Hair Fixative Polymer Market Introduction

  • Hair fixatives are natural or synthetic polymeric agents primarily used in hair care treatments to impart a temporary shape or sculpting effect to hair strands. Hair fixatives are anionic additions made from karaya gum, chitosan, or cornstarch, which are either chemically produced or taken from natural sources.
  • Polyether polyols, silicone polymers, vinyl or acrylics, and modified carbohydrates are the commonly used polymers in hair care products. Hair styling treatments such as creams, gels, sprays, and wax contain hair fixative polymers. Polymers are a useful class of raw materials in the cosmetic business due to their rigidity in molecular size and chemical content.

Key Drivers of Hair Fixative Polymer Market

  • Rise in demand for hair fixative polymers in the cosmetic industry due to their chemical functionality and moisture resistance is a significant factor projected to fuel the global hair fixative polymer market during the forecast period. Furthermore, demand for these polymers is high in a variety of applications such as creams, gels, sprays, and other products due to their improved wetting characteristics, easy comb-ability, and other properties. Furthermore, changing lifestyles and fashion trends, as well as people's proclivity for self-grooming, are likely to drive the hair fixative polymer market throughout the forecast period.
  • Increase in usage of hair fixative polymers in cosmetic applications is expected to boost the market throughout the forecast period. Development of the cosmetics industry is also driving the global hair fixative polymer market. Furthermore, increased research and development undertakings on conditioning polymers, along with widespread application of premium ingredients in hair styling products, have been expected to create lucrative market growth opportunities. Rise in environmentally friendly operations is one of the key factors moving the principal companies toward developing natural and organic hair fixative polymers.

Restraints of Hair Fixative Polymer Market

  • Dearth of universal directives pertaining to applications of hair fixative polymer is expected to restrain the market during forecast period. Factors such as fluctuating raw material prices and availability of substitutes are also expected to challenge the market growth in the near future.

COVID-19 impact on Hair Fixative Polymer Market

  • The COVID-19 outbreak is hampering the demand for hair fixative polymer in many applications. Governments of various countries across the globe enforced lockdown measures to curb the spread of the disease. This has resulted in slowdown and halt in manufacturing operations, restrictions on supply and transport, and infrastructure slowdown, which are hampering the demand for hair fixative polymer.
  • Key players operating in the hair fixative polymer market are primarily tier I and tier II manufacturers and suppliers. Manufacture and supply chain facilities of these manufacturers are spread across various countries in Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. Many of these players have halted their production output over the last few months due to the COVID-19 pandemic. The pandemic has negatively impacted the demand and supply chain of these materials.
  • The COVID-19 outbreak has directly affected the production and demand for hair fixative polymer. The industrial shutdown caused by the COVID 19 pandemic has created disruption in the supply chain. Disruption in supply of raw materials is projected to hamper full-scale operations of companies operating in the market.

North America to Constitute Significant Share of Global Hair Fixative Polymer Market

  • In terms of region, the global hair fixative polymer market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • North America dominated the global market in 2020 due to the rise in demand for male and female hair grooming products in the cosmetic industry in the region. The hair fixative polymer market in Asia Pacific is expected to expand at a fast pace throughout the forecast period due to growth in urbanization and rise in spending power of the people in the region.
  • Europe is also one of the key consumers of hair fixative polymer. The market in Europe is likely to expand at a moderate pace in the near future.

Competitive Landscape of Global Hair Fixative Polymer Market

Major players operating in the global hair fixative polymer market are adopting various organic and inorganic growth strategies such as joint ventures, mergers & acquisitions, expansion, collaborations, new product launches, strategic alliances, and research and development to increase their regional presence and business operations. The market is currently witnessing fierce competition among several leading players. Key players operating in the market include:

  • DowDuPont
  • BASF SE
  • Akzo Nobel N.V.
  • Eastman Chemical Company
  • Mitsubishi Chemical
  • Lubrizol Corporation
  • Ashland
  • Revolymer
  • Miwon Commercial
  • Covestro

Global Hair Fixative Polymer Market: Research Scope

Global Hair Fixative Polymer Market, by Product Type

  • Anionic Polymers
  • Cationic Polymers
  • Non-ionic Polymers
  • Amphoteric Polymers

Global Hair Fixative Polymer Market, by Application

  • Hair Creams
  • Hair Gels
  • Hair Mousse
  • Hair Sprays
  • Hair Wax

Global Hair Fixative Polymer Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Hair Fixative Polymer Market