Coated Snacks Market Outlook

Coated snacks is comprised of the snacks that are coated with the sweet, salty, savory, chilly and other seasonings or substances. These coatings provides enhanced taste, flavour and appearance to the end products. Snacks are foods that are consumed as a refreshment, between the meals and not as a meal. Coated snacks are mostly consumed for their taste and texture for the enjoyments. Various coated snacks are prepared mostly by spray-drying technique and dipping. Snacks are becoming a prominent part of the daily diet of the consumers, with major share occupied by the savory snacks. Coated snacks market is gaining the momentum in the global market, since they are being marketed as fortified food products. The health and wellness trend in the global market is rising and tapping into the current market requirements, many snack producers are using coating materials that are natural, free-from goods, and low in sugar and MSG. The increased consumption of snacks around the world is the primary driver for the global coated snacks market.

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Coated Snacks Market is enjoying the Increased Market Share in the Global Snacks Market due to the Enhanced Taste Profile and Appearance

Coated snacks market is predominantly driven by the habit of sudden and impulsive purchase of the snack products by the consumers whilst shopping for grocery items. This buying behavior of the shopping goers mostly in the developed countries such as U.S., Canada, U.K., France, Australia, Germany, etc. is driving the sales of the global coated snacks market. The coated snacks is mainly consumed by the younger generation due to the habit of consuming snacks and processed food products on a frequent basis. The coated snacks hold significant market share in the global snacks market that are available in various forms, shapes, colours, and flavours.

Moreover, large chunk of the consumers in the developed countries are suffering from the disorders such as diabetes, heart issues, obesity, and high blood pressure due to the choice of the lifestyle. This has led to the health concerns and rise in trend of eating healthy. Manufacturers are tapping into the current market trends and introducing new and novel products with low-sugar, reduced salt, and no MSG. Despite some side-effects on health, the availability of such products targeting health enthusiast is leading to the market growth.

With the increased spending on the research and developments, new and innovative products are being launched in the global market that are marketed with attractive and colorful packaging. The attractive packaging are targeted towards kids and younger consumers, which is also expected to rise the sales of the coated snacks in the global market.

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Coated Snacks Market Segmentation

The coated snacks market can be segmented on the basis of flavour, nature, type, and sales channel.

On the basis of flavour, the coated snacks market can be segmented as:

  • Sweet
  • Savory
  • Hot/Chilly
  • Others

On the basis of nature, the coated snacks market can be segmented as:

  • Organic
  • Conventional

On the basis of type, the coated snacks market can be segmented as:

  • Nuts
  • Cereals
  • Vegetable
  • Others (Meat, etc.)

On the basis of sales channel, the coated snacks market can be segmented as:

  • Hypermarket/ Supermarket
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Wholesalers
  • Mass Grocery Stores
  • Other Retail Formats

Coated Snacks Market: Regional Analysis

North America and European region are the largest consumers of the coated snacks market, at present. The well established distribution network, and the easy availability of the coated snack products through various distribution channel are leading to the maximum market share of North America and European countries. However, increasing market penetration of the big players of the coated snacks market in the emerging countries from the Asia, Latin America, and MEA region is likely to result in the highest CAGR over forecast period. Improvements in the GDP, economic situation, urbanization, industrialization, increasing middle-class population, and increasing consumer disposable income are the factors responsible for expected shift in the market share over the forecast period.  

Coated Snacks Market: Key Participants

Some of the market participants in the Coated Snacks market are:

  • Cargill Inc.
  • Archer Daniels Midland Company
  • Kerry Group
  • Tate & Lyle Plc.
  • Emsland Group

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Coated Snacks Market