MES (methyl ester sulfonates) surfactants are anionic surfactants. They are an important class of biosurfactants. Biosurfactants are used in a wide range of industries including household detergents, personal care, industrial and institutional cleaners, food processing, oilfield chemicals, agricultural chemicals, and textiles. MES surfactants are sulfonated anionic surfactants derived from oleochemical methyl esters. MES surfactants are largely used in the preparation of detergents. MES surfactants offer excellent properties to detergent formulators. These properties primarily include good overall detergency, high compatibility with other ingredients including enzymes, superior biodegradability, and high tolerance to water hardness ions. Due to such favorable properties, MES surfactants are increasingly being used in applications such as detergents, cosmetics, agrochemicals, and technical. Rising demand in end-user industries such as detergents, personal care, and agriculture is expected to drive the growth of the global MES surfactants market during the next six years.

Surfactants are widely used in household and personal care applications. Anionic surfactants dominate the global surfactants market in the household and personal care segments and account for more than 50% share of this market. MES surfactants are emerging as alternative anionic surfactants due to rapid technological advancements in the field of biosurfactants, rising commercial production of biosurfactants, increased global production of oils, and the growing need to implement green solutions across the globe in several industries. Other factors such as shortage or high price of LAB (linear alkylbenzene sulfonate) surfactant, local availability of natural oils, and area-specific detergent characteristics or soap-based formulations are driving the global MES surfactants market. Properties of MES surfactants such as carbon neutral nature and superior biodegradability are fueling the growth in their demand across the globe. Factors such as stringent environmental regulations and rising awareness regarding reduction of carbon footprint and improvement in overall sustainability of the business operations are expected to propel the global MES surfactants market in the near future.

Asia Pacific is expected to be the fastest growing market for MES surfactants in the next six years. The major reason behind this is the growing demand from developing countries such as China, India, and Southeast Asian countries such as Thailand, Indonesia, and Malaysia. Additionally, countries in Africa, South America, and the Middle East have been displaying significant economic growth since the last few years. These nations mainly include Brazil, South Africa, Saudi Arabia, Egypt, and Israel. Furthermore, economies in North America and Europe are steadily recovering from the economic recession of 2008. These economic, industrial, and demographic factors are ultimately generating a positive outlook for the world economy. Considering this positive prospect, FMCG and related industries are expected to record substantial growth during the next few years. Outlook for the FMCG industry in countries such as India, China, Indonesia, Thailand, and Brazil appears positive owing to the rapidly rising population in these countries. Thus, demand for detergents and personal care products is projected to increase at rapid rate in the next six years. This would ultimately generate high demand for MES surfactants in these emerging countries. Major FMCG companies are focusing on these developing countries in order to tap their high market potential. Major producers of MES surfactants are installing robust manufacturing facilities in these nations in order to meet the increasing regional demand. Therefore, the global MES surfactants market is anticipated to witness significant growth during the next six years.
Major companies operating in the global MES surfactants market include BASF-Cognis, ECOVER and MG INTOBIO.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Mes Surfactants Market