Global Enterprise Mobility Platform Market: Introduction

Enterprise mobility platform is a framework to help IT departments to manage mobile workers and to address security risks. The top three mobility challenges in the current market scenario are: securing corporate information, integrating with other systems, and supporting multiple devices. Enterprise mobility platforms enable enterprises to overcome these challenges.

The four major types of enterprise mobility management solutions in the market include mobile device management, mobile application management, mobile content management, and bring your own device (BYOD).

Enterprise mobility platform market

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Global Enterprise Mobility Platform Market - Dynamics

Increasing Need to Manage Devices, Application, and Content within an Enterprise

The need to manage devices, applications, and content has been growing with the increase in the number of IoT connected devices and has increased drastically with the smart devices revolution. It is expected that by the end of 2020, the number of IoT devices would cross the 22 billion mark. The necessity to manage content and devices has increased due to the rising number of devices and the usage of applications, and this is driving the demand for enterprise mobility platforms.

Increasing Need to Manage Enterprise Content is Expected Drive the Enterprise Mobility Platform Market

It is expected that the global enterprise content management market will surpass revenue of US$ 66 Bn in year 2023. The need to manage the large volume of content which can be reused, edited, published, and translated is growing exponentially. Adoption of enterprise content management systems is also expected to drive the demand for enterprise mobility platforms.

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Cost Concerns Restricting Growth of the Enterprise Mobility Platform Market

Cost of Deployment

The cost of deployment of enterprise mobility platforms is comparatively high. The system integration cost from the conventional workflow system is typically a costly process. Regions such as Asia Pacific are highly focused on cost efficiency which could impact the growth of the enterprise mobility platform market in the largest market across the globe.  

North America Expected to Dominate the Global Enterprise Mobility Platform Market

In terms of region, the global enterprise mobility platform market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global enterprise mobility platform market during the forecast period, as the adoption of content and device management technologies by SMEs within this region is very high compared to other regions.

Enterprise mobility platform market 1

Global Enterprise Mobility Platform Market – Competition Landscape

  • In March 2017, VMware and Citrix, which are dominant enterprise software providers, formed a partnership with Samsung. Both companies integrated their mobility and desktop offerings with Samsung Desktop Experience (DeX), keeping in view the new Galaxy S8 smartphone.

VMware, Inc

Established in 1998, VMware, Inc is headquartered Palo Alto, California, the United States. The company is engaged in development and application of virtualization technologies with x86 server-based computing, separating application software from the underlying hardware.

Global Enterprise Mobility Platform Market: Segmentation

The global enterprise mobility platform market can be segmented based on:

  • Enterprise Size
  • Industry
  • Region

Global Enterprise Mobility Platform Market, by Enterprise Size

Based on enterprise size, the global enterprise mobility platform market can be divided into:

  • Small & Medium Enterprises
  • Large Enterprises

Global Enterprise Mobility Platform Market, by Industry

In terms of industry, the global enterprise mobility platform market can be segregated into:

  • Banking, Financial Services & Insurance
  • Telecom & Information Technology (IT)
  • Manufacturing
  • Construction
  • Wholesale Distribution
  • Non-profit Organizations
  • Chemicals
  • Food and Beverage
  • Retail
  • Others (Hospitality, Government, and Public Sector, etc.)

Regional analysis of the global enterprise mobility platform market includes:

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America
Enterprise mobility platform market 2

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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