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Heated Towel Rail Market

Heated Towel Rail Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Heated Towel Rail: Introduction

  • A heated towel rail, sometimes known as a towel rails radiator, is an apparatus that warms towels before they are utilized.
  • The towel warmer in washrooms might be utilized to dry and warm towels while being harmless to the ecosystem. Warmed towel rails are becoming common because of innovation and changes in the designs.

Key Drivers of the Global Heated Towel Rail Market

  • Heated towel rails are likely to be the favored alternative in current, contemporary washrooms as they are more in line with advanced bathroom models and attractive compared to standard radiators. Increase in demand for advanced bathroom models is driving global demand for heated towel rails.
  • Nowadays, electric heated towel rails are highly popular. They are energy efficient and a simple choice of towel rails. Electric warmed towel rails are free working frameworks and can be associated with indoor regulators and adjusts to the heat as required.

Increasing adoption of heated towel rails for hygienic purposes expected to create market opportunity

  • Pretty much every five-star lodging has introduced heated towel racks or rails. It additionally offers different benefits, such as banishing microbes, improving on capacity arrangement, offering energy effectiveness, and can be used for laundry purposes for clothing.
  • In clinics and hospitals, dry clothes or towels are consistently essential for surgeries, and to bandage small scraps or wounds. These facts are an indication of market growth of heated towel rails for hygienic purposes.

Scaling down usage of heated towel rails due to inefficiency compared to radiators and unavailability of right size may work as a market restraint

  • The issue is that the covering part of the rod or the heating body utilizes energy, and the time taken to heat the room is more compared to the time taken while using a radiator. Hence, it takes more time to heat the room if the room is bigger in size.
  • Too large rails may be unnecessary and too small ones mean the towels lap over one another and will not dry successfully. A right customized size of rail is needed. Therefore, appropriate length of towel rails is crucial in the market.

Asia Pacific, North America, and Europe Projected be Potential Markets for Heated Towel Rail

  • The hospitality industry is expected to hold large market share in North America and Europe, essentially because of the early adoption of heated towel rails.
  • Vigorous development in infrastructure across emerging economies, including India and China is enabling the expansion of the heater towel rail market in different areas, especially hotels and medical clinics.

Key Players Operating in the Global Heated Towel Rail market

Organizations are targeting on extending their product offerings and striving to satisfy customer need for cutting edge and extravagant restroom extras. Heated towel rails focus on a niche segment of customers. In June 2021, South Africa based company Bathroom Butler announced plans to launch a smart technology heated towel rack in the U.S. market. The company is planning to expand its product portfolio in the U.S. market.

Some of the key companies active in the heated towel rail market are listed below:

  • WarmlyYours.com, Inc.
  • Vogue UK Ltd.
  • Zehnder Group AG
  • Innoka
  • Kudox
  • Pottery Barn
  • Bathroom Butler
  • Archipro

Heated Towel Rail Market, by Price

  • Low (US$ 300 and below)
  • Medium (US$ 301-US$ 600)
  • High (US$ 601 and above)

Heated Towel Rail Market, by Style

  • Ladder Rails
  • Individually Heated Rails
  • Free Standing Rails

Heated Towel Rail Market, by Type

  • Electric
  • Hydronic/ Liquid Filled

Heated Towel Rail Market, by Product Finish

  • Stainless Steel
  • Chromium Platting

Heated Towel Rail Market, by Distribution Channel

  • Online
    • Third Party Website
    • Company Owned Website
  • Offline
    • Specialty Stores
    • Hypermarkets and Supermarkets
    • Others

Heated Towel Rail Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Western Europe
    • Germany
    • U.K.
    • France
    • Spain
    • Italy
    • Nordic countries
    • Belgium
    • Netherlands
    • Luxembourg
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • North Africa
    • Rest of Middle East & Africa
  • Latin America
    • Mexico
    • Brazil
    • Peru
    • Chile
    • Rest of Latin America

The report on the heated towel rail market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

Heated Towel Rail Market

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