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Oat Emollient Market: Outlook

The amalgamation of health and wellness with skincare has given rise to the cosmaceutical and dermo-cosmetics market over the forecast period. The beauty and personal care market is witnessing evolution, which is being driven by the health-conscious population that is preferring prevention over cure. The changing consumer trend is thus giving rise to the heath-positioned products, which are resulting in drastic evolution of beauty and personal care industry. Oat emollient is a recent advancement in the personal care and cosmetic industry which aims at leveraging the advantages of formulations, which are a combination of medication along with skincare. Oats emollient is used in the formulation for skincare products as oat is a popular cereal which has potential properties that help in the rejuvenation of the skin and body.

Furthermore, oats contain the right amount of vitamins, proteins, and minerals, which deeply nourish the skin and protects the skin against fatigue and cold.  Oat emollients are used in dermo-cosmetics to treat skin problems including eczema, excess itching and sebum, psoriasis, dry skin conditions, and others. The market for oat emollient is anticipated to witness a growing demand as today’s consumers’ desire for clinically medicated formulations with therapeutic benefits, combined with properties to enhance the skin condition and feel.  

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Junction of Skin Care Along with Increasing Consciousness Concerning Health and Wellness is Anticipated to Boost the Sales for Oat Emollient

Globally, as of 2017, per capita expenditure on cosmetics and personal care products has been valued at approximately US$ 72, and this number is expected to double by 2030 end, representing promising growth in the global personal care and cosmetics market. Increasing awareness regarding health and wellness, urbanization, and growing purchasing power of consumers are the key driving factors for the growing demand for cosmetics and personal care products and formulations. The consumers are shifting towards purchasing skincare, which has a balance of medicated properties along with skin revitalizing qualities. This consumer trend is hence driving the growth for oat emollients in the near future.

Increasing dermatologists and skincare specialist across the globe is further providing growth opportunity for oat emollient based cosmetic and personal care products over the forecast period. Moreover, increasing skin problems like eczema, psoriasis, and skin dryness among consumers is further driving the oat emollient market globally. Increasing product penetration of oat emollient based products through online retailing channels are one of the major factors driving the growth of the oat emollient market across the world. The sales of cosmetics and oat emollient based personal care products through e-Commerce is further anticipated to witness significant growth over the forecast period, owing to the higher adoption of smartphones and increasing penetration of the internet in various untapped markets around the world. Furthermore, online retailing is attributed to the easy availability of a wide range of cosmetic and oat emollient based personal care products and the ability of customers to compare the prices of various products available in the market during an online search or through social networking platforms.   

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Global Oat Emollient: Market Segmentation

On the basis of nature, global oat emollient can be segmented as:-

  • Organic
  • Conventional 

On the basis of grade, global oat emollient can be segmented as:-

  • Unrefined Oat Emollient
  • Refined Oat Emollient
  • Highly Refined Oat Emollient 

On the basis of end use, global oat emollient can be segmented as:-

  • Sun Care
  • Body Care
  • Skin Care
  • Hair Care
  • Bath, Shower & Soaps
  • Scalp Treatments
  • Ointments
  • Others 

Global Oat Emollient: Key Players

Some the key players operating their business in the global oat emollient market are Croda International Plc, Fontus Health Ltd, Oat Services Ltd,       and Johnson & Johnson Consumer Inc., among others

Opportunities for Oat Emollient Market Participants:

Europe is expected to have a prominent share in the oat emollient market during the forecast period, owing to the presence of a large number of cosmetic manufacturers in the region and a well-established supply chain for cosmetics and personal care products in the region. Besides, Europe is one of the largest oats producing region which is again mounting the growth for oat emollient in the region. North America is also anticipated to account for a strong market position for oat emollient, attributing to the growing market trend for dermo-cosmetics and increasing consumers preferences towards premium cosmetic and personal care products.

However, the Asia Pacific is anticipated to register maximum growth opportunity for oat emollient owing to rising per capita expenditure of the consumers, snowballing online retail penetration, and growing self-care trend among the consumers. The manufacturers of oat emollient are expected to strengthen their market position by improving their supply chain and increasing market penetration through online channels to cater to a broader consumer base. 

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Oat Emollient Market