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Global Interactive Kiosk Market: Analyst’s Forecasts

Relaying of information on a real-time and updated manner is of great importance for a number of public facilities. Airports, railway stations, gas stations, and banks are some of the common examples wherein a preset electronic UI program, such as interactive kiosks, can efficiently deliver the information without the need of a human interference. There is only human-machine interface involved in interactive kiosk systems, and the market for the same is flourishing on the back of rapid urbanization across emerging economies. According to the findings of this business intelligence report, the demand in the global interactive kiosk market will multiply at a profitable CAGR of 7.32% during the forecast period of 2017 to 2025. In terms of revenue, the market for interactive kiosks is estimated to be worth US$2,019.5 million by 2025, mounting from its evaluated worth of 1,147.3 million as of 2017.

global interactive kiosk

The benefits of improved sales and higher return of investment, enhanced customer experience and thereby greater engagements, increasing adoption in the educational sector such as schools and colleges, and rapid rise of the transportation and retail sector are some of the key factors highlighted by the report that will drive the demand in the interactive kiosk market in the near future. On the other hand, substantial cost of kiosk systems and growing popularity of smartphone-based user interfaces are some of the restraints obstructing this market from achieving greater prosperity. Nevertheless, incorporation of digital signage is foreseen to open new opportunities. The trends of solar kiosks, navigational kiosks, and card-less ATMs have also been analyzed in this report and their implications have been forecasted.

Retailers to Remain Interactive Kiosk Market’s Leading End-use Segment

On the basis of end use, this report segments the interactive kiosk market into petrol station, advertisers, banks, retailers, commercial complex, government, and transport including airports, railway stations, and bus operators. Both in terms of value and volume, the retailers segment continues to serve the most prominent chunk of demand for interactive kiosks. By the end of 2025, retailers are estimated to produce a demand for interactive kiosks that will be worth US$933.1 million. In terms of volume, more than 414 thousand units of interactive kiosks systems are estimated to be sold to the retailers. Among others, banks are expected to overtake the demand potential of the collective sub-segment of airports, railway stations, and bus services.

Information Kiosks Generate Most Prominent Chunk of Demand

Based on type, the market for interactive kiosk has been bifurcated into information, ticketing, patient interaction, check-in at airports, employment, and bill payment services. As of 2017, the information kiosk segment cultivated a demand that was worth US$314.9 million, and is primed to expand at a CAGR of 8.0% during the forecast period of 2017 to 2025. On the other hand, the ticketing kiosk segment is also foreseen to excel profitably over the course of next few years, promising to provide for a revenue of US$424.5 million by 2025. Information kiosk is a computer for public access and provides information about a particular topic or subject, whereas ticketing kiosks are used popularly in entertainment industry for sales and print of movie tickets, sporting events tickets, concerts tickets etc. It is also used by Quick Service Restaurant.

Asia Pacific Emerging as Profitable Regional Market for Interactive Kiosks

Geographically, the report has gauged the volume and value of demand that can be expected out of the regions of Asia Pacific, Europe, North America, South America, and the Middle East and Africa. Over the forecast period of 2017 to 2025, the developed country of the U.S. is expected to retain North America are the most profitable region. The analyst has estimated the North America interactive kiosks market to be worth US$980.6 million by 2025. On the other hand, the vastly populated emerging economies of China and India are primed to increment the demand for interactive kiosk from the region of Asia Pacific at an above-average CAGR of 8.9%. By 2025, the Asia Pacific interactive kiosk market is estimated to attain a valuation of US$423.9 million.

Fujitsu, Ltd., Diebold, Inc., NCR Corporation, GRGBanking, Acrelec, Kiosk Information Systems, ZIVELO, Olea Kiosks Inc., Meridian Kiosks, Kontron AG, Nautilus Hyosung, and Glory Ltd. have been identified as the most prominent players in the global interactive kiosk market as of 2017.

Interactive Kiosk Market: Overview

Interactive kiosks were first developed in 1977, which does not make them a completely new concept. However, the developments that have happened in the global interactive kiosk market over the recent past have put them in a league much ahead of what they were perhaps a decade ago. Being directly influenced by both consumer needs and technological developments, the global interactive kiosk market has become an integral part of most locations, businesses, and organizations where humans are in need of guidance or information.

Kiosks are designed in a way that allows the fastest way to transfer information to a user. A kiosk can also be used at times to conduct monetary transactions, such as an ATM. Both are considered standard functions for interactive kiosks. Additionally, a kiosk can also allow a user to join a group or be a part of a program, strategies that can help a company strengthen their market image and reach.

A wide array of information from various sources – recent and current – has been taken into consideration while drawing out the forecast for the global interactive kiosk market. The favorable drivers for the market are calculated using the current trends and expected demands of the market for the given forecast period. This includes player perspective as well as the strong consumer demands that may or may not show a steady increase. For a regional perspective, the global interactive kiosk market is explained by segregating it into the major geographical areas of North America, Europe, Asia Pacific, and the Rest of the World. This allows the regional players to gain a deeper understanding of the global interactive kiosk market in their efforts to expand regionally and, if they choose to, globally.

Global Interactive Kiosk Market: Key Trends and Opportunities

A primary aim for most companies that make use of interactive kiosks is to improve their presence and/or product or services sales. This is reflecting well in the global interactive kiosk market, as its growth is directly proportional to the increasing demand for better information dissemination methods. Therefore, the growth of the global interactive kiosk market for the given forecast period will be based on the ability of the kiosks to dispense information or material, or conduct transactions in the fastest possible time. This will allow the kiosks to reduce waiting time for users and thus increase the number of users that approach it over time. This follows the principles of most data presentation services, where time is of the essence and information must be relayed effectively and rapidly.

The purpose of the kiosk is also critical in determining the overall success of the global interactive kiosk market. Interactive kiosks are used largely by industries and government bodies, with marketing companies and others also taking up shares in the market. Government deployed kiosks, such as those by the government of the U.K., involve multiple purposes. These range from communication to helping the unemployed find jobs. Alternatively, the U.S. has also made use of interactive kiosks as a tool for immigration analytics. People are supposed to register in these kiosks whenever they enter or exit the country.

Other factors of segmentation in the global interactive kiosk market include industry types, kiosk types, and kiosk components. Software and hardware are the two major segments of kiosk components. Kiosk types include vending machines, check-in kiosks, ATMs, photo counters, and coin and currency counters. The interactive kiosks find uses in the industries of retail, banking, hospitality, entertainment, government, and others.

The future of the global interactive kiosk market involves the improvement of several components of the market’s internal environment, including sales and marketing, research and development, consideration of end users, and post-sales services.

Global Interactive Kiosk Market: Key Players

The global interactive kiosk market incorporates a large spectrum of target audiences, and therefore needs a significant amount of customization. These customizations allow the faster functioning of the kiosks for the end users. The target audience includes ODMs, universities, software providers and suppliers, ICT end users, and system integrators. Some of the key players in the global interactive kiosk market are NCR Corporation, Fujitsu, Ltd., Diebold, Inc., Acrelec, GRGBanking, Kiosk Information Systems, Meridian Kiosks, ZIVELO, Olea Kiosks Inc., Kontron AG, Nautilus Hyosung, and Glory Ltd.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

Global Interactive Kiosk Market: Research Aspects

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market