Smoothing Toner Market Introduction

A smoothing toner helps to eradicate superficial dead skin cells and refine pores, thereby leaving skin smooth and clear. It is essentially used to reduce the appearance of pores and calm the skin. Smoothing toners are very helpful and necessary for people with oily or acne-prone skin as it helps to cleanse the skin and at the same time is gentle on the skin. Smoothing toners for dry skin types contain hydrating ingredients. The smoothing toner market is expected to rise due to increase in awareness about having a good appearance.

Smoothing Toner Market- Competitive Landscape


L'Oreal is a French company manufacturing personal care products with headquarters in Clichy. The company has developed products in the field of skin care, hair color, make-up, sun protection, perfume, and hair care.


With more than 130 years of experience, NIVEA is one of the leading companies in the field of skin care. The company is owned by the Hamburg-based company Beiersdorf Global AG. In 2016, Nivea was voted Germany’s most trusted brand. The brand Nivea stands for values such as trust, security, family, and reliable care for all skin types and is available in about 200 countries around the world.

Pierre Fabre Dermo-Cosmetique

With more than 270 years of experience in skin care, Avene is the most popular brand of this company. Over 2,800 patients each year visit the Avene Dermatological Hydrotherapy Center to treat skin conditions.

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Founded in 1851, Kiehl's began as a homeopathic pharmacy located in New York City. In 2000, Kiehl's was purchased by the L'Oreal Group and has more than 250 retail stores worldwide at present. Kiehl's products are notable for their simple and straightforward packing.

Clinique Laboratories, llc.

Incorporated in 1973, the company’s portfolio includes the wholesale distribution of prescription drugs, proprietary drugs, and toiletries. Clinique Laboratories is a subsidiary of Estee Lauder Companies Inc.

Procter & Gamble

Olay, the famous brand of Procter & Gamble is the market leader in a number of countries today, including the U.S., the U.K., and China. Olay has spearheaded the creation of the ‘anti-aging’ category in the beauty products industry.

Other key players in the market are La Roche-Posay, Clarins, Biotherm, Pechoin, Inoherb, PROYA Cosmetics Co. Ltd, Unilever (Ponds), and others.

Smoothing Toner Market Dynamics

The most important drivers of the skin toner market includes growing aspiration to look beautiful and young, rising level of disposal income, and evolution of alcohol free skin smoothing toners. Major challenge for the skin toner industry is the potential side effects of the chemical ingredients used in smoothing toners.

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Smoothing Toner Market Segmentation

Based on texture, the smoothing toner market can be segmented into

  • Milky
  • Liquid / Exposed

Based on skin type, the smoothing toner market can be categorized into

  • Neutral Skin
  • Dry Skin
  • Oily Skin
  • Mixed Skin
  • Sensitive Skin

In terms of distribution channel, the market can be segmented into

  • Online
  • Offline
    • Large Format Stores
    • Retail Stores
    • Pharmacies and Medical Clinics

Based on gender, the market can be divided into

  • Female
  • Male

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  • North America (U.S. and Canada)
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Smoothing Toner Market

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