrap market in terms of revenue contribution as compared to markets in other regions due to increased adoption of hair towel wraps by various end-users such as salons & spas, beauty parlors, hair care clinics, and personal use in the region. In addition, increasing usage of hair towel wraps among consumers in the U.S, and Canada is expected to trigger their demand. Rapidly growing demand for quick hair drying methods is impacting the growth of the hair towel wrap market in this region.

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the hair towel wrap market are:

  • Turbie Twist
  • Utopia Towels Inc.
  • AQUIS
  • The Perfect Haircare.
  • Evolatree

Hair Towel Wrap Market: Research Scope

Hair Towel Wrap Market, by Hair Type

  • Curly hair
  • Delicate hair
  • Straight hair
  • Others

Hair Towel Wrap Market, by Distribution Channel

  • Online
  • Offline

Hair Towel Wrap Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the hair towel wrap market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Hair Towel Wrap Market