The word ‘Herb’ comes from the word ‘herba’, meaning grass. Herbs are the leafy green or flowering parts of a plant which are used for food, flavoring, medicine, or fragrances for their savory or aromatic properties. Herbs are classified as dry herbs and fresh herbs. Drying an herb reduces the water content, and if it is done properly then it concentrates the flavor. For this reason using only a small part compared to that of fresh herb will produce the same flavor. Dried herbs are produced through using conventional dry methods or wash and shake (WaS) dry methods. Other methods are harvesting and drying, Bunch drying, tray drying, and Microwave Oven drying. Herbs dried using Low-temperature cold drying method are considered as a best dried herbs as it retains the maximum flavor of the end product. Dried herbs market is envisioned to boost in the future because of its multiple uses in food and beverages, medical remedies, cosmetics and personal care.
The global dried herbs market can be segmented by type, by form, by end user, and by distribution channel.
By type, dried herbs market is segmented into bay leaves, oregano, rosemary, sage, savory, marjoram and thyme.
By form, the dried herbs market can be segmented into grounded form and as a whole.
On the basis of end user, dried herbs market is segmented into food & beverages, bakeries, dairy products, snacks and fast food chains. Dried herb is used in snacks and dairy products as a flavor and has a good demand in the market which is expected to driver of the market. Use of dried herbs in flavored drinks and beverages are supporting the demand of the dried herb market. Herb tea is also got a good demand.
By distribution channel, the global Dried Herbs Market is segmented into direct and indirect. Indirect sales channel is further sub-segmented as modern trade, specialty stores and e-retailers. Among all these sub-segment e-retailers is expected to represent substantial growth in dried herbs market. Increasing internet penetration coupled with rising consumer influence towards online purchase is expected to support the e-retailers growth during the forecast period.
Global Market Drivers and Restraints:-
Urbanization and fast growing lifestyle have made people use ready to eat dishes, and it is the key driver of the market. Individual's attraction towards new flavors and delicacies is also expected to drive the global market during the forecast period. Many herbs are dried for use as herb teas and for flavorings. A smaller but increasing market exists for biodynamically and organically grown dried herbs which drives the market growth. Some herbs are used in medical applications like driving the growth of dried herbs market.
The primary driver which is promoting the Dried Herbs Market is its ability to induce appetite-reducing hunger and in turn resulting in weight loss done by using Flax seeds. These health benefits are of particular interest of the health-conscious population primarily belonging to the developed regions such as North America and Europe.
The restraints of the Dried Herbs Market include quality issues, PP Contamination, and outbreaks of food-borne illness
Asia-Pacific dominates the dried herbs market by volume, and Europe dominates the market by value. Increasing production of dried herbs and growing demand in delicacies is booming the dried herbs market in Asia Pacific. Developing regions of China and India dominate the Asia Pacific market globally. The Middle East and Africa provides best market for dried herbs as the production in this region is high. North America tails Europe and Asia Pacific in overall consumption of the herbs. Japan and other regions are expected to growth at a steady rate during the forecast period.
Some of the major key players driving Dried Herbs Market are Unilever, Ajinomoto Co., INC., Land Farm, EMAF co., Everest spices, Kraft Heinz Company, YS INGREDIENTS Co., Herbs Egypt, MDH Spices, and Nile herbal.
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