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Oat Extracts Market Outlook

Oats is a very recognized cereal which is used as a medicinal plant. Oats acts as an excellent nervine, useful for treating anxiety, nervous exhaustion, impaired sleep patterns, sexual neurasthenia, occipital pain, and various other disorders. Also, oats have a variety of beneficial skin molecules owing to which different cosmetic manufacturers are demanding for it. The use of food ingredients in personal care products provides an insight of nutritional and healthiness value for the skin. Oat extracts are a rich source of iron, vitamins, manganese, and calcium. Oat extracts are used in homoeopathic medicine, cosmetic products, skin care products, and have various other health benefits. It is especially beneficial for those people with dry, itchy skin and scalp. Additionally, consumers are demanding personal care products with low allergenic potential with high proven therapeutic value. Oat extracts manufacturers are collaborating with various partners to expand their market footprint in global oat extracts market. For instance, Oat Cosmetics- a new UK based distributor of cosmetic ingredients, has collaborated with Ceapro Company to provide a wide range of renewable, unique, natural oat based cosmetic products with green extraction technology.

Reasons for Covering Oat Extracts Market Title

Expanding cosmetic industry, growing trend of clean label products, consumers are demanding for premium personal care products, new product development by companies, increasing consumer awareness, increasing the popularity of health and wellness trend, and rise in demand for organic products are the factors fueling the growth of oat extracts market during the forecast period. Moreover, accelerating trend of men’s grooming, changing lifestyle and rapid urbanization lead to increase in demand for consumer goods which will further drive the growth of oat extracts market in the near future. However, some side effects associated with the skin care products, growing government laws related to cosmetic ingredients as well as industry standards, the limited shelf life of personal care products, and the high price of organic products are some of the factors that may hamper the growth of oat extracts market.

Global Oat Extracts: Market Segmentation

On the basis of source type, the global oat extracts market has been segmented as –

  • Organic
  • Conventional

On the basis of extract type, the global oat extracts market has been segmented as –

  • Oat Beta Glucans
  • Oat Avenanthramides

On the basis of application, the global oat extracts market has been segmented as –

  • Personal Care
    • Skincare
    • Haircare
    • Cosmetics
    • Body Care
    • Shaving Care
  • Pharmaceutical
  • Dietary Supplements
  • Others
oat extracts market

Market Share for Oat Extracts Market by Source Type, 2017

Global Oat Extracts Market: Key Players

Some of the key players operating in the global Oat Extracts market are Oat Services Ltd., Koninklijke DSM N.V., Bramble Berry Inc., Charkit Chemical Company LLC, Naturex Company, Universal Preserv-A-Chem Inc., Johnson & Johnson Consumer Inc., Beacon CMP Corporation, MakingCosmetics Inc., Ceapro Inc., Croda International PLC, and others.

Growing skin care industry in developing the region, changing consumer buying behavior, fast-growing middle-class income group, changing lifestyles, dietary behavior, and increasing distribution channel in developing countries are some of the leading factors driving the growth of the global oat extracts market. Moreover, it is an excellent source of energy that helps in fighting skin against cold and fatigue coupled with they are recommended to treat acne, eczema, excess sebum, itching, and various other skin conditions is expected to grow the oat extracts market during the forecast period.

Global Oat Extracts Market: Key Developments

  • In 2017, Naturex acquired Swedish Oat Fiber company- a specialized Swedish manufacturer of oat-based extracts and ingredients, to strengthen its market position in the natural nutrition market along with expand its customer base by entering into new market.

Opportunities for Global Oat Extracts Market Participants

Changing consumer lifestyle in emerging markets, enhancing consumer interest towards personal grooming, increase in adoption of anti-aging products by the ageing population, and companies are adopting product premiumization strategies are the factors due to which oat extracts market revenue is expected to grow at a rapid growth rate, over the forecast period. Moreover, companies are investing more in developing countries and adopting aggressive marketing strategies to create consumer awareness along with expanding market share through new product development is the primary factor accelerating the growth of the oat extracts market.

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