Heated Bedding Market: Introduction

When the world outside is freezing over, heated bedding is an effective way to warm the bed to the exact temperature one needs. It can also help to save money on utility bills as it is often more energy-efficient than heating the entire bedroom. A heated bedding uses electrically heated wires or heated water to increase the temperature of the pad. Wires (electric) or water tubes (hydronic) inside the mattress pad heats it up to different temperature settings. Using a heated mattress pad has several benefits. Not only will it help keep the person using it warm and comfortable overnight, but the heat can also help relax muscles and ease pain. Using a heated bedding also means that a person is only heating one particular area of their room.

Key Drivers of the Heated Bedding Market

The heated bedding market is anticipated to expand at a good growth rate during the forecast period. Increasing consumer awareness due to the various benefits associated with heated bedding is boosting their demand worldwide. Use of heated bedding helps alleviate muscle tension and stiffness which is a lifestyle problem faced by a large part of the population today. It also reduces allergies. The above mentioned factors are propelling customers to opt for heated bedding, thus driving the global heated bedding market.

Low-voltage Heated Blankets creating opportunities in the Heated Bedding Market

Companies manufacture new products to cater to more consumer demands. For example, in 2020, Bedsure, the leading home linen brand, launched its brand new 24V low-voltage heated blanket that gives comfort and safety equally. It is designed using 24 volts, which is the safest a blanket can use to still be effective and provide distributed warmth throughout the blanket. This low voltage design also means there is no risk of electric shock or radiation while the blanket is in use. Such opportunities enhance the growth of the heated bedding market.

Fire risk and health concerns - restraints of the heated bedding market

Heated bedding, especially old or damaged, must be replaced if the wires are broken as it may involve the risk of fire. Moreover, people with certain health conditions should avoid using heated mattress pads, in addition to elderly people and infants who may be unable to get out of bed easily themselves. People with diabetic neuropathy may not be able to feel how hot the heated bedding is, which may result in them sustaining accidental burns. Also, heated bedding may not be advisable during pregnancy because overheating during pregnancy can cause complications in the heart and neural tubes of the developing fetus. Additionally, if a pregnant woman’s water breaks overnight, there may be safety risks if the fluid comes in contact with the electrical wiring. Such factors restrict the growth of the product in the market.

North America the dominant region

The U.S and Canada are the largest markets for heated bedding. Additionally, climate change is a factor boosting the heated bedding market. Global warming has led to extreme weather conditions across the globe. These factors are leading to the expansion of the heated bedding market, offering new opportunities in the region.

Key Players Operating in the Global Market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the heated bedding market are:

  • Sunbeam Products Inc.
  • Biddeford Blankets, Serta Inc.
  • The Vermont Country Store Inc.
  • Thermotex Therapy Systems Limited
  • Medisana
  • Living Earth Crafts

Heated Bedding Market: Research Scope

Heated Bedding Market, by Material

  • Polyester
  • Cotton
  • Synthetic
  • Others

Heated Bedding Market, by Type

  • Duvets
  • Over and under blankets
  • Cushions
  • Mattresses
  • Heated pods and pads
  • Others

Heated Bedding Market, by Application

  • Personal
  • Commercial

Heated Bedding Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the heated bedding market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

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All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
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  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Heated Bedding Market