Water-based Putty Powder: Introduction

  • Water-based putty powder is a white cement or gypsum-based water-resistant base coat with extra HP polymers. It provides protection to the wall paint. Water-based putty powder provides a stronger and ideal base for concrete/cement plastered walls (interior and exterior) and ceilings. Water-based putty powder is applied before painting the wall or other surfaces to fill all the pin holes and pores on the walls and ceilings. Thus, it provides a smooth finish for painting.
  • Water repelling properties of water-based putty powder help prevent flaking of paints. When added with special polymers, it can provide more adhesive strength and longer life to the painted surface. Furthermore, some of the water-based putty powder does not require any curing.
  • Water-based putty powder is specially designed for leveling surface imperfections on cement plasters, it also gives good smooth finish. White cement water-based putty powder binds strongly with the base plaster, even if the surface is damp, and forms a protective base. It becomes a part of the wall plaster when applied on the wall. Its water-resistant property ensures that the paint does not flake off even if the walls are damp, thus ensuring a long life for paints.
  • Water-based putty powder offers excellent benefits such as flexibility, durability, smooth finish, and eco-friendliness. Furthermore, it does not contain any lead, oil, or toxic material. Water-based putty powder prevents the growth of fungus on walls, and provides ease of application.

To gauge the scope of customization in our reports, Ask for a Sample

Key Drivers and Restraints of Global Water-based Putty Powder Market

  • Water-based putty powder is used extensively in various applications in the building & construction sector. These include wall putty (interior & exterior), ceilings, and slabs. Furthermore, rise in new infrastructure development, significant investment in new housing projects, and renovation of non-residential buildings in developed and developing economies, such as China, India, and ASEAN countries, are expected to drive the global water-based putty powder market during the forecast period.
  • Water-based putty powder offers certain advantages. For instance, it is a low-cost material that is eco-friendly. It is also easy to apply and has low water absorption. Furthermore, it accepts any kind of paint or distemper applied over it. Thus, demand for water-based putty powder is high in building & construction and infrastructure sectors.

Are you a start-up willing to make it big in the business? Grab an exclusive PDF Brochure of this report

Water-based Putty Powder: Type Segment

  • Base on type, the global water-based putty powder market can be segmented into cement-based, gypsum-based, and others
  • The cement-based segment is estimated to hold significant share of the global market during the forecast period, owing to the benefits offered by cement-based putty powder such as better durability and smooth finish to applied surface

Asia Pacific to be Key Region of Global Water-based Putty Powder Market

  • In terms of region, the global water-based putty powder market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific and North America are expected to be key regions of the global water-based putty powder materials during the forecast period.
  • Asia Pacific has been witnessing high rate of urbanization, growth in infrastructure, and increase in population. Demand for water-based putty powder materials has been high in developing countries of Asia Pacific, including India and China, due to the rise in the number of construction and infrastructure development projects undertaken by governments, increase in urbanization, and improvement in the standard of living of the people in the region.
  • The U.S. dominates the market in North America owing to rapid growth rate of residential construction in the country. According to the U.S. Census Bureau, residential construction increased by about 2.5% in 2018 than that in the previous year. This is anticipated to boost the water-based putty powder market in the country in the near future.

Key Manufacturers Operating in Global Water-based Putty Powder Market

The global water-based putty powder market was highly fragmented in 2019. Major players have prominent presence in developing countries. Key manufacturers operating in the global water-based putty powder market include:

  • Birla White
  • J.K. Cement
  • Saint Gobain
  • Dulux
  • Nippon Paint
  • SKSHU Paint Co., Ltd.
  • Platinum Waltech
  • Nerolac
  • Walplast
  • Berger Paints
  • Surfa Coats
  • Mapei
  • Truefit
  • Asian Paints

Global Water-based Putty Powder Market: Research Scope

Global Water-based Putty Powder Market, by Type

  • Cement-based
  • Gypsum-based
  • Others

Global Water-based Putty Powder Market, by Application

  • Residential
  • Commercial
  • Industrial
  • Infrastructure
  • Others

 Global Water-based Putty Powder Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Water-based Putty Powder Market