Demographic factors play a crucial role in the development of baby care products market worldwide. Some of the key factors impacting healthy growth of baby care market include parents’ preference and awareness about baby care products, growing consumer spending on baby care products, and more women entering the workforce, which is driving the demand for alternatives of traditional baby care methods. These factors in combination with growing number of research demonstrations and the absolute need of hygiene and balanced care of child’s health will continue to drive spending on baby care products. 


Mostly baby care supplies are consumed from birth until age four. According to our estimates, there were about 636 million babies aged between 0 years to 4 years in 2010 worldwide and about 553 million (about 90%) lived in developing and less developed economies.On an average, more than 140 million babies are born globally every year, with developing and less developed countries accounting for more than 92% of the births. This trend is expected to remain constant over the next 40 years.


Between 1980 and 2010, number of women entering into main stream workforce has increased considerably all across the globe. The female labor participation rate has increased by 4.1% globally over last three decades. East Asia and Pacific has shown a slight decline of 3%, while Latin America has witnessed the highest growth in women labor during this period. More and more women have started working and therefore they get less time for caring their babies with traditional methods and this fact has created an opportunity for the baby care products market. In the near future, number of working women is expected to increase, which will support the healthy growth of baby care market.


The below diagram illustrates the prospects and potential of various segments of baby care product market. It is evident that baby skin care and toiletries are segments of focus with high market share and positive future outlook. However, baby powder segment is reflecting downside trend and has negative future outlook. Baby hair care segment has small market penetration and has positive outlook for future. Baby sun care segment has lower penetration as parents refrain from taking their child into direct sunlight often. Increasing trend of use of shower gel as preferred bath product for their babies by parents is creating positive future outlook for this segment.


Stakeholders may find the market entry barriers to be at the higher side for baby skin care products, because of high product development costs. Some common entry barriers for all product categories are the stringent legislations regulating the commercialization of baby care products, and the numerous clinical trials required. Baby toiletries is expected to have the lowest entry barriers because this face less regulatory issues and the development costs are relatively less than the other baby care products. Baby bath products and baby hair care products are witnessing robust growth rate and possess huge growth potential in near future.

Across the world, the spending behavior for baby care products is considerably dependent on the demographic breakdown of a society. For instance, family size, income levels, and educational backgrounds influence the spending habits of individuals and many are opting for convenient and easy-to-use products. Along with this, the need to maintain hygiene among children, which is related to proper development, is driving the sales of baby care products. 

Baby cosmetics and toiletries, baby safety and convenience products, and geography are the criteria based on which the baby care products market is divided in this report. Based on each criterion, the various segments and sub-segments are examined for growth trends and market size analytics for the 2007-2017 period. Following this, market drivers and product development parameters are scrutinized to assess growth opportunities for market participants.

The report points out the high product development cost of baby care products as the reason for the limited entry of new players into the market. Some other barriers on entry into this market are the stringent regulations for the commercialization of baby care products and the high number of clinical trials required prior to market entry. Nevertheless, not all products incur high development costs and high costs on compliance with strict product specification requirements; thus, the market will witness increasing participation from new entrants in the future.

Overview of Global Baby Care Products Market

The global market for baby care products is poised to rise at a CAGR of 7.0% from 2012 to 2017, leading to the market’s valuation increasing from US$44.7 bn to US$66.8 bn between 2011 and 2017. Currently, the EMEA region is dominant in this market and is expected to retain its dominance in the forecast period, with a share of close to 34.7% expected for the region in the global market by the end of 2017. This region will be trailed by Asia Pacific in terms of market share due to the increasing middle-class population with rising disposable incomes.

The baby care products market is displaying a steadfast growth rate due to several reasons. The rising number of live births in developing nations and considerably rising disposable incomes in these regions are the reasons for high spending on convenient baby care products. In addition, the rising preference to having children at a relatively higher age and the large number of women in the workforce are driving sales of baby care products.

Product-wise, baby cosmetics and toiletries contribute a significant revenue to this market. In 2011, this segment contributed 92.2% of the overall revenue of the market. In absolute numbers, the baby cosmetics and toiletries segment was valued at US$41.3 bn in 2011. Between 2012 and 2017, the product segment will display a 7.1% CAGR and will be valued at US$62.3 bn by the end of 2017.

Major Companies in Global Baby Care Products Market

Top companies that operate in the global baby care products market are Kimberley-Clark Corporation, Procter and Gamble Company, and Johnson & Johnson.

Global Baby Care Products Market, by Baby Cosmetics and Toiletries

      • Baby Massage Oil
      • Body Lotions
      • Baby Powder
      • Creams/Ointments/Jelly
      • Baby Shampoo and Conditioner
      • Detangles
      • Bubble Bath/Shower gel
      • Soaps
    • Toiletries
      • Cloth
      • Diapers
      • Training nappy
      • Waterproof nappy/disposable diapers
      • Baby wipes
      • Baby perfumes and fragrances
    • Baby Sun Care
    • Baby Safety and Convenience Products
      • Baby strollers
      • Baby car seats
      • Natural and organic baby care products
  • Geographical Regions
    • North America
    • Asia Pacific
    • EMEA
    • Latin America

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights               

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • A clear understanding of the competitive landscape and key product segments