Global Interactive Kiosk Market: Snapshot
The global interactive kiosk market is gaining a lot of traction due to its real-time information transfer facility and increasing interaction between present UI program and human. The fast moving crowd at airports, gas stations, railway stations, banks, and in various public places requires an interactive kiosk to provide information without the need for human interaction.
An interactive kiosk allows the person to perform a wide range of functions such as it allows people to select a book in a library, issue a hotel key card, look up information about products, and many other similar functions without relying on any other person.
Globally, the demand for such machines that a have human-machine interface is increasing. Rapid urbanization is fueling the demand for this machine in the emerging economies. Thus, in a recent report published by Transparency Market Research (TMR), the global market for interactive kiosk is projected to rise at a healthy CAGR of 7.32% during the forecast period between 2017 and 2025. The valuation of the global interactive kiosk market is expected to reach US$2.01 bn by the end of 2025 from US$ 1.14 bn earned in 2017.
Information Kiosks will lead the Market due to their Increasing Use
The global interactive kiosk market is categorized on the basis of end use and type with different segments taking place under it. On the basis of type, the global interactive kiosk market is segmented into ticketing, patient interaction, information, check-in, employment, and bill payment services. Among these, the information kiosk segment was valued at US$0.31 bn in 2017 and is estimated to expand at 8.0% of CAGR during the forecast period from 2017 to 2025. On the other hand, the demand for ticketing kiosk is also escalating and is estimated to reach a revenue of US$0.42 bn by the end of 2025. The demand for information kiosk is high as it provides information about a particular topic or subject. Whereas the demand for ticketing kiosk is rising due to its increasing popularity in the entertainment industry for sales and print of sports events tickets, movie tickets, concert tickets etc.
Based on end use, the global interactive kiosk market is segmented into advertisers, commercial complex, banks, retailers, government, petrol station, and transport including bus, airports, and railway stations operators. The retailers segment is leading the market in terms of both value and volume. In terms of value, the retailers segment is expected to produce a demand for the interactive kiosk that will be worth US$ 0.93 bn by the end of the forecast period in 2025. In respect of volume, the retailers segment is projected to receive more than 414 thousands units of interactive kiosks during the forecast tenure. Moreover, banks are expected to overtake the demand potential of entire transport segment including railways stations, bus, airports operators.
Rising Population to Boost Demand for Interactive Kiosk in Asia Pacific
Geographically, as the global interactive kiosk market can be segmented into North America, South America, Europe, Asia Pacific, and the Middle East and Africa. Due to the wide usage of interactive kiosk in the U.S., North America is leading the global interactive kiosk market. The market is estimated to reach US$ 0.98 bn by end of 2025 in North America.
Rising population in developing countries such as China and India have created high demand for interactive kiosk in Asia Pacific. The market is expected to rise at an above average CAGR of 8.9% during the forecast tenure in this region. Asia Pacific interactive kiosk market is projected to attain a valuation of US$ .42 bn by the end of 2025.
The report has also analyzed the leading players in the global interactive kiosk market. Some of the leading players are Acrelec, NCR Corporation, GRGBanking, ZIVELO, Olea Kiosks Inc., and Kiosk Information Systems.
Interactive Kiosk Market: Overview
Interactive kiosks were first developed in 1977, which does not make them a completely new concept. However, the developments that have happened in the global interactive kiosk market over the recent past have put them in a league much ahead of what they were perhaps a decade ago. Being directly influenced by both consumer needs and technological developments, the global interactive kiosk market has become an integral part of most locations, businesses, and organizations where humans are in need of guidance or information.
Kiosks are designed in a way that allows the fastest way to transfer information to a user. A kiosk can also be used at times to conduct monetary transactions, such as an ATM. Both are considered standard functions for interactive kiosks. Additionally, a kiosk can also allow a user to join a group or be a part of a program, strategies that can help a company strengthen their market image and reach.
A wide array of information from various sources – recent and current – has been taken into consideration while drawing out the forecast for the global interactive kiosk market. The favorable drivers for the market are calculated using the current trends and expected demands of the market for the given forecast period. This includes player perspective as well as the strong consumer demands that may or may not show a steady increase. For a regional perspective, the global interactive kiosk market is explained by segregating it into the major geographical areas of North America, Europe, Asia Pacific, and the Rest of the World. This allows the regional players to gain a deeper understanding of the global interactive kiosk market in their efforts to expand regionally and, if they choose to, globally.
Global Interactive Kiosk Market: Key Trends and Opportunities
A primary aim for most companies that make use of interactive kiosks is to improve their presence and/or product or services sales. This is reflecting well in the global interactive kiosk market, as its growth is directly proportional to the increasing demand for better information dissemination methods. Therefore, the growth of the global interactive kiosk market for the given forecast period will be based on the ability of the kiosks to dispense information or material, or conduct transactions in the fastest possible time. This will allow the kiosks to reduce waiting time for users and thus increase the number of users that approach it over time. This follows the principles of most data presentation services, where time is of the essence and information must be relayed effectively and rapidly.
The purpose of the kiosk is also critical in determining the overall success of the global interactive kiosk market. Interactive kiosks are used largely by industries and government bodies, with marketing companies and others also taking up shares in the market. Government deployed kiosks, such as those by the government of the U.K., involve multiple purposes. These range from communication to helping the unemployed find jobs. Alternatively, the U.S. has also made use of interactive kiosks as a tool for immigration analytics. People are supposed to register in these kiosks whenever they enter or exit the country.
Other factors of segmentation in the global interactive kiosk market include industry types, kiosk types, and kiosk components. Software and hardware are the two major segments of kiosk components. Kiosk types include vending machines, check-in kiosks, ATMs, photo counters, and coin and currency counters. The interactive kiosks find uses in the industries of retail, banking, hospitality, entertainment, government, and others.
The future of the global interactive kiosk market involves the improvement of several components of the market’s internal environment, including sales and marketing, research and development, consideration of end users, and post-sales services.
Global Interactive Kiosk Market: Key Players
The global interactive kiosk market incorporates a large spectrum of target audiences, and therefore needs a significant amount of customization. These customizations allow the faster functioning of the kiosks for the end users. The target audience includes ODMs, universities, software providers and suppliers, ICT end users, and system integrators. Some of the key players in the global interactive kiosk market are NCR Corporation, Fujitsu, Ltd., Diebold, Inc., Acrelec, GRGBanking, Kiosk Information Systems, Meridian Kiosks, ZIVELO, Olea Kiosks Inc., Kontron AG, Nautilus Hyosung, and Glory Ltd.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
Global Interactive Kiosk Market: Research Aspects
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market