Global Personal Care Market: Overview
The personal care industry is the one which produces consumer products that are used for beautification and personal hygiene. The subsectors of personal care comprise cosmetics and personal hygiene. Some of the products that are included in personal care wet wipes, toothpaste, toilet paper, talcum powder, moisturizer, shaving cream, razors, perfumes, pomade, nail files, makeup, lotion, lipstick, lip gloss, hair clippers, facial tissue, eye liner, deodorant, cotton pads, cotton swabs, colognes, and cleansing pods. The global market for personal care is extremely diversified and can be bifurcated into personal care products and personal care appliances. Personal care appliances have become popular across the globe in the last few years owing to the penetration of new and innovative appliances in the market every year. These appliances comprise electric toothbrushes, trimmers, massagers, curlers, flat irons, blow dryers, hair setters, and hair clippers. The segment of personal care products includes skin care, hair care, personal hygiene, oral hygiene, deodorants, fragrances, shower and bath, and make-up.
The report is an examination in the development of the global personal care market over the last few years and in the upcoming years. The market study further details out the reasons of the vicissitudes in the market worldwide. It does this so evaluating the forces and the trends predominant over the last couple of years and also the ones that are expected to put an impact on the market during the forecast period. The Porter’s five forces analysis has been considered by the analysts to present a clear conception of the vendor landscape to the ones reading the report. Mergers, acquisitions, agreements, and other dealings have also been emphasized in the study. The study further investigates the management and workflow of several leading players and presents readers with information on their products, marketing and production strategies, and market shares of the past and future years.
Global Personal Care Market: Trends and Opportunities
The global market for personal care is expected to witness substantial growth over the coming years owing to the growing disposable income of consumers, thus enabling them to spend on luxury personal care products. While the personal care products segment for women is a prominent category, the introduction of the men’s product line for grooming has bolstered the growth of the market extensively. Moreover, the development of improvised and innovative products in the women’s line such as cosmeceutical and multifunctional products is expected to trigger the sales of personal care products in the coming years. In order to cater to specific customer needs, manufacturers have flooded the market with specific hair and skin products. The market is also expected to be benefitted by the promotional offers, advertising, and media penetration. In emerging economies, facets such as growing spending power of consumers, abundance of international brands, and rapid urbanization is likely to help in the growth of the market in the near future.
Global Personal Care Market: Regional Outline
The global market for personal care can be segmented into North America, Asia Pacific, Europe, and the Rest of the World. Asia Pacific is likely to emerge as a prominent region in the market with the changing lifestyle of consumers and incessantly growing population. North America and Europe are also likely to provide lucrative growth opportunities.
Global Personal Care Market: Competitive Landscape
The key companies operating in the market are Proctor & Gamble Company, Helen of Troy Ltd., Godrej Industries Ltd., Johnson & Johnson, Unilever, Colgate-Palmolive Company, Avon Products, and L’Oréal Paris, among others.
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.