Conjunctivitis is redness or inflammation of the lining on the white portion of the eye and the portion under the eyelids (conjunctiva). Conjunctivitis is caused by radiations such as ultraviolet or infrared light, allergic reaction, or infection, and it’s a very common cause for redness of eye and uncomfortable feeling. In allergic conjunctivitis, the conjunctiva of the eye is affected. Conjunctiva is translucent, thin lining of the eyeball and inner portion of eyelids. Atopic keratoconjunctivitis (AKC) is referred as a special form conjunctivitis caused by allergic agents or allergy. Normally in AKC both eyes are affected. AKC is strongly linked with atopic dermatitis (eczema).
Several peoples who are affected by AKC allergic conjunctivitis, feels symptoms same as of simple allergic conjunctivitis. The special form of conjunctivitis as AKC, is very less percentage of total conjunctivitis cases, and it is estimated that around 1% of all the forms of eye infections or allergies are AKC infection. AKC is a rare condition of conjunctivitis and occurs approximately in 1 in 10,000 persons. The chances of AKC infections varies with country and season. AKC infection most commonly occurs in warmer climates. AKC infection is more common in men than women. AKC is related to atopic dermatitis, that affects around 3% population worldwide and in these 3% population around 15 to 67% peoples has certain types of eye infections, which is usually AKC
Risk factors for AKC includes age, gender, and family and personal history. A background of skin allergies and atopic dermatitis in childhood has chances to develop the AKC in adulthood. Around 95% people with AKC report having history of atopic dermatitis, with 87% having asthma earlier in life. Young grown-ups are at the highest risk of developing AKC. This condition arises most commonly in people aged in between 20 years and 50 years. People aged over 50 years are affected less.
People affected by AKC will usually have itchy eyes, and most of the time both the eyes are affected. If people with AKC do not experience itching in the eyes, then chances of allergic conjunctivitis is much lesser. Other symptoms include mucous discharge from the eyes, tearing, burning, and blurred vision. If a person has red eyes without itching, then it is a different type eye infection not AKC. Harmful chemicals and pollutants are also major factors that increase in the amount of AKC cases worldwide. Increase in awareness about AKC conditions and available treatment options boost market growth.
The global atopic keratoconjunctivitis treatment market can be segmented based on type of treatment, end-user, and region. In terms of type of treatment, the market can be classified into pharmacological treatment and non-pharmacological therapy. The pharmacological treatment segment can be further classified into decongestants, antihistamines, mast cell stabilizers, NSAIDs, corticosteroids, cyclosporin, antibiotics and antivirals, and surgery. Based on end-user, the global atopic keratoconjunctivitis treatment market can be categorized into hospital pharmacy, retail pharmacy, and online pharmacy.
Geographically, the global atopic keratoconjunctivitis treatment market can be segmented into five major regions: North America, Europe Asia Pacific, Latin America, and Middle East & Africa.
Key players in the global atopic keratoconjunctivitis treatment market include Santen Pharmaceuticals Co. Ltd., Merck & Co., Inc., Bausch + Lomb, Inc., Novartis AG, Sanofi, CIBA Vision Ophthalmics, Boehringer Ingelheim GmbH, Allergan Inc., and Pfizer, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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