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With technological advancements, innovative product patterns, expanding application market and rise in food and beverage production in emerging markets, there has been a rapid growth in the metal cans market. Increasing demand for canned food and beverages on account of changing lifestyle and rise in disposable income of consumers is one of the primary factors driving the market. In addition, growing demand for deodorants, hairsprays and pharmaceuticals in aerosol cans is augmenting the demand for metals cans. Furthermore, high recycling and recovery rate of metal cans is expected to be another significant driver for the market as more and more consumers are becoming increasingly aware regarding environment protection. However, volatility in the prices of steel and aluminum are expected to hamper the growth of the market. In addition, increasing demand for packaging materials other than metals such as plastics and paper is expected to restrain the growth of the market over the next few years. Technological advancement and innovation has led to development of easy open lids, superior graphical designs on the cans and availability of self-heating cans. Furthermore, initiatives are being undertaken by several metal can manufacturers to develop eco-friendly cans and improve the rate of recycling. These factors are expected to open new opportunities for the growth of the market in the near future. 
Metal cans demand was highest in the beverages product segment in 2012 and accounted for over 70% of the market. Growing demand for beverages and increasing use of metal cans in their packaging due to its various advantages such as prolonged coolness of the drink and excellent barrier from ultraviolet rays and bacterial contamination is expected to boost the demand for metal cans in beverages. Demand for metal cans for packaging of beverages is expected to be the fastest growing segment of the market within the forecast period due to the above mentioned factors. 
Within beverages, alcoholic beverages were the largest product segment and accounted for over 40% of the metal cans demand in 2012. However, new drinks product segment, which includes drinks such as sports drinks, nutritional drinks and energy drinks, are expected to be the fastest growing product segment within the forecast period. Rising awareness about health fitness and increased involvement in sports activities owing to the health benefits associated with it are expected to bolster the demand for energy drinks, nutritional drinks, and sports drinks by 2019. 
Within foods, vegetables were the largest product segment accounting for over 40% of the food market share in 2012. Demand for metal cans within the food segment, is expected to witness the highest growth in fruits (excluding juices) on account of increasing awareness regarding metal cans retaining flavor and nutritional value of these products. 
Europe dominated the market for metal cans and accounted for over 30% of the market in 2012. Within the forecast period, Asia Pacific is expected to witness the highest growth in the metal cans market on account of increased consumer spending and strategic marketing of manufacturers. In addition, increasing availability of canned food in retail stores is another factor driving the demand in this region over the next few years. China and India are expected to lead the Asia Pacific market for metal cans over the next few years on account of increased manufacturing activities owing to reduced material and labor costs.
Increasing demand for hairsprays, deodorants, and pharmaceuticals in aerosol cans is raising the demand for metal cans. Additionally, high recovery rate of metal cans for recycling is predicted to emerge as another substantial driver of this market owing to a lot of consumers becoming more aware about environment protection.
The report analyzes and forecasts the market for metal cans on both regional as well as global levels. The prognosis is for the revenue and volumes of the market for metal cans during the forecasting horizon between 2013 and 2019. The market research report comprises the restraints acting on the market along with the drivers of the market, and their effect on the market’s growth trajectory in the forecast period.
For a more clear understanding of the market for metal cans, analysts have provided in-depth analysis of the value chain of the market. Furthermore, an extensive Porter’s five forces model provides an enhanced understanding of the competition prevailing in the market. To add on, the study incorporates analysis on the market’s attractiveness for investors, wherein the applications have been benchmarked in terms of their growth rate, general attractiveness, and market size.
Overview of the Metal Cans Market
With innovative patterns of products, technological developments, rising application markets, and increased production in the food and beverage industry in evolving markets, there has been a swift development in the market for metal cans. Technological innovation has resulted in the manufacture of easy-open lids, self-heating cans, and sophisticated graphical designs on the cans.
On the basis of product type, the metal cans market is segmented into food, beverages, and others (including paints and aerosol). In 2012, the demand for metal cans was the highest from the beverage sector among all product segments, which held more than 70% of the market. 
In foods, vegetables constituted the biggest product segment, representing more than 40% of the metal cans market for food in 2012. Demand for metal cans for food packaging is predicted to experience the maximum growth in the packaging of fruits, not including juices, due to the rising awareness of the quality of metal cans being able to retain the nutritional value and flavor of the products.
On the basis of geography, the metal cans market is segmented into four regions, namely North America, Europe, Asia Pacific, and Rest of the World (RoW). In the forecast horizon, Asia Pacific is predicted to experience the highest growth in the market for metal cans due to strategic marketing from manufacturers and rise in consumer spending. In 2012, Europe governed the market and represented more than 30% of the global market. India and China are likely to lead the metal cans market in Asia Pacific in the near future.
Rise in demand for canned beverages and food due to changing lifestyles and rising disposable incomes of customers is among the major factors stimulating the metal cans market. Nonetheless, fluctuations in steel and aluminum prices are predicted to impede the market’s growth. 
Key players in the Metal Cans Market
The report profiles and elaborates upon the key manufacturers in the metal cans market:  Ball Corporation, BWAY, Rexam Plc, Crown Holdings, among others.
Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia  Pacific
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report:
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

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Metal Cans Market