Architainment Lighting Market: Introduction

  • Architainment lighting are the lights used to transform architectural and theme based environments. They are essentially used near tourist places to highlight the architectural features of buildings and construction. They are also used for lighting during concerts and musical events. The architainment lighting market is segmented based on product type, light type, application, distribution channel, and region. These lights are used to set up building decorations in interior and exterior spaces of buildings and generally have longer duration warranty.  Increase in number of musical concerts and developments near tourist attractions is expected to fuel the architainment lighting market in the near future.

Growth in Usage of Lights to Add Visual Appeal to Decoration of Buildings Expected to Fuel the Global Architainment Lighting Market

  • Growth of the construction industry is expected to lead to increased usage of various types of lighting in interiors and exteriors of buildings. These lighting are generally used near architectural places to decorate and increase the visual appeal of buildings. It illuminates the architecture and transforms the aesthetical experience of buildings. Nowadays, architainment lights are used in shopping malls, airports, tourist attractions, hospitals, etc. Growth of the construction industry and renovation work is anticipated to drive the architainment lighting market in the coming years.

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Rise in Musical Concerts and Social Events to Drive the Architainment Lighting Market

  • Growing social and entertainment activities such as musical concerts, social gatherings, and media events is expected to fuel the architainment lighting market worldwide. Musical and social events are popular entertainment activity that has increased significantly, which is expected to indirectly impact the architainment lighting market globally. Also, increasing construction activities and tourism is likely to positively impact the architainment lighting market.

North America to Lead the Global Architainment Lighting Market

  • In terms of region, the global architainment lighting market can be divided into North America, South America, Europe, Asia Pacific, and Middle East & Africa.
  • Europe includes country-level analysis for the U.K., Germany, France, and Rest of Europe. North America includes Canada, the U.S., and Rest of North America. The South America architainment lighting market is segmented into Brazil, and Rest of South America. Analysis and forecast of the architainment lighting market in Asia Pacific features India, China, Japan, and Rest of Asia Pacific. Middle East & Africa covers the architainment lighting market analysis for GCC countries, South Africa, and Rest of Middle East & Africa.
  • The market in North America is likely to witness maximum demand for architainment lighting from 2019 to 2027, followed by Europe.
  • The growth of the construction sector is a major factor driving the architainment lighting market in the Asia Pacific region.

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Key Manufacturers Operating in the Market

Key global manufacturers operating in the global architainment lighting market are:

  • Signify Holding (Philips Lighting)
  • Harman
  • Lumen Pulse
  • CHAUVET
  • Acclaim Lighting, LLC
  • GTD
  • Acuity Brands Lighting, Inc.
  • Cree Lighting
  • SGM LIGHT A/S
  • OSRAM GmbH

Global Architainment Lighting Market: Research Scope

Global Architainment Lighting Market, by Product

  • LED
  • Halogen
  • High Intensity Discharge

Global Architainment Lighting Market, by Light Type

  • White Light
  • Colored Lights

Global Architainment Lighting Market, by Application

  • Architectural Buildings & Tourism Centers
  • Commercial Buildings
  • Entertainment  Shows & Music Concerts
  • Others (Corporate Events, Wedding Functions, etc.)

Global Architainment Lighting Market, by Distribution Channel

  • Online
  • Offline
  • Hypermarkets & Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Others (Electronics Retail Stores, etc.)

Global Architainment Lighting Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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