Dry Hair Cap – Introduction

  • In a recent HairRx study, it was found that about 68% of women across the globe were unhappy with their hair and nearly 80% were dependent on their hair to feel more confident
  • Rising concerns among women regarding the health of their hair has resulted in increased adoption of hair care products that are natural and rejuvenates damaged hair
  • Dry hair cap is a hair care product which is essentially a towel for hair designed in a way that it feels light on the head and offers quick drying of hair
  • Dry hair caps are normally referred to as hair turban towel, and in recent years have gained significant popularity among young women 

Substantial Benefits Offered by Dry Hair Caps to Drive Demand in the Global Market

  • Dry hair caps these days are made of microfibers which keep the hair’s moisture intact. Also, the dry hair cap offers more convenience than a traditional towel as it is not heavy while wrapped over the head and provides ease of multitasking.
  • Blow dry and other heat treatment are considered harmful to hair; dry hair caps on the other hand are anticipated to be a harmless, hassle free alternative to drying of hair
  • These advantages offered by dry hair caps are expected to drive their demand during the forecast period 

Shifting Consumer Preference influenced by Social Media and Digital Platform Trends

  • Modernization and explosive growth of e-commerce has made it easier for small scale manufacturers to establish a global presence
  • Furthermore, shift in consumer buying trends is also expected to provide market players with an opportunity to expand their customer base
  • Companies are expected to gain access to a wide consumer base globally with the help of interactive digital platforms and social media influencers
  • In the coming years, the rising influence of social media and digital platforms on consumer buying decisions is anticipated to bolster the sale of dry hair caps

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Significant competition Might Challenge the Market

  • The market for dry hair caps is highly fragmented due to the presence of numerous small and mid-scale local manufacturers
  • The market faces tough competition from local players in terms of pricing. As local generic brands have the option of offering low price, larger brands face challenges in terms of subsiding their marginal growth. This is expected to adversely impact the market in the coming years. 

Asia Pacific to Hold Leading Share of the Global Dry Hair Cap Market

  • In terms of geography, the global dry hair cap market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • Country and sub-region level analysis of North America region features the U.S., Canada, and Rest of North America. Analysis and forecast of the dry hair cap market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The dry hair cap market in South America is segmented into Brazil and Rest of South America.
  • Asia Pacific dominated the global market in 2018, owing to presence of several small manufacturers present across China and India. In addition, availability of raw materials at a relatively lower price is also expected to attract growth to the overall market.
  • The market in Asia Pacific is projected to expand at a rapid pace, followed by North America and Europe during the forecast period 

Key Players Operating in the Dry Hair Cap Market

The global dry hair cap market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global dry hair cap market are: 

  • AllTopBargains
  • Anself SA
  • Bucky
  • com, Inc.
  • Lian LifeStyle
  • Turbie Twist
  • Unique Girl Store 

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Global Dry Hair Cap Market: Research Scope

Global Dry Hair Cap Market, by Material

  • Microfiber
  • Cotton
  • Terrycloth 

Global Dry Hair Cap Market, by Price Range

  • Low (Below US$ 5)
  • Medium (US$ 5 - US$ 20)
  • High (Above US$ 20) 

Global Dry Hair Cap Market, by End-user

  • Babies
  • Children
  • Adults 

Global Dry Hair Cap Market, by Distribution Channel

  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Large Format Stores
    • Specialty Stores
    • Independent Retailers

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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Dry Hair Cap Market

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