Personal Care Market

Personal Care Market - Overview

The personal care industry manufactures consumer products used for beautifying and basic grooming. Beauty products and personal hygiene are personal care products. These products may vary from soaps and shampoos to moisturizer, toothpaste, facial tissue, cleansing pods, shaving creams, lotions, and others. The personal care industry is projected to witness rapid growth especially post the COVID19 pandemic as now people are more inclined to maintaining better hygiene in order to keep away from germs and viruses that may lead to health issues of any kind in later stages. Personal care appliances have grown in popularity over the last few years due to the market penetration of new and cutting-edge appliances each year. Trimmers, curlers, massagers, flat irons, hair setters, hair clippers, electric toothbrushes, and blow dryers are examples of these appliances. Skin care, shower and bath, oral hygiene, deodorants, personal hygiene, hair care, fragrances, and make-up are all part of the personal care product category. Such initiatives taken by leading players of the personal care market are likely to create revenue generation opportunities for the global personal care market during the forecast period, set between 2021 and 2031.

The global personal care market is categorized on the basis of type, product, distribution channel, and region. In terms of type, the market is split into organic and conventional. Based on product, the market is classified into fragrances, color cosmetics, hair care, skin care, and others. In terms of distribution channel, the market is divided into e-commerce, specialty stores, hypermarkets & supermarkets, and others.

The research report on personal care market offers a 360-degree overview of the market and its prime growth trajectories such as drivers, restraints, challenges, and upcoming growth opportunities. It also throws light on the impact of the novel COVID19 pandemic prevalent from 2020 on this market and how can players gain benefit from this situation. Additionally, the list of leading players in the market and their key contribution in the form of product innovation and launches is also provided in the report. For more information on the market, log on to the company website.

Personal Care Market - Competitive Landscape

The nature of the global personal care market is fragmented on account of the presence of very few players. Some of the players in this market are investing in product improvement and quality control for better revenue generation. Others are investing in R&D strategies to ensure a leading position in the market competition. Such efforts are likely to help manufacturers hold a significant position in the overall market competition during the forecast period.

Some of the key players of the global Personal Care market include:

• Oriflame Cosmetics S.A.
• Kao Corporation
• L’Oreal S.A.
• Revlon
• The Estee Lauder Companies Inc.
• Avon Products Inc.
• Coty Inc.
• Procter & Gamble
• Shiseido Co.Ltd.
• Unilever
• Other players

Personal Care Market - Growth Drivers

While the products for personal care were earlier more inclined towards women consumers, the introduction of men's grooming product line has significantly boosted market growth, thereby serving as emerging trends of the personal care market. Furthermore, the development of improved and innovative products in the women's line, such as multifunctional and cosmeceuticals products is expected to drive personal care product sales in the coming years. Manufacturers have flooded the market with specific skin and hair products in order to cater to specific customer needs. Marketing efforts, advertising, and media penetration are also expected to benefit the market. Aspects such as rising disposable incomes of consumers and their willingness to spend more on grooming and personal care products, and rapid urbanization are likely to bode well for the market in the coming years.

Personal Care Market - Geographical Insights

Regionwise, Asia Pacific emerged dominant on account of the changing lifestyle of people and their willingness to spend on cleanliness and hygiene. The increasing number of working women in developing nations such as China and India are likely to augment the demand for personal care products in the coming years. On the other side, Europe market will also generate notable revenues in the coming years on account of the growing inclination towards organic and vegan cosmetic products.