Global Surface Sizing Agents Market: Introduction

Surface sizing agents are amphiphilic molecules with both hydrophilic and hydrophobic ends. They adhere to substrate fibers, with the hydrophilic tail facing the fiber and the hydrophobic tail facing outward, resulting in a smooth finish that tends to be water-repellent. Surface sizing agents are used to influence essential properties of the finished product in paper and paperboard production. A surface sizing agent is employed to improve surface strength, printability, and water resistance of the paper or material to which it is applied. A well-balanced surface sizing system helps in reducing the need for other processing chemicals such as optical brightening agents (OBAs) and coating colors. Surface sizing agents also enhance dusting, toner adhesion, smoothness, and air permeability of paper and paper products.

Global Surface Sizing Agents Market: Trends & Developments

The newly developed anionic surface sizing agents are highly compatible with other anionic additives. Also, they do not tend to form foam. They are insensitive to pH. Anionic surface sizing agents offer a cost-efficient option for use in the paper packaging industry.

Global Surface Sizing Agents Market: Segmentation

Based on application, the global surface sizing agents market can be segmented into paper & paperboard, textile & fibers, and others. Surface sizing agents are used in the paper & paperboard industry to reduce the tendency of paper to absorb liquid on drying, while allowing inks and paints to dry on the paper surface, rather than be absorbed into the paper. Widespread use of surface sizing agents in order to improve finish, printability, smoothness, and surface bond strength and decrease the surface porosity and fuzzing is expected to drive the global surface sizing agents market during the forecast period. Though surface sizing agents are intended to make paper more suitable for printing, they also make printing paper less durable. This ill-effect of using surface sizing agents is likely to hamper the market during the forecast period. In the textile industry, surface sizing agents are employed to improve strength and abrasion resistance of yarn. Surface sizing agents improve the weave-ability of warp yarn, making it more resistant to absorption, friction, and tension.

Global Surface Sizing Agents Market: Regional Outlook

In terms of region, the global surface sizing agents market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific dominates the global surface sizing agents market, in terms of consumption as well as revenue. Presence of a large number of manufacturers of textiles, paper, and pulp in the Asia Pacific region makes it a lucrative market for chemical intermediates and raw materials such as surface sizing agents, which are required in the production of paper and textiles. China and India have traditionally been the key textile-exporting countries and they are expected to be promising markets for surface sizing agents in the next few years. China is the leading consumer and exporter of surface sizing agents in Asia Pacific. The market in the country is expected to expand at a significant CAGR during the forecast period.

Global Surface Sizing Agents Market: Key Players

Key players operating in the global surface sizing agents market include Solvay SA, FMC Corporation, Ashland, Imerys, Archroma, Synthomer Plc, BASF SE, Kemira Oyj, Buckman, ERCO Worldwide, Georgia-Pacific Chemicals LLC, Evonik Industries AG, AkzoNobel N.V., Nalco Holding Company, and Omya AG.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Surface Sizing Agents Market

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