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Global Azorubine market: Overview

Azorubine is a red synthetic red food dye which belongs to azo dye group, azo dyes include allure red, sunset yellow, FCF, Tartrazine. Azorubine is also known as food red 3, carmoisine, azorubin S, acid red 14, brillantcarmoisin O its color ranges from red to maroon. It is used where the food is to be heated after fermentation and also found in blancmange, marzipan, jellies, cheesecake mixes,  Swiss roll, jams and preservatives, brown sauce, sweets, packet soups, breadcrumbs, flavored yogurts. Its E number is 122.azorubine does not show any proof of mutagenic or carcinogenic properties hence can be consumed but the daily intake must not exceed 0-4 mg/kg. It is also used in the detection of photometric of Mg, Cu, Cr, Pd, and Sn.

Global Azorubine market: Market dynamics

The growth of global Azorubine market is driven by food and beverage industry, such as dried fruits, cheese and some alcoholic beverages as they are cheap to produce and more stable than most natural food dyes. The key factors restraining the global Azorubine market is due to studies that have shown that the intake of azorubine may cause allergies, rhinitis and urticarial, breathing problems, hives, skin swelling especially for those people who are sensitive to benzoic and salicylic can also cause asthma and formation of also causes intolerance reactions amongst those people who have aspirin intolerance. Azorubine also gives other rashes like nettle rash and water is not at all recommended for consumption by children as it can cause hyperactivity syndrome in children in combination with benzoic acid. Because of its setbacks azorubine was only used externally in drugs and cosmetic products in 1939. In 2010, European parliament came up with a decision which was binging on all member states of the European Union that with the addition of E122 and other dyes in food products must stand warnings on the labels of the food products stating “may cause disruption of activities and attention of children” avoid!. It is used in pharmaceutical industries only as an excipient in medications and not permitted for any other use. Food and beverage manufactures are moving towards adding colorants substitutes that are natural and not synthetic to food and beverage and pharmaceutical products.

Global Azorubine market: Market segmentation

On the basis of end users industry, the global Azorubine market is segmented into:

  • Food industry
    • Preservatives
    • Flavoring agents
  • Beverage industry
  • Cosmetic industry
    • colorant
  • Pharmaceutical industry
    • Tablet colorant
  • Textile industry
    • dye

On the basis of product type, the global Azorubine market is segmented into:

  • Powder
  • liquid

Global Azorubine market: Segment Overview

Food and beverage industry has a higher rate of consumption of azorubine as a colorant followed by pharmaceutical and textile industry. The azorubine is mainly manufactured in powder form than liquid.

Global Azorubine market: Regional overview

Based on the geographies, the global Azorubine market is fragmented into seven key regions- Latin America, North America, Eastern Europe, Western Europe, Asia-Pacific except Japan, Middle East & Africa, Japan. Among the regions mentioned above, Western Europe is the largest consumer of azorubine. Azorubine is already banned in Japan, Eastern Europe, Latin America, and North America and Western Europe is still in process to ban this colorant and many other food manufactures are removing this from their product list. Overall the outlook for the global Azorubine market will have negative growth over the forecasted period, owing to the increase in ban and restrictions on the use of the azorubine colorant in food & beverage and pharmaceutical and other industries.

Global Azorubine market: market players

Some of the market players identified in the global Azorubine market includes:

  • Dynemic Products Ltd.
  • Parshwanath Dye Stuff Industries.
  • Standardcon Pvt. Ltd.
  • Sigma-Aldrich Co. LLC.
  • Magnil Dye Chem.
  • Cathay Industries
  • Sensient Colors LLC
  • Sunfoodtech

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Azorubine Market

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