Concern about wellness of a baby has always been there, what was lacking was increased awareness about nutritional requirements and holistic wellness of babies. The global baby care products market is primarily driven by this awareness among parents regarding baby’s health and holistic wellness. Johnson & Johnson, Pristine Organics, Mamaearth, Procter & Gamble Company, Unilever Plc, and Peg Perego are a few of the well-established players that have operating successfully in the global baby care products market.

According to the estimates of World Bank, the fertility rate of women in Asia Pacific stands at 2.1 births per woman. Such high fertility rate is likely to support the growth of the regional market in years to come. In addition, improvement in the overall economic conditions of the countries of Asia Pacific has led to increased disposable, which the parents are now willing to spend on baby care products.

The growth of the global baby care products market is supported by the growing parental concern about hygiene and safety of babies. Mothers these days are more aware about baby hygiene products, which have led to increased purchase of premium baby care products. These changing preferences of the people determine the future course of the global baby care products market in present times.

Manufacturers of baby care products are focusing more on quality and innovation as parents are willing to pay more for high quality and safe baby care products. Furthermore, aggressive marketing strategies of market players through online and offline advertising, various promotional activities like sale and addition of more products are substantially driving the global baby care products market.

A rapid rise in the population of working women in the last few decades has given a thrust to the market across the globe. Various online campaigns giving suggestions on better parenting and sight selection and use of baby care products have played the role of a catalyst in the growth of the global baby care products market.

With the ongoing global pandemic, Covid-19, the global baby care products market has suffered a setback, and it is likely to continue until life returns to normalcy following an invention of effective drug and vaccine. Nationwide lockdowns imposed by governments of several countries has adversely impacted the production activities, supply chain of baby care products industry across the globe.

Baby Care Products Market - Snapshot

Baby care products are divided into different categories such as baby cosmetics and toiletries, baby safety and convenience products, and baby food/formula. Increase in disposable income and rise in working women population are the primary factors expected to drive the demand for baby care products from 2018 to 2026.

Based on product type, the baby care products market has been segmented into baby cosmetics and toiletries, baby safety and convenience products, and baby food/formula. Of these, the baby food/formula segment accounted for major share of the market in 2017. It was followed by the baby cosmetics and toiletries segment, which has been further split into baby skincare, baby hair care, baby bath, diapers, and others (including baby wipes and fragrance). The baby skin care sub-segment is further divided into baby massage oil, baby lotions, cream/moisturizers, and talcum powder. Preference for specific products among parents has boosted the demand for baby care products. However, internet marketing for baby care products has not emerged significantly in developing countries such as Russia, India, and China. This is anticipated to adversely affect the baby care products market in these countries.

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In terms of distribution channel, the online distribution channel segment is anticipated to expand at a rapid pace during the forecast period. The online platform is becoming popular in most countries. It gives people the opportunity to order anything at their doorstep. Consumers can compare prices of different products on different websites and can choose from the various available options. Furthermore, online shopping offers free shipping, home delivery, on-time delivery, and easy exchange and return. Therefore, consumers prefer the online buying model over the offline buying model.

Innovation holds the key for success in the baby care products market, as new and improved products derive larger consumer traction. Rise in demand for organic products is also estimated to boost the demand for innovative products in the near future. This, in turn, is projected to propel the demand for baby care products over the next few years. Based on geography, the baby care products market has been segregated into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Asia Pacific dominated the global baby care products market with more than 30% share in 2017. The region is likely to maintain its leading position during the forecast period. It is expected to be followed by Europe. Economic conditions are improving rapidly in developing countries such as Brazil, India, and China. Improvement in economic conditions is boosting the disposable income of consumers. This allows parents to have higher discretionary expenditure on health and wellness of their babies. Furthermore, strengthening of economies has translated into higher employment opportunities and better remuneration. This, in turn, is augmenting the baby care products market.

Based on baby cosmetics and toiletries, the leading players operating in the baby care products market are Unilever Plc, Johnson & Johnson, Procter & Gamble Company, and Kimberly-Clark. In terms of baby food products, Nestle, Abbott Nutrition, Dabur, and Pristine Organics are the key players in the market. Based on baby safety and convenience products, iCandy Strollers, Peg Perego, Maxi-Cosi, and Baby Jogger dominate the baby care products market.

Baby Care Products Market – Overview

The baby care products market report provides analysis for the period 2016–2026, wherein 2018 to 2026 is the forecast period, 2017 is the base year, and 2016 is the historical year. The report covers the major trends and key drivers of the baby care products market over the forecast period. It also highlights drivers, restraints, and opportunities expected to influence market growth during the said period. The study provides a holistic perspective on the baby care products market growth throughout the forecast period in terms of value (US$ Mn) and volume (Mn Units) across different geographies, including North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The market overview section of the report demonstrates market dynamics and trends that influence the current nature and future status of the market. An attractiveness analysis has also been provided for every geographic region in the report in order to provide a thorough analysis of the overall competitive scenario of the baby care products market. Furthermore, the report provides an overview of various strategies adopted by key players operating in the baby care products market. Product definition and introduction chapter helps in understanding different types of baby care products used across all the regions.

The global baby care products market has been segmented based on product type and distribution channel. In terms of product type, the market has been divided into baby cosmetics and toiletries, baby safety and convenience, and baby food/formula. Baby cosmetics and toiletries has been further segmented into baby skin care products, baby hair care products, baby bath products, and diapers.  Thus, the report provides in-depth cross-segment analysis of baby care products and classifies them into various levels, thereby providing valuable insights at the macro as well as micro levels. The report also provides in-depth study of size of baby care products type and distribution channel. The report also highlights the competitive landscape of the baby care products market, thereby positioning all the major players according to their geographic presence and recent key developments. Under the competitive landscape, the report includes in-depth study of top players operating in the baby care products market. The comprehensive baby care products market estimates are the result of in-depth secondary research, primary interviews, and in-house expert panel reviews.

Based on country, North America market is divided into the U.S., Canada, and Rest of North America. Similarly, Europe is divided into Germany, the U.K., France, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India, and Rest of Asia Pacific. Middle East & Africa covers the GCC countries, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and Rest of South America. The report provides all the essential information required to understand the baby care products market based on product type. Furthermore, Porter’s Five Forces analysis explains the factors that are currently affecting the baby care products market.

Based on baby cosmetics and toiletries, the leading players operating in the baby care products market are Unilever Plc, Johnson & Johnson, Procter & Gamble Company, and Kimberly-Clark. In terms of baby food products, Nestle, Abbott Nutrition, Dabur, and Pristine Organics are the key players in the market. Based on baby safety and convenience products, iCandy Strollers, Peg Perego, Maxi-Cosi, and Baby Jogger dominate the baby care products market. The report also offers competitive landscape of key players operating in the baby care products market.

The baby care products market, has been segmented as follows:

Product

  • Baby Cosmetics and Toiletries
    • Baby Skin Care Products
      • Baby Massage Oil
      • Baby Lotions
      • Creams/Moisturizers
      • Talcum Powder
    • Baby Hair Care Products
      • Baby Shampoo & Conditioner
      • Hair Oil
    • Baby Bath Products
      • Soaps
      • Bubble Bath/Shower Gel
    • Diapers
      • Cloth
      • Waterproof Nappy/ Disposable Diapers
      • Training Nappy
    • Others (Wipes and Fragrances)
  • Baby Safety and Convenience Products
    • Baby Car Seats
    • Baby Strollers
    • Others (Baby Gates)
  • Baby Food/Formula
    • Bab Food
    • Baby Formula

Distribution Channel

  • Online Channel
  • Offline Channel
    • Supermarkets & Hypermarkets
    • Specialty Stores
    • Drug Stores
    • Independent Retail Stores

Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • The U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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Baby Care Products Market

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