Herbs are those plants that have a plethora of uses and benefits in different industrial applications. Fresh herbs, however, are perishable and more susceptible to bacteria and fungus. Thus, to prevent the damage of versatile plants, these herb are converted into a dried format. Dried herbs are a result of the water removal from the fresh herbs by using drying techniques such as air drying, microwave drying, and vacuum drying. Drying intensifies the taste of many herbs by concentrating the flavor aspect. Dried herbs find ample of applications in both, the B2B and B2C segments. Dried herbs are extensively used in the B2B sector in food processing applications, cosmetics formulations, and medical remedies. In terms of value, the global dried herbs market is expected to reach a market value of US$ 4,162.7 Mn by the end of 2026, with an expected CAGR of 4.7% over the forecast period. The drivers for the growth of the dried herbs market include the increasing demand for processed foods and convenience foods, the longer shelf life of dried herbs, the growing disposable incomes of consumers, the health benefits associated with dried herbs, and innovations taking place in the health food sector.
Fast-paced Life Increasing the Demand for Processed Foods
Nowadays, a demanding work culture and busy lifestyles have forced consumers to opt for ready-to-eat meals or other ready-to-eat food items. Dried herbs allow customers to enjoy tasty and flavorful foods that consume less time for preparation. The increasing demand for processed foods such as snacks, pickles, beverages, and others has resulted in the rising demand for dried herbs that are used to enhance the flavor of these products.
Longer Shelf Life of Dried Herbs
Dried food and ingredients such as herbs are witnessing a rise in demand, due to the technologies being used for their production. Techniques such as vacuum and air drying have affected the possibilities of using dried herbs for a longer period when preserved in specified conditions. Dried herbs have a shelf life ranging from weeks to even months, which helps manufacturers and consumers use them in the future. Due to increased shelf life, the applications of dried herbs have attained broader prospects.
Rising Consumer Preference for Convenience Packaging and Easy-to-Use Products
Dried herbs are readily available through various retail formats. This ease of access drives consumers toward using dried herbs even more. Dried herbs are small and easy to carry; the use of convenience packaging for dried herbs is also known to increase the demand among consumers. Consumers also are becoming readily open to international cuisines, flavors, and ingredients, which is influencing their eating habits in a big way. The strong influence from various cuisines and cultures is also resulting in the growth of the exotic dried herbs sector.
Growing Demand for Natural Flavorings a Key Opportunity
Hotels/restaurants and food processing industries have remained dependent upon synthetic ingredients to flavor their offerings. Inducing distinct aromas and colors in food products increases their appeal among consumers, and many times, hotels and restaurants use these artificial flavors to boost their offerings. However, as consumer awareness regarding organic and clean label products has witnessed an increase, food manufacturers have been forced to eliminate harmful synthetic ingredients from their products and incorporate natural variants. The growing clean label and organic trends are largely affecting various industries in the food and beverage sector. Manufacturers are using organic dried herbs in their formulations and products to cater to the preferences and demands of consumers. Dried herbs are widely used in healthy food products such as herbal teas and smoothies. The increase in the demand for natural flavorings is an opportunity that dried herb manufacturers can leverage to their advantage.
Application of Dried Herbs in Non-Food Industries
The pharmaceutical and cosmetic industries have provided market prospects for the growth of the dried herbs market. Dried herbs are used in the formulation of several medical remedies, due to their associated medical benefits. Several infant formulations use dried herbs to help infants in the treatment of various medical issues. The cosmetic and personal care industry also uses dried herb powder as an ingredient in the formulation of several personal care products related to hair care, skin care, face care, oils, and others.
Growing Culture of HoReCa
Increasing Westernization and urbanization have resulted in the ever-increasing culture of hotels, restaurants, and cafes, which has further created the demand for dried herbs. Food service providers are using dried herbs in their sauces, salads, dressings, meals, and fresh drinks to enhance the flavor of their foods and beverages. Consumer inclination towards these cultures is increasing due to increasing disposable incomes, which has further led to more demand for dried herbs.
Dried Herbs Market: Introduction
The proposed market report of TMR on the dried herbs market evaluates opportunities in the current market, and provides updates and insights corresponding to different segments involved in the dried herbs market over the forecast period 2018–2026. The dried herbs market report further exhibits the estimated data for 2018, and forecast data up to 2026 in terms of value (US$ Mn) and volume (MT). In terms of value, the dried herbs market is anticipated to increase at a CAGR of 4.7% during the forecast period. The present study exhibits the market dynamics and trends of the dried herbs market in regions such as North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa. The report includes the market growth drivers and challenges for the dried herbs market, and their impact on each region during the forecast period. The report also comprises the study of the drivers, restraints, threats, and opportunities for the dried herbs market. It also includes the value chain analysis and opportunity analysis of the market.
Dried Herbs Market: Report Description
The report explores the dried herbs market for the period 2018–2026. The principal objective of the dried herbs market report is to provide insights into the key developments in the market that are consistently supporting to transform global businesses that are associated with dried herbs. It is very important to consider that, in an ever wavering economy, we provide the estimated (Y-o-Y) year-on-year growth rate in addition with the Compound Annual Growth Rate (CAGR) for the overall forecast, to understand the better analysis and evaluation of the dried herbs market, and to discover justifiable opportunities.
Yet another key feature of this report is that, the estimation of the dried herbs market and the corresponding revenue forecast is carried out in terms of absolute dollar opportunity. This is usually not prioritized while forecasting the overall market numbers. Absolute dollar opportunity analysis is very essential in evaluating the degree of opportunity that a provider can observe to execute, as well as to contrast the potential resources from a sales perspective in the dried herbs market.
The dried herbs market report starts with an elaborated executive summary, and the market definition of various segmentations that are included and their respective shares in the dried herbs market. The report further incorporates the important macroeconomic factors that have an effect over the growth of the dried herbs market. The report also highlights the various market dynamics that include the drivers, restraints, opportunities, and trends in the dried herbs market. The report further underlines the study of the present issues with industrial processing, and opportunities for dried herbs market. It also encompasses the value chain analysis, which provides a structural view of the overall profitability from the manufacturer to the end user of the dried herbs market. In order to provide users with a clear view of the dried herbs market, we have exhibited the competitive analysis of key market players and their strategic expansions. The competitive dashboard presents a detailed comparison of dried herb manufacturers on valuable parameters such as key product offerings, total revenue, key developments, and key strategies. The study intensifies the dried herbs market attractiveness analysis by product type, form, nature, drying method, end use, and region.
To evaluate the overall market size of dried herbs, the report on considers various fundamental aspects based on secondary research. Furthermore, it emphasizes quantitative evaluation such as market shares by product type, form, nature, drying method, end use, and region, and other qualitative data from primary respondents, which have been consolidated to arrive at clear and accurate market estimations. The forecast presented in the dried herbs market report arrives at the total revenue being generated, and expected revenue contribution in the future by the dried herbs market.
The detailed profiles of companies that manufacture dried herbs are included in the dried herbs market report to analyze their developmental strategies, key product offerings, and recent developments, as they have a significant role in the dried herbs market. The market players covered in the dried herbs market report are The Kraft Heinz Company, McCormick & Company, Inc., Robertet SA, Firmenich S A, Döhler GmbH, Pacific Botanicals, Mountain Rose Herbs, Van Drunen Farms, British Pepper & Spice company, Takasago International corporation, Archer Daniels Midland Company, Synthite Industries Ltd, International Taste Solutions Ltd, Cherry Valley Organics, and Catz International B.V.
Dried Herbs Market: Segmentation
The subsequent sections analyze the dried herbs market on the basis of product type, form, nature, drying method, end use, and region, and presents a forecast for the period 2018–2026. The market is segmented as follows:
Dried Herbs Market by Product Type
- Bay Leaves
Dried Herbs Market by Form
- Whole Herbs
- Powdered Herbs
Dried Herbs Market by Nature
Dried Herbs Market by Drying Method
- Air Drying
- Vacuum Drying
- Microwave Drying
Dried Herbs Market by End User
- Salads & Dressings
- Seasoning & Sauces
- Cosmetics & Personal Care
- Food Service Providers
Dried Herbs Market by Region
- North America
- Latin America
- Rest of LATAM
- Rest of Europe
- Asia Pacific
- South Korea
- Australia & New Zealand
- Rest of APAC
- Middle East & Africa
- GCC Countries
- North Africa
- South Africa
- Rest of MEA