Dry Hair Cap – Introduction

  • In a recent HairRx study, it was found that about 68% of women across the globe were unhappy with their hair and nearly 80% were dependent on their hair to feel more confident
  • Rising concerns among women regarding the health of their hair has resulted in increased adoption of hair care products that are natural and rejuvenates damaged hair
  • Dry hair cap is a hair care product which is essentially a towel for hair designed in a way that it feels light on the head and offers quick drying of hair
  • Dry hair caps are normally referred to as hair turban towel, and in recent years have gained significant popularity among young women 

Substantial Benefits Offered by Dry Hair Caps to Drive Demand in the Global Market

  • Dry hair caps these days are made of microfibers which keep the hair’s moisture intact. Also, the dry hair cap offers more convenience than a traditional towel as it is not heavy while wrapped over the head and provides ease of multitasking.
  • Blow dry and other heat treatment are considered harmful to hair; dry hair caps on the other hand are anticipated to be a harmless, hassle free alternative to drying of hair
  • These advantages offered by dry hair caps are expected to drive their demand during the forecast period 

Shifting Consumer Preference influenced by Social Media and Digital Platform Trends

  • Modernization and explosive growth of e-commerce has made it easier for small scale manufacturers to establish a global presence
  • Furthermore, shift in consumer buying trends is also expected to provide market players with an opportunity to expand their customer base
  • Companies are expected to gain access to a wide consumer base globally with the help of interactive digital platforms and social media influencers
  • In the coming years, the rising influence of social media and digital platforms on consumer buying decisions is anticipated to bolster the sale of dry hair caps

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Significant competition Might Challenge the Market

  • The market for dry hair caps is highly fragmented due to the presence of numerous small and mid-scale local manufacturers
  • The market faces tough competition from local players in terms of pricing. As local generic brands have the option of offering low price, larger brands face challenges in terms of subsiding their marginal growth. This is expected to adversely impact the market in the coming years. 

Asia Pacific to Hold Leading Share of the Global Dry Hair Cap Market

  • In terms of geography, the global dry hair cap market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • Country and sub-region level analysis of North America region features the U.S., Canada, and Rest of North America. Analysis and forecast of the dry hair cap market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The dry hair cap market in South America is segmented into Brazil and Rest of South America.
  • Asia Pacific dominated the global market in 2018, owing to presence of several small manufacturers present across China and India. In addition, availability of raw materials at a relatively lower price is also expected to attract growth to the overall market.
  • The market in Asia Pacific is projected to expand at a rapid pace, followed by North America and Europe during the forecast period 

Key Players Operating in the Dry Hair Cap Market

The global dry hair cap market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global dry hair cap market are: 

  • AllTopBargains
  • Anself SA
  • AQUIS
  • Bucky
  • GRUNDIG
  • com, Inc.
  • Lian LifeStyle
  • THE BURMAX COMPANY
  • Turbie Twist
  • Unique Girl Store 

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Global Dry Hair Cap Market: Research Scope

Global Dry Hair Cap Market, by Material

  • Microfiber
  • Cotton
  • Terrycloth 

Global Dry Hair Cap Market, by Price Range

  • Low (Below US$ 5)
  • Medium (US$ 5 - US$ 20)
  • High (Above US$ 20) 

Global Dry Hair Cap Market, by End-user

  • Babies
  • Children
  • Adults 

Global Dry Hair Cap Market, by Distribution Channel

  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Large Format Stores
    • Specialty Stores
    • Independent Retailers

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

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Dry Hair Cap Market