Vinyl toluene is a colorless liquid having an aromatic odor. It is usually sold as a functional monomer or as a mixture of isomers. Vinyl toluene is been used to modify alkyd resins since many years. The addition of vinyl toluene compound provides higher compatibility with both aromatic and aliphatic solvents which enhances the flexibility in formulating paints. Vinyl toluene is extensively used in the paints and coatings applications across various end-user industries.

Vinyl toluene is frequently used to dissolve varnishes and paints. Formulation of fast dry paints helps in producing paints and coatings for industrial indoor and other such applications. Fast drying of paints proves to be a vital factor in the application of these paints for these specific applications. Paints and coatings formulated by vinyl toluene can be applied using various means such as spray, brush, dip, etc. This makes recoating the paint easy and also makes it useful particularly in refinishing and maintenance.

Improved solubility of vinyl toluene based alkyd resins can offer the paints formulators with several key advantages. Some of the key advantages include, formulation of fast dry paints with aliphatic solvents, formulation of fast dry paints which can be sprayed, rolled, brushed or dip applied, formulation of low odor and low cost fast dry paints and the formulation of coatings possessing excellent moisture resistance, hardness and gloss. Some of the major applications for vinyl toluene modified resins include machinery enamels, production line pre-finishing, primers, toy and hobby finishes, metal furniture, multi color finishes, industrial brushing enamels, hardware enamels, ink varnishes, oils for paper coatings, general purpose fast drying maintenance enamels and aerosols amongst others. Alkyds containing vinyl toluene can also be used as blending resins in some other systems in order to develop early hardness and speed up drying times.   

The major end-user industry of vinyl toluene is the paints and coatings industry and the demand for vinyl toluene is anticipated to grow parallel to the growth in the paints and coatings industry. Growing population is Asia Pacific has led to an increase in demand for construction activities across this region. Further increasing urbanization particularly in countries such as China and India is anticipated to increase the demand for more residential and commercial construction. This increase in construction activities is further expected to augment the demand for vinyl toluene in the near future.

The key market segments for vinyl toluene include North America, Europe, Asia Pacific and Rest of the World. The demand for vinyl toluene was the highest in Asia Pacific, followed by North America and Europe. The markets such as North America are mature and are not expected to grow by a huge margin over the next few years. Recovering construction sector in these regions is anticipated to drive the demand for vinyl toluene in the next few years. Due to the recent increase in construction activities in emerging economies like India and China the demand for vinyl toluene is expected to grow at a very fast pace in this region in the near future. In the coming years, China is expected to be one of the biggest manufacturers of vinyl toluene used in paints and coatings. Vinyl toluene is also extensively used in industrial coating applications. Hence the demand for vinyl toluene is also anticipated to increase across the globe in the next few years.

The key companies profiled for this market include Ashland Inc., and Deltech Corporation among others. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vinyl Toluene Market

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