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Shutdown of Recreational Activities Bolster Demand for Pet Durables amidst COVID-19 Pandemic

Though workforce challenges and supply chain disruptions pose a restraint amidst the COVID-19 pandemic, certain pet products are registering sales in the dog clothing & accessories market. The demand for pet durables such as beddings, carriers, and toys, among other products, is swelling amidst the COVID-19 pandemic. Ongoing issues of business shutdowns and stay-at-home orders by employers have influenced individuals to adopt pets. Hence, companies in the dog clothing & accessories market are capitalizing on this trend and are increasing their production capabilities to manufacture pet durables.

Other reasons such as having kids at home due to school closures and the disruption of public sports that influenced individuals to adopt pets. The shutdown of recreational and entertainment events is another key driver, which is bolstering the demand for high fashion dog clothing & accessories.

Dog Clothing & Accessories Market Infographic

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Mobile Apps Likely to Enhance Shopping Experience of Customers

Tech innovations are bringing about a significant change in the dog clothing & accessories market. As such, the dog clothing & accessories market is largely fragmented with emerging players accounting for ~73% of the market stake. This is evident since tech startups are tapping incremental opportunities in pet-related app development. Well-executed mobile applications enhance the shopping experience of pet owners and can be a good source of income for stakeholders involved in the dog clothing & accessories value chain.

Dog Clothing & Accessories Market Segmentation

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Due to the growing popularity of per services such as dog walking, pet grooming services, and spa facilities, startups are now taking keen interest in developing mobile apps that help pet owners to shop fashion clothes and accessories. For instance, Stfalcon— a web and mobile app development company is acquiring proficiency in on-demand app development related to dog clothing and accessories.

High Demand for Fluffy Pet Beds and Dog Seat Covers Bolstering Market Growth

Pet products are among popular niches that are witnessing high sales, owing to pet humanization phenomenon worldwide. As such, pet beds and dog seat covers are being increasingly preferred by customers. There is a growing demand for fluffy and comfortable pet beds in the dog clothing & accessories market. Pet beds have been garnering popularity with rising international sales in 2019. However, due to the COVID-19 (coronavirus) pandemic, manufacturers of dog clothing & accessories are likely to experience a slump in sales due to workforce challenges and uncertainty in supply during the second half of 2020.

Apart from pet beds, even multifunction biting toys are gaining popularity in the dog clothing & accessories market. Innovative products are boosting revenue growth of the market, where the market is projected to reach a value of ~US$ 17.8 billion by 2030.

Winning Imperatives: Pop Culture Influence and Product Design Improvements

The Global Pet Expo 2020 has been the much-awaited event for companies in the dog clothing & accessories market. Manufacturers should participate in trade events and exhibitions to gain visibility for their products. As such, Fetch For Pets— a pet products company joined forces with the Star Wars legacy to produce franchise-themed t-shirts and toys that matched the expectations of superfan customers. Thus, companies in the dog clothing & accessories market should capitalize on pop culture trends to increase product uptake.

Innovative water bottles for dogs are grabbing the attention of pet owners in the market for dog clothing & accessories. For instance, Highwave Inc.— a manufacturer of adventure products, is increasing its marketing capabilities to promote its AutoDog Mug that facilitates sustainable water drinking for dogs. Innovative product designs such as leak-tight spouts in dog water bottles are generating revenue opportunities for manufacturers.

Automation in High-tech Products Solve Pain Problems of Customers

High-tech pet products are generating revenue opportunities for manufacturers in the dog clothing & accessories market. The dog clothing & accessories market is growing in terms of volume production, owing to the introduction of innovative products such as automatic ball launchers. For instance, iFetch’s automatic ball launcher is acquiring global recognition in the market for dog clothing & accessories. As such, the global market is projected to reach an output of ~1,758,500 units by 2030.

Companies are increasing their R&D activities to solve unique pain points of pet owners. For instance, YETI - a manufacturer of human and pet products, is tapping into opportunities through online affiliate marketing to increase the visibility for its Yeti Boomer 8 Dog Bowl, which is heavy enough to resist the slight pushes of dogs and prevent water from spilling.

Increased R&D Helps Gain Market Prominence in Furry Fitness Trackers

The dog clothing & accessories market is slated to progress at a favorable CAGR of 5.5% during the forecast period. However, intense competition in the sector of fitness trackers for dogs is posing as a hurdle for manufacturers. High availability of fitness tracker options poses as a challenge for market players who are aiming to gain market prominence. Hence, tech companies are introducing high-tech products that help manufacturers gain an edge over other market players. For instance, the Whistle Go Explore is a lightweight, waterproof GPS (Global Positioning System) furry fitness tracker that helps to monitor dog’s activity levels.

Other innovative products such as packable and water repellent rain jackets are witnessing increased demand among pet owners. Likewise, reflective jackets are being made available in plenty of sizes to meet specific requirements of pet owners. Innovative camping dog beds and dog boots are another novel introduction in the market.

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Analysts’ Viewpoint

Apart from adults, high pet adoption rates among children during the COVID-19 pandemic has triggered the demand for dog clothing & accessories. Innovative down bowls and carrier systems on bicycles are popular niches in the dog clothing & accessories market.

Automatic ball launchers are eliminating the issue of time consuming dog activity for pet owners. However, many pet owners are skeptical in buying toys for dogs, since toys are easily spoilt within days. Hence, companies should innovate in indestructible products priced between the range of ~$1-30 such as chewable toys with enhanced durable strength. Manufacturers should capitalize on pop culture references to increase product uptake.

Dog Clothing & Accessories Market: Introduction

  • According to the latest market report published by Transparency Market Research on the dog clothing & accessories market for the period 2020–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), increase in dog ownership across the globe is expected to drive the dog clothing & accessories market
  • Globally, revenue generated by the dog clothing & accessories market accounted for ~US$ 9.9 Bn in 2019, which is expected to expand at a CAGR of 5.5% in terms of value during the forecast period

Increasing Dog Ownership Worldwide: A Key Driver

  • In recent years, the lifespan of dogs is becoming longer (similar to their human guardians). Growing pet living standards are influencing owners to opt for dog clothing accessories. Increase in pet population all over the globe is simultaneously increasing pet ownership, which is likely to promote the health and wellness of dogs, and promote the sale of dog clothing & accessories in the coming years.
  • Dog ownership has increased, owing to altering cultural and socioeconomic factors that is influencing the growth of the dog care and service industry. Changes in consumer lifestyles and rising disposable income have also spurred dog adoptions.
  • Increasing awareness about dog grooming as per age, weight, breed, and physical activity is also one of the factors responsible for the growth of the dog clothing & accessories market. Rise in pet services across the globe providing regular grooming is also driving the usage of dog clothing accessories, as groomers and pet fashion designers are encouraging pet owners to utilize basic pet accessories.
  • Dog owners opt for products such as sweaters, coats, dresses, and other fashion apparel, owing to increasing popularity of grooming products and innovative clothing across the globe. Humanizing dogs is influencing manufacturers to introduce innovative grooming products for dogs. This is stirring retailers and manufacturers to expand their shelves and draw inspiration from day-to-day customs to provide pet owners with products that make them feel even more connected to their dog. Rising popularity of sports is also one of the factors influencing owners to groom their dogs with jerseys - probably the most common sign of pet humanization.

Evolution in e-Commerce Industry a Significant Opportunity for Dog Clothing & Accessories Market

  • Boom in e-Commerce industry has created huge opportunities for manufacturers and distributors of dog clothing accessories. Producers and suppliers of dog clothing & accessories are focusing on selling their products on various e-Commerce websites in order to cater to a comprehensive range of customers across the world.
  • Manufacturers encouraging owners to buy several grooming products through offers and discounts is propelling the sale of dog clothing & accessories through e-Commerce channels. In addition, owners compare various options with respect to brands, pricing, color, size, and pattern of dog clothing & accessories. New entrants consider e-Commerce channels to be effective for the sale of products and are increasing the awareness of their products, as a major chunk of customers belong to the millennial group, which prefers to access e-Commerce channels through their smartphones, desktops, and tabs. This is likely to boost the sale of dog clothing & accessories.

Rising Popularity of Unique Grooming Products and Rising Owner Preference for Safe, Advanced, and Secure Accessories: Key Trend of Global Market

  • The latest trend observed is the increasing use of dog clothing & accessories during holidays, festive seasons, and ongoing sports tournaments, which has a positive impact on the growth of the dog clothing & accessories market. Rising popularity of grooming products with unique patterns (such as monkeys, dinosaurs, and cupcakes) is also seen among owners.
  • Owners are opting for neckwear and jewelry as a mark of identification integrated with the GPS technology to trace the location of dogs for their safety. This trend is expected to dominate in coming years. Owners prefer safe, advanced, and secure products that do not affect the comfort of dogs while stretching or engaging with other accessories such as toys. In addition, rising preference for natural material such as rubber, cotton, wool, etc. is gaining popularity among owners.
  • Dog clothing & accessories are essential products for the care and maintenance of dogs. Manufacturers are introducing these products with unique designs, characters, size, colors, and pattern to satisfy owner requirements. For instance, manufacturers have introduced the most recognizable characters and franchises such as Batman, Wonder Woman, Mickey Mouse, Jurassic World, Ghostbusters, etc.

Resistance to Hamper Growth of Dog Clothing & Accessories Market

  • According to pet groomers, dogs experience some discomfort while wearing accessories, which often results in resistance from dogs. In addition, dogs often dislike covering their body parts, owing to its pickiness or due to behavior issues. This is likely to impact the sale of dog clothing and accessories. Dogs may also suffer from allergy through clothing and accessories of specific material. This may raise concerns about the product among consumers.
  • Dogs need to train from early days to accept these accessories so that they do not feel any discomfort while wearing them; otherwise, wearing these products at a later age may pose resistance due to the psychological behavior of dogs. This is indirectly impacting the sale of dog clothing and accessories, directly resulting in major challenges for the growth of the market.

Dog Clothing & Accessories Market: Competition Landscape

  • Detailed profiles of manufacturers of dog clothing & accessories have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the dog clothing & accessories market include 
    • Petmate Holdings Co.
    • KONG Company
    • Unicharm Corporation
    • Doggy Man H.A.Co.,Ltd.
    • Masterpet Corporation Ltd.
    • Central Garden & Pet Company
    • Hangzhou Tianyuan Pet Products Co., Ltd

Dog Clothing & Accessories Market: Key Developments

  • Prominent service providers in the dog clothing & accessories market are increasing investments on innovative dog clothing & accessories to fulfill the needs of dog owners. Manufacturers are also planning to expand their product range and presence in various geographies through mergers & acquisitions and tie-ups with local dog clothing & accessories providers.
  • Some other key developments in the dog clothing & accessories market are highlighted below:
    • In 2019, Petmate Holdings Co. expanded its business by entering the pet travel category business, where the company offers several innovative travelling products for dogs
    • In February 2018, Bampz, LLC, a provider of travel products and functional pet hydration, signed an agreement to create and distribute a line of new pet products for the KONG Company

Dog Clothing & Accessories Market - Scope of the Report

A new study on the global dog clothing & accessories market has been published by Transparency Market Research (TMR). It presents a wealth of information on key market dynamics, including drivers, market trends, and challenges, as well as the structure of the global dog clothing & accessories market across the globe. TMR’s study offers valuable information about the global dog clothing & accessories market to illustrate how the market would grow during the forecast period 2020–2030.

Key indicators of market growth, which include value chain as well as supply chain analyses, and Compound Annual Growth Rate (CAGR) have been elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the global dog clothing & accessories market during the forecast period.

An extensive analysis on business strategies of leading market players has also been featured in the TMR’s study on the global dog clothing & accessories market. This can help readers understand principal factors to foresee growth in the global dog clothing & accessories market. In this study, readers can also find specific data on the qualitative and quantitative growth avenues for the global dog clothing & accessories market, which is expected to guide market players in making apt decisions in the future.

The study discusses the underlying trends and impact of various factors that drive the global dog clothing & accessories market, along with their influence on the evolution of the market.

The study also offers Porter’s Five Force analysis, value chain analysis, price trend analysis, and SWOT analysis of the global dog clothing & accessories market in order to highlight the crucial growth tactics and opportunities for market players.

Key Questions Answered in This Report on Dog Clothing & Accessories Market

  • How much revenue will the dog clothing & accessories market generate by the end of the forecast period?
  • What type of dog clothing & accessories is likely to gain the maximum market share by 2030?
  • What regions currently contribute the maximum share to the overall dog clothing & accessories market?
  • What are the indicators expected to drive the global dog clothing & accessories market?
  • Which region is likely to be a lucrative market during the forecast period?
  • What are the essential strategies incorporated by key stakeholders in the global dog clothing & accessories market to expand their geographical presence?
  • What are the major advancements witnessed in the global dog clothing & accessories market?

This report answers these questions and more about the global dog clothing & accessories market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

Dog Clothing & Accessories Market – Research Methodology

A unique research methodology has been utilized by TMR to conduct comprehensive research on the growth of the global dog clothing & accessories market and arrive at conclusions on the future growth prospects of the market. The research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the drawn conclusions.

Secondary sources referred to by analysts during the production of the global dog clothing & accessories market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the dog clothing & accessories market as a primary source.

These primary and secondary sources provided exclusive information during interviews, which serves as a validation from dog clothing & accessories market industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the global dog clothing & accessories market with accuracy. The study also uses the top-down approach to assess the numbers for each segment and the bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on the future prospects of the global dog clothing & accessories market more reliable and accurate.

Dog Clothing & Accessories Market – Segmentation

The report on the global dog clothing & accessories market provides information on the basis of type, life stage, target audience, price category, material, price, distribution channel, and region.


  • Apparel Accessories
  • Outwear &Costumes    
  • Waste Disposal Poop Bags
  • Coats & Jackets
  • Collar
  • Jerseys Harness
  • Neck Wear       
  • Leashes
  • Shirts
  • Bowl
  • Footwear & Socks
  • Bedding
  • Hats
  • Bags
  • Others 
  • Toys
  • Jewelry
  • Others


  • Polyester
  • Nylon
  • Cotton
  • Wool
  • Neoprene
  • Others

Target Audience

  • Gen-Z
  • Millennials
  • Gen-X
  • Boomers

Life Stage

  • Puppy
  • Adult
  • Senior

Price Category

  • Mass
  • Premium


  • US$ 1-30
  • US$ 30-50
  • US$ 50-100
  • US$ 100-150
  • US$ 150-200
  • US$ 200-250
  • US$ 250-300
  • Above US$ 300

Distribution Channel

  • Online
  • e-Commerce Portal
  • Company Owned Portal
  • Offline
  • Large Format Stores
  • Specialty Stores
  • Independent Retailers


  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Dog Clothing Accessories Market