Apple Cider Vinegar Products increasing in Relevance among Consumers in Managing Obesity and Cardiovascular Diseases

Published On : Mar 01, 2019 | Category : Food & Beverages

A number of markets have emerged in the food and beverages sector have emerged over the past several years. The emergence of these segments notably apple cider vinegar has been driven by the advent of products that arguably address the current and emerging consumer needs. Wide-ranging health benefits these products promise is perhaps the most compelling proposition driving their demand. The use of apple cider vinegar in food flavorings and preservatives has gained worldwide popularity. 

The apple cider vinegar market has been receiving impetus from the growing awareness about the variety of disease conditions it controls. The demand has gained momentum from the growing body of scientific evidence backing the health benefits.  It is used in controlling blood sugar level, weight loss management, and lowering cholesterol, mainly owing to its antibacterial, antibiotic, and antifungal properties. In recent years, apple cider vinegar products have gained popularity in skin and hair care, and in improving general cardiovascular health. 

E-commerce Sales serve Substantial Consumer Demand 

A recent report by Transparency Market Research projects the opportunities in the global apple cider vinegar to touch nearly US$ 1,229.2 Mn by 2026 end. A majority of apple cider vinegar consumed world over is expected to be in liquid form and large chunks of consumer demand will be served by store-based retailing. However, rapid emergence of e-commerce is expected to make a huge mark on the growth trajectories of the apple cider vinegar market in the not-so-distant future. 

The growing availability of apple cider vinegar on e-commerce sites has markedly the reach of consumers. In addition, attractive discounts various retailers offer and the rapid delivery are the aspects that constitute the compelling proposition promoting sales from this medium. Some of the prominent sites targeted by retailers and manufacturers are Vitacost.com, Grofers, and iherb.com. 

Growing Adoption of Healthy Lifestyle across World to impart Rapid Strides 

Rising health-conscious population in various regions across the world who are looking for naturally sourced products with vast purported health benefits is a notable trend catalyzing the demand for apple cider vinegar. Growing adoption of healthy lifestyle in imparting rapid strides to the global market. The growing morbidity of conditions such as acid reflux, acne problems, heartburn, gout, diabetes, and, high cholesterol has bolstered the demand for food such as apple cider vinegar in developed nations. 

Furthermore, the rising inclination of people in developing and developed regions on a holistic lifestyle has increased the relevance of apple cider vinegar. Emerging usage of apple cider vinegar in variety of recipes is also boosting the market. 

However, in a few emerging regions, such as the Middle East and Africa, consumers are largely unaware of the health benefits of apple cider vinegar. This has made the uptake slow, thus hampering the overall prospects of the market. However, millennials across the globe are fast developing taste for such products. Furthermore, the consumption of apple cider vinegar as food among consumers to manage their weight has also created a lucrative avenue in the market. Growing epidemic of obesity is also bolstering the attractiveness of apple cider vinegar among them.

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