Toddler shoes are used for shielding children’s feet from injuries due to nails and stones, infection from dirt, dust, water, mud, and different climatic conditions. Toddler shoes also prevent the deformation of feet in children because they are soft. Currently, toddler shoes are a common part of school uniforms introduced by many public schools and governments. They are mainly of a specific style such as Derby with black color. Kids’ shoes are multifunctional. They provide comfort during walking, playing, and sitting. They can withstand rough and casual use. Therefore, these type of shoes need to be designed well in order to be flexible, light weight, spacious, descent looking, and fir correctly. An increase in demand for comfortable and advanced toddler shoes is driving key players to launch new product lines that are made of high-quality fabrics. The use of advanced technologies to manufacture toddler shoes enhances the growth potential of the market. However, the increasing availability of low-quality and counterfeit products is a major concern to key players, as it affects their profitability and brand image in the market.
The toddler shoes market is expected to expand at a steady growth rate in the coming years. Increase in demand for trendy, fancy yet comfortable footwear for kids is a key factor driving the global toddler shoes market. Additionally, the demand for toddler shoes is increasing day by day in tune with the growth of the population, development of the education system, rise in economic standards, and increase in fashion consciousness globally. Moreover, a rise in the online sales of toddler shoes is a major factor that is likely to have a positive impact on the market’s growth. However, buyers of toddler shoes are price sensitive. Hence, an increase in the price of raw materials is anticipated to restrain the toddler shoes market during the forecast period. To overcome this restraint, companies operating in the market vary the shape, design, speed ratios, and size of the shoes as per customers’ requirements and remain competitive.
The toddler shoes market can be segmented based on product, end-user, distribution channel, and region. In terms of product, the toddler shoes market can be classified into casual shoes, sports shoes, boots, and sandals. Based on end- user, the toddler shoes market can be categorized into boys and girls. In terms of distribution channel, the toddler shoes market can be segmented into online and offline.
Based on region, the toddler shoes market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific is expected to contribute significantly to the market in terms of revenue throughout the forecast period. In terms of market share, China is a leading country of the toddler shoes market in the region.
Some of the key players operating in the toddler shoes market are Disney, Chatham Marine Ltd, XO Footwear, Crocs Retail, LLC, Keen, Inc., Bata India Limited., Mini Boden, Action, Term Footwear, Eram, Geox S.p.a, La Botte Chantilly, Gorilla, Step2wo, NilsonGroup AB, HS Sales Corporation, Campus, C&J Clark International, Bobux International, Start-rite, Kats footwears Pvt Ltd, Superhouse Group, and Mothercare UK Limited. Digital marketing strategies adopted by key players in the market are spurring an increase in the demand for toddler shoes across the globe. Key players in the toddler shoes market are actively exploring various production and designing techniques to meet the growing demand for better and sustainable toddler footwear. Advances in the science of shoemaking have enabled vendors to focus on secondary consumer requirements such as enhancement of performance, style, and comfort.
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